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The Community
Public Offering

A New Way to Engage Markets
(& Investors) in Oregon and Beyond
Photo	
  here	
  	
  
Who are we?
2	
  

Kristin Wolff
Hatch Board Member (& business owner,
policy analyst) @kristinwolff #socinn #socent
#unjobs #workoutloud #startup #realchange

Simon Love
Hatch Operations Manager & CPO Guru
@thesimontist @hatchthefuture
@hatchoregon #communitycapital #socent
Hatch in 30
3	
  
We help
citizens launch
enterprises that
improve
communities.
4	
  
2008
2008
5	
  
Trust in things “big”
(“Houston, we have a problem.”)
9%
6	
  
Just in…
7	
  
Trust in “small”
8	
  
9	
  
The Emergence of
“the Crowd”
First, as
“backers...”
10	
  
And now, as investors.
HATCH OREGON
-  Law (& its evolution)
-  HatchOregon.com
Platform (investing)
-  InvestOR Ready
(CPO) Accelerator
-  Investor Meetups
-  Data/Stories/
Lessons
11	
  
12	
  
Investing directly in the kinds
of businesses you want to
see in the world is awesome.
Audrey Eschright:
“We need to build
businesses that
share power.”
@recompilermag
Congratulations! You’re a
(potential) investor!
(C)	
  2014	
  Hatch	
  Innova;on	
   13	
  
Investors (you, yes, you)
–  Must be ‘natural persons’
–  Must be Oregon residents
–  Due diligence is on you –
you, yes you, are the risk
assessor
–  Maximum investment is
$2,500 per company
14	
  
Entrepreneurs!
– You choose the terms
– Can choose equity (stock), debt (loans),
convertible notes, royalties, etc.
– Maximum raise $250k
– Company must be based in Oregon
15	
  (There is no form)
And know this…
– Angels don’t care about this
– Neither do VCs
– Neither do most banks
	
  
16	
  
(Fine with us.)
Open Source Investing?
HatchOregon.com
•  Transparency
•  Information
•  Investing!
(C)	
  2015	
  Hatch	
  Innova;on	
   17	
  
Let’s compare...
(C)	
  2015	
  Hatch	
  Innova;on	
   18	
  
CircleUp/AngelList Hatch Oregon Kickstarter
For-profit 501(c)(3) Nonprofit For-profit
Real investing Real investing Donating/Pre-Selling
USA Oregon only Everywhere
Any size business Small businesses only Anyone
*There is no initial charge to apply to CircleUp. If
approved to be listed on the site, CircleUp will
generally assess a commission based on a
percentage of the total amount raised. Our
commission is intended to be generally consistent with
what companies pay to investment bankers in the
offline world for similar size fundraising rounds.
$50/mo + credit card
fees
5% + credit card fees
Accredited investors
only
Any Oregon resident
can invest
Anyone can donate
Let’s make this real:
Stuart’s Story
19	
  
The Deal
•  Equity (10% of company)
•  Preferred Stock
•  Annual shareholder meetings
(“there will be ice cream”)
•  So far….$75,000
•  Goal of $120,000…will you invest?
Big Fans
21	
  
Amongst our fans…
(C)	
  2014	
  Hatch	
  Innova;on	
   22	
  
Questions?
(While we’re chatting, use your phone
to register as an investor at
HatchOregon.com)
(C)	
  2014	
  Hatch	
  Innova;on	
   23	
  
Early (small “n”) Lessons
24	
  

§  Crowdvesting is not Kickstarter – investors are not just backers or early-
adopter customers. They actually want a relationships with companies.
§  For many small businesses, It’s not just a tool of last resort.
§  When entrepreneurs set the terms, they can be pretty creative (and some
investors kind of like this….(e.g. Agrarian Ales).
§  First-time investors come back for more – they are investing in more than
your product or your company, they are investing in you, your values, and
the idea of local investing.
§  You have to have your communications ducks in the row, but the process
of identifying, engaging, and securing investors could not be more
different than the Angel/VC path.
	
  

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Hatch OSB June 2015

  • 1. The Community Public Offering A New Way to Engage Markets (& Investors) in Oregon and Beyond Photo  here    
  • 2. Who are we? 2   Kristin Wolff Hatch Board Member (& business owner, policy analyst) @kristinwolff #socinn #socent #unjobs #workoutloud #startup #realchange Simon Love Hatch Operations Manager & CPO Guru @thesimontist @hatchthefuture @hatchoregon #communitycapital #socent
  • 3. Hatch in 30 3   We help citizens launch enterprises that improve communities.
  • 5. 5   Trust in things “big” (“Houston, we have a problem.”) 9%
  • 7. 7   Trust in “small”
  • 9. 9   The Emergence of “the Crowd” First, as “backers...”
  • 10. 10   And now, as investors.
  • 11. HATCH OREGON -  Law (& its evolution) -  HatchOregon.com Platform (investing) -  InvestOR Ready (CPO) Accelerator -  Investor Meetups -  Data/Stories/ Lessons 11  
  • 12. 12   Investing directly in the kinds of businesses you want to see in the world is awesome. Audrey Eschright: “We need to build businesses that share power.” @recompilermag
  • 13. Congratulations! You’re a (potential) investor! (C)  2014  Hatch  Innova;on   13  
  • 14. Investors (you, yes, you) –  Must be ‘natural persons’ –  Must be Oregon residents –  Due diligence is on you – you, yes you, are the risk assessor –  Maximum investment is $2,500 per company 14  
  • 15. Entrepreneurs! – You choose the terms – Can choose equity (stock), debt (loans), convertible notes, royalties, etc. – Maximum raise $250k – Company must be based in Oregon 15  (There is no form)
  • 16. And know this… – Angels don’t care about this – Neither do VCs – Neither do most banks   16   (Fine with us.)
  • 17. Open Source Investing? HatchOregon.com •  Transparency •  Information •  Investing! (C)  2015  Hatch  Innova;on   17  
  • 18. Let’s compare... (C)  2015  Hatch  Innova;on   18   CircleUp/AngelList Hatch Oregon Kickstarter For-profit 501(c)(3) Nonprofit For-profit Real investing Real investing Donating/Pre-Selling USA Oregon only Everywhere Any size business Small businesses only Anyone *There is no initial charge to apply to CircleUp. If approved to be listed on the site, CircleUp will generally assess a commission based on a percentage of the total amount raised. Our commission is intended to be generally consistent with what companies pay to investment bankers in the offline world for similar size fundraising rounds. $50/mo + credit card fees 5% + credit card fees Accredited investors only Any Oregon resident can invest Anyone can donate
  • 19. Let’s make this real: Stuart’s Story 19  
  • 20. The Deal •  Equity (10% of company) •  Preferred Stock •  Annual shareholder meetings (“there will be ice cream”) •  So far….$75,000 •  Goal of $120,000…will you invest?
  • 22. Amongst our fans… (C)  2014  Hatch  Innova;on   22  
  • 23. Questions? (While we’re chatting, use your phone to register as an investor at HatchOregon.com) (C)  2014  Hatch  Innova;on   23  
  • 24. Early (small “n”) Lessons 24   §  Crowdvesting is not Kickstarter – investors are not just backers or early- adopter customers. They actually want a relationships with companies. §  For many small businesses, It’s not just a tool of last resort. §  When entrepreneurs set the terms, they can be pretty creative (and some investors kind of like this….(e.g. Agrarian Ales). §  First-time investors come back for more – they are investing in more than your product or your company, they are investing in you, your values, and the idea of local investing. §  You have to have your communications ducks in the row, but the process of identifying, engaging, and securing investors could not be more different than the Angel/VC path.