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Students on LinkedIn: What They're Doing and How to Engage Them I Talent Connect London 2013


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There are over 30 million students and recent graduates on LinkedIn, the fastest-growing segment of our global membership base. Learn about LinkedIn's latest initiatives and plans to further engage this audience both directly and in conjunction with universities.

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Students on LinkedIn: What They're Doing and How to Engage Them I Talent Connect London 2013

  1. 1. STUDENTS ON LINKEDIN WHAT THEY ARE DOING & HOW TO ENGAGE THEM Christina Allen | Charles Hardy TALENT CONNECT, London October 2013
  2. 2. LinkedIn is indispensable to students, universities and employers Students connect for success at every educational and professional milestone Students discover and prepare for opportunities more intelligently and effectively LinkedIn is the best place for employers and universities to discover and nurture student talent
  3. 3. What can LinkedIn offer?
  4. 4. Unique Career outcomes of education worldwide Industry Dates Title & Function Field of Study School Degree Skills Dates School Company Title & Function Company Industry Plus… Current profile & contact information for our members Active and engaged members - for the long-term LinkedIn Confidential ©2012 All Rights Reserved HIGHER EDUCATION INITIATIVE
  5. 5. Who needs it? What for? universities Career Attract Students Showcase strengths and careers of alumni employers Find Talent Attract, target and hire the best new talent – early! Students Find opportunities. Best fit for me. Alumni Relations Engage alumni for gifts, relations Career Centers Prepare students for successful careers Community Informed decisions to help me succeed. Identity Insights Build Brand Start early so the best students know your company Streamline Process Improve your reach, efficiency and impact Alumni Increase lifetime value of their educations Parents Find the right fit – and outcomes – for their children HIGHER EDUCATION INITIATIVE
  6. 6. Help students at every milestone COLLEGE YEARS Choosing College Academic Planning Internships Choosing a Major Choosing a Direction What colleges send students to the top medical schools? What are my career options if I choose this major? Graduate School? Finding 1st Job Success at 1st Job Alumni Network I didn’t know a sophomores could get internships at SpaceX! Getting There  Who can give me the scoop on this school?  Am I keeping up with students in my major?  Who has internships for people like me?  How do I keep in touch with the great people I met along the way? What companies hire the most marketing graduates? HIGHER EDUCATION INITIATIVE
  7. 7. University pages August 2013 1500+ worldwide in 8 weeks
  8. 8. University Pages  Build Brand  Deeper Insights  Foster Communities
  9. 9. LUCKY or LINKEDIN?
  10. 10. Meet Sebastian…
  11. 11. How is Sebastian lucky?
  12. 12. The Club Private School Sebastian’s Network InternshipS University Family
  13. 13. Meet Joe…
  14. 14. Joe’s Network
  15. 15. How Can Joe Create His Own Luck?
  16. 16. His university alumni is huge
  17. 17. He wants to stay in the UK
  18. 18. Who studied what he studied?
  19. 19. Or is where he wants to go?
  20. 20. Explore paths, build relationships
  21. 21. See companies that hired alumni
  22. 22. Company Pages Career Pages Research employers & careers
  23. 23. Search & apply for jobs
  24. 24. See Skills he’ll need
  25. 25. Join the experts
  26. 26. Learn from the best
  27. 27. Joseph Gala LinkedIn OPENLINK: YOU HAVE A NEW MESSAGE From: Christine Lee Date: July 10, 2013 Subject: Internship with Hilton Hotels Hi Joe, I came across your profile and thought I’d reach out. I run the internship program for Hilton Hotels, and I’d like to invite you to a special event we are holding next week in Austin. 
Christine Lee 
Director of Talent Hilton Hotels
 Be found for opportunities
  28. 28. Groups Internships Joe’s Network University The Club Family
  29. 29.
  30. 30. How can Joe help You get lucky?
  31. 31. Build your brand: Company Pages
  32. 32. Engage the right students: Jobs  Job listings are your brand  Recommended jobs (JYMBII), (automatching) & active searches  Job search & apply on mobile Post student jobs for free
  33. 33. Build your brand: Groups Students join company, industry and skill-specific groups – and are highly engaged
  34. 34. Engage the right students: Targets Promote news, jobs & events to your target student audiences Targeted Ads Sponsored Content
  35. 35. Engage the right students: Targets Promote news, jobs & events to your target student audiences Targeted InMail BY: • School (23k worldwide) • Degree • Field of Study • Dates
  36. 36. Better events: CheckIn  Collecting details and paper resumes is cumbersome  Increasing competition results in lost leads  Poor visibility into event and pipeline activity (RI) Simple. Mobile. Data-Driven.
  37. 37. Engage the right students: Recruiter & talent pipeline  Manage applicants: Focus on applicants you want  Source students from 23k schools worldwide  Candidate insights for long-term relationships  Dynamic data
  38. 38. Push the envelope
  39. 39. Go wide & long open a world of possibilities
  40. 40. TODAY = a few Universities…
  42. 42. Ambient Branding reach students early and often
  43. 43. Today: YOUR BRAND IS YOUR SWAG
  45. 45. Crush Process freedom to create, engage
  46. 46. Today: applications
  48. 48. Building Brand  Community  Content  Early & often Insight-driven recruiting  Pre-sourcing the students you want  Candidate management & insights Events & process  Paperless  Competitive advantage
  49. 49. Play Video
  51. 51. Visit: