SlideShare a Scribd company logo
1 of 24
Exclusive Presentation for:
                                           The Penn Club of NY
                                             30 West 44th Street
                                       New York, NY 10035 USA
                                    Monday, September 10, 2012
                                              6:30-8:00 pm EDT




Sponsored by Penn Intra Club: Women in Business

      Social Media and You
      LinkedIn – Facebook – Twitter
                                       Created and Presented by:
                                                Joyce Sullivan
                                               CEO | Founder
                                             SocMediaFin.com
Visit us > http://joycems.com
                                2
Visit us > SocMediaFin.com
                             3
Social Media and You
Your Personal Brand and Online Identity:
- LinkedIn
- Facebook
- Twitter
5
How should I connect?
5 important questions:
Who are you?

What do you have to say?

Who are you trying to reach?

How do THEY want to be reached? – VERY IMPORTANT

Once you connect, then what?
LinkedIn




Founded in 2002
As of May 2012:
- 162 million members
- 200 countries
- World’s largest professional network on the internet
11
Mashable.com   12
Founded February 4th 2004
As of May 2012:
900 million members
15
16
17
First “tweet” March 26, 2006 by Jack Dorsey @jack
As of May 2012:
500 million registered users
19
Listening on twitter
    https://twitter.com/#!/who_to_follow/interests
20
  Twitter talk and integrity
Tweet: 140 character phrase that is publically shared
   Recommend 120 or less so there is room to ‘retweet’

@ symbol:
every twitter name begins with ‘@’
@JoyceMSullivan @SocMediaFin

# = hashtag
Use this to stream a word or phrase e.g. #pennclub


Retweet: someone ‘repeats your tweet’ by an RT symbol or
Others:
  via – another way to retweet
  h/t – hat tip: you heard it from someone else first; gives credit to
  originator or phase, thought, idea

And many more: OH – overheard; HT = heard through or h/t = hat tip
21
22
Thank you!
           Connect with me!


LinkedIn: http://linkedin.com/in/joycemsullivan
Website: http://joycems.com
Twitter:    http://twitter.com/joycemsullivan
Facebook: http://facebook.com/joycemsullivan
Storify:    http://storify.com/joycemsullivan
About.me: http://about.me/joycemsullivan
CNBC:
Joyce Sullivan on WSJR with Maria Bartiromo


                                                  23
Exclusive Presentation for:
                                           The Penn Club of NY
                                             30 West 44th Street
                                       New York, NY 10035 USA
                                    Monday, September 10, 2012
                                              6:30-8:00 pm EDT




Sponsored by Penn Intra Club: Women in Business

   Social Media and You
   LinkedIn – Facebook – Twitter
                                       Created and Presented by:
                                                Joyce Sullivan
                                               CEO | Founder
                                             SocMediaFin.com

More Related Content

Similar to Penn club sep10,2012-joycesullivan

Aauw1 sm in general
Aauw1 sm in generalAauw1 sm in general
Aauw1 sm in generalJean Lotz
 
2012 MatchMaker Conference - Social Media for Business Workshop by Heidi Otway
2012 MatchMaker Conference - Social Media for Business Workshop by Heidi Otway2012 MatchMaker Conference - Social Media for Business Workshop by Heidi Otway
2012 MatchMaker Conference - Social Media for Business Workshop by Heidi OtwayHeidi Otway, APR, CPRC
 
Social Media and Ministry Slides at NCLI 2013
Social Media and Ministry Slides at NCLI 2013Social Media and Ministry Slides at NCLI 2013
Social Media and Ministry Slides at NCLI 2013Bruce Reyes-Chow
 
Introduction to Social Media for Job Counselors
Introduction to Social Media for Job CounselorsIntroduction to Social Media for Job Counselors
Introduction to Social Media for Job Counselorsbroegge
 
Emily Crissman's Social Media Brand Strategy
Emily Crissman's Social Media Brand StrategyEmily Crissman's Social Media Brand Strategy
Emily Crissman's Social Media Brand StrategyEmily Crissman
 

Similar to Penn club sep10,2012-joycesullivan (7)

Career Reinvention & Social Media Workshop
Career Reinvention & Social Media WorkshopCareer Reinvention & Social Media Workshop
Career Reinvention & Social Media Workshop
 
Aauw1 sm in general
Aauw1 sm in generalAauw1 sm in general
Aauw1 sm in general
 
Basic Social Media - APCE 2016
Basic Social Media - APCE 2016Basic Social Media - APCE 2016
Basic Social Media - APCE 2016
 
2012 MatchMaker Conference - Social Media for Business Workshop by Heidi Otway
2012 MatchMaker Conference - Social Media for Business Workshop by Heidi Otway2012 MatchMaker Conference - Social Media for Business Workshop by Heidi Otway
2012 MatchMaker Conference - Social Media for Business Workshop by Heidi Otway
 
Social Media and Ministry Slides at NCLI 2013
Social Media and Ministry Slides at NCLI 2013Social Media and Ministry Slides at NCLI 2013
Social Media and Ministry Slides at NCLI 2013
 
Introduction to Social Media for Job Counselors
Introduction to Social Media for Job CounselorsIntroduction to Social Media for Job Counselors
Introduction to Social Media for Job Counselors
 
Emily Crissman's Social Media Brand Strategy
Emily Crissman's Social Media Brand StrategyEmily Crissman's Social Media Brand Strategy
Emily Crissman's Social Media Brand Strategy
 

More from SocMediaFin - Joyce Sullivan

Social Media Strategy Session for The New York Community Trust Leadership Fel...
Social Media Strategy Session for The New York Community Trust Leadership Fel...Social Media Strategy Session for The New York Community Trust Leadership Fel...
Social Media Strategy Session for The New York Community Trust Leadership Fel...SocMediaFin - Joyce Sullivan
 
Baruch Executive MPA Social Media Strategy_June 6, 2015
Baruch Executive MPA Social Media Strategy_June 6, 2015Baruch Executive MPA Social Media Strategy_June 6, 2015
Baruch Executive MPA Social Media Strategy_June 6, 2015SocMediaFin - Joyce Sullivan
 
Making the Connection: Social Media and Public Policy with Professor Joyce Su...
Making the Connection: Social Media and Public Policy with Professor Joyce Su...Making the Connection: Social Media and Public Policy with Professor Joyce Su...
Making the Connection: Social Media and Public Policy with Professor Joyce Su...SocMediaFin - Joyce Sullivan
 
Joyce Sullivan and The Five Questions of Social Media
Joyce Sullivan and The Five Questions of Social MediaJoyce Sullivan and The Five Questions of Social Media
Joyce Sullivan and The Five Questions of Social MediaSocMediaFin - Joyce Sullivan
 
Hootsuite Executive Sales Training: Financial Services and Social Media
Hootsuite Executive Sales Training: Financial Services and Social MediaHootsuite Executive Sales Training: Financial Services and Social Media
Hootsuite Executive Sales Training: Financial Services and Social MediaSocMediaFin - Joyce Sullivan
 
Joyce Sullivan presents Financial Services and Social Media to Edelman NYC
Joyce Sullivan presents Financial Services and Social Media to Edelman NYCJoyce Sullivan presents Financial Services and Social Media to Edelman NYC
Joyce Sullivan presents Financial Services and Social Media to Edelman NYCSocMediaFin - Joyce Sullivan
 

More from SocMediaFin - Joyce Sullivan (20)

Future Proofing Your Career by Joyce Sullivan
Future Proofing Your Career by Joyce SullivanFuture Proofing Your Career by Joyce Sullivan
Future Proofing Your Career by Joyce Sullivan
 
LinkedIn Essentials with Professor Joyce Sullivan
LinkedIn Essentials with Professor Joyce SullivanLinkedIn Essentials with Professor Joyce Sullivan
LinkedIn Essentials with Professor Joyce Sullivan
 
Social Media Strategy Session for The New York Community Trust Leadership Fel...
Social Media Strategy Session for The New York Community Trust Leadership Fel...Social Media Strategy Session for The New York Community Trust Leadership Fel...
Social Media Strategy Session for The New York Community Trust Leadership Fel...
 
LinkedIn Top Ten Tips - Essentials and Advanced
LinkedIn Top Ten Tips - Essentials and AdvancedLinkedIn Top Ten Tips - Essentials and Advanced
LinkedIn Top Ten Tips - Essentials and Advanced
 
NYCTLF_SocialMediaStrategy_Nov2015
NYCTLF_SocialMediaStrategy_Nov2015NYCTLF_SocialMediaStrategy_Nov2015
NYCTLF_SocialMediaStrategy_Nov2015
 
The Road to ARA 2015Expo and #YourTurnChallenge
The Road to ARA 2015Expo and #YourTurnChallengeThe Road to ARA 2015Expo and #YourTurnChallenge
The Road to ARA 2015Expo and #YourTurnChallenge
 
JoyceSullivanARAexpo2015
JoyceSullivanARAexpo2015JoyceSullivanARAexpo2015
JoyceSullivanARAexpo2015
 
LinkedIn Top 10 Tips Presentation
LinkedIn Top 10 Tips PresentationLinkedIn Top 10 Tips Presentation
LinkedIn Top 10 Tips Presentation
 
LinkedIn Essentials and Beyond Basics
LinkedIn Essentials and Beyond BasicsLinkedIn Essentials and Beyond Basics
LinkedIn Essentials and Beyond Basics
 
Baruch Executive MPA Social Media Strategy_June 6, 2015
Baruch Executive MPA Social Media Strategy_June 6, 2015Baruch Executive MPA Social Media Strategy_June 6, 2015
Baruch Executive MPA Social Media Strategy_June 6, 2015
 
Anatomy of a Tweet + Instagram, too
Anatomy of a Tweet + Instagram, tooAnatomy of a Tweet + Instagram, too
Anatomy of a Tweet + Instagram, too
 
Making the Connection: Social Media and Public Policy with Professor Joyce Su...
Making the Connection: Social Media and Public Policy with Professor Joyce Su...Making the Connection: Social Media and Public Policy with Professor Joyce Su...
Making the Connection: Social Media and Public Policy with Professor Joyce Su...
 
FiveQuestionsSocialMedia_AWMNYCTalkJan2015
FiveQuestionsSocialMedia_AWMNYCTalkJan2015FiveQuestionsSocialMedia_AWMNYCTalkJan2015
FiveQuestionsSocialMedia_AWMNYCTalkJan2015
 
Joyce sullivan bio_jan2013
Joyce sullivan bio_jan2013Joyce sullivan bio_jan2013
Joyce sullivan bio_jan2013
 
Joyce Sullivan and The Five Questions of Social Media
Joyce Sullivan and The Five Questions of Social MediaJoyce Sullivan and The Five Questions of Social Media
Joyce Sullivan and The Five Questions of Social Media
 
Joyce Sullivan, SocMediaFin
Joyce Sullivan, SocMediaFinJoyce Sullivan, SocMediaFin
Joyce Sullivan, SocMediaFin
 
Social Media and Your Career w Joyce Sullivan
Social Media and Your Career w Joyce SullivanSocial Media and Your Career w Joyce Sullivan
Social Media and Your Career w Joyce Sullivan
 
140 conf12 lindadescano_joycesullivan_jun20,2012
140 conf12 lindadescano_joycesullivan_jun20,2012140 conf12 lindadescano_joycesullivan_jun20,2012
140 conf12 lindadescano_joycesullivan_jun20,2012
 
Hootsuite Executive Sales Training: Financial Services and Social Media
Hootsuite Executive Sales Training: Financial Services and Social MediaHootsuite Executive Sales Training: Financial Services and Social Media
Hootsuite Executive Sales Training: Financial Services and Social Media
 
Joyce Sullivan presents Financial Services and Social Media to Edelman NYC
Joyce Sullivan presents Financial Services and Social Media to Edelman NYCJoyce Sullivan presents Financial Services and Social Media to Edelman NYC
Joyce Sullivan presents Financial Services and Social Media to Edelman NYC
 

Recently uploaded

UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPathCommunity
 
Assure Ecommerce and Retail Operations Uptime with ThousandEyes
Assure Ecommerce and Retail Operations Uptime with ThousandEyesAssure Ecommerce and Retail Operations Uptime with ThousandEyes
Assure Ecommerce and Retail Operations Uptime with ThousandEyesThousandEyes
 
Connecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfConnecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfNeo4j
 
MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotes
MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotesMuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotes
MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotesManik S Magar
 
QMMS Lesson 2 - Using MS Excel Formula.pdf
QMMS Lesson 2 - Using MS Excel Formula.pdfQMMS Lesson 2 - Using MS Excel Formula.pdf
QMMS Lesson 2 - Using MS Excel Formula.pdfROWELL MARQUINA
 
Kuma Meshes Part I - The basics - A tutorial
Kuma Meshes Part I - The basics - A tutorialKuma Meshes Part I - The basics - A tutorial
Kuma Meshes Part I - The basics - A tutorialJoão Esperancinha
 
2024 April Patch Tuesday
2024 April Patch Tuesday2024 April Patch Tuesday
2024 April Patch TuesdayIvanti
 
React JS; all concepts. Contains React Features, JSX, functional & Class comp...
React JS; all concepts. Contains React Features, JSX, functional & Class comp...React JS; all concepts. Contains React Features, JSX, functional & Class comp...
React JS; all concepts. Contains React Features, JSX, functional & Class comp...Karmanjay Verma
 
Digital Tools & AI in Career Development
Digital Tools & AI in Career DevelopmentDigital Tools & AI in Career Development
Digital Tools & AI in Career DevelopmentMahmoud Rabie
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality AssuranceInflectra
 
Landscape Catalogue 2024 Australia-1.pdf
Landscape Catalogue 2024 Australia-1.pdfLandscape Catalogue 2024 Australia-1.pdf
Landscape Catalogue 2024 Australia-1.pdfAarwolf Industries LLC
 
Design pattern talk by Kaya Weers - 2024 (v2)
Design pattern talk by Kaya Weers - 2024 (v2)Design pattern talk by Kaya Weers - 2024 (v2)
Design pattern talk by Kaya Weers - 2024 (v2)Kaya Weers
 
React Native vs Ionic - The Best Mobile App Framework
React Native vs Ionic - The Best Mobile App FrameworkReact Native vs Ionic - The Best Mobile App Framework
React Native vs Ionic - The Best Mobile App FrameworkPixlogix Infotech
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesThousandEyes
 
Infrared simulation and processing on Nvidia platforms
Infrared simulation and processing on Nvidia platformsInfrared simulation and processing on Nvidia platforms
Infrared simulation and processing on Nvidia platformsYoss Cohen
 
A Glance At The Java Performance Toolbox
A Glance At The Java Performance ToolboxA Glance At The Java Performance Toolbox
A Glance At The Java Performance ToolboxAna-Maria Mihalceanu
 
QCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architecturesQCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architecturesBernd Ruecker
 
All These Sophisticated Attacks, Can We Really Detect Them - PDF
All These Sophisticated Attacks, Can We Really Detect Them - PDFAll These Sophisticated Attacks, Can We Really Detect Them - PDF
All These Sophisticated Attacks, Can We Really Detect Them - PDFMichael Gough
 
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...Jeffrey Haguewood
 

Recently uploaded (20)

UiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to HeroUiPath Community: Communication Mining from Zero to Hero
UiPath Community: Communication Mining from Zero to Hero
 
Assure Ecommerce and Retail Operations Uptime with ThousandEyes
Assure Ecommerce and Retail Operations Uptime with ThousandEyesAssure Ecommerce and Retail Operations Uptime with ThousandEyes
Assure Ecommerce and Retail Operations Uptime with ThousandEyes
 
Connecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdfConnecting the Dots for Information Discovery.pdf
Connecting the Dots for Information Discovery.pdf
 
MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotes
MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotesMuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotes
MuleSoft Online Meetup Group - B2B Crash Course: Release SparkNotes
 
QMMS Lesson 2 - Using MS Excel Formula.pdf
QMMS Lesson 2 - Using MS Excel Formula.pdfQMMS Lesson 2 - Using MS Excel Formula.pdf
QMMS Lesson 2 - Using MS Excel Formula.pdf
 
Kuma Meshes Part I - The basics - A tutorial
Kuma Meshes Part I - The basics - A tutorialKuma Meshes Part I - The basics - A tutorial
Kuma Meshes Part I - The basics - A tutorial
 
2024 April Patch Tuesday
2024 April Patch Tuesday2024 April Patch Tuesday
2024 April Patch Tuesday
 
React JS; all concepts. Contains React Features, JSX, functional & Class comp...
React JS; all concepts. Contains React Features, JSX, functional & Class comp...React JS; all concepts. Contains React Features, JSX, functional & Class comp...
React JS; all concepts. Contains React Features, JSX, functional & Class comp...
 
Digital Tools & AI in Career Development
Digital Tools & AI in Career DevelopmentDigital Tools & AI in Career Development
Digital Tools & AI in Career Development
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
 
Landscape Catalogue 2024 Australia-1.pdf
Landscape Catalogue 2024 Australia-1.pdfLandscape Catalogue 2024 Australia-1.pdf
Landscape Catalogue 2024 Australia-1.pdf
 
Design pattern talk by Kaya Weers - 2024 (v2)
Design pattern talk by Kaya Weers - 2024 (v2)Design pattern talk by Kaya Weers - 2024 (v2)
Design pattern talk by Kaya Weers - 2024 (v2)
 
React Native vs Ionic - The Best Mobile App Framework
React Native vs Ionic - The Best Mobile App FrameworkReact Native vs Ionic - The Best Mobile App Framework
React Native vs Ionic - The Best Mobile App Framework
 
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyesHow to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
How to Effectively Monitor SD-WAN and SASE Environments with ThousandEyes
 
Infrared simulation and processing on Nvidia platforms
Infrared simulation and processing on Nvidia platformsInfrared simulation and processing on Nvidia platforms
Infrared simulation and processing on Nvidia platforms
 
A Glance At The Java Performance Toolbox
A Glance At The Java Performance ToolboxA Glance At The Java Performance Toolbox
A Glance At The Java Performance Toolbox
 
QCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architecturesQCon London: Mastering long-running processes in modern architectures
QCon London: Mastering long-running processes in modern architectures
 
How Tech Giants Cut Corners to Harvest Data for A.I.
How Tech Giants Cut Corners to Harvest Data for A.I.How Tech Giants Cut Corners to Harvest Data for A.I.
How Tech Giants Cut Corners to Harvest Data for A.I.
 
All These Sophisticated Attacks, Can We Really Detect Them - PDF
All These Sophisticated Attacks, Can We Really Detect Them - PDFAll These Sophisticated Attacks, Can We Really Detect Them - PDF
All These Sophisticated Attacks, Can We Really Detect Them - PDF
 
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...
Email Marketing Automation for Bonterra Impact Management (fka Social Solutio...
 

Penn club sep10,2012-joycesullivan

  • 1. Exclusive Presentation for: The Penn Club of NY 30 West 44th Street New York, NY 10035 USA Monday, September 10, 2012 6:30-8:00 pm EDT Sponsored by Penn Intra Club: Women in Business Social Media and You LinkedIn – Facebook – Twitter Created and Presented by: Joyce Sullivan CEO | Founder SocMediaFin.com
  • 2. Visit us > http://joycems.com 2
  • 3. Visit us > SocMediaFin.com 3
  • 4. Social Media and You Your Personal Brand and Online Identity: - LinkedIn - Facebook - Twitter
  • 5. 5 How should I connect? 5 important questions: Who are you? What do you have to say? Who are you trying to reach? How do THEY want to be reached? – VERY IMPORTANT Once you connect, then what?
  • 6. LinkedIn Founded in 2002 As of May 2012: - 162 million members - 200 countries - World’s largest professional network on the internet
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. 11
  • 13. Founded February 4th 2004 As of May 2012: 900 million members
  • 14.
  • 15. 15
  • 16. 16
  • 17. 17
  • 18. First “tweet” March 26, 2006 by Jack Dorsey @jack As of May 2012: 500 million registered users
  • 19. 19 Listening on twitter https://twitter.com/#!/who_to_follow/interests
  • 20. 20 Twitter talk and integrity Tweet: 140 character phrase that is publically shared  Recommend 120 or less so there is room to ‘retweet’ @ symbol: every twitter name begins with ‘@’ @JoyceMSullivan @SocMediaFin # = hashtag Use this to stream a word or phrase e.g. #pennclub Retweet: someone ‘repeats your tweet’ by an RT symbol or Others: via – another way to retweet h/t – hat tip: you heard it from someone else first; gives credit to originator or phase, thought, idea And many more: OH – overheard; HT = heard through or h/t = hat tip
  • 21. 21
  • 22. 22
  • 23. Thank you! Connect with me! LinkedIn: http://linkedin.com/in/joycemsullivan Website: http://joycems.com Twitter: http://twitter.com/joycemsullivan Facebook: http://facebook.com/joycemsullivan Storify: http://storify.com/joycemsullivan About.me: http://about.me/joycemsullivan CNBC: Joyce Sullivan on WSJR with Maria Bartiromo 23
  • 24. Exclusive Presentation for: The Penn Club of NY 30 West 44th Street New York, NY 10035 USA Monday, September 10, 2012 6:30-8:00 pm EDT Sponsored by Penn Intra Club: Women in Business Social Media and You LinkedIn – Facebook – Twitter Created and Presented by: Joyce Sullivan CEO | Founder SocMediaFin.com