In this presentation originally created for DNNcon 2013 (West Palm Beach, FL), Jason Stone of Engage Software covers the Enterprise Social Networking space. What is ESN? Who are some of the key players? What does the research say about the market and its future? He shares some of his own experiences on the team that created iheartDNN.com as well as some from leading the Evoq Social ESN LinkedIn group.
There are amazing facts and benefits from implementing an Enterprise Social Networking solution. Increased efficiency, higher rate of collaboration, and organization of internal communication are just a couple found through ESN.
In this presentation originally created for DNNcon 2013 (West Palm Beach, FL), Jason Stone of Engage Software covers the Enterprise Social Networking space. What is ESN? Who are some of the key players? What does the research say about the market and its future? He shares some of his own experiences on the team that created iheartDNN.com as well as some from leading the Evoq Social ESN LinkedIn group.
There are amazing facts and benefits from implementing an Enterprise Social Networking solution. Increased efficiency, higher rate of collaboration, and organization of internal communication are just a couple found through ESN.
You can download the PowerPoint file here: http://www.businessgoessocial.net/ee
Employee engagement is a huge issue. Disengaged employees cost companies real money in low productivity, high turnover, sick leaves etc. The roots for disengagement go deep in the organisational culture - this means random engagement initiatives have very little effect. They don't permanently address the key drivers of human motivation: the need for autonomy, mastery and purpose (see Daniel Pink's book Drive for more information on this).
While enterprise social networks can't obviously solve all of these, they do offer a surprisingly simple way for people to take ownership of their work and feel more autonomous when the email based communication hierarchy is replaced by a flat, network based communication infrastructure.
Mark Bolgiano and Gavin Clabaugh ruminate on the role of a successful CIO within nonprofit organizations. An informal presentation at the NTC, Seattle 2006.
From my archive - Gavin Clabaugh
Making a business case for an internal social network can be a challenge. This presentation is for people working in internal communications who want to convince their senior executives that an enterprise social network is not about being social - it's about making your organisation more responsive to a changing business environment (by helping employees collaborate and communicate more effectively and facilitating innovation).
In the end it's about making your organisation more productive.
Internal social networks are replacing email and intranets in more and more organisations. But let’s face it, rolling out an enterprise social network within your organisation can be an uphill struggle. In this info-graphic series Business Goes Social looks at key reasons why ESN's fail, and offers some helpful tips on how to develop them.
Presentation by Olivia Vines, Head of Marketing, JobsGoPublic, Nichola Newbery, Head of Client Partnerships, JobsGoPublic and Neel Patel, Head of Client Partnerships, JobsGoPublic
Social media is now fertile ground for the recruiting and staffing industries. Despite this, a major study of trends in the recruitment industry reported last year that fewer than half of recruiters believe their companies have an effective strategy for finding candidates on social networks or major search engines.
How can CPAs use Social Media to help them grow as professionals and leaders? Presentation by Janice Maiman (AICPA) and Tom Hood, CPA (MACPA) at the inaugral AICPA Leadership Academy in Chicago on July 10, 2009
Changing trends in recruitment and new age recruitment strategy. (presented by Raghav Krishnan)
“It is not the strongest who survive nor the most intelligent — but those most responsive to change” (Charles Darwin)
Enterprise Social Media: 5 Emerging TrendsLuis Benitez
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From SXSW 2012 -- Social media has gone mainstream! But it's not everywhere yet. In this session, we'll focus on the five emerging trends on how enterprises are leveraging social media. Patterns have emerged among social businesses and we'll review how organizations are leveraging these new capabilities to deliver bottom-line results. Specifically, in this session we will look into the technologies that enable organizations to generate new ideas, accelerate innovation, increase customer satisfaction, increase productivity, and gain a competitive edge. Presented by @Lbenitez & @heidi_ambler .
Sharpening Communications Leadership Russell Grossman ABCIABC France
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Russell is responsible for communications strategy and standards across its 48 agencies, and non-departmental public bodies in the UK government. He administers and manages an annual communications spend of ÂŁ30M with an overall 625 strong staff, covering campaigns, media relations, internal communications, digital communication, stakeholder engagement and corporate communications. Actively involved in IABC since 2002, holding various board positions, he is currently the global chair for the 13,000 member strong global association of business communicators.
In his talk at IABC France, he shared how his communications management model was achieving results and saving thousands for the UK government! Currently in the second phase, extending to the Civil Service, he has set about defining the way government practises organizational communications and leadership communications to have real impact.
You can download the PowerPoint file here: http://www.businessgoessocial.net/ee
Employee engagement is a huge issue. Disengaged employees cost companies real money in low productivity, high turnover, sick leaves etc. The roots for disengagement go deep in the organisational culture - this means random engagement initiatives have very little effect. They don't permanently address the key drivers of human motivation: the need for autonomy, mastery and purpose (see Daniel Pink's book Drive for more information on this).
While enterprise social networks can't obviously solve all of these, they do offer a surprisingly simple way for people to take ownership of their work and feel more autonomous when the email based communication hierarchy is replaced by a flat, network based communication infrastructure.
Mark Bolgiano and Gavin Clabaugh ruminate on the role of a successful CIO within nonprofit organizations. An informal presentation at the NTC, Seattle 2006.
From my archive - Gavin Clabaugh
Making a business case for an internal social network can be a challenge. This presentation is for people working in internal communications who want to convince their senior executives that an enterprise social network is not about being social - it's about making your organisation more responsive to a changing business environment (by helping employees collaborate and communicate more effectively and facilitating innovation).
In the end it's about making your organisation more productive.
Internal social networks are replacing email and intranets in more and more organisations. But let’s face it, rolling out an enterprise social network within your organisation can be an uphill struggle. In this info-graphic series Business Goes Social looks at key reasons why ESN's fail, and offers some helpful tips on how to develop them.
Presentation by Olivia Vines, Head of Marketing, JobsGoPublic, Nichola Newbery, Head of Client Partnerships, JobsGoPublic and Neel Patel, Head of Client Partnerships, JobsGoPublic
Social media is now fertile ground for the recruiting and staffing industries. Despite this, a major study of trends in the recruitment industry reported last year that fewer than half of recruiters believe their companies have an effective strategy for finding candidates on social networks or major search engines.
How can CPAs use Social Media to help them grow as professionals and leaders? Presentation by Janice Maiman (AICPA) and Tom Hood, CPA (MACPA) at the inaugral AICPA Leadership Academy in Chicago on July 10, 2009
Changing trends in recruitment and new age recruitment strategy. (presented by Raghav Krishnan)
“It is not the strongest who survive nor the most intelligent — but those most responsive to change” (Charles Darwin)
Enterprise Social Media: 5 Emerging TrendsLuis Benitez
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From SXSW 2012 -- Social media has gone mainstream! But it's not everywhere yet. In this session, we'll focus on the five emerging trends on how enterprises are leveraging social media. Patterns have emerged among social businesses and we'll review how organizations are leveraging these new capabilities to deliver bottom-line results. Specifically, in this session we will look into the technologies that enable organizations to generate new ideas, accelerate innovation, increase customer satisfaction, increase productivity, and gain a competitive edge. Presented by @Lbenitez & @heidi_ambler .
Sharpening Communications Leadership Russell Grossman ABCIABC France
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Russell is responsible for communications strategy and standards across its 48 agencies, and non-departmental public bodies in the UK government. He administers and manages an annual communications spend of ÂŁ30M with an overall 625 strong staff, covering campaigns, media relations, internal communications, digital communication, stakeholder engagement and corporate communications. Actively involved in IABC since 2002, holding various board positions, he is currently the global chair for the 13,000 member strong global association of business communicators.
In his talk at IABC France, he shared how his communications management model was achieving results and saving thousands for the UK government! Currently in the second phase, extending to the Civil Service, he has set about defining the way government practises organizational communications and leadership communications to have real impact.
Social Media that Works (+ the History of Media from Sumeria through Today in...Kristin Wolff
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This deck supported the final session (June 7, 2013) of our Virtual Learning Series with the US Department of Labor, Employment and Training Administration and 13 State Grantee Teams working on Expanding Business Engagement.
Social Media for the Equipment Finance CompanySuzanne Henry
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A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
Handout used in Professional Learning Laboratory webinar held on August 31, 2010 entitled Social Media for the Practical Economic Development Professional.
Answer these 5 questions as related to social media:
1) What the heck is it?
2) Is it a fad?
3) Why are some afraid of it?
4) Why do we often get it wrong?
5) How do we do it right?
Open Platforms & Data Smarts: How We Can Do Good BetterKristin Wolff
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Panel Presentation to the National Association of Workforce Boards 2016 Annual Forum, Washington, DC. Panelists: Jenna Leventoff (WDQC), Greg Weeks (WA, EDRC), Vinz Koller and Kristin Wolff (SPR).
Share Information, Change the World: Big Data, Small Apps, Smart Dashboards &...Kristin Wolff
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Aimed at a workforce development, education, economic development audience, this presentation was shared at the National Association of Workforce Boards (NAWB) Annual Forum in March 2015.
HUD Sustainable Communities Learning Network Jobs Convening Participant Packe...Kristin Wolff
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This is the packet (including agenda and resources) provided to participants in the HUD Sustainable Communities Learning Network Convening in Oakland, CA, October 2014. The convening was organized by NDRC, SPRA, and Strategic Economics.
Baltimore and Bay Area Sustainability Plans (HUD #SCLNjobs Convening, Oakland)Kristin Wolff
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Baltimore (The Opportunity Collaborative) and the Bay Area (SPUR) have just completed sustainability plans required by the US Department of Housing and Urban Development Sustainable Communities Grants Program under which they were working. This presentation summarizes those plans.
HUD Sustainable Communities Learning Network Jobs Convening #SCLNjobsKristin Wolff
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Slides from opening plenary, featuring Sandra Witt (@calendow), Virginia Hamilton (@USDOL), Martha Hernandez (@fundgoodjobs), and Jack Madana (@codeforamerica). Vinz Koller & Kristin Wolff (@social_policy) and Sujata Srivastava (Strategic Economics) served as hosts.
CWA #Youth2014 Social Media Session HandoutKristin Wolff
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This is the handout from SPR's Social Media Session at #Youth2014. Hilariously, those "like" thumbs were not there in the original. Rather, they were just plane old bullets. Apparently, Slideshare thought better of that.
WEadership, Jobs & Sustainable DevelopmentKristin Wolff
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Shared with HUD Sustainable Communities grantees at the December 2013 convening in Washington, DC. (Note: the first few slides supported a simulation exercise).
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
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Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
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Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
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Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
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Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
Â
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
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91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
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Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
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As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
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Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
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Social Media & Workforce Development
1. Where Significant Change Occurs Connect 2.0: Using Social Media for Workforce and Economic DevelopmentMarch 8, 201010:30-11:45am
2. Objectives Learn what is Social Media Understand why your organization should use Social Media Hear how your peers are successfully using Social Media Learn practical tips regarding how you can effectively use Social Media
8. Social Media is . . . “Social mediais media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. ~ www.wikipedia.org, February 2010 ”
9. Simply stated. . . “Social Media is people having conversationsonline.”
11. Facebook Statistics. . . Facebook currently has in excess of 350 million active users on a global basis. Six months ago, this was 250 million… meaning around a 40% increase of users in less than half a year. ~ Econsultancy, January 2010
12. Social Media Rules . . . Openness Participation Community Conversation Connectedness
13. Social Media Rules continued . . . It’s a Dialogue…NOT a Monologue “I really enjoyed the NAWB conference.” “I agree. Maybe next year I will volunteer.” “Yes, the sessions were great and the volunteers were very helpful!”
14. Who is Your Audience? Matures Gen X Boomers Millennials/Gen Y 1925 - 1945 1946 - 1964 1965 - 1980 1981 - 2001
15.
16. CoP: One Social Media Solution 1) domain “Communities of Practice are groups of people who (1) share aconcernor passion for something they do and (2) learn how to do it betteras they (3)interact regularly.” Dr. Etienne Wenger, educational theorist & practitioner 2) practice 3) community Source: http://www.ewenger.com/theory/index.htm
34. Why Social Media? Kirven Todd Phillips, 42: A lot attendant at Gresham Dodge in Oregon before being laid off. For the first time in his life he is having trouble finding work. Though he has a computer at home, he likes to come to the WorkSource center to get help with his job search. "I like the people that work here," he said. Put a “face” on workforce development Edward "Doc" Parker, 58: A buyer and inventory manager before losing his job. He's hoping his work experience and skills in customer service will help him find a new job, but he admits it's been a tough road. "My biggest drawback is that I don't have a college degree," said Parker, who was at the WorkSource center to attend a job club. Evan Byram, 26, was working in construction and is now pursuing an associate's degree in criminal justice and looking for a job with a local police department. He says he probably wouldn't have gone back to school if he hadn't lost his construction job, but he's hoping this will mean that things are better for his family in the long run. Customers tell our story
Make this a Poll—Raise your hand if you use:FacebookTwitterLinkedInCommunity of PracticeOthers not mentioned?Of those that raised hand—ask one or two why they use the particular Social Media?
--This definition is from wikipedia. However, if you were to check the definition on wikipedia a year ago or 2 months from now, it is likely that you will see a different definition. This is exactly what social media is all about-real time information that is continuously changing and being built upon.
Focus is CONVERSATIONS.
Popular Social Media PlatformsPopular Web 2.0 platforms…Social Network: interests -> community -> connections -> collaboration/interactionsMultimedia Hosting: content (audio, video, graphics) -> web host -> embed code -> shareRSS-generated syndication: subscribe -> feed -> read Blog / Microblog (Twitter): post -> read -> comment -> feedPodcast: post (audio, video) -> feed -> podcatcher -> multimedia playerWiki: create (content) -> collaborate -> edit -> save
Here is an interesting fact regarding how many people are using Facebook and how the use of this, and related social media tools, is growing at an exponential rate.
What is Social Media?: an e-book by Antony Mayfield from iCrossing updated 01.08.08Participationsocial media encourages contributions and feedback from everyone who isinterested. It blurs the line between media and audience.Opennessmost social media services are open to feedback and participation. They encouragevoting, comments and the sharing of information. There are rarely any barriers toaccessing and making use of content – password-protected content is frowned on.Conversationwhereas traditional media is about “broadcast” (content transmitted or distributed toan audience) social media is better seen as a two-way conversation.Communitysocial media allows communities to form quickly and communicate effectively.Communities share common interests, such as a love of photography, a political issueor a favourite TV show.ConnectednessMost kinds of social media thrive on their connectedness, making use of links to othersites, resources and people.
What does this mean? The key is dialogue and conversations. Rather than pushing a controlled message on your audience, the key is that you encourage and cultivate an open communication amongst your audience (customer).
Who is Your Customer / Audience? For the first time in history, there are four generations working together in today's workplace: Matures (aka Veterans), Baby Boomers, Generation X, & Millennials/Generation Y. Each was/is exposed to specific teaching methods and media during their formative years.Matures (1925 – 1945) 5% of the national workforce (currently 64 – 87 y/o)Learning Methods: rote memorization, extensive study, bricks-and-mortar classroom- Somewhat uncomfortable with technology in today’s workplace.Baby Boomers (1946 – 1964) 45% of the national workforce (currently 45 – 63 y/o)Learning Methods: Lecture, workshops, course-based learning, books & manuals, filmstrips- Harbor tacit knowledge. Considered the originators of collaborative work and consensus-based leadership; cautiously pro-technology.Generation X (1965 – 1980) 40% of the national workforce (currently 28 – 44 y/o)Learning Methods: PowerPoint, discovery learning (hands-on), learning games, role-playing, eLearning, videos, computer-based training (CBT)- Embrace technology & enjoy working in study groups & in teams.Millennials/Gen Y (1981 – 2001) 10% of the national workforce (currently 8 – 29 y/o)Learning Methods: software, reusable learning objects, Web-based training (WBT), videos, mobile technology (smartphone, media player, etc.), distance learning (synchronous/virtual classroom, asynchronous), Web 2.0 technologies – wikis, blogs, podcasts- Have digital DNA. Do NOT know the world without computers, DVDs, media players, wireless access, cell phones, etc. Enthusiastically embrace new technologies, communication tools, and user-generated content.
Emphasis that your current and future customers are using social media and will use social media as their primary method of communication –getting and receiving information.
Rick introduces the concept of a CoP as one social media toolCommunity of Practice…DefinedDr. Etienne Wenger, often credited with coining the term community of practice, defines CoPs as “…groups of people who share a concern or passion for something they do and learn how to do it better as they interact regularly. He identified three crucial characteristics of a CoP: domain, community and practice.Domain: A CoP is not merely a club of friends or a network of connections between people. It has an identity defined by a shared domain of interest. Membership therefore implies a commitment to the domain, and therefore a shared competence that distinguishes members from other people. (Wenger). Practice:Members are practitioners, developing a shared repertoire of resources: experiences, stories, tools, ways of addressing recurring problems. This takes time and sustained interaction. (Wenger)Community: In pursuing their interest in their domain, members engage in joint activities and discussions, help each other, and share information. Members build relationships that enable them to learn from each other. A website in itself is not a community of practice. Having the same job or the same title does not make for a community of practice unless members interact and learn together. (Wenger)Source: http://www.ewenger.com/theory/index.htm
Rick turns over to Chad Create a network of RA partners and stakeholdersEmployers, Labor Unions, Apprentices, Field Staff
Chad: Discuss here why and how you decided a CoP was the right choice to meet OA’s goals
“Home” PageInterchangeable “Pods” include Latest Blogs (Top / Recent), New Videos (Top / Recent), Discussions, In the News, Newsletter [not shown], Contributors (Top / Recent), Login box. These can be rearranged or hidden as desired.“Share your Content” button provides an interactive user interface allowing users to easily upload their resources for sharing with the Community. All content is vetted, tagged, and posted by the CoP manager.
Chad:--Can you add more details regarding the # of community members (has it grown over the last year?), specific examples (stories) of successes RA is reaching a 21st century audience that communicates in a 2.0 language (maybe talk here about how you are using FB, Twitter and CoP)(Rebecca added—is this true? Do you have examples?) Provides real-time answers and best practice to community member questions and challengesTurn back to Rick
Briefly describe Worksystems and my background (non-communication). Workforce Boards are hard to define – and our work is not very sexy from a communications standpoint.Evaluating/enhancing the effectiveness of the public workforce systemProgram design and implementationResource development and managementData tracking and reportingCompliance and technical assistanceBusiness expansion and recruitmentConvening, coordinating and facilitating partners around initiativesThese are often “behind the curtain” activities and while important, are difficult to articulate. As a result, our work is often overlooked and our identity confused with other more well known partners (WorkSource One Stops, Employment Department, Community Colleges, etc.). We looked to social media to raise our profile.
We heard from Rick about how the communication model has changed. The old model focused on pushing information out and now it’s about drawing people in and engaging them in a conversation. People want to feel personally connected. Social media presented an opportunity for us to talk to people directly about what we do and explain it in a new way. It let us put a “face” on workforce development and demonstrate our positive impact on the community using the words of our customers. SHOW Flip Camera – doesn’t have to be too polished or produced.We’re also working with a student at the NW Film Center to shoot a video showing a “day in the life” of a One Stop from various customer perspectives.
First off - you shouldn’t use social media unless you have strong “foundational” communication pieces in place – a good website with robust content that is kept current, an email distribution list, collateral material describing programs and initiatives, performance reports, etc. Social media doesn’t replace these – it enhances them. We picked a few tools and use them extensively: Blog, Twitter, and YouTube/Videos. We also actively contribute to other workforce blogs (Workforce Developments blog picked up my NAWB posts) and participate in other social media sites (like the Community of Practice that Chad discussed).
Demo and briefly explain what Twitter is, and how to use it in a business context. Discuss who is following our tweets.Quick Story #1: Mayor and other elected officialsQuick Story #2: Media (Green Jobs grant and Summer Jobs program)Quick Story #3: WorkSource Computer ClassThink of Twitter as an opportunity to whisper 2 short important sentences (140 character tweet) into the ear of your most important stakeholders while handing them a supporting document with more detail (link). They like it and pass it along.Best if used as a mix of business and personal (hawk webcam and Ducks/rosebowl examples) - helps to give us a public personality.
Blog demoOur blog is a companion to our website. The website gives information about our organization, the WIB, our programs/initiatives, our funding, our performance outcomes, etc. The blog is the face of our customers, the story of how our programs impact their lives. The posts are very short and the stories are told through photos and videos whenever possible. Most of our visitors are “lurkers” – they want to read our content but don’t leave a comment. That’s OK, they are interested in what we have to say and are gaining a better understanding of how our work is impacting the community. However, a handful want to talk to us – and we respond immediately. Be prepared for negative comments too – and respond. It’s an opportunity to educate someone about what you do. The good news is that they are talking to you. Share examples: (Randy who participated in our Summer Jobs program, Kelly featured on NBC Nightly News)Phase 2 – guest bloggers! Get our WIB engaged.
Highlight examples around these: Raised our profile with our Board and Opinion Leaders (Mayor RTs us regularly to his thousands of followers, Board members are engaged and interested) Generated media stories. Media follows us on twitter and we had a TV crew covering our story within 1 hour.Created community advocates including those outside our direct sphere of influence (i.e. Young Professionals of Portland – 4,500 members).Staff are rallied around key messages and everyone wants to participate – communications is a consideration in everything that we do.Positions us a forward thinking and innovative – the same image that we are trying to foster in our programs.Stakeholders actually contact me to complain if I haven’t posted something in a while…! We launched our blog and twitter account in February, 2009 so we are 1 year into it. Our blog has received 2,600 unique visitors but it took time to build a following. The graph shows how people are finding us – it’s a mix of direct subscribers, referring sites (mostly from our website, twitter and other blogs) and search engines. Demonstrates the importance of having a variety of communication tools.Hand back over to Rick
Rick transitions here Tricia is looking for a report regarding how tweeting occurs most on Tuesdays
Rick will facilitate a discussion with Chad and Tricia regarding Lessons Learned, Challenges, and Practical Tips.Chad and Tricia, please feel free to add your thoughts to this list.Get over the fear: You do not need a marketing, communications, or IT background to successfully use social media. Leverage your mistakes (Flip camera example).Key is relationship building: The success of social media is driven by relationship and conversation building rather than the tools themselves.Takes dedicated time and effort: Creating successful social media networks is very time intensive, but the Return on Investment is well worth the work.Respond to every comment – positive and negative.Don’t try to use every tool out there: Pick a few and use them well.Don’t use social media until you have strong foundational communication tools in place (website, branding)Have to find the right mix of business and personal – if people feel like they know you, the tools are more effective. Primer questions: For Chad-how as the use of Social Media changed your office’s work processes? For Tricia—I understand you were awarded two Recovery Act Grants. CONGRATS. How will you use social media to help ensure the success of your grant activities?
Switch to Twitter Feed
Here we will add contact information and URLs to OA and Worksystems Social Media sites.