User research
(personas)
Conceptual Design
Scenarios
brainstorming
Design probes
Design workshops
sketching Product
“draft”
Research
Designer
Creativity
User involvement
(if doing co-design)
User research
(personas)
Conceptual Design
Scenarios
brainstorming
Design probes
Design workshops
sketching Product
“draft”
Research
Designer
Creativity
User involvement
(if doing co-design)
Product “draft”
Sketches Storyboards Wireframes Mockups Prototypes
Sketches
Generate and explore ideas.
Rough, used only to document ideas. No art skills necessary.
Thumbnail sketches
Generate several concepts quickly
Screen sketches
Explore content, layout, functionality
Sketches are a UX designer’s fundamental creativity tool.
Storyboards made out of hand
sketches
Storyboard
Link sketches of several screens
to explore ideas about how the
interaction will flow.
Storyboards are useful for
creating the flow of the
application.
Wireframe
Wireframe
Sizes are almost pixel
perfect.
Can be hand-drawn,
too.
Shows layout,
content, functionality
(interactivity).
No graphic design (no
color, typefaces, etc.).
Wireframes let us
think about usability
first, without the
distraction of graphic
design.
Mockup
Wireframe
Layout
Content
Functionality
Interaction
Graphic design
layer
Color scheme
Typography
Mockups help us envision the visual and branding aspects of a product and
communicate them to clients and users.
Prototype
Linked together, interactive:
• Sketches, or
• Wireframes, or
• Mockups, or
• Rough code, or
• Made with
prototyping software
(e.g. Axure, Sketch)
Can be digital or paper.
Prototypes help us envision and test
our product before investing in coding.

UX Conceptual design - sketches, wireframes, mockups, prototypes