1. Using Social Media to Maintain a
Healthy Career
Presented by:
Darren Kaltved, M.Ed.
Barb Laporte, M.A.
Public Health Institute - 2012

2. AGENDA
1. What is a “healthy career” ?
2. Why build a personal brand?
3. Using social media effectively

3. What is a healthy career?
1. Heart - Occupational expertise
2. Circulatory System – A wide, deep network of contacts
3. Muscle Groups - Versatility in contributing your expertise
4. Flexibility & Range of Motion - Willingness to adapt
5. Work With Winners - Successful organizations and coworkers aid and
abet your ability to accomplish your career goals, enabling you to grow on
the job and developing useful professional/lifetime connections
6. Stretch Your Soul - A healthy career not only serves you, it serves
others, as well. A personal commitment to doing some of your best work
as good works for your community, your country and/or your planet is the
most invigorating form of work/life balance. It regenerates your pride in
what you do and your enthusiasm for doing it.
7. Pace Yourself - Discipline yourself and your boss to set aside time to
recharge your passion and capacity for work. Adapted from Peter Weddle’s “Career Fitness”

4. How can social media help you
maintain a healthy career?
• Keeps you up-to-date on relevant information in
your field
• Expand your networking contacts and
meaningful connections
• Provide opportunities for you to serve others
• Can help you be more efficient
• Enhance your brand and online presence

5. BRANDING
When you see brands somewhere, you associate them
with a set of expectations or perceptions that are
connected with a product or service.
You associate these concepts, thoughts, and images with
the particular companies because of the brand each
company has established.
A brand is a unique promise of value.

6. TOP BRANDS

7. People Brands

8. WHAT DO EMPLOYERS WANT?
Knowledge / Skills / Abilities
Self-Awareness
• High Emotional Intelligence
• Self-Esteem/Confidence
• Passion
• Awareness of strengths/weaknesses
Top 10 Skills (NACE):
• Communication, Integrity, Interpersonal, Technical, Analytical,
Initiative, Adaptability, Work Ethic, Team-work, Detail-oriented

9. What happens when you Google your name?
Does it best represent your brand?
“Brand equity” is the sum total and composition of your search results.

10. WHY BUILD A PERSONAL BRAND
• Puts you in charge of leaving a footprint.
• Establishes credibility and visibility
• Provides a competitive edge – differentiate yourself
• To find people who complement your strengths.
“The secret of successful people lies in their ability
to discover their strengths and to organize their
life so that these strengths can be applied.”
– Dr. John C. Maxwell

11. PROMOTE YOUR BRAND
“The best way to predict the future is to invent
it. This suggests that the best way to know
what is coming is to put yourself in charge of
creating the situation you want.”
The Employee Handbook for Organizational Change
– P. Pritchett and R. Pound

12. “Promoting yourself online is the
best, easiest, fastest way to
build your personal brand.”
Boris Mann, Web 2.0 and Personal Brand Development

13. SOCIAL MEDIA STRATEGY
Network
Create a
LinkedIn
Profile
My
Brand
Blog or
Facebook
Website
Twitter

14. WHY A BLOG?
BLOG = Better Listing on Google
• Real and in own voice – forces current content
• Promotes online relationships/networks
• Well-organized resource for your target audience (can have portfolio-
like content too)
• Demonstrates Web 2.0 approach
“Blogs will become the new must-have executive accessory, just as email is today.
They amplify any senior executive's communications from one-to-one to one-to-
many. It's a no-brainer if you think about it.”
Debbie Weil, author of:
The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right

15. LINKEDIN TIPS
With how many professionals could you
connect through LinkedIn?
161 million+

16. • Keyword focused profile
• Summary, Specialties, Skills
• Get recommendations
• Create a personal URL
 http://www.linkedin.com/in/barblaporte
 http://www.linkedin.com/in/darrenkaltved

17. TWITTER TIPS
What is Twitter:
• Twitter is a real-time information network that connects you with the latest information that
you find the most interesting.
• Simply find the public streams you find most compelling and follow the conversations
(http://twitter.com/about)
• 119 Million accounts on Twitter (300,000 new users every day); 3 Billion tweets per day
• 60% of Twitter users abandon their accounts within the first month of use
Why Participate:
• Make connections and maintain connections; Good learning tool; and can be used to
promote events
• Follow industry leaders
• Share knowledge; interact with others and get advice
• Creating and marketing your brand – demonstrate your expertise
• To learn about occupations, employers, recruiters and job opportunities

19. SOCIAL MEDIA EMPLOYMENT STATS
• 79% of US hiring managers and recruiters reviewed online information about job applicants.
(Microsoft, 2009)
• 70% of US hiring managers rejected candidates based on what they found. (Microsoft,
2009)
• 45% of employers use social networking sites to research job candidates. Another 11
percent plan to start using social networking sites for screening. (Career Builder, 2009)
• 76% of executives expect companies and recruiters to conduct a search of their name
online during the hiring process, yet 22% have never entered their own name into a search
engine to determine what personal or professional information is uncovered. (Execunet,
2007)
Source: William Arruda – REACH CC

20. REASONS FOR ELIMINATION
(Social media related)
• Inappropriate photographs or information – 53%
• Content about drinking or using drugs – 44%
• Bad-mouthed their previous employer, co-workers or clients – 35%
• Showed poor communication skills – 29%
• Made discriminatory comments – 26%
• Lied about qualifications – 24%
• Shared confidential information from previous employer – 20%
• Used text language such as GR8 (great) in an e-mail or job application –
16%
• Sent message using an emoticon – 14%
Source: William Arruda – REACH CC (Career Building, 2009)

21. REASON FOR HIRE
(Social media related)
18% of employers found content on social networking sites that caused
them to hire the candidate. The top examples include:
• Profile provided a good feel for personality and fit – 50%
• Profile supported professional qualifications – 39%
• Candidate was creative – 38%
• Candidate showed solid communication skills – 3%
• Candidate was well-rounded – 33%
• Other people posted good references about the candidate – 19%
• Candidate received awards and accolades – 15%
Source: William Arruda – REACH CC (Career Building, 2009)

22. ORGANIZATIONAL TOOLS
Hellotxt: http://hellotxt.com
Hellotxt status manager enables you to update your status across all of
your social networks and microblogs with a single click.
Hoot Suite: http://hootsuite.com
Your #1 social media dashboard. Hoot Suite allows you to monitor
keywords, manage multiple social media networks, manage your
interface, and compose and converse on the go with mobile devices.

23. Let Career Services help you!
• Resume review
• Job search correspondence critique
• Interview coaching – online and in person
• Job search guidance
• Connections with alumni all over the world
• Moral support
• You have access to free Career Services for life!

24. CAREER SERVICES STAFF
Barb Laporte, Director
blaporte@umn.edu
Darren Kaltved, Counselor
dkaltved@umn.edu
www.sph.umn.edu/careers/csc