The topic will address online social networks in Asia (Mixi, Xiaonei and Cyworld), mainly on its trends and patterns across southeast Asia, and also discuss various strategies on technology platforms (for building one), growth and monetization.
Business on TikTok: After the Hype, the New Norm?Vanksen
The TikTok rush and hype have passed, now is the time to ask yourself: "What can TikTok actually bring to my Digital Strategy?"
We answer in this Vanksen white paper.
Succeeding Internationally with your Social Media strategyVanksen
How about a little chat on the subject?
Feel free to contact us at contact@vanksen.com
-
Since we converged with Datawords, our horizons have expanded.
Thanks to their e-multicultural expertise, we have strengthened, through several common projects, our pledge to provide new connections between performance and creativity. We have, among other things, experienced our first international Social Media strategies roll-outs on several continents, simultaneously.
A groundbreaking step in Vanksen’s history.
While browsing this study, you will get to know the particularities of the Chinese “Biaoquingbao” or the Arabian #GroupMessaging trends, discover new cultural and geopolitical factors to take into account when conceiving your Social Media strategy or even learn about different organization models and methodologies your company should adopt based on your objectives.
If the world, today, is all about globalization, context and culture have never been so powerful and important from a communication and marketing standpoint.
Business on TikTok: After the Hype, the New Norm?Vanksen
The TikTok rush and hype have passed, now is the time to ask yourself: "What can TikTok actually bring to my Digital Strategy?"
We answer in this Vanksen white paper.
Succeeding Internationally with your Social Media strategyVanksen
How about a little chat on the subject?
Feel free to contact us at contact@vanksen.com
-
Since we converged with Datawords, our horizons have expanded.
Thanks to their e-multicultural expertise, we have strengthened, through several common projects, our pledge to provide new connections between performance and creativity. We have, among other things, experienced our first international Social Media strategies roll-outs on several continents, simultaneously.
A groundbreaking step in Vanksen’s history.
While browsing this study, you will get to know the particularities of the Chinese “Biaoquingbao” or the Arabian #GroupMessaging trends, discover new cultural and geopolitical factors to take into account when conceiving your Social Media strategy or even learn about different organization models and methodologies your company should adopt based on your objectives.
If the world, today, is all about globalization, context and culture have never been so powerful and important from a communication and marketing standpoint.
According to the latest report from CNNIC, we surely see a huge potential on web and mobile market in China. A Massive Market might be the most common description for the Dragon’s web. :
* 316million Internet users, ~2.9million Chinese web sites;
* But, the Internet penetration has reached only around 25%;
* 107million bloggers by end of 2008;
* 670million mobile subscribers;
* and ~117million users surfing Internet on their mobile devices.
But, considering the population of China, you probably would not be surprised by the figures above. So in this post, I am not going to spend time on these figures which I do think are getting boring. What is the most important and also interesting topic, at least for me, is: How dose this industry evolve?
Wave 1 - Web 2.0 The Global Impact | UM | Social Media TrackerUM Wave
Wave 1 - Web 2.0 The Global Impact, demonstrated that social media was living up to the hype, there was a large and active community communicating online.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
2013 UK digital future in focus. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current digital marketplace and what these trends mean for the year ahead.
A term paper for a strategy class at the Asian Institute of Management. It talks about the competitive advantages of Facebook and how presents an industry model for the social media space.
(if you use this ppt - please give credit. thank you)
SEMA 2011: Changing Landscape of Media | Automotive MarketingLevelwing
This session will take a look at the past, present, and future of media and digital marketing as it relates to auto aftermarket consumers. Attendees will learn the difference between owned, bought, and earned media and how each form of media impacts the consumer. Additionally, we will look ahead and explore the future of digital technology, media consumption, and marketing opportunities.
User Experience Utopia: where we are and where we are going
As our industry matures, we interactive marketers are starting to see a cataclysmic change in how we work within each of our fields. Information architecture, interaction design, visual design, usability, accessibility, content, and marketing are colliding to form a better and more valuable user experience.
Interaction is no longer an afterthought, overshadowed by visual design. "Just getting noticed" on the web is no longer sufficient - what you produce will now be judged by the value of your information and the ease of your experience. Today, users reign supreme.
Now's the time to ask the tough questions: Are you properly investing resources, energy, and time in your user experience? Do you really, like really, know what your users want and need? How are you planning for the future?
In this presentation, we'll explore the seven characteristics of good user experience, where technology and innovation are taking the interactive industry, and what milestones we'll pass along the way.
What will I get of this session?
* A sense of where user experience is headed
* Knowledge of how context impacts the user experience
* An understanding of how new technologies are changing both context and user experience
Who should attend?
* User experience professionals
* Marketing executives and managers
* Online community managers
* Web designers and web developers
* Others who want to learn about user experience design
According to the latest report from CNNIC, we surely see a huge potential on web and mobile market in China. A Massive Market might be the most common description for the Dragon’s web. :
* 316million Internet users, ~2.9million Chinese web sites;
* But, the Internet penetration has reached only around 25%;
* 107million bloggers by end of 2008;
* 670million mobile subscribers;
* and ~117million users surfing Internet on their mobile devices.
But, considering the population of China, you probably would not be surprised by the figures above. So in this post, I am not going to spend time on these figures which I do think are getting boring. What is the most important and also interesting topic, at least for me, is: How dose this industry evolve?
Wave 1 - Web 2.0 The Global Impact | UM | Social Media TrackerUM Wave
Wave 1 - Web 2.0 The Global Impact, demonstrated that social media was living up to the hype, there was a large and active community communicating online.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
2013 UK digital future in focus. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current digital marketplace and what these trends mean for the year ahead.
A term paper for a strategy class at the Asian Institute of Management. It talks about the competitive advantages of Facebook and how presents an industry model for the social media space.
(if you use this ppt - please give credit. thank you)
SEMA 2011: Changing Landscape of Media | Automotive MarketingLevelwing
This session will take a look at the past, present, and future of media and digital marketing as it relates to auto aftermarket consumers. Attendees will learn the difference between owned, bought, and earned media and how each form of media impacts the consumer. Additionally, we will look ahead and explore the future of digital technology, media consumption, and marketing opportunities.
User Experience Utopia: where we are and where we are going
As our industry matures, we interactive marketers are starting to see a cataclysmic change in how we work within each of our fields. Information architecture, interaction design, visual design, usability, accessibility, content, and marketing are colliding to form a better and more valuable user experience.
Interaction is no longer an afterthought, overshadowed by visual design. "Just getting noticed" on the web is no longer sufficient - what you produce will now be judged by the value of your information and the ease of your experience. Today, users reign supreme.
Now's the time to ask the tough questions: Are you properly investing resources, energy, and time in your user experience? Do you really, like really, know what your users want and need? How are you planning for the future?
In this presentation, we'll explore the seven characteristics of good user experience, where technology and innovation are taking the interactive industry, and what milestones we'll pass along the way.
What will I get of this session?
* A sense of where user experience is headed
* Knowledge of how context impacts the user experience
* An understanding of how new technologies are changing both context and user experience
Who should attend?
* User experience professionals
* Marketing executives and managers
* Online community managers
* Web designers and web developers
* Others who want to learn about user experience design
University of Tennessee - Social Media: A Practical Getting Started Business ...Moxley Carmichael
Learn from Cynthia Moxley and Gavin Baker of Moxley Carmichael to use the power of social media to boost your brand.
Learn how to build and increase profitability in your organization using social media tools that are right for you. Find out what you can be doing, what you should be doing, and take-back plan to integrate social media into your business communication and marketing plan.
http://www.moxleycarmichael.com
http://twitter.com/moxcar
http://twitter.com/cmmoxley
http://twitter.com/gavinbaker
http://bluestreak.moxleycarmichael.com
http://newstreak.moxleycarmichael.com
User Experience Utopia (Ad Club Seattle)Nick Finck
As the creative industry matures (we said industry, not creatives), interactive marketers are starting to see big time changes in how we work.
Information architecture, interaction design, visual design, usability, accessibility, content and marketing are collaborating to form a better and more valuable user experience. Looks like somebody paid attention in those team-building exercises.
Nick Finck, founder of Blue Flavor will lay down some knowledge on user experience. Nick is a UX wizard who has been making Web magic for over a decade. He specializes in information architecture, interaction design, usability and user research. Nick has created Web experiences for Fortune 50 and 500 companies including Adobe, Boeing, Blue Cross/Blue Shield, CitiGroup, FDIC, Harpo, HP, IBM…whew, hold on, just catching our breath…Microsoft, PBS, Peet's Coffee and others.
We'll explore the seven characteristics of good UX, where technology and innovation are taking the interactive industry, and what milestones we'll pass along the way.
Similar to Much Ado About Social Networks in Asia (20)
A talk that I give for a panel discussion at the art exhibition "Who's Looking: Surf & Turf", about how the existence of two worlds: physical and digital and helps us to think about the implications to education, working & thinking.
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A Flat Fee Suffices: Taxi Cab Phenomenon in SingaporeBernard Leong
Have you ever wondered why you are never able to get a taxi during certain times of the day in Singapore? Have you ever wondered why the taxi drivers are always complaining? Are the incentives really that bad for them? Gathering some anecdotal evidence coupled with economics and physics, I seek to analyze the cultural phenomenon of taxi cabs in Singapore. At the end, he presents a solution based on free market and competition to how the problem might be solved.
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That Thing You Forget to Do: Lessons in Product Development, Management & Mar...Bernard Leong
Everyone thinks that a start-up is just about building a product. However, it is more than just that. Product development is part of the cycle where managing the product from feedback of users and marketing the product are also tied to build up the start-up as a sustainable business. The talk is delivered on JFDI.Asia, 1 March 2012 and focused on providing incubatees the best practices in working out how to build, manage & market your product within a short time.
Entrepreneurship in South East Asia marketBernard Leong
The focus on this talk delivered for Penn-Olson's private investors and entrepreneurs' gathering. Focus on technology entrepreneurship, particularly in the consumer internet space, and both business & venture capital activity here.
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Entrepreneur 4: Business Strategies & Rapid Growth StrategiesBernard Leong
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Modern ideas in theoretical physics revolve around the concept of extra-dimensions and the attempt to unify the four fundamental forces of nature with string theories. Our Universe has been a great & extraordinary laboratory where we formulate hypotheses to disprove these ideas. Can we find extra dimensions via the cosmic microwave background radiation left over from the first three minutes in our Universe? How do we test such an idea using modern satellite technologies like Planck and WMAP? The story started from a doctorate thesis & ends with a satellite that has been recently launched into space.
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Much Ado About Social Networks in Asia
1. MUCH ADO ABOUT SOCIAL NETWORKS
IN ASIA
Bernard Leong
Partner, Thymos Capital LLP & COO, SENATUS
Source: TED Talk by Sir Tim Berners Lee
Saturday, May 16, 2009
2. BREAKOUT TAKEAWAYS & DISCUSSION
What are the trends on SNS in Asia as till today? Look at
CyWorld, Mixi and Xiaonei.
Discussion with the audience:
Why do you build a SNS? Niche or Mobile?
How do you grow a SNS?
When do you monetize a social network?
Saturday, May 16, 2009
3. Social Network in a Nutshe!:
(1) Construct Public Profile with a degree of control of
privacy in a closed platform
Saturday, May 16, 2009
7. Source: OXYWEB.co.uk/Blog
Social Networks are %agmented based on geographic
social and cultural differences.
Saturday, May 16, 2009
8. Two Dominant Trends of SNS in Asia
East Asia
SEA + India + Australia
Saturday, May 16, 2009
9. NUMBERS ON SNS
Time Spent on
25.1 22.8 22.9
Site
Global Reach 16.7 1.85 0.091
Page Views/
10.3 22 19.9
User
Alexa Rank 4 24 54
Saturday, May 16, 2009
10. NUMBERS ON SNS
Time Spent on
20.6 17.1 20.7
Site
Global Reach 0.039 0.19 0.091
Page Views/
18.3 20.5 22.5
User
Alexa Rank 360 81 148
Source: ALEXA (tracking 7 days)
Saturday, May 16, 2009
12. CYWORLD
Korea’s most popular SNS founded in July 1999 by Young Joon
Hyung
20M unique visitors a month
1 in 3 Koreans uses the SNS and 90% penetration in the age
group btw 18 and 25.
Acquired by SK Telecom for US$7.14M
Revenue Model: Micro-transactions on Avatars and Minihompy
(500 Acorns per day on avg) and Digital Song Sales (35%)
Recently announced adoption of Open Social Platform.
Saturday, May 16, 2009
14. CYWORLD
Successes Failures
CyWorld (US) and CyWorld
(Germany) was not successful
Successful in Korea - Advantage due to the difference in revenue
of language and culture. models.
MySpace tried to enter into the
Korean market and find it CyWorld (Germany) faced local
relatively difficult to penetrate competitors (Studviz, SkyRock)
into the market. and also MySpace. Costs upon
entry in Germany were too high
and led to CyWorld withdrawing
from Europe.
Saturday, May 16, 2009
17. MIXI
Mixi is launched in 2004, 15M users and 14B page views
monthly.
Market Capitalization: US$970M (Note: Linkedin’s
valuation is US$2.6B). IPO on Tokyo Stock Exchange in Sep
2006.
Mixi have features based on country specific differences:
Restricted Membership (Used to be 18 and now 13) and a Japanese Mobile
number needed.
Japanese Users like high level of anonymity (Upload of photos and real
names is < 5%.
Tailor made mobile version (60% mobile to 40% PC in March 2008)
Saturday, May 16, 2009
18. MIXI
Revenue Models (US$5.46 per member):
Premium membership (US$3 per month - 7% of total
revenue)
Find Job! (sales increase from US$36.5M to US$82.4M)
Mixi Radio (fee based) and Reviews (Online advertising)
Saturday, May 16, 2009
21. XIAONEI
“Facebook” of China acquired by Oak Pacific.
Raised US$430M (compare Facebook raised US$378M -
valued at US$15B by Accel Partners). Leading Investor:
SoftBank.
22M Registered Users, and 12.7M daily users
Revenue Model: Micro-Transactions, Services that push
users towards other microsites.
Saturday, May 16, 2009
22. DISCUSSION
What is the aim of the social network which you want to
build?
What are the services that you like to offer?
How do you grow or seed your users from the start?
At what point and how do you monetize your online social
network?
Saturday, May 16, 2009
23. THE THREE PHASES OF
SOCIAL NETWORK
The Platform Creation Phase - when the platform is initially
launched and generate interest.
The Growth Phase - when you grow the members of the
platform and sustain interest.
The Monetization Phase - when you have the database and
directs interests and generate brand and monetization.
Saturday, May 16, 2009
24. ONLINE ADVERTISING
The promise of social advertising: to
target ads on people interested in only the
products and services that appeals to
them.
Online Advertising requires rich media
delivery.
Online Advertising is dependent on the
audience and the traffic on the site.
Saturday, May 16, 2009
26. MICRO-TRANSACTIONS &
REFERRALS
Cyworld, Xiaonei & Facebook
uses micro-transactions via
“send a gift”.
Xiaonei provides services
within the network to push
users to other microsites in
China.
Saturday, May 16, 2009
27. BRAND ADVERTISING/
PLACEMENT
Most brands have avoided
major social networks in the
fear of dilution and afraid to
let fans to run the groups or
pages on Facebook.
Brand Advertising and brand
placement remains a holy
grail and very few successful
cases have happened.
Saturday, May 16, 2009
28. CONTACT ME?
The slides of the talk: http://www.slideshare.net/bleongcw
Contact me via GMail, Skype, Fanfou or Twitter - bleongcw
Read my blog: http://bleongcw.typepad.com and
http://www.sgentrepreneurs.com
If you are interested in what I do: www.thymoscapital.com
or www.senatus.net
Saturday, May 16, 2009