The study found that (1) Fortune Global 100 companies are mentioned over 10 million times per month on social media, primarily on Twitter, (2) social media usage among these companies has grown significantly in recent years as more create accounts and engage with users, and (3) companies are increasingly creating original content and multiple specialized accounts to target different audiences and regions on diverse platforms like Twitter, Facebook, YouTube, Google+, and Pinterest.
The Global Social Media Check-Up examined how the Global Fortune 100 are using popular social media platforms to communicate with their stakeholders.
The data for this study was collected between November 2009 and January 2010 among the top 100 companies of the 2009 Fortune Global 500 companies. Sample size for countries/regions: U.S. = 29 companies, Europe = 48 companies, Asia-Pacific = 20 companies, Latin America = 3 companies. Because of the low sample size for Latin America, data is only broken out for this region for overall activity rates. “Active” accounts have at least one post in the past 3 months. Outliers have been noted. Data was collected by Burson-Marsteller’s global research team.
The first release of China social media whitepaper from Incitez peeking into the insights of China social media including weibo and social networking sites. Get the full version here: http://ciw.me/SwEHRt
Avoiding Accidental IR: What Not To Tweet - November 18, 2011Darrell Heaps
Slides from NIRI Richmond session on Nov 18, 2011. My portion of the presentation focused on the "why" of social media and best practices. My co-panelist, Chris Gatewood focused on the legal aspects, risks and social media policies.
The Global Social Media Check-Up examined how the Global Fortune 100 are using popular social media platforms to communicate with their stakeholders.
The data for this study was collected between November 2009 and January 2010 among the top 100 companies of the 2009 Fortune Global 500 companies. Sample size for countries/regions: U.S. = 29 companies, Europe = 48 companies, Asia-Pacific = 20 companies, Latin America = 3 companies. Because of the low sample size for Latin America, data is only broken out for this region for overall activity rates. “Active” accounts have at least one post in the past 3 months. Outliers have been noted. Data was collected by Burson-Marsteller’s global research team.
The first release of China social media whitepaper from Incitez peeking into the insights of China social media including weibo and social networking sites. Get the full version here: http://ciw.me/SwEHRt
Avoiding Accidental IR: What Not To Tweet - November 18, 2011Darrell Heaps
Slides from NIRI Richmond session on Nov 18, 2011. My portion of the presentation focused on the "why" of social media and best practices. My co-panelist, Chris Gatewood focused on the legal aspects, risks and social media policies.
Invoke Live: Social Networking - JUL2010 (Invoke)Sociatria.com
Un estudio sobre los hábitos de uso de los usuarios habituales de redes sociales centrado en Facebook, Twitter, su relación con las marcas, el papel de los smartphones... (en inglés)
Exhibitor2010 Lumen Consulting Leveraging Social Media To Drive Better Engage...Lumen Consulting
Here is my presentation from the recent EXHIBITOR 2010 Conference. Some recycled material from earlier presentations but this is more of an extended play version with updated research & content.
What else would you like to know or see?
More than words, The changing face of reading | The advent of algorithmic & c...Thomas Wong
Industries are colliding and new technology is emerging. A quick look at the trends and technology in new reading applications like Flipboard and Zite, and how they impact us and the world.
12.10.09 Lumen & CEMA Webinar: Leveraging Social Media to Drive Better Attend...Lumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this presentation, you'll learn how social media can help events build awareness, foster word of mouth, and deepen attendee engagement. Learn ways you can measure social media impact and review real world innovative applications.
Com score state of the internet southeast asia march 2011Juan Sanchez Bonet
State of the Internet with a Focus on Southeast Asia.
All of the data and stats of Social media, Internet usage in Asia Pacific countries (Singapore, Malaysia, Vietnam, Thailand, etc.)
Jon this group for more stats, discussions and news http://linkd.in/iiB68p
Social media and digital around Asia Pacific
A new whitepaper from Burson-Marsteller, detailing blogging trends and data within the Fortune 500.
*****
Eine aktuelle Studie von Burson-Marsteller zur Verbreitung von Weblogs unter den Fortune 500 Unternehmen.
Inside Tencent Weibo (0700.HK) - by iChinaStockiChinaStock
Tencent Weibo has emerged as the primary competitor to Sina Weibo in China's red-hot microblogging sector. In US terms, Tencent’s 90700.HK) social hub is as if AIM, MySpace, Facebook, and Twitter were owned by one company, and all cross-promoted and synced to each other. Presentation by iChinaStock.
Social Media Disclosure - Is Now the Time? - June 14, 2011Darrell Heaps
The use of social media by institutional and retail investors is growing at a significant rate. Companies that have embraced social media as a core element of their disclosure are seeing a substantial increase in awareness of their company and their ability to attract and influence investors.
Based on these findings, on June 14, 2011 Q4 sponsored a Lunch ‘n’ Learn session at the 2011 NIRI Annual Conference which sought to answer this question:
‘Is now the time for all companies to adopt social media disclosure and move beyond compliance to a more efficient and effective model of disclosure?’
Q4 Web Systems: Social Media Disclosure - Is Now The Time?Q4 Web Systems
At the 2011 Annual NIRI Conference, Q4 sponsored a Lunch 'n' Learn where Darrell Heaps, Q4's CEO moderated an informative discussion with some of the web’s most prolific thought leaders on social media and investor relations, including Dominic Jones of IR Web Report, Robert Williams, VP of IR at Dell and Chris Bullock, VP Corporate Solutions at StockTwits.
How to make social media work for Investor Relations - January 31, 2012Darrell Heaps
Darrell Heaps, co-founder and CEO of Q4 Web Systems (Q4), leads a session aiming to equip IRO's with the knowledge and tools to start tackling these tough questions. Social media can be a powerful tool — make sure it is one working FOR you and not against you.
Invoke Live: Social Networking - JUL2010 (Invoke)Sociatria.com
Un estudio sobre los hábitos de uso de los usuarios habituales de redes sociales centrado en Facebook, Twitter, su relación con las marcas, el papel de los smartphones... (en inglés)
Exhibitor2010 Lumen Consulting Leveraging Social Media To Drive Better Engage...Lumen Consulting
Here is my presentation from the recent EXHIBITOR 2010 Conference. Some recycled material from earlier presentations but this is more of an extended play version with updated research & content.
What else would you like to know or see?
More than words, The changing face of reading | The advent of algorithmic & c...Thomas Wong
Industries are colliding and new technology is emerging. A quick look at the trends and technology in new reading applications like Flipboard and Zite, and how they impact us and the world.
12.10.09 Lumen & CEMA Webinar: Leveraging Social Media to Drive Better Attend...Lumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this presentation, you'll learn how social media can help events build awareness, foster word of mouth, and deepen attendee engagement. Learn ways you can measure social media impact and review real world innovative applications.
Com score state of the internet southeast asia march 2011Juan Sanchez Bonet
State of the Internet with a Focus on Southeast Asia.
All of the data and stats of Social media, Internet usage in Asia Pacific countries (Singapore, Malaysia, Vietnam, Thailand, etc.)
Jon this group for more stats, discussions and news http://linkd.in/iiB68p
Social media and digital around Asia Pacific
A new whitepaper from Burson-Marsteller, detailing blogging trends and data within the Fortune 500.
*****
Eine aktuelle Studie von Burson-Marsteller zur Verbreitung von Weblogs unter den Fortune 500 Unternehmen.
Inside Tencent Weibo (0700.HK) - by iChinaStockiChinaStock
Tencent Weibo has emerged as the primary competitor to Sina Weibo in China's red-hot microblogging sector. In US terms, Tencent’s 90700.HK) social hub is as if AIM, MySpace, Facebook, and Twitter were owned by one company, and all cross-promoted and synced to each other. Presentation by iChinaStock.
Social Media Disclosure - Is Now the Time? - June 14, 2011Darrell Heaps
The use of social media by institutional and retail investors is growing at a significant rate. Companies that have embraced social media as a core element of their disclosure are seeing a substantial increase in awareness of their company and their ability to attract and influence investors.
Based on these findings, on June 14, 2011 Q4 sponsored a Lunch ‘n’ Learn session at the 2011 NIRI Annual Conference which sought to answer this question:
‘Is now the time for all companies to adopt social media disclosure and move beyond compliance to a more efficient and effective model of disclosure?’
Q4 Web Systems: Social Media Disclosure - Is Now The Time?Q4 Web Systems
At the 2011 Annual NIRI Conference, Q4 sponsored a Lunch 'n' Learn where Darrell Heaps, Q4's CEO moderated an informative discussion with some of the web’s most prolific thought leaders on social media and investor relations, including Dominic Jones of IR Web Report, Robert Williams, VP of IR at Dell and Chris Bullock, VP Corporate Solutions at StockTwits.
How to make social media work for Investor Relations - January 31, 2012Darrell Heaps
Darrell Heaps, co-founder and CEO of Q4 Web Systems (Q4), leads a session aiming to equip IRO's with the knowledge and tools to start tackling these tough questions. Social media can be a powerful tool — make sure it is one working FOR you and not against you.
This white paper discusses the various risks that organizations face from unmanaged use of social media. It also offers advice on how organizations can mitigate these risks while at the same time realizing the competitive advantages that the use of social media can offer. Finally, it offers a brief overview of the five sponsors of this document – Actiance, Erado, GWAVA, Smarsh and Socialtext – and their relevant offerings.
In this presentation we share the main findings from The Group's FTSE100 Social Media Index 2013, provide some reflection on how social media communications developed over 2012 and document a few questions corporate communicators are asking about social media in 2013.
These January 2013 findings are the latest in a research programme begun in 2009 and repeated every six months, into how FTSE100 companies use social media.
We delivered this presentation at a breakfast we held with a small group of FTSE100 corporate communicators on 15 February 2013.
ITESO Social Media in Government PresentationBrian Purchia
Here is the social media in government presentation I gave in Guadalajara, Mexico on May 17, 2010 for the ITESO conference (http://www.sicp.iteso.mx/) sponsored by CNN en Español.
Video from the conference: http://bit.ly/biDVtW
Social Media Toolbelt Greenhills Private BootcampedSocialMedia
edSocialMedia facilitated a one-day, hands-on social media bootcamp for Greenhills School in Ann Arbor, MI, for their lead administrative team. Teams of two worked through social media scenarios to practice their social media skills for use at their school. #GreenhillsA2
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
2. Study
Methodology
The study examines the use of social media by the Fortune Global 100.
Specifically it looks at how these companies use
Twitter Facebook YouTube Google Plus Pinterest
2
3. The Global Social Media
Check-Up Through the Years
2010
In 2010, the Fortune Global 100 were just
beginning to use social media.
2011
In 2011, the Fortune Global 100 started to
engage with users on social media.
3
4. Additional Data for 2012
This year’s study also includes a look at how
much consumers and other stakeholders talk
about companies online. The data for this part
of the study was provided by Visible
Technologies, a leader in social media
monitoring, analytics and services for
enterprises globally.
4
5. Insight 1:
People are talking about the
Fortune Global 100…
a lot.
5
6. The Fortune Global 100 companies
were mentioned a total of
10,400,132
times in one month.
6 Source: Visible Technologies
7. Twitter is Driving the Online Conversation
Average Number of Mentions Per Company In One Month On…
55,970
19, 739 19,610
173 2,381 4,606
36
7 Source: Visible Technologies
8. The 10 Global Companies With The
Most Online Mentions
8 Source: Visible Technologies
9. Gone are the days when
companies could sort
through and tally all of their
media mentions each
morning.
9
10. Twitter Has Exploded as a Platform in the Past Two
Years with Growth Approaching 700%
50 million tweets per
day February 2010
More than 140
million tweets a day
March 2011
340 million tweets a day
or more than one billion
tweets every three days
March 2012
10 Source: Twitter
11. Nearly One in Every Seven Humans on Earth Is An
Active Facebook User
Facebook reached 500
million active users in
July 2010.
As of March 31,
2012, Facebook
had 901 million
active users.
11 Source: Facebook
12. Seventy-Two Hours of Video Are Uploaded
to YouTube Every Minute
YouTube exceeded
2 billion May 2010
views a day in May 2010.
That number increased
by 50 percent to
3 billion
views a day in May 2011. May 2011
As of May 2012, more than
4 billion
videos were viewed a day and
800 million unique users visit May 2012
YouTube each month.
12 Source: YouTube
13. Insight 2:
The growth in the volume of
conversations on social
media has encouraged
companies to participate.
13
14. Companies Using at Least One Social Media Platform
Increased by 10 Percent Since 2010
79% 84% 87%
2010
2012
2011
14 Source: Burson-Marsteller
15. Twitter is Most Popular Platform Among Global Companies
Percent of Fortune Global 100 Companies with…
82%
77% 79%
74%
65% 61%
57% Nearly Half of
54% Companies Have
50%
Google+ Accounts
2010
2012
2010
2012
2010
2012
2011
2011
2011
And a Quarter of
Companies Have
Pinterest Accounts
15 Source: Burson-Marsteller
16. Average Number of Followers Per Corporate Twitter
Account Nearly Tripled in Last Year
2010 1,489
2011 5,076
2012 14,709
16 Source: Burson-Marsteller
17. Average Number of Twitter Accounts Each Corporate Account
is Following Increased by 182 Percent Since 2010
2,062
1,860 +182%
731
2010
2012
2011
17 Source: Burson-Marsteller
18. Nearly Three-Quarters of Companies Have A Facebook
Presence
61% 74%
54%
2010
2012
2011
18 Source: Burson-Marsteller
19. Average Corporate Facebook Page’s Community Has
Increased by 275% Since 2010
Average Number of Likes Per Page
2010 2012
40,884 152,646
2011
19 Source: Burson-Marsteller
87,979
20. Percent of Companies with YouTube Channels
Increased by 39 Percent in Last Year
79%
50% 57%
2010
2012
2011
20 Source: Burson-Marsteller
21. Each corporate YouTube channel
averages 2,024,931 views and
1,669 subscribers.
21 Source: Burson-Marsteller
22. Insight 3:
Corporations have become
increasingly engaged on
social media.
22
23. Seventy-nine percent of corporate
accounts engage on Twitter with
retweets and @mentions.
23 Source: Burson-Marsteller
24. Conversations Are Happening on
Facebook
6,101
Each corporate Facebook page has an average of 6,101
people talking about it.
And 70 percent of corporate pages
70% are responding to comments on
their walls and timelines.
24 Source: Burson-Marsteller
25. Insight 4:
Companies are creating
multiple accounts to target
audiences by geography,
topic or service.
25
26. Companies Average More Accounts on Each
Platform Than Ever Before
Average Number of Accounts Per Company On…
10.1 10.4
8.1
5.8
4.2 4.2
2.7 2.6 2.0
2.1 1.6
2012
2012
2010
2012
2012
2010
2012
2010
2011
2011
2011
26 Source: Burson-Marsteller
27. Ford Uses Multiple Twitter Accounts to Highlight Different
Products and Services and to Meet the Diverse Needs
and Interests of Stakeholders
27
28. Wells Fargo Uses Different Twitter Accounts for Specific
Purposes - General News, Customer Service and
Career Opportunities
28
29. Companies Are Creating Multiple Facebook Pages For
Brands, Geographies and Employee Recruitment
Purposes
Average Number of Accounts Per Company on Facebook
10.4
4.2
2.1
2010
2012
2011
29 Source: Burson-Marsteller
30. Average Number of Channels Per Company on YouTube
Increased by 200 Percent in Last Year
2012
2011 8.1
2010
2.7
1.6
30 Source: Burson-Marsteller
31. Insight 5:
Companies are creating
original content to share
across all platforms and
accounts.
31
32. Ninety-three Percent of Facebook Pages Are Updated
Weekly
93%
84%
59%
2010
2012
2011
32 Source: Burson-Marsteller
41. Twitter Is Now The Most Popular Social Media Platform
For Latin American Companies
Percent of Latin American Companies on…
82%
79%
74%
65%
54%
50%
53% 50%
Global 32% 39% 31% 33%
LatAm
25%
11% 12%
2010 2012 2010 2012 2010 2012 2010 2012
Blogs
41 Source: Burson-Marsteller’s upcoming Latin America Social Media Check-Up 2012
42. Although Latin American Companies Are Behind Global
Averages, More Latin American Companies Than Ever Are
Using At Least One Social Media Platform
87%
79%
65%
49%
2012
2010
Latam Global Latam Global
Argentina Brazil Chile Colombia Mexico Peru Puerto Rico Uruguay Venezuela
2012 64% 88% 76% 76% 76% 60% 28% 36% 84%
2010
25% 63% 57% 48% 80% 40% 5% - 75%
42 Source: Burson-Marsteller’s upcoming Latin America Social Media Check-Up 2012
43. In Europe, Global Companies Must Grapple
with the Challenge of Many Languages
Vodafone Has Separate Facebook Accounts for Each Country
43
44. The Rise of Multilingual Accounts:
Total Engages Followers in Both English and French
44
45. Asia-Pacific Has Caught Up, But Companies in
Asia Use Different Channels to Communicate
Microblogs
Australia 90% 50% 50%
China 80% 90% 50% 30%
Social Networks
Hong Kong 60% 70% 10% 30%
India 70% 70% 20% 40% Corporate
Blogs
Indonesia 50% 40% 20% 30%
Video sharing
Japan 70% 40% 70%
South Korea 90% 70% 90% 60%
Malaysia 80% 100% 20% 80%
Philippines 50% 40% 10% 40%
Singapore 30% 30% 50%
Taiwan 20% 40% 30%
Thailand 70% 90% 10% 70%
45 Source: Burson-Marsteller Asia-Pacific Social Media Study 2011
46. Asia-Pacific Is Experiencing Three Big
Trends in Social Media
1 Mobile Web
2 Visual Storytelling
3 Social Enterprise
46 Source: http://asiancorrespondent.com/tag/asia-mobile-use/
47. Contacts
Burson-Marsteller Digital Strategists
Dallas Lawrence Zaheer Nooruddin Matthias Lüfkens
Chief Global Digital Strategist Asia-Pacific Europe, Middle East and Africa
+1-310-309-6677 +852-2963-6775 +41-22-593-6926
Dallas.Lawrence@bm.com Zaheer.Nooruddin@bm.com Matthias.Luefkens@bm.com
@dallaslawrence @Digible @luefkens
Cely Carmo Michael Bassik
Latin America United States
+55-11-3-094-2256 +1-212-614-4165
Cely.Carmo@bm.com Michael.Bassik@bm.com
@celycarmo @mbassik
Media Contact
Paul Cordasco
Managing Director, Global
Marketing
+1-212-614-4522
Paul.Cordasco@bm.com
@PaulCordasco
47
#BMGlobalSocial @B_M facebook.com/Burson-Marsteller bm.com/social