The document provides an overview of digital tools and strategies for engagement on the web, including social media and user-generated content. It discusses listening to conversations on blogs and through RSS feeds. It also addresses participating through blogging, podcasting, video blogging, tagging content and using social networks. The document offers guidance on using these tools to listen, participate, and ensure your content can be found by others online.

1. Digital Development for TAB #1:
Listening, Talking & Being Found
Thursday, 11 June 2009

2. Website or web presence?
“For most of the middle to senior
managers among us, Google is the
common start page to our
engagement with the web; for
younger users, the start page is
Facebook or Twitter.”
Nina Simon, Museums 2.0 Conference
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4. What do you use your
computer for?
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5. Web 2.0
“…the online tools and platforms that people
use to share opinions, insights, experiences,
and perspectives with each other.
Social media can take many different forms,
including text, images, audio, and video.
Popular social mediums include blogs,
message boards, podcasts, wikis, and vlogs.
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6. Web 2.0 sites
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9. Dealing with Web 2.0:
The 5 steps
Arrive
Listen
Ask
Provide
Advise
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10. Fasten your seat belt … the content
rollercoaster
• Listening/Collecting
– Filtering
• Talking/Blogging
– Podcasting
– Vodcasting
• Being found
– Tagging
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11. Listening
What is RSS?
How useful it is?
RSS in Plain English
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12. Filter your experience!
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13. Now it’s your turn!
• Go to your favourite news site
• Look for the RSS icon
• Subscribe to a feed
• Look at the feed in your browser
• Copy the URL from the address bar
• Go to your Partnerships 2.0 profile
• Find the RSS box
• Paste in your RSS feed
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14. Blogging
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16. Rich Media
POD-casting
Program On Demand
Simul-casting
Watch it live as the event happens
(but that’s a mobile marvel)
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17. Podcasting: Audioboo.fm
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19. mobile video
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21. hardware i
mostly use..
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23. or..
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25. how to use a camera
& shoot ‘good’ video
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29. copy from camera to computer
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31. some places
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33. Tagging - be found!
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34. Tagging
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35. Tagging in action
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37. In Plain English
• Social Media
• Social Networking
• Blogging
• RSS
www.commoncraft.com
• Photo Sharing
• Wikis (Online collaborating)
• PR web (http://www.prweb.com/)
Thursday, 11 June 2009