Social media tool belt presentation at Ravenscroft

1. What should be in your social media toolbelt? www.edsocialmedia.com 1

3. Thank you to our sponsors 3

5. Photo credit: donnaidh_sidhe http://www.ﬂickr.com/photos/donnaidh_sidhe/1032985990/ 5

7. Outbound marketing “Outbound marketing is the traditional form of marketing where a company initiates the conversation and sends its message out to an audience. ” Photo Credit: Thomas Hawk 7

8. “Outbound marketing is the traditional form of marketing where a company initiates the conversation and sends its message out to an audience. ” Credit: Wordstream http://www.wordstream.com/outbound-marketing 8

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15. “Inbound marketing is a marketing strategy that focuses on getting found by customers. This sense is related to relationship marketing and Seth Godin's idea of permission marketing. David Meerman Scott recommends[3] that marketers "earn their way in" (via publishing helpful information on a blog etc.)...” Credit: Wikipedia http://en.wikipedia.org/wiki/Inbound_marketing 15

16. “...create content that people actually want to see.” 16

17. “So how does this relate to social media?” 17

18. What is social media? The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein deﬁne social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[1] Social media are media for social interaction, as a superset beyond social communication. http://en.wikipedia.org/wiki/Social_media 18

19. A real conversation... 19

20. ...facilitated by multiple platforms 20

21. How big has the conversation become? 21

22. 900 720 540 360 180 0 April 2009 May 2010 July 2010 January 2011 July 2011 Today *million! Source: Facebook http://www.facebook.com/press/info.php?timeline 22

29. 200 160 120 80 40 0 April 2009 April 2010 June 2010 September 2011 Source: eMarketer: http://www.emarketer.com/Article.aspx?R=1007271 Business Insider: http://www.businessinsider.com/twitter-stats-2010-4#twitter-now-has-106-million-users-1 23

34. 300 240 180 120 60 0 January 2011 June 2011 September 2011 Tweets per day (in millions). 24

38. “What has this meant to schools?” 25

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40. Racing to 2000 fans! 26

41. Racing to Tweeting to 2000followers! 1000 fans! 26

42. Connect with our school! 27

43. ct Co nne ! s w ith u 28

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45. What do you do when you get there? 29

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49. Create, curate & share compelling content. 32

50. Photo credit: shanebee http://www.ﬂickr.com/photos/shanesworld/21584252/ 33

56. Show rather than tell. 35

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66. Organizations that blog 16 to 20 times per month get more than 2x more traffic than those that blog fewer than 4x per month 41

67. Gould Academy 42

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70. Glog Notes Authentic student voice Trust: post without review content posted 5 days a week Compensation: digital cameras 70,000 views in 4 years 1,700 visits in the past two weeks (as of 12/6) Image credit: Gould Academy 45

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73. Blog ingredients ✓Great content that engages readers ✓Leadership commitment ✓Promote the blog ✓Commit to consistency ✓Recruit contributors ✓Demonstrate expertise 48

74. http://www.youtube.com/watch?v=kpEcCjpbm5w& 49

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78. Mashup 52

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87. Who wears the toolbelt? 56

88. Newspaper Admissions Alumni Director English Dept Math Dept Science Dept 57

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90. www.edsocialmedia.com 59

Social media tool belt presentation at Ravenscroft

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Social media tool belt presentation at Ravenscroft