edSocialMedia facilitated a one-day, hands-on social media bootcamp for Greenhills School in Ann Arbor, MI, for their lead administrative team. Teams of two worked through social media scenarios to practice their social media skills for use at their school. #GreenhillsA2
The document discusses Facebook's growth over time from 200 million users in April 2009 to over 800 million users today. It notes that Facebook saw over 300 million new accounts added in just over a year. The key metrics mentioned are 483 million daily active users as of December 2011, representing 39% and 48% year-over-year growth, respectively. It also notes that mobile users now represent half of Facebook's total user base, at 425 million monthly active users on mobile.
Facebook Presentation for ACIS Workshop edSocialMedia
Madeline Senkosky presented a seminar on Facebook 101 at the Association of Colorado Independent Schools Social Media Workshop. Her seminar included information on how Facebook has become the world’s largest social networking site and the place to be to reach constituents of all ages. This session showcased schools already using this medium with great success, in addition to the basics of getting started, including: signing up, generating great content and finding friends.
Lewis Wimba Presentation Social Networking Facebookguest704e4a62
Facebook is a free social networking website that allows users to create profiles and connect with friends. It began in 2004 as a Harvard student's project and has grown tremendously. Facebook now has over 60 million US users who can share photos, messages, and interests. While popular for socializing, Facebook also raises privacy and addiction concerns for some users.
The document summarizes a social media workshop agenda that covers key social media outlets like LinkedIn, Facebook, and Twitter. It provides statistics on the size and demographics of major social networks and discusses how to develop a social media strategy and use social media to generate inquiries for a business. The workshop teaches attendees how to create social media profiles, engage with customers, and measure the results of their social media marketing efforts.
Using Social Media Tools & Technology to Promote Your School District -- Long...Evelyn McCormack
This document provides an overview of using social media tools and technologies to promote school districts. It discusses popular social media platforms like Facebook, Twitter, YouTube and blogs/newsletters. It also addresses common myths about social media, and provides tips on setting up accounts and pages on these platforms as well as using additional tools like hashtags and URL shorteners. The document aims to demonstrate how social media can help publicize achievements, drive traffic to websites, and develop personal learning networks.
Facebook was founded in 2004 by Mark Zuckerberg as a social networking site for Harvard students. It quickly expanded to other universities and later to high schools and the general public. By 2006 it had over 7.5 million users but faced competition from MySpace which had over 55 million users. Facebook introduced new features like News Feed that caused a user revolt but the issues were addressed. It continued expanding by opening to more schools and countries. Major acquisitions and events included Instagram in 2012, WhatsApp in 2014, and the Cambridge Analytica data breach scandal in 2018. By 2017 Facebook had over 2 billion monthly active users, cementing its position as one of the largest and most popular social media platforms in the world.
Free to download..Dont forget to hit like i hav worked hard for this..
This ppt deals with the foundation, the uprising, opportunities and threats that surrounds facebook..
Facebook was founded in 2004 by Mark Zuckerberg and other Harvard students. It originally started as a social networking site for Harvard students but later expanded to other universities and then publicly in 2006. Key events included expanding internationally in 2009, reaching 500 million users in 2010, going public and reaching 1 billion users in 2012. Facebook now has over 1.44 billion monthly active users as of 2015, with the majority being mobile users. The site generates revenue primarily from advertising on the site and mobile apps. It has changed how people connect and share information online.
The document discusses Facebook's growth over time from 200 million users in April 2009 to over 800 million users today. It notes that Facebook saw over 300 million new accounts added in just over a year. The key metrics mentioned are 483 million daily active users as of December 2011, representing 39% and 48% year-over-year growth, respectively. It also notes that mobile users now represent half of Facebook's total user base, at 425 million monthly active users on mobile.
Facebook Presentation for ACIS Workshop edSocialMedia
Madeline Senkosky presented a seminar on Facebook 101 at the Association of Colorado Independent Schools Social Media Workshop. Her seminar included information on how Facebook has become the world’s largest social networking site and the place to be to reach constituents of all ages. This session showcased schools already using this medium with great success, in addition to the basics of getting started, including: signing up, generating great content and finding friends.
Lewis Wimba Presentation Social Networking Facebookguest704e4a62
Facebook is a free social networking website that allows users to create profiles and connect with friends. It began in 2004 as a Harvard student's project and has grown tremendously. Facebook now has over 60 million US users who can share photos, messages, and interests. While popular for socializing, Facebook also raises privacy and addiction concerns for some users.
The document summarizes a social media workshop agenda that covers key social media outlets like LinkedIn, Facebook, and Twitter. It provides statistics on the size and demographics of major social networks and discusses how to develop a social media strategy and use social media to generate inquiries for a business. The workshop teaches attendees how to create social media profiles, engage with customers, and measure the results of their social media marketing efforts.
Using Social Media Tools & Technology to Promote Your School District -- Long...Evelyn McCormack
This document provides an overview of using social media tools and technologies to promote school districts. It discusses popular social media platforms like Facebook, Twitter, YouTube and blogs/newsletters. It also addresses common myths about social media, and provides tips on setting up accounts and pages on these platforms as well as using additional tools like hashtags and URL shorteners. The document aims to demonstrate how social media can help publicize achievements, drive traffic to websites, and develop personal learning networks.
Facebook was founded in 2004 by Mark Zuckerberg as a social networking site for Harvard students. It quickly expanded to other universities and later to high schools and the general public. By 2006 it had over 7.5 million users but faced competition from MySpace which had over 55 million users. Facebook introduced new features like News Feed that caused a user revolt but the issues were addressed. It continued expanding by opening to more schools and countries. Major acquisitions and events included Instagram in 2012, WhatsApp in 2014, and the Cambridge Analytica data breach scandal in 2018. By 2017 Facebook had over 2 billion monthly active users, cementing its position as one of the largest and most popular social media platforms in the world.
Free to download..Dont forget to hit like i hav worked hard for this..
This ppt deals with the foundation, the uprising, opportunities and threats that surrounds facebook..
Facebook was founded in 2004 by Mark Zuckerberg and other Harvard students. It originally started as a social networking site for Harvard students but later expanded to other universities and then publicly in 2006. Key events included expanding internationally in 2009, reaching 500 million users in 2010, going public and reaching 1 billion users in 2012. Facebook now has over 1.44 billion monthly active users as of 2015, with the majority being mobile users. The site generates revenue primarily from advertising on the site and mobile apps. It has changed how people connect and share information online.
This document provides information about various social media platforms. It discusses Facebook, Twitter, LinkedIn, Myspace, Vkontakte, and Google+. For each platform, it outlines their key features, statistics on users, and a brief history. It also compares the different platforms side by side and discusses how social networking is changing enterprises.
The document discusses how social media can be used to land a job. It provides an overview of popular social media tools like Facebook, LinkedIn, Twitter, and YouTube and statistics on their users. Tips are given on customizing profiles and using these tools to connect with people, research companies, share job search updates, and make a digital presence. Employers may search social media to learn about candidates, so the document stresses presenting a professional online image.
Web 2.0 refers to websites that allow users to easily publish content and share it with others. Key aspects include content existing online rather than locally, everyday users publishing without special skills, and other users sharing the content. Popular examples of Web 2.0 sites include blogs, Flickr, Facebook, Twitter, YouTube, and smartphones that access these services. While Web 2.0 enables sharing, users must be aware of privacy and security issues when putting personal information online.
This document discusses Facebook and social media. It provides key facts about Facebook's history, growth, users, and features. Facebook was founded in 2004 by Mark Zuckerberg and other Harvard students. It has grown exponentially since expanding publicly in 2006, reaching over 42 million active users as of 2007 and becoming the second largest social network after MySpace. The document examines Facebook's international growth and plans to translate the site to other languages to continue expanding globally.
Facebook- Beyond Friends, Family and FarmVilleSelena Garrison
Facebook has over 500 million active users who spend over 700 billion minutes per month on the site. It has become a global platform with over 70 translations and 70% of users living outside the US. The presentation cautions educators about some of the content students may be exposed to on Facebook and provides tips on customizing privacy settings to make it safer.
This document provides an introductory guide on how to use Facebook for business. It covers setting up personal and business accounts on Facebook, including profiles and pages. It also discusses how to promote pages, set up groups and advertising, and how to measure engagement. The goal is to help businesses connect with customers, create communities, and promote their content and generate leads through their Facebook presence.
The document discusses using social media, such as Facebook, Twitter, YouTube, and blogs, for independent school admissions and marketing. It provides statistics on the growth and usage of various social media platforms. It also outlines important considerations for schools looking to use social media, such as which platforms to use, how to set up pages/profiles, how to engage audiences, and how to measure effectiveness.
Facebook has become a crucial marketing platform for companies due to its large user base and ability to target personalized messages. It allows direct marketing without middlemen and uses consumer information to customize offers. While providing opportunities, Facebook's use of personal information also raises privacy concerns. Possible solutions include giving users more control over privacy settings and information disclosure.
This document provides an overview and guide for using Facebook Pages to promote businesses. It discusses how Facebook Pages allow businesses to interact with customers, build a fan base, run promotions and sell products. The document then gives best practices for using Facebook Pages, including making the page personal, updating it frequently, harnessing the power of the News Feed, choosing useful applications, and promoting the page through Facebook ads. It also provides instructions on setting up and managing a Facebook Page.
This document discusses using Facebook for learning in K-12 classrooms and higher education. It provides examples of how teachers can create Facebook pages or profiles for classes to facilitate discussion, engage with course content, connect with other students and professionals, and build positive digital footprints. Risks of social media like privacy and inappropriate content are also addressed, along with tips for teachers on educating students on managing appropriate online profiles and interactions.
Is Your Business on Facebook? With Facebook overtaking Google for search, now is the time to have a presence on Facebook. Setting up a fanpage can be diggicult, this guide will show you step by step how to create an effective Facebook fanpage.
This article is the first in a four part series about how environmental health professionals can benefit from social media. It provides an overview of social media and focuses on Facebook as the most commonly used platform. The article defines social media as the "two-way web" that allows users to both find and share information on topics of interest. It then describes how to establish a Facebook profile and connect with others, share posts, like pages to follow organizations, and provides examples of relevant environmental health organizations on Facebook. The goal is to demonstrate how social media, and Facebook specifically, can be a useful tool for information sharing and communication.
Facebook has become the world's most popular social networking site with over 550 million active users, 50 million more than the population of China. It has strengths like keeping personal and public content separate, suggested friends, groups, comments, and messages. However, it also faces risks, as it relies on advertisements for over 80% of revenue but revenue growth depends on user growth, and it struggles to monetize mobile users. Facebook also faces privacy issues as users are frustrated by frequent changes to privacy settings. Privacy restrictions could limit Facebook's ability to offer personal marketing opportunities to companies.
Facebook has over 500 million active users and is one of the largest social networking sites in the world. It started in 2004 among Harvard students and now has widespread global use. The site generates most of its revenue from advertising and allows businesses to create pages and advertise to targeted demographics. While offering opportunities, Facebook still needs more integration of pages and applications to fully realize its potential for businesses.
Social Media Guide for Local Public Health AgenciesAllison Kline
This document provides guidance for local public health agencies on creating and using online communities through social media. It discusses getting started with Facebook and Twitter accounts, making the most of a Facebook page through customizing settings and posts, and why an agency should use Twitter to connect with the community, media, and other organizations. Example posts and analytics tools are also referenced.
This document analyzes and compares several popular social media platforms: Facebook, Instagram, and Twitter.
Facebook's purpose is to connect users and allow efficient communication. Its content includes personal profiles, pages, and games. It has over 1.3 billion monthly users and generates most revenue from advertising.
Instagram focuses on photography and allows filtering photos to share. Its target is 18-35 year olds. It was acquired for $1 billion but generates no direct revenue.
Twitter allows brief public updates and was the first to use hashtags to group topics. Most users are aged 15-35 and it generates revenue from promoted tweets and accounts.
All platforms address legal and ethical issues in their terms of
The Rules of Threes: Understanding Facebook's EdgerankedSocialMedia
The document discusses Edge Rank, which is Facebook's algorithm that determines what content is most important for a user to see in their News Feed. It explains that Edge Rank considers affinity (the user's relationship with the creator of a post), weight (objects correlated with a post), and time decay (how recent a post is). The more a user interacts with a page through likes, comments, etc., the more likely new posts from that page will show up in their News Feed due to higher affinity. Maintaining engagement and posting fresh content helps a page's reach and Edge Rank.
Social media tool belt presentation at RavenscroftedSocialMedia
The edSocialMedia Bootcamp offers a one-day, practical application of social media tools in a school environment. The workshop, which took place at Ravenscroft School in Raleigh, NC, provided an in-depth, hands-on introduction to social media for school leaders and administrators, complete with an opportunity to create and share content through edSocialMedia’s practice lab site and other social media channels.
In this slide show, the team at Green & Red Technologies walks you through a variety of options for social media marketing: Facebook, LinkedIn, Twitter, Pinterest, Instagram, and Foursquare. We give a "To-Do" list for marketers for each social media site.
Why 2010 is the year of Mobile Social MediaJim Ayson
My presentation at a social networking conference in Makati, Philippines. April 22, 2010. This presentation covers the state of the mobile social media from a global and a Philippine perspective, with a special nod to the mobile operator's point of view.
This document provides information about various social media platforms. It discusses Facebook, Twitter, LinkedIn, Myspace, Vkontakte, and Google+. For each platform, it outlines their key features, statistics on users, and a brief history. It also compares the different platforms side by side and discusses how social networking is changing enterprises.
The document discusses how social media can be used to land a job. It provides an overview of popular social media tools like Facebook, LinkedIn, Twitter, and YouTube and statistics on their users. Tips are given on customizing profiles and using these tools to connect with people, research companies, share job search updates, and make a digital presence. Employers may search social media to learn about candidates, so the document stresses presenting a professional online image.
Web 2.0 refers to websites that allow users to easily publish content and share it with others. Key aspects include content existing online rather than locally, everyday users publishing without special skills, and other users sharing the content. Popular examples of Web 2.0 sites include blogs, Flickr, Facebook, Twitter, YouTube, and smartphones that access these services. While Web 2.0 enables sharing, users must be aware of privacy and security issues when putting personal information online.
This document discusses Facebook and social media. It provides key facts about Facebook's history, growth, users, and features. Facebook was founded in 2004 by Mark Zuckerberg and other Harvard students. It has grown exponentially since expanding publicly in 2006, reaching over 42 million active users as of 2007 and becoming the second largest social network after MySpace. The document examines Facebook's international growth and plans to translate the site to other languages to continue expanding globally.
Facebook- Beyond Friends, Family and FarmVilleSelena Garrison
Facebook has over 500 million active users who spend over 700 billion minutes per month on the site. It has become a global platform with over 70 translations and 70% of users living outside the US. The presentation cautions educators about some of the content students may be exposed to on Facebook and provides tips on customizing privacy settings to make it safer.
This document provides an introductory guide on how to use Facebook for business. It covers setting up personal and business accounts on Facebook, including profiles and pages. It also discusses how to promote pages, set up groups and advertising, and how to measure engagement. The goal is to help businesses connect with customers, create communities, and promote their content and generate leads through their Facebook presence.
The document discusses using social media, such as Facebook, Twitter, YouTube, and blogs, for independent school admissions and marketing. It provides statistics on the growth and usage of various social media platforms. It also outlines important considerations for schools looking to use social media, such as which platforms to use, how to set up pages/profiles, how to engage audiences, and how to measure effectiveness.
Facebook has become a crucial marketing platform for companies due to its large user base and ability to target personalized messages. It allows direct marketing without middlemen and uses consumer information to customize offers. While providing opportunities, Facebook's use of personal information also raises privacy concerns. Possible solutions include giving users more control over privacy settings and information disclosure.
This document provides an overview and guide for using Facebook Pages to promote businesses. It discusses how Facebook Pages allow businesses to interact with customers, build a fan base, run promotions and sell products. The document then gives best practices for using Facebook Pages, including making the page personal, updating it frequently, harnessing the power of the News Feed, choosing useful applications, and promoting the page through Facebook ads. It also provides instructions on setting up and managing a Facebook Page.
This document discusses using Facebook for learning in K-12 classrooms and higher education. It provides examples of how teachers can create Facebook pages or profiles for classes to facilitate discussion, engage with course content, connect with other students and professionals, and build positive digital footprints. Risks of social media like privacy and inappropriate content are also addressed, along with tips for teachers on educating students on managing appropriate online profiles and interactions.
Is Your Business on Facebook? With Facebook overtaking Google for search, now is the time to have a presence on Facebook. Setting up a fanpage can be diggicult, this guide will show you step by step how to create an effective Facebook fanpage.
This article is the first in a four part series about how environmental health professionals can benefit from social media. It provides an overview of social media and focuses on Facebook as the most commonly used platform. The article defines social media as the "two-way web" that allows users to both find and share information on topics of interest. It then describes how to establish a Facebook profile and connect with others, share posts, like pages to follow organizations, and provides examples of relevant environmental health organizations on Facebook. The goal is to demonstrate how social media, and Facebook specifically, can be a useful tool for information sharing and communication.
Facebook has become the world's most popular social networking site with over 550 million active users, 50 million more than the population of China. It has strengths like keeping personal and public content separate, suggested friends, groups, comments, and messages. However, it also faces risks, as it relies on advertisements for over 80% of revenue but revenue growth depends on user growth, and it struggles to monetize mobile users. Facebook also faces privacy issues as users are frustrated by frequent changes to privacy settings. Privacy restrictions could limit Facebook's ability to offer personal marketing opportunities to companies.
Facebook has over 500 million active users and is one of the largest social networking sites in the world. It started in 2004 among Harvard students and now has widespread global use. The site generates most of its revenue from advertising and allows businesses to create pages and advertise to targeted demographics. While offering opportunities, Facebook still needs more integration of pages and applications to fully realize its potential for businesses.
Social Media Guide for Local Public Health AgenciesAllison Kline
This document provides guidance for local public health agencies on creating and using online communities through social media. It discusses getting started with Facebook and Twitter accounts, making the most of a Facebook page through customizing settings and posts, and why an agency should use Twitter to connect with the community, media, and other organizations. Example posts and analytics tools are also referenced.
This document analyzes and compares several popular social media platforms: Facebook, Instagram, and Twitter.
Facebook's purpose is to connect users and allow efficient communication. Its content includes personal profiles, pages, and games. It has over 1.3 billion monthly users and generates most revenue from advertising.
Instagram focuses on photography and allows filtering photos to share. Its target is 18-35 year olds. It was acquired for $1 billion but generates no direct revenue.
Twitter allows brief public updates and was the first to use hashtags to group topics. Most users are aged 15-35 and it generates revenue from promoted tweets and accounts.
All platforms address legal and ethical issues in their terms of
The Rules of Threes: Understanding Facebook's EdgerankedSocialMedia
The document discusses Edge Rank, which is Facebook's algorithm that determines what content is most important for a user to see in their News Feed. It explains that Edge Rank considers affinity (the user's relationship with the creator of a post), weight (objects correlated with a post), and time decay (how recent a post is). The more a user interacts with a page through likes, comments, etc., the more likely new posts from that page will show up in their News Feed due to higher affinity. Maintaining engagement and posting fresh content helps a page's reach and Edge Rank.
Social media tool belt presentation at RavenscroftedSocialMedia
The edSocialMedia Bootcamp offers a one-day, practical application of social media tools in a school environment. The workshop, which took place at Ravenscroft School in Raleigh, NC, provided an in-depth, hands-on introduction to social media for school leaders and administrators, complete with an opportunity to create and share content through edSocialMedia’s practice lab site and other social media channels.
In this slide show, the team at Green & Red Technologies walks you through a variety of options for social media marketing: Facebook, LinkedIn, Twitter, Pinterest, Instagram, and Foursquare. We give a "To-Do" list for marketers for each social media site.
Why 2010 is the year of Mobile Social MediaJim Ayson
My presentation at a social networking conference in Makati, Philippines. April 22, 2010. This presentation covers the state of the mobile social media from a global and a Philippine perspective, with a special nod to the mobile operator's point of view.
In this session, we will explore some of the latest data & trends in both search and social media. Users (i.e. attendees) will be confronted with both the exciting and cold, hard realities of the digital space.
From Google to Facebook Connect, we’ll look at how users are actually using the web, and what they’re doing with it. Takeaway will include (1) insight into some of the biggest opportunities online, and (2) a whole bunch of numbers that users can steal for their own client pitches.
The document discusses trends in social media and online advertising. It provides statistics on time spent on social networks versus search, growth in Facebook usage and revenue, and the increasing importance of social media signals and data for search engine optimization and online advertising. It also discusses using social content strategies, Facebook Connect, and mining user data from social networks.
Stats for why Extension should use social mediaAnne Adrian
- 74% of U.S. adults use the internet, and social media usage continues to rise rapidly with billions of photos, videos, and content shared weekly on platforms like Facebook and YouTube.
- While awareness of Cooperative Extension remains moderate, reaching younger generations on social networks is increasingly important as 96% of Gen Y have joined social platforms.
- eXtension and other Extension social media efforts have seen growing participation in online communities and training, but continued expansion of social media use may be needed to connect with more of the public where they are online.
Why the future of social marketing is globalTerence Ling
Worldwide social network advertising spending is expected to rise 31% in 2010 to $3.3 billion and increase another 29% in 2011 to $4.3 billion. While the US currently accounts for over half of this spending, international markets will see faster growth. Social networks have very high reach in countries like Brazil and Italy. Chinese social networks like QQ and Sina have hundreds of millions of users. Facebook is also growing rapidly outside the US. Meanwhile, homegrown social networks remain popular in individual markets across Europe and Russia. As social networks expand globally, they will become more attractive to large advertisers looking to reach multiple international markets.
Social Media Marketing: A Paradigm Shift in the Way we Communicate - Jan 2011. Presentation by RobinLK.com for Winter Park Tech - Avalon Campus, Web Design Class/Instructor: David W. Pollock.
Facebook has reached 1 trillion page views, making it the first online service to reach that milestone. Steve Jobs resigned as CEO of Apple after a medical leave of absence. Facebook is killing its "Places" check-in feature and focusing on a new location-based product called "Nearby." The presentation covered topics including the growth of Facebook usage in Asia, the rise of mobile and its impact on digital consumption, how brands are using Facebook, and the role of cats in social media.
The document discusses how 4-H can use social media to engage with members and the public. It provides statistics on popular social media platforms like Facebook, YouTube, and Twitter to show their growth and usage. The document encourages 4-H to use these tools to share stories, celebrate members, recruit volunteers, and get feedback. It recommends starting with 1-3 social media platforms and listening to members to engage authentically while avoiding sharing private information.
The study found that (1) Fortune Global 100 companies are mentioned over 10 million times per month on social media, primarily on Twitter, (2) social media usage among these companies has grown significantly in recent years as more create accounts and engage with users, and (3) companies are increasingly creating original content and multiple specialized accounts to target different audiences and regions on diverse platforms like Twitter, Facebook, YouTube, Google+, and Pinterest.
This is a deck that we developed to brief the agency, but thought would be good to share. The presentation highlights the issues facing Facebook users when the privacy policies were updated in early 2010.
Tuenti is a Spanish social network launched in 2006. It grew to over 13 million users by 2012 and was focused mainly on the Spanish population. In 2010, Telefónica purchased 90% of Tuenti for approximately 72 million Euros. Tuenti allows users to create profiles, connect with friends, and exchange private or public messages. It has since expanded its services to include mobile phone plans under the name Tuenti Mobile.
Twitter was created in 2006 by Jack Dorsey as a way for people to share short "bursts" of information up to 140 characters. Originally called "twitr", the name was later changed to "twitter" which refers to short messages or "chirps" like birds make. While initially focused on text messaging, Twitter grew rapidly and is now one of the most popular social media platforms worldwide, receiving over 40 million tweets per day. It allows sharing of various types of content and conversations on any topic.
Social media has evolved significantly since the 1970s. Early services included BBSs in 1978, Geocities in 1995, and SixDegrees in 1997, allowing users to share content and connect. Pivotal later sites included Blogger (1999), Friendster (2002), LinkedIn (2003), Facebook (2004), and Twitter (2006), with Facebook and Twitter now dominating as major platforms. MySpace was also very popular in the 2000s before being overtaken by Facebook and sold in 2011. Social media has grown exponentially, with Facebook reaching 500 million users in 2010 and Twitter delivering over 350 billion tweets per day by 2011.
Corta historia de las Redes Sociales 15 añossergioaceval
Social media has evolved significantly since the late 1970s. The first social media platforms like Bulletin Board Systems emerged in 1978, allowing users to connect online. Geocities launched in 1995 as one of the first personal homepage services. SixDegrees was an early social networking site launched in 1997 that claimed 1 million users at its height. Popular social media sites in the 2000s included Friendster (2002), LinkedIn (2003), MySpace (2003), Facebook (2004), and Twitter (2006). These platforms saw meteoric rises in users through the late 2000s, with Facebook surpassing MySpace in monthly visitors by 2008. Over the past decade, social media has become deeply integrated into daily life and a major business sector.
Twitter has grown significantly since its founding in 2006. It currently has around 200 million accounts, with users sending about 50 million tweets per day. The number of Twitter employees has also increased substantially, from 8 in 2008 to over 400 now. Most Twitter users are between the ages of 20-24 and located in North America, and the number of friends a user has correlates somewhat to the number of followers they have. The peak hours for tweets are around 1pm daily.
ITESO Social Media in Government PresentationBrian Purchia
Here is the social media in government presentation I gave in Guadalajara, Mexico on May 17, 2010 for the ITESO conference (http://www.sicp.iteso.mx/) sponsored by CNN en Español.
Video from the conference: http://bit.ly/biDVtW
Similar to Social Media Toolbelt Greenhills Private Bootcamp (20)
How Higher Ed Uses Social Media to Raise Money, Build Awareness, Recruit Stud...edSocialMedia
This document summarizes Michael Stoner's notes from a session on social media. It discusses that social media is about social interaction using web-based tools, with the most important being Facebook, Twitter, YouTube, LinkedIn, and Flickr. It also discusses that social networking is what people do on social media, like sharing, posting, commenting. It provides Stoner's contact information and links to resources. It emphasizes that campaigns need a variety of communication channels and that social media is now essential for achieving institutional goals but must be integrated with other efforts. It provides examples of successful social media campaigns from case studies in Stoner's book "Social Works".
How to Use Social Media to Build Trust, Loyalty & EvangelistsedSocialMedia
The document discusses how to build trust, loyalty, and evangelists through social media. It provides five tips for building a tribe of loyal followers: 1) be authentic, 2) engage influential users, 3) provide value to your community, 4) make engagement fun, and 5) thoughtfully thank your supporters. The key to building loyalty is to identify an authentic story, engage people to share it, give them valuable content, make supporting your brand enjoyable, and consistently thank supporters.
How to Create Marketing Offers Your Prospects Will LoveedSocialMedia
1) Create fictional personas representing target customer segments defined by their roles, goals, demographics and challenges.
2) Analyze marketing data like blog analytics, landing page conversions and email opens to identify patterns and create content aligned with personas.
3) Build out the full marketing universe around the offer including the blog, ads, keywords, social media, email and calls-to-action.
Twitter Chats: Tools, tips and techniques for higher ededSocialMedia
This document provides tips and techniques for using Twitter chats in higher education. It discusses the value of Twitter chats for students and educators by allowing open discussions with guests and expanding networks. It recommends deciding on clear goals and structure for chats, promoting chats through hashtags, websites and social media, selecting relevant topics, crafting discussion questions, and facilitating positive conversations. The document also addresses potential challenges like spam and provides suggestions for attracting participants through Twitter searches and analyzing follower data.
Social Media and Student Trends: Where are they headed?edSocialMedia
The document discusses trends in student social media usage and how it relates to the college admissions process. It provides statistics on student usage of platforms like Facebook, Twitter, Instagram and Pinterest. It finds that while Facebook usage is still common, platforms like Twitter, Tumblr and Instagram are growing in popularity. The document also shows that students are increasingly using social media to research colleges, with 75% of students in the class of 2013 using it when deciding where to enroll, up from 39% the previous year. Schools are encouraged to have a social media presence and engage students authentically by sharing content from current students' perspectives.
The document discusses the importance of visual content in social media. It notes that the introduction of photos and videos on Facebook timeline led to a 65% increase in engagement. Photos generally perform better than other content types like text, video, and links on Facebook in generating likes, comments and shares. The shift to visual content on platforms like Pinterest, YouTube and smartphones reflects how people increasingly communicate through images rather than words on social networks.
What should be in your social media toolbelt? edSocialMedia
In our latest social media workshop with Rowland Hall, Madeline Riley talked about how schools have to re-think about the way they craft content—They are now the media organization, the journalists and the reporters, sharing the story of their school through social media tools.
Why Google+ Matters for your School: CASE-NAIS 2013edSocialMedia
Peter Baron, Founder, edSocialMedia; Chief Evangelist, WhippleHill Communications, (@peterdbaron) shares his knowledge of why your school should spend more time in Google Plus. Part Two of the edSocialMedia Pre-Conference Forum.
Bill Stites, edSocialMedia Blogger-in-Chief and Director of Technology at MKA, presents strategies on how to make social media work in your PK-8 school. He covers basic rules, tools and common sense guidelines to help lower and middle schools inform, connect and teach in ways not otherwise possible. Learn how you can leverage the work of your students to engage with your constituents from inquiry, to current students and parents, to alumni and the community at large.
How to implement video at your school: A hands-on workshop with edSocialMedia...edSocialMedia
This document summarizes a video production bootcamp presentation discussing the rise of online video and strategies for video production and distribution. It notes that abundant bandwidth, widespread video cameras, easy editing tools, and devices like Apple TV and iPads have created a "perfect storm" for online video. It highlights that online video now accounts for over 50% of internet traffic. The presentation then outlines recommendations for who should shoot, edit, and distribute institutional videos and provides examples of using video for communication, admissions, alumni outreach and more. It concludes by demonstrating example educational video projects.
State of Facebook Marketing with Inigral Inc.edSocialMedia
This document summarizes a presentation about using Facebook for college admissions marketing. It discusses Facebook's recent updates, best practices, and success metrics. The presentation analyzes data from 160 institutions and their use of Facebook pages, admitted student groups, and third-party sites. It finds that while most schools have a Facebook page, student engagement is generally low. The presentation advocates using Facebook to collect student data that can be used to track outcomes like enrollment yields. It also promotes using private social networks over public pages and groups to foster more meaningful student interactions.
The benefits of an interactive campus mapedSocialMedia
This document discusses how an interactive campus map is an essential recruitment tool for colleges and universities. It provides 5 key reasons: 1) It is vital for recruitment as prospective students use virtual tours to help narrow down college choices. 2) It is one of the most important web features according to research. 3) It provides a tangible return on investment if it drives more student visits and applications. 4) It is important for engaging external audiences like alumni and fans. 5) Developing an interactive map is essential to stay competitive as most other schools already have them. The document provides examples and ROI calculations to demonstrate the recruitment and financial value of an interactive campus map.
Timely tips on how to optimize your social media contentedSocialMedia
This document contains tips and information about optimizing social media content and presence for schools. It discusses optimizing videos on YouTube, using hashtags and engaging followers on Twitter, using Google+ pages and badges, and the importance of having a strong presence on search engines like Google. The overall message is that schools should take advantage of social media platforms to help promote themselves and be more visible online.
Facebook's algorithms are showing their gruesome head as your school or organization tries to share content and stories. Navigate the waters of Facebook's EdgeRank with these keys tips.
Jon Moser edSocialMedia Presentation at LoomisedSocialMedia
In an edSocialMedia Bootcamp, Jon Moser gave the opening presentation. His topic: Facebook, Twitter, and more are changing how schools market and educators connect. Find out the latest on the social media movement in this fast-paced discussion by Finalsite President and founder Jon Moser.
How to manage your social media presence: Online marketing 40 hours a weekedSocialMedia
In this edSocialMedia webinar, learn from Cassie Dull (@cassdull), an online communications specialist at Park Tudor School, how to efficiently manage your organization’s website, social media strategy, blogs, videos, photos, SEO and more.
Implementing video at your school doesn’t have to be expensive or time consuming. With the right tools and proper planning, Justin Malvin shows you how your school can successfully add video to its web site communication strategy. Presentation by @justinmalvin.
Are you producing great content but not seeing the most desirable results (comments, likes and shares) on your social channels? Explore concrete steps that will propel your interaction rate and better optimize your efforts on Facebook, YouTube, & Twitter. The session will wrap up with a detailed primer on Google+.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
How to Download & Install Module From the Odoo App Store in Odoo 17Celine George
Custom modules offer the flexibility to extend Odoo's capabilities, address unique requirements, and optimize workflows to align seamlessly with your organization's processes. By leveraging custom modules, businesses can unlock greater efficiency, productivity, and innovation, empowering them to stay competitive in today's dynamic market landscape. In this tutorial, we'll guide you step by step on how to easily download and install modules from the Odoo App Store.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
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This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
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There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
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5. How big has the conversation become?
Tuesday, May 29, 12
6. 900
720
540
360
180
0
April 2009 May 2010 July 2010 January 2011 July 2011 Today
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
Tuesday, May 29, 12
200, 400, 500, 600, 750, TODAY: 901 million monthly active users
526 million daily active users on average in March 2012.
488 million monthly active users who used Facebook mobile products in March 2012, and more than 500 million
mobile monthly active users as of April 20, 2012.
During March 2012, on average 398 million users were active with Facebook on at least six out of the last seven
days. http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
7. 900
720
540
360
180
0
April 2009 May 2010 July 2010 January 2011 July 2011 Today
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
Tuesday, May 29, 12
200, 400, 500, 600, 750, TODAY: 901 million monthly active users
526 million daily active users on average in March 2012.
488 million monthly active users who used Facebook mobile products in March 2012, and more than 500 million
mobile monthly active users as of April 20, 2012.
During March 2012, on average 398 million users were active with Facebook on at least six out of the last seven
days. http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
8. 900
720
540
360
180
0
April 2009 May 2010 July 2010 January 2011 July 2011 Today
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
Tuesday, May 29, 12
200, 400, 500, 600, 750, TODAY: 901 million monthly active users
526 million daily active users on average in March 2012.
488 million monthly active users who used Facebook mobile products in March 2012, and more than 500 million
mobile monthly active users as of April 20, 2012.
During March 2012, on average 398 million users were active with Facebook on at least six out of the last seven
days. http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
9. 900
720
540
360
180
0
April 2009 May 2010 July 2010 January 2011 July 2011 Today
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
Tuesday, May 29, 12
200, 400, 500, 600, 750, TODAY: 901 million monthly active users
526 million daily active users on average in March 2012.
488 million monthly active users who used Facebook mobile products in March 2012, and more than 500 million
mobile monthly active users as of April 20, 2012.
During March 2012, on average 398 million users were active with Facebook on at least six out of the last seven
days. http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
10. 900
720
540
360
180
0
April 2009 May 2010 July 2010 January 2011 July 2011 Today
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
Tuesday, May 29, 12
200, 400, 500, 600, 750, TODAY: 901 million monthly active users
526 million daily active users on average in March 2012.
488 million monthly active users who used Facebook mobile products in March 2012, and more than 500 million
mobile monthly active users as of April 20, 2012.
During March 2012, on average 398 million users were active with Facebook on at least six out of the last seven
days. http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
11. 900
720
540
360
180
0
April 2009 May 2010 July 2010 January 2011 July 2011 Today
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
Tuesday, May 29, 12
200, 400, 500, 600, 750, TODAY: 901 million monthly active users
526 million daily active users on average in March 2012.
488 million monthly active users who used Facebook mobile products in March 2012, and more than 500 million
mobile monthly active users as of April 20, 2012.
During March 2012, on average 398 million users were active with Facebook on at least six out of the last seven
days. http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
12. 900
720
540
360
180
0
April 2009 May 2010 July 2010 January 2011 July 2011 Today
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
Tuesday, May 29, 12
200, 400, 500, 600, 750, TODAY: 901 million monthly active users
526 million daily active users on average in March 2012.
488 million monthly active users who used Facebook mobile products in March 2012, and more than 500 million
mobile monthly active users as of April 20, 2012.
During March 2012, on average 398 million users were active with Facebook on at least six out of the last seven
days. http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
13. 200
160
120
80
40
0
April 2009 April 2010 June 2010 September 2011
Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271
Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1
Tuesday, May 29, 12
Twitter grew from 12 million in April 2009 to just shy of 106 million in April 2010 to a reported 190 million in
June of 2010. A recent Mashable article now states that signups via iOS device have tripled since the launch of iOS
5.
14. 200
160
120
80
40
0
April 2009 April 2010 June 2010 September 2011
Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271
Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1
Tuesday, May 29, 12
Twitter grew from 12 million in April 2009 to just shy of 106 million in April 2010 to a reported 190 million in
June of 2010. A recent Mashable article now states that signups via iOS device have tripled since the launch of iOS
5.
15. 200
160
120
80
40
0
April 2009 April 2010 June 2010 September 2011
Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271
Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1
Tuesday, May 29, 12
Twitter grew from 12 million in April 2009 to just shy of 106 million in April 2010 to a reported 190 million in
June of 2010. A recent Mashable article now states that signups via iOS device have tripled since the launch of iOS
5.
16. 200
160
120
80
40
0
April 2009 April 2010 June 2010 September 2011
Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271
Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1
Tuesday, May 29, 12
Twitter grew from 12 million in April 2009 to just shy of 106 million in April 2010 to a reported 190 million in
June of 2010. A recent Mashable article now states that signups via iOS device have tripled since the launch of iOS
5.
17. 200
160
120
80
40
0
April 2009 April 2010 June 2010 September 2011
Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271
Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1
Tuesday, May 29, 12
Twitter grew from 12 million in April 2009 to just shy of 106 million in April 2010 to a reported 190 million in
June of 2010. A recent Mashable article now states that signups via iOS device have tripled since the launch of iOS
5.
18. 300
240
180
120
60
0
January 2011 June 2011 September 2011
Tweets per day (in millions).
Tuesday, May 29, 12
Twitter has been on a roll in recent months. The company surpassed 200 million tweets per day in June 2011 but
has since jumped to nearly 250 million daily tweets. The growth has been tremendous: Twitter had around 100
million tweets per day in January 2011. Source: http://mashable.com/2011/10/17/twitter-costolo-stats/
19. 300
240
180
120
60
0
January 2011 June 2011 September 2011
Tweets per day (in millions).
Tuesday, May 29, 12
Twitter has been on a roll in recent months. The company surpassed 200 million tweets per day in June 2011 but
has since jumped to nearly 250 million daily tweets. The growth has been tremendous: Twitter had around 100
million tweets per day in January 2011. Source: http://mashable.com/2011/10/17/twitter-costolo-stats/
20. 300
240
180
120
60
0
January 2011 June 2011 September 2011
Tweets per day (in millions).
Tuesday, May 29, 12
Twitter has been on a roll in recent months. The company surpassed 200 million tweets per day in June 2011 but
has since jumped to nearly 250 million daily tweets. The growth has been tremendous: Twitter had around 100
million tweets per day in January 2011. Source: http://mashable.com/2011/10/17/twitter-costolo-stats/
21. 300
240
180
120
60
0
January 2011 June 2011 September 2011
Tweets per day (in millions).
Tuesday, May 29, 12
Twitter has been on a roll in recent months. The company surpassed 200 million tweets per day in June 2011 but
has since jumped to nearly 250 million daily tweets. The growth has been tremendous: Twitter had around 100
million tweets per day in January 2011. Source: http://mashable.com/2011/10/17/twitter-costolo-stats/
23. Tuesday, May 29, 12
From%CC%Chapman%&%Ann%Handley’s%Book%Content%Rules:
1,531%HubSpot%customers%(mostly%smallG%and%mediumGsized%businesses).%795%of%the%businesses%in%my%sample%blogged,%736%didn't.
The%data%was%crystal%clear:%Companies*that*blog*have*far*be3er*marke5ng*results.*Specifically,%the%average%company%that%blogs%has:
55%%more%visitors
Why are inbound links important? Because they signal authority to search engines, thus increasing your chances of getting found in search engines.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Business-Blogging-Leads-to-55-More-Website-Visitors.aspx#ixzz1fFTluKha
25. Tuesday, May 29, 12
Consistency is key, not only for your loyal audience, but for the people you’re hoping to draw
in.
26. Organizations that blog 16 to 20
times per month get
Tuesday, May 29, 12
Consistency is key, not only for your loyal audience, but for the people you’re hoping to draw
in.
27. Organizations that blog 16 to 20
times per month get
more than 2x more
Tuesday, May 29, 12
Consistency is key, not only for your loyal audience, but for the people you’re hoping to draw
in.
28. Organizations that blog 16 to 20
times per month get
more than 2x more
traffic than those that
Tuesday, May 29, 12
Consistency is key, not only for your loyal audience, but for the people you’re hoping to draw
in.
29. Organizations that blog 16 to 20
times per month get
more than 2x more
traffic than those that
blog fewer than 4x per month
Tuesday, May 29, 12
Consistency is key, not only for your loyal audience, but for the people you’re hoping to draw
in.
30. Tuesday, May 29, 12
So how do we play in the game to stand out in this world of vast communication and white
noise? Content is the dirty little secret, with social media success, to keep people plugged in
and engaged.
31. Tuesday, May 29, 12
I credit David Meerman Scott’s, “New Rules of PR & Marketing” with shifting the way I think
about communicating online.
The way we reach our constituents is changing from outbound communications to an inbound
tract. With that comes a new level of honesty about our brands and our message. All of our
online footprints are being created by the people around us - our job is to believe in our
products and encourage the conversation.
32. Outbound marketing
“Outbound marketing is the traditional
form of marketing where a company
initiates the conversation and sends its
message out to an audience. ”
Photo Credit: Thomas Hawk
Tuesday, May 29, 12
33. “Outbound marketing is the traditional
form of marketing where a company
initiates the conversation and sends its
message out to an audience. ”
Credit: Wordstream
http://www.wordstream.com/outbound-marketing
Tuesday, May 29, 12
So what does he mean by outbound marketing?
40. “Inbound marketing is a marketing strategy
that focuses on getting found by customers. This
sense is related to relationship marketing and
Seth Godin's idea of permission marketing. David
Meerman Scott recommends[3] that marketers
"earn their way in" (via publishing helpful
information on a blog etc.)...”
Credit: Wikipedia
http://en.wikipedia.org/wiki/Inbound_marketing
Tuesday, May 29, 12
41. “...create content that people actually want to see.”
Tuesday, May 29, 12
For me it boils down to this... Schools have to re-think about the way they craft content. They
are now the media organization. They are the journalists and the reporters.
42. Tuesday, May 29, 12
Hold onto this question. We’ll get to it soon, but lets step back for a second.
43. “So how does this relate to
social media?”
Tuesday, May 29, 12
Hold onto this question. We’ll get to it soon, but lets step back for a second.
44. What is social media?
The term Social Media refers to the use of web-based and
mobile technologies to turn communication into an
interactive dialogue. Andreas Kaplan and Michael
Haenlein define social media as "a group of Internet-based
applications that build on the ideological and technological
foundations of Web 2.0, and that allow the creation and exchange
of user-generated content."[1] Social media are media for social
interaction, as a superset beyond social communication.
http://en.wikipedia.org/wiki/Social_media
Tuesday, May 29, 12
So lets take a step back and define social media.
45. A real conversation...
Tuesday, May 29, 12
These tools allow for a real conversation between publisher & fans/friends–-marketers "earn
their way in" (via publishing helpful information on a blog etc.)...” and fans/friends drive the
stories that should be shared...
46. ...facilitated by multiple platforms
Tuesday, May 29, 12
Source HubSpot: The more posts you publish, the more indexed pages you create for search engines to display in their
results. In other words, business blogging/tweeting/microblogging are more likely to rank in search engines and get
found
when people search for industry-specific products or services. Thus, the blog enables you to attract organic traffic and
familiarize people with your business.
47. Tuesday, May 29, 12
Hold onto this question. We’ll get to it soon, but lets step back for a second.
48. “What has this meant to schools?”
Tuesday, May 29, 12
Hold onto this question. We’ll get to it soon, but lets step back for a second.
49. Tuesday, May 29, 12
Social media participation is growing. Schools are actively pushing to build their networks.
There’s been this idea that just being in the space is enough, but is it really? How can you
stand out about the crowd?
50. Racing to
2000 fans!
Tuesday, May 29, 12
Social media participation is growing. Schools are actively pushing to build their networks.
There’s been this idea that just being in the space is enough, but is it really? How can you
stand out about the crowd?
51. Racing to
Tweeting to
2000followers!
1000 fans!
Tuesday, May 29, 12
Social media participation is growing. Schools are actively pushing to build their networks.
There’s been this idea that just being in the space is enough, but is it really? How can you
stand out about the crowd?
52. Tuesday, May 29, 12
Does it make sense to build the numbers before you figure out what to say? It’s easy to fall
prey to building the networks before offering information that has substance and value.
53. Tuesday, May 29, 12
Does it make sense to build the numbers before you figure out what to say? It’s easy to fall
prey to building the networks before offering information that has substance and value.
54. ct
Co nne !
s
w ith u
Tuesday, May 29, 12
All good steps in an effort to boost our networks and connect with a broad range of people
who matter to our schools. We’ve added our social bling everywhere: How many of us feature
“follow us; become a fan, connect; etc” twitter & facebook buttons on our sites or in our
email signatures?
55. Connect with our school!
Tuesday, May 29, 12
We’ve created our channels and have begun to promote them - perhaps via email; on our
sites. If you haven’t, consider doing this ASAP. How will people know it’s out there unless
your start to share it.
56. Tuesday, May 29, 12
Big question is how do you engage your network as it grows? How often do you publish and
what message do yup convey?
57. What do you do
when you get there?
Tuesday, May 29, 12
Big question is how do you engage your network as it grows? How often do you publish and
what message do yup convey?
58. Tuesday, May 29, 12
But, really, the dirty little secret with social media success and keeping people plugged in and
engaged is content. And that’s what today is all about... HOW to craft the content.
59. Tuesday, May 29, 12
You do this by creating & sharing compelling content that speaks to these fundamental needs. Your school enjoys a fan
base that, for lack of a better word, “consume” your narrative stream or long story. The object is to begin bringing
applying families into this stream. This requires that you give fans and families substance- not necessarily formality,
but substance- events, stories, narratives, happenings and achievement on campus. Show the ways students are
growing and learning- real and substantive. Engage your fans by sharing the school experience.
60. Create, curate & share
compelling content.
Tuesday, May 29, 12
You do this by creating & sharing compelling content that speaks to these fundamental needs. Your school enjoys a fan
base that, for lack of a better word, “consume” your narrative stream or long story. The object is to begin bringing
applying families into this stream. This requires that you give fans and families substance- not necessarily formality,
but substance- events, stories, narratives, happenings and achievement on campus. Show the ways students are
growing and learning- real and substantive. Engage your fans by sharing the school experience.
61. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
Tuesday, May 29, 12
How do we do this? I advocate that schools commit to a content library. One that isn’t as
concerned about polish, but a library that catalogs a form of content that offers a birds eye
view of what it’s like to “experience” your community.
62. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
Tuesday, May 29, 12
Something that you as an admission office can add to & draw from at key points in the
admission process to deepen your connection with prospective families. It can come in a
variety of forms - blogs written by students, livestreaming events, student produced shows,
videos filmed by kids, or blogs maintained by faculty.
Which methods you use most is determined by which media you can produce most consistently with
reasonable effort and quantity.
63. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
Tuesday, May 29, 12
Something that you as an admission office can add to & draw from at key points in the
admission process to deepen your connection with prospective families. It can come in a
variety of forms - blogs written by students, livestreaming events, student produced shows,
videos filmed by kids, or blogs maintained by faculty.
Which methods you use most is determined by which media you can produce most consistently with
reasonable effort and quantity.
64. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
Tuesday, May 29, 12
Something that you as an admission office can add to & draw from at key points in the
admission process to deepen your connection with prospective families. It can come in a
variety of forms - blogs written by students, livestreaming events, student produced shows,
videos filmed by kids, or blogs maintained by faculty.
Which methods you use most is determined by which media you can produce most consistently with
reasonable effort and quantity.
65. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
Tuesday, May 29, 12
Something that you as an admission office can add to & draw from at key points in the
admission process to deepen your connection with prospective families. It can come in a
variety of forms - blogs written by students, livestreaming events, student produced shows,
videos filmed by kids, or blogs maintained by faculty.
Which methods you use most is determined by which media you can produce most consistently with
reasonable effort and quantity.
66. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
Tuesday, May 29, 12
Something that you as an admission office can add to & draw from at key points in the
admission process to deepen your connection with prospective families. It can come in a
variety of forms - blogs written by students, livestreaming events, student produced shows,
videos filmed by kids, or blogs maintained by faculty.
Which methods you use most is determined by which media you can produce most consistently with
reasonable effort and quantity.
67. Show rather
than tell.
Tuesday, May 29, 12
I like to live by these simple words whenever we create content - show rather than tell.
68. Show rather than tell.
Photo credit: Northfield Mount Hermon School
http://www.flickr.com/photos/nmhphotos/4008777735/in/set-72157622454626351/
Tuesday, May 29, 12
If you’re talking about your great art program. Show students drawing by the creek. Highlight
their work on a regular basis.
69. Show rather than tell.
Photo credit: Vermont Academy
http://www.flickr.com/photos/31278469@N04/3919640397
Tuesday, May 29, 12
If you’re excited about your school’s fall mountain day. Show students climbing to top.
Interview them about the challenges of the climb and how the event impacts the school
community. Let them connect the dots and their share it with your online communities.
70. Show rather than tell.
Tuesday, May 29, 12
We all talk about school spirit. Let your students capture it via short videos.
71. Show rather than tell.
Tuesday, May 29, 12
We all talk about school spirit. Let your students capture it via short videos.
72. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
Tuesday, May 29, 12
It all comes back to building a library. Check out the content when you need it. Add to it
throughout the year; keep it current. Use it to show what’s happening on your campus.
73. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
Tuesday, May 29, 12
You don’t have to be a tech guru to produce content. Point is that I suspect that most
everyone sitting in the room use social media in some form or fashion to journal daily life
and stay connected with family, friends & organizations.
74. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
Photo credit: tray
http://www.flickr.com/photos/tapps/3989627494
Tuesday, May 29, 12
You don’t have to be a tech guru to produce content. Point is that I suspect that most
everyone sitting in the room use social media in some form or fashion to journal daily life
and stay connected with family, friends & organizations.
75. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
Photo credit: tray
http://www.flickr.com/photos/tapps/3989627494
Tuesday, May 29, 12
You don’t have to be a tech guru to produce content. Point is that I suspect that most
everyone sitting in the room use social media in some form or fashion to journal daily life
and stay connected with family, friends & organizations.
76. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
Tuesday, May 29, 12
Google+
77. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
Tuesday, May 29, 12
or the most obvious of all... facebook...
78. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
Tuesday, May 29, 12
or the most obvious of all... facebook...
79. Tuesday, May 29, 12
Pinterest is a pinboard-style social photo sharing website that allows users to create and
manage theme-based image collections such as events, interests, hobbies, and more. Users
can browse other pinboards for inspiration, 're-pin' images to their own collections and/or
'like' photos. http://en.wikipedia.org/wiki/Pinterest
80. Tuesday, May 29, 12
For January 2012 comScore reported the site had 11.7 million unique U.S. visitors, making it
the fastest site ever to break through the 10 million unique visitor mark.[18]comScore
recorded a unique users moving average growth of 85% from mid-January to mid-February
and a 17% growth from mid-February to mid-March.[37]
81. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
Tuesday, May 29, 12
It could come in the form of twitter...
82. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
Tuesday, May 29, 12
It could come in the form of twitter...
83. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
Tuesday, May 29, 12
It could come in the form of twitter...
84. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
Tuesday, May 29, 12
It could come in the form of twitter...
85. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
Update iamge
Tuesday, May 29, 12
or the most obvious of all... facebook...
86. Tuesday, May 29, 12
For those of you who don’t know this is Chuck Will’s blog at Proctor. He’s a leading voice and
the institutional memory to a certain extent. He knows current student & parents, alums, you
name it -they know him and he knows what the school stands for. His job is to capture that
in words and pictures 2-3 times a week.
87. Tuesday, May 29, 12
For those of you who don’t know this is Chuck Will’s blog at Proctor. He’s a leading voice and
the institutional memory to a certain extent. He knows current student & parents, alums, you
name it -they know him and he knows what the school stands for. His job is to capture that
in words and pictures 2-3 times a week.
88. Tuesday, May 29, 12
For those of you who don’t know this is Chuck Will’s blog at Proctor. He’s a leading voice and
the institutional memory to a certain extent. He knows current student & parents, alums, you
name it -they know him and he knows what the school stands for. His job is to capture that
in words and pictures 2-3 times a week.
89. Tuesday, May 29, 12
For those of you who don’t know this is Chuck Will’s blog at Proctor. He’s a leading voice and
the institutional memory to a certain extent. He knows current student & parents, alums, you
name it -they know him and he knows what the school stands for. His job is to capture that
in words and pictures 2-3 times a week.
90. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
Tuesday, May 29, 12
When you think about it from an institutional perspective, you likely already have a wealth of
content capturing campus experiences. It’s a question of aggregating it and checking out the
content from your ‘library’ when you need it.
91. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
Tuesday, May 29, 12
When you think about it from an institutional perspective, you likely already have a wealth of
content capturing campus experiences. It’s a question of aggregating it and checking out the
content from your ‘library’ when you need it.
92. Photo credit: shanebee
http://www.flickr.com/photos/shanesworld/21584252/
Tuesday, May 29, 12
When you think about it from an institutional perspective, you likely already have a wealth of
content capturing campus experiences. It’s a question of aggregating it and checking out the
content from your ‘library’ when you need it.
94. Tuesday, May 29, 12
So that brings us to why we’re all here today... Finding the tools to create successful social media content. It’s an
ideal vehicle for driving your school’s narrative and the beauty of it is that it can come in a variety of forms. Here’s
the second dirty little secret... for it to work & succeed it needs to fit. Fit your talents, culture, workflow... which is
why a blog offers an excellent content opportunity for schools. It can take many shapes- it can serve as a forum
for educational theory; it can become an ongoing photo essay; it could be a place for students to explore daily
life. There’s no 1 right way of doing it.
95. Organizations that blog 16 to 20
times per month get
more than 2x more
traffic than those that
blog fewer than 4x per month
Tuesday, May 29, 12
Source: HubSpot Whitepaper “An Intro to Business Blogging”
97. Tuesday, May 29, 12
Started in 2007: Your daily dose of daily life at Gould through the eyes of students and
teachers
Daily life at our small, New England Boarding school in Bethel, Maine
99. Glog Notes
Authentic student voice
Trust: post without review
content posted 7 days a week
Compensation: digital cameras
70,000 views in 4 years
1,700 visits in the past two weeks
(as of 12/6)
Image credit: Gould Academy
Tuesday, May 29, 12
Avoid the obvious. give enough freedom to hang themselves
102. Blog ingredients
✓Great content that engages readers
✓Leadership commitment
✓Promote the blog
✓Commit to consistency
✓Recruit contributors
✓Demonstrate expertise
Tuesday, May 29, 12
Regardless of the style of blog, there are certain key ingredients that successful blogs
exhibit.
104. “Brian Rosenberg aka the President of Macalester College”
Tuesday, May 29, 12
I don’t know if it started out this way, but this is one of the most effective outreach pieces
I’ve seen. It was done by the President of Macalester College. Self-deprecating humor,
showcased his campus, told you a lot about the school and what the feeling about the
campus is like.
105. “Brian Rosenberg aka the President of Macalester College”
Tuesday, May 29, 12
I don’t know if it started out this way, but this is one of the most effective outreach pieces
I’ve seen. It was done by the President of Macalester College. Self-deprecating humor,
showcased his campus, told you a lot about the school and what the feeling about the
campus is like.
106. “I have received several hundred e-mail messages
from alumni, parents, current and prospective
students, as well as from other college presidents
and from folks I simply cannot identify, and from
countries including Pakistan, Japan, Spain,
Singapore, and China—where one alumnus, from
the class of 1950 no less, managed to circumvent
the national blockage of YouTube and get the
video directly from the college's server. Amazing.”
The Chronicle of Higher Education
http://chronicle.com/article/What-I-Learned-From-YouTube/65141/
Tuesday, May 29, 12
107. “Yet positive responses to our annual-fund solicitations
spiked after the video's appearance, reminding us that
reputation, institutional pride, and general good will can
have as significant an impact on development efforts as
projects that are more deliberately focused on raising
dollars—and are far more expensive.
With this project, I have begun to learn about the nature
and power of the social media that are reshaping the
way we communicate with one another and should be
reshaping the way organizations of all kinds
communicate.”
The Chronicle of Higher Education
http://chronicle.com/article/What-I-Learned-From-YouTube/65141/
Tuesday, May 29, 12
111. Mashup
Walnut Hill School for
the Arts
Tuesday, May 29, 12
What do families want when they first come to your site? Proctor does a really nice job of
weaving their content with that of their fans.
118. Newspaper
Admissions Alumni
Director
English Dept Math Dept
Science Dept
Tuesday, May 29, 12
Find folks to feed you stories about what’s happening on campus, but more importantly, the
sub-stories that are happening within the walls. People want to see in between the lines,
behind the curtains… give them a slice of what life is like as a member of your community.