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Building Digital Reputation
Presented by Joe Sabado to UCSB Summer
Workshop Program
July 31st
, 2014
Where are you present online?
What is Digital Reputation?
What is Digital Reputation?
Online reputation is the
perception, estimation, opinion
that is formed when you are
encounter...
What is Digital Reputation?
“Your data casts a digital
shadow that grows with every
online interaction and can be
tracked,...
Why is Digital Reputation Important: Grad School Admissions
“27% of admissions
officers had used
Google and 26% had
visite...
Why is Digital Reputation Important: Employer Background Checks
Why is Digital Reputation Important: Employer Background Checks
Red Flags!!!!!
 Racy Photos
 Booze
 Crazy Ranting
 OMG...
Why is Digital Reputation Important: Want to keep your job?
“She’s not worth it! L’Oreal cuts ties with
Belgian World Cup ...
Why is Digital Reputation Important: Build Network/Establish Credibility
“…team leader should lead or have led
exemplary d...
Why is Digital Reputation Important: Build Network/Establish Credibility
I would like to invite you to be a participant
in...
Personal Brand – You Can Shape/Influence it (to certain extent)
If you don’t
manage your
brand, others will.
Personal Brand
“… process which individuals and entrepreneurs
differentiate themselves and stand out from the
crowd by:
•I...
Seth Godin - Purple Cow
“.. the key to success is to
find a way to stand out--to
be the purple cow in a field
of monochrom...
Personal Brand – 4 Steps by Dan Schawbel
Personal Brand
Manage Your Personal Brand
blog
Twitter
Linkedin
Slideshare
professional org
membership (educause)
Control Your Personal Brand
work website
facebook
Google+
Pinterest
Youtube
whitepages
Google Challenge!
Google Your name / classmates
-Put your name in quotes “Joe Sabado”
-Be more specific by including addit...
Strategy – Integrated/Consistent Online Presence:
“Student Affairs & Technology
Leadership”
Strategy – Integrated/Consistent Online Presence:
Blog:
 Use your blog as
your homebase
 Claim unique
domain name
(personal name)
namechk.com
 Use blog
software like
Wor...
Twitter:
 Claim your handle
(@josieahlquist)
 Complete your profile
 Upload professional
photo/ background
image
 Use ...
LinkedIn for Students:
http://university.linkedin.com/linkedin-for-students.html
 Create complete
profile (100%)
 Get re...
Thoughts/Questions?
References
Making the Decision
http://www.briansolis.com/2014/02/digital-reputation-precedes/
http://blog.nakedlime.com/wp...
References
Making the Decision
http://www.briansolis.com/2014/02/digital-reputation-precedes/
http://www.socialintel.com/i...
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Building Your Digital Reputation

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A presentation on building digital reputation by Joe Sabado to students in UCSB Summer Workshop Program (July 2014). This program consists of students from across the United States preparing them for research opportunities and preparation for graduate school.

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Building Your Digital Reputation

  1. 1. Building Digital Reputation Presented by Joe Sabado to UCSB Summer Workshop Program July 31st , 2014
  2. 2. Where are you present online? What is Digital Reputation?
  3. 3. What is Digital Reputation? Online reputation is the perception, estimation, opinion that is formed when you are encountered online. What you write and say about yourself. What others write/say about you.
  4. 4. What is Digital Reputation? “Your data casts a digital shadow that grows with every online interaction and can be tracked, monitored and used against you. Every photo. Every email. Every purchase. Everything you've ever done in the digital world can follow you into the real world. Your actions leave you exposed” http://digitalshadow.com/
  5. 5. Why is Digital Reputation Important: Grad School Admissions “27% of admissions officers had used Google and 26% had visited Facebook.” (2012)
  6. 6. Why is Digital Reputation Important: Employer Background Checks
  7. 7. Why is Digital Reputation Important: Employer Background Checks Red Flags!!!!!  Racy Photos  Booze  Crazy Ranting  OMG I h8 inglish  Intolerance  Lies
  8. 8. Why is Digital Reputation Important: Want to keep your job? “She’s not worth it! L’Oreal cuts ties with Belgian World Cup fan whose good looks swept the Internet after controversy over her hunting trip photographs”
  9. 9. Why is Digital Reputation Important: Build Network/Establish Credibility “…team leader should lead or have led exemplary divisions/departments.” “As an expert in the field/profession, is encouraged to evaluate the department in its national context and provide insight and feedback on issues and trends particular to the department under review.” Texas A&M Student Affairs IT Comprehensive Program Review Team
  10. 10. Why is Digital Reputation Important: Build Network/Establish Credibility I would like to invite you to be a participant in a one-day summit to develop a blueprint for the student affairs profession that will provide a vision for student affairs in the “connected” world. I would like to invite you to be a participant in a one-day summit to develop a blueprint for the student affairs profession that will provide a vision for student affairs in the “connected” world.   This invitation is not transferable. You were specifically selected because of your expertise in this area This invitation is not transferable. You were specifically selected because of your expertise in this area
  11. 11. Personal Brand – You Can Shape/Influence it (to certain extent) If you don’t manage your brand, others will.
  12. 12. Personal Brand “… process which individuals and entrepreneurs differentiate themselves and stand out from the crowd by: •Identifying/articulating unique value proposition, whether professional or personal, and then •Leverage it across platforms with consistent message and image to achieve specific goals. In this way, individuals can: •Enhance their recognition as experts in their field, •Establish reputation and credibility, •Advance their careers, and •Build Self Confidence.” – Dan Schawbel
  13. 13. Seth Godin - Purple Cow “.. the key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.” Seth Godin
  14. 14. Personal Brand – 4 Steps by Dan Schawbel
  15. 15. Personal Brand
  16. 16. Manage Your Personal Brand blog Twitter Linkedin Slideshare professional org membership (educause)
  17. 17. Control Your Personal Brand work website facebook Google+ Pinterest Youtube whitepages
  18. 18. Google Challenge! Google Your name / classmates -Put your name in quotes “Joe Sabado” -Be more specific by including additional info (+ “ucsb”) -What is the search result? -Search for images by clicking on “images” link -What is the search result?
  19. 19. Strategy – Integrated/Consistent Online Presence: “Student Affairs & Technology Leadership”
  20. 20. Strategy – Integrated/Consistent Online Presence:
  21. 21. Blog:  Use your blog as your homebase  Claim unique domain name (personal name) namechk.com  Use blog software like Wordpress, Joomla, Drupal  Be Authentic  Be Personal
  22. 22. Twitter:  Claim your handle (@josieahlquist)  Complete your profile  Upload professional photo/ background image  Use lists to manage followers  Use hashtags related to your academic fields/intended career  Participate in chats
  23. 23. LinkedIn for Students: http://university.linkedin.com/linkedin-for-students.html  Create complete profile (100%)  Get recommendations  Position for Google search (use your name, keywords)  Expand networks in your academic fields/intended career  Participate or start a group  Use application to showcase work (slideshare)
  24. 24. Thoughts/Questions?
  25. 25. References Making the Decision http://www.briansolis.com/2014/02/digital-reputation-precedes/ http://blog.nakedlime.com/wp-content/uploads/2012/05/What-You-Dont-Know_Crop.jpg http://bringmethenews.com/2014/04/23/hyped-creepy-new-website-creates-detailed-profile-of-you-from-facebook-data/ http://www.slideshare.net/shwibbs/f-274756 http://masterful-marketing.com/personal-branding-discovering-the-authentic-you/ http://buildingbrandyou.com/2013/07/15/what-is-your-personal-brand/ http://socialmedia4students.com/wp-content/uploads/2012/06/personalbrandingforcollegestudents.jpg http://mashable.com/2009/05/20/twitter-personal-brand/ http://www.pace.edu/career-services/sites/pace.edu.career-services/files/PDF/PersonalBranding-ebook.pdf http://gradschool.about.com/od/admissionsadvice/fl/Do-Grad-Schools-Care-About-Your-Social-Profile.htm http://press.kaptest.com/press-releases/kaplan-test-prep-survey-more-college-admissions-officers-checking-applicants-digital-trails-but-mo http://foothilldragonpress.org/rise-in-social-media-use-results-in-a-spike-of-colleges-background-checking-applicants/
  26. 26. References Making the Decision http://www.briansolis.com/2014/02/digital-reputation-precedes/ http://www.socialintel.com/index.php http://www.businessweek.com/articles/2013-06-27/for-job-applicants-social-media-sabotage-is-still-getting-worse#r=hpt-fs http://www.dailymail.co.uk/news/article-2688796/Shes-not-worth-LOreal-cuts-ties-Belgian-World-Cup-fan-good-looks-swept-Internet- controversy-hunting-trip-photographs.html

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