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Penn club sep10,2012-joycesullivan

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Exclusive presentation on Social Media and Personal Branding to The Penn Club Women in Business event on September 10, 2012

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Penn club sep10,2012-joycesullivan

  1. 1. Exclusive Presentation for: The Penn Club of NY 30 West 44th Street New York, NY 10035 USA Monday, September 10, 2012 6:30-8:00 pm EDTSponsored by Penn Intra Club: Women in Business Social Media and You LinkedIn – Facebook – Twitter Created and Presented by: Joyce Sullivan CEO | Founder SocMediaFin.com
  2. 2. Visit us > http://joycems.com 2
  3. 3. Visit us > SocMediaFin.com 3
  4. 4. Social Media and YouYour Personal Brand and Online Identity:- LinkedIn- Facebook- Twitter
  5. 5. 5How should I connect?5 important questions:Who are you?What do you have to say?Who are you trying to reach?How do THEY want to be reached? – VERY IMPORTANTOnce you connect, then what?
  6. 6. LinkedInFounded in 2002As of May 2012:- 162 million members- 200 countries- World’s largest professional network on the internet
  7. 7. 11
  8. 8. Mashable.com 12
  9. 9. Founded February 4th 2004As of May 2012:900 million members
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  13. 13. First “tweet” March 26, 2006 by Jack Dorsey @jackAs of May 2012:500 million registered users
  14. 14. 19Listening on twitter https://twitter.com/#!/who_to_follow/interests
  15. 15. 20 Twitter talk and integrityTweet: 140 character phrase that is publically shared  Recommend 120 or less so there is room to ‘retweet’@ symbol:every twitter name begins with ‘@’@JoyceMSullivan @SocMediaFin# = hashtagUse this to stream a word or phrase e.g. #pennclubRetweet: someone ‘repeats your tweet’ by an RT symbol orOthers: via – another way to retweet h/t – hat tip: you heard it from someone else first; gives credit to originator or phase, thought, ideaAnd many more: OH – overheard; HT = heard through or h/t = hat tip
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  18. 18. Thank you! Connect with me!LinkedIn: http://linkedin.com/in/joycemsullivanWebsite: http://joycems.comTwitter: http://twitter.com/joycemsullivanFacebook: http://facebook.com/joycemsullivanStorify: http://storify.com/joycemsullivanAbout.me: http://about.me/joycemsullivanCNBC:Joyce Sullivan on WSJR with Maria Bartiromo 23
  19. 19. Exclusive Presentation for: The Penn Club of NY 30 West 44th Street New York, NY 10035 USA Monday, September 10, 2012 6:30-8:00 pm EDTSponsored by Penn Intra Club: Women in Business Social Media and You LinkedIn – Facebook – Twitter Created and Presented by: Joyce Sullivan CEO | Founder SocMediaFin.com

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