writing for the web
•
2 likes•841 views
The document discusses how people read online content and provides tips for writing for the web. It notes that online readers scan pages rather than read linearly due to screens and vision fatigue. Effective online writing is concise, chunked into sections with headlines, uses meaningful links, and follows an inverted pyramid structure where most important information is at the top.
Recommended
More Related Content
Viewers also liked
Viewers also liked (20)
More from Dr. V Vorvoreanu
More from Dr. V Vorvoreanu (20)
Recently uploaded
Recently uploaded (20)
writing for the web
- 1. Writing for the Web
- 2. How people read online How do you read online?
- 3. How people read online They don’t.
- 4. How people read online They scan. Why?
- 5. Screens & eye sight Computer vision syndrome http://www.aoa.org/x5253.xml
- 6. Retina display; no glare displays Will we read more in the future?
- 7. For now… How people read online Seek sth. specific They are impatient Headlines First sentences
- 8. Writing for the screen Concise! Chunked Headlines Meaningful links
- 9. Writing for the screen Blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, Concise! Informal blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, Clear Organized blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, Specific Captions blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, Logical Simple blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah
- 10. Inverted Pyramid Style Very important Less important Least important
- 11. Inverted pyramid style http://www.cybercollege.com/frtv/newsp2.htm