Go on, get social media search success (job seekers edition)


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Go on, get social media search success (job seekers edition)

  1. 1. Social Media Job Search Success by Adriana Llames Syndicated personal branding blogger, published author, coach and speaker featured on ABC News, CNN, Fox Business, Huffington Post and Yahoo
  2. 2. Social Media Networking: So many choices, so much frustration 200MM users per month | 61% growth since 2008
  3. 3. Social Recruiting …does it matter? <ul><li>Over 80% of today’s employers use social media to source new talent </li></ul><ul><li>95% of companies using social media to source talent are using Linked In </li></ul><ul><li>39% of companies are using social media efforts to recruit executive talent </li></ul><ul><li>35% of companies have hired a firm to use Social Media to promote their company to prospective employers </li></ul><ul><li>85% of hiring managers Google a candidate before, or after, an interview </li></ul><ul><li>45% of employers screen candidates using Facebook and/or Twitter </li></ul>*Sources: CareerBuilder, WSJ, JobVite, Networking Naturally
  4. 4. Social Media Recruiting… why it matters <ul><li>Jobs, Jobs, Jobs Linked In’s exclusive job board, Twitter job postings, Facebook corporate pages with job tabs </li></ul><ul><li>Free Expert Advice via Twitter feeds, LinkedIn Updates or Facebook posts e.g. 4 Ways to Successfully Negotiate a Job Offer, 10 Ways to Ace a Phone Interview </li></ul><ul><li>Employers Want You Employers spend their time searching for you, as do recruiters on LinkedIn (#1) </li></ul><ul><li>Stay Connected 73% of jobs are landed through employee referrals. Use Facebook and LinkedIn to stay connected. </li></ul><ul><li>Find Unadvertised Jobs 89% of jobs are not advertised, but they are tweeted and posted by FB friends. </li></ul><ul><li>It Works!!! </li></ul>
  5. 5. The Little Blue Bird …get tweeting, get interviews <ul><ul><li>Twitter basics </li></ul></ul><ul><ul><li>140 character updates | 100MM monthly visitors |76% YOY growth | 460K new accounts per day |140MM tweets sent each day </li></ul></ul><ul><ul><ul><ul><li>What Kim did : Tweeted 3+ times per day, linking her blog posts to twitter and re-tweeting relevant posts from other users </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Result : Social media savvy Senior staffing manager at a Fortune 500 co. invited her to interview for their new “Director of Social Media”. (hint: her tweets were Human Resources related) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Kim blew them away and moved through the entire hiring process! </li></ul></ul></ul></ul>Tweet your way to Fortune 500 Director-level jobs, Kim did!
  6. 6. Friends, Family and Facebook …witty wall posts net jobs <ul><ul><li>Facebook basics </li></ul></ul><ul><ul><li>#1 website worldwide (#2=Google) | 550MM monthly visitors |332% growth since ’ 08 </li></ul></ul><ul><ul><ul><ul><li>Whitney posted on her wall : “Anyone have a contact at Company X? I’d love to work for them here in Austin.” </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Result : She’s the new sales rep for company X in Austin! Her FB friends took the call to action: posted 8 comments, sent 4 facebook messages (friend>friend>brother, who works at the company) landing her at an interview in 2 weeks in her new position within 6 weeks. </li></ul></ul></ul></ul>Land a new job – Whitney did! Get expert interview advice – Terry did!
  7. 7. Connect With Me …and your network of job leads expands <ul><ul><li>LinkedIn basics </li></ul></ul><ul><ul><li>Only public social networking site | 120MM+ registered users | 200 countries| 10 languages | 50% international members </li></ul></ul><ul><ul><ul><ul><li>Bob targeted 4 companies : With a brand new profile, he began connecting to former colleagues, alumni and others to find key executives at those companies </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Result : Bob just moved from Michigan to North Carolina as the new executive of his #1 target company. Overcoming his frustration and fears with social media </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Insider tip: Bob said, “I’m 50-ahem, anyway, why do I need to connect with these people?” (now he sends updates about N.C. life and how he’s using LI to hire staff) </li></ul></ul></ul></ul>Expand Your Network to land a job – Bob did! ( Executives from 100% of 2011 Fortune 500 are members; 75% use their hiring tool)
  8. 8. Social Media Success Must Have: … your personal brand (who are you?) <ul><ul><li>Millions of professionals | Hundreds of countries | Only One YOU </li></ul></ul><ul><ul><ul><ul><li>Why companies brand : To provide you, their consumer, a view of their company (standards, expectations, product, etc.)… and get you to spend $$ </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Why a personal brand : To provide hiring managers a view of your value, results and specialty skills …and land you the job </li></ul></ul></ul></ul><ul><ul><ul><ul><li>“ Just Do It” (nike) “We’ll leave the light on” (motel 6) “Think Different” (apple) “ Ultimate driving machine ” (bmw) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>” A diamond is forever” (debeers) “Don’t leave home without it” (amex) </li></ul></ul></ul></ul>Your personal brand is more than fashionable, it is essential.
  9. 9. Go on, get social … sure, we can be twittering, facebook friends that connect on LinkedIn <ul><li>Twitter @adrianallames </li></ul><ul><li>Facebook www.tinyurl.com/adrianallamesfacebook </li></ul><ul><li>LinkedIn www.linkedin.com/in/adrianallames </li></ul><ul><li>Blog www.adrianallames.com/blog </li></ul><ul><li>eMail [email_address] </li></ul><ul><li>Books www.careersudoku.com </li></ul>312.536.3433 | adrianallames.com | 888.593.0098