This document discusses how an interactive campus map is an essential recruitment tool for colleges and universities. It provides 5 key reasons: 1) It is vital for recruitment as prospective students use virtual tours to help narrow down college choices. 2) It is one of the most important web features according to research. 3) It provides a tangible return on investment if it drives more student visits and applications. 4) It is important for engaging external audiences like alumni and fans. 5) Developing an interactive map is essential to stay competitive as most other schools already have them. The document provides examples and ROI calculations to demonstrate the recruitment and financial value of an interactive campus map.