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Social Media Worldwide

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Dr. V Vorvoreanu
Dr. V Vorvoreanu

Presentation about social media worldwide for an International PR class at Georgia Southern University.

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Social  Media   in  the  World Text Dr.  Mihaela  Vorvoreanu  (Dr.  V) Purdue  University http://prconnections.net @mihaela_v Tuesday, November 17, 2009
Worldwide Internet Use ‣ What  con:nent   has  the  most   users? ‣ Guess  percentage   of  Internet  users/ con:nent  (total  =   100%) Tuesday, November 17, 2009
Worldwide Internet Use 24.1% 42.6% 14.6% 3.3% 3.9% 10.3% 1.2% All data from Internetworldstats.com Tuesday, November 17, 2009
World  popula4on  vs.  Online World population Internet users Oceania Oceania Africa S. America S. America N. America Middle East N. America Europe Middle East Asia Asia Europe Africa Asia Europe Middle East N. America S. America Oceania All data from Internetworldstats.com Tuesday, November 17, 2009
Social  media ‣ What  is  social  media? ‣ Can  you  give  me  examples? Tuesday, November 17, 2009
Social  Media  Worldwide ‣ Social  networking ‣ Reading  blogs ‣ Watching  video  clips Tuesday, November 17, 2009
Top  SNS  worldwide 1. Facebook 2. MySpace 3. Hi5 4. Friendster 5. Orkut 6. Bebo 7. Skyrock comscore, 2008; Universal McCann, 2008 Tuesday, November 17, 2009
Social  Networking ‣ Where  is  social  networking  more   popular?  Rank  these  countries: ‣ Romania ‣ Philippines ‣ USA ‣ South  Korea Tuesday, November 17, 2009
Ac4ve  Internet  users:  SNS Universal McCann, 2008 Tuesday, November 17, 2009
Ac4ve  Internet  users:  SNS Universal McCann, 2008 Tuesday, November 17, 2009
Reading  blogs ‣ Where  do  people  read  blogs  more?  Rank   these  countries: ‣ USA ‣ Russia ‣ China ‣ South  Korea Tuesday, November 17, 2009
Ac4ve  Internet  users:  Reading  blogs Universal McCann, 2008 Tuesday, November 17, 2009
Ac4ve  Internet  users:  Reading  blogs Universal McCann, 2008 Tuesday, November 17, 2009
Online  videos ‣ Who  likes  online  videos  more?  Rank   these  countries: ‣ USA ‣ Germany ‣ China ‣ Spain Tuesday, November 17, 2009
Ac4ve  Internet  users:  Online  video Universal McCann, 2008 Tuesday, November 17, 2009
Ac4ve  Internet  users:  Online  video Universal McCann, 2008 Tuesday, November 17, 2009
Top  social  media  use: ‣ Netherlands ‣ USA ‣ South  Korea Tuesday, November 17, 2009
South  Korea ‣ Blogging  is  very  personal ‣ High  trust  in  company  info  &  PR ‣ Tech  &  gadget  reviews  OK ‣ Pitching  =  personal  space  invasion Edelman S. Korea, 2007 Tuesday, November 17, 2009
Social  media  culture:  Social  norms ‣ Do  you  follow  people  you  haven’t  met   on  Facebook?  On  Twi_er? ‣ How  many  :mes/day  do  you  update   Facebook?  Twi_er? ‣ What  groups  do  you  connect  with  on   Facebook?  Twi_er? Tuesday, November 17, 2009
Social  Norms X =?!?! Local Social Media Cultural Norms Norms Tuesday, November 17, 2009
?!?! Research ‣ Client  asks  for  social  media  campaign  in   Romania. ‣ What  ques:ons  do  you  ask  in  your   research? Tuesday, November 17, 2009
Summary ‣ Social  media  use  worldwide:  We  don’t   “own”  social  media ‣ Social  norms  vary  by: ‣ social  medium ‣ local  culture ‣ Research  Ques:ons  to  start  with http://prconnections.net @mihaela_v Tuesday, November 17, 2009
Sources: ‣ Universal  McCann  Social  Media  tracker: h5p://www.universalmccann.com/wave/ ‣ ComScore  2008  Social  Networking  Worldwide: h5p://www.comscore.com/Press_Events/ Press_Releases/2008/08/ Social_Networking_World_Wide ‣ Edelman  South  Korea  2007: h5p://www.edelman.com.br/korean.pdf Tuesday, November 17, 2009
Contact: ‣ Dr.  V Computer  Graphics  Technology Organiza:onal  Leadership  &  Supervision Purdue  University mihaela@purdue.edu @mihaela_v h_p://prconnec:ons.net h_p://prprofmv.wordpress.com Tuesday, November 17, 2009

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Social Media Worldwide

  • 1. Social  Media   in  the  World Text Dr.  Mihaela  Vorvoreanu  (Dr.  V) Purdue  University http://prconnections.net @mihaela_v Tuesday, November 17, 2009
  • 2. Worldwide Internet Use ‣ What  con:nent   has  the  most   users? ‣ Guess  percentage   of  Internet  users/ con:nent  (total  =   100%) Tuesday, November 17, 2009
  • 3. Worldwide Internet Use 24.1% 42.6% 14.6% 3.3% 3.9% 10.3% 1.2% All data from Internetworldstats.com Tuesday, November 17, 2009
  • 4. World  popula4on  vs.  Online World population Internet users Oceania Oceania Africa S. America S. America N. America Middle East N. America Europe Middle East Asia Asia Europe Africa Asia Europe Middle East N. America S. America Oceania All data from Internetworldstats.com Tuesday, November 17, 2009
  • 5. Social  media ‣ What  is  social  media? ‣ Can  you  give  me  examples? Tuesday, November 17, 2009
  • 6. Social  Media  Worldwide ‣ Social  networking ‣ Reading  blogs ‣ Watching  video  clips Tuesday, November 17, 2009
  • 7. Top  SNS  worldwide 1. Facebook 2. MySpace 3. Hi5 4. Friendster 5. Orkut 6. Bebo 7. Skyrock comscore, 2008; Universal McCann, 2008 Tuesday, November 17, 2009
  • 8. Social  Networking ‣ Where  is  social  networking  more   popular?  Rank  these  countries: ‣ Romania ‣ Philippines ‣ USA ‣ South  Korea Tuesday, November 17, 2009
  • 9. Ac4ve  Internet  users:  SNS Universal McCann, 2008 Tuesday, November 17, 2009
  • 10. Ac4ve  Internet  users:  SNS Universal McCann, 2008 Tuesday, November 17, 2009
  • 11. Reading  blogs ‣ Where  do  people  read  blogs  more?  Rank   these  countries: ‣ USA ‣ Russia ‣ China ‣ South  Korea Tuesday, November 17, 2009
  • 12. Ac4ve  Internet  users:  Reading  blogs Universal McCann, 2008 Tuesday, November 17, 2009
  • 13. Ac4ve  Internet  users:  Reading  blogs Universal McCann, 2008 Tuesday, November 17, 2009
  • 14. Online  videos ‣ Who  likes  online  videos  more?  Rank   these  countries: ‣ USA ‣ Germany ‣ China ‣ Spain Tuesday, November 17, 2009
  • 15. Ac4ve  Internet  users:  Online  video Universal McCann, 2008 Tuesday, November 17, 2009
  • 16. Ac4ve  Internet  users:  Online  video Universal McCann, 2008 Tuesday, November 17, 2009
  • 17. Top  social  media  use: ‣ Netherlands ‣ USA ‣ South  Korea Tuesday, November 17, 2009
  • 18. South  Korea ‣ Blogging  is  very  personal ‣ High  trust  in  company  info  &  PR ‣ Tech  &  gadget  reviews  OK ‣ Pitching  =  personal  space  invasion Edelman S. Korea, 2007 Tuesday, November 17, 2009
  • 19. Social  media  culture:  Social  norms ‣ Do  you  follow  people  you  haven’t  met   on  Facebook?  On  Twi_er? ‣ How  many  :mes/day  do  you  update   Facebook?  Twi_er? ‣ What  groups  do  you  connect  with  on   Facebook?  Twi_er? Tuesday, November 17, 2009
  • 20. Social  Norms X =?!?! Local Social Media Cultural Norms Norms Tuesday, November 17, 2009
  • 21. ?!?! Research ‣ Client  asks  for  social  media  campaign  in   Romania. ‣ What  ques:ons  do  you  ask  in  your   research? Tuesday, November 17, 2009
  • 22. Summary ‣ Social  media  use  worldwide:  We  don’t   “own”  social  media ‣ Social  norms  vary  by: ‣ social  medium ‣ local  culture ‣ Research  Ques:ons  to  start  with http://prconnections.net @mihaela_v Tuesday, November 17, 2009
  • 23. Sources: ‣ Universal  McCann  Social  Media  tracker: h5p://www.universalmccann.com/wave/ ‣ ComScore  2008  Social  Networking  Worldwide: h5p://www.comscore.com/Press_Events/ Press_Releases/2008/08/ Social_Networking_World_Wide ‣ Edelman  South  Korea  2007: h5p://www.edelman.com.br/korean.pdf Tuesday, November 17, 2009
  • 24. Contact: ‣ Dr.  V Computer  Graphics  Technology Organiza:onal  Leadership  &  Supervision Purdue  University mihaela@purdue.edu @mihaela_v h_p://prconnec:ons.net h_p://prprofmv.wordpress.com Tuesday, November 17, 2009