Facebook, founded by Mark Zuckerberg in 2004, has grown to over one billion active users and generated significant revenue primarily through advertising and online gaming. The platform has faced various controversies, including privacy concerns and incidents of harassment, while also being impacted by bans in certain countries. Despite drawbacks, Facebook remains popular among users, offering both advantages and challenges for social networking.

1. FACEBOOK
Mark
Zuckerberg

2. Introduction
 Facebook is the world’s largest social network, with more than
900 million users. Facebook was launched in February 2004,
owned and operated by Facebook, Inc.
 Mark Zuckerberg founded Facebook in 2004 while he was
attending Harvard University.
 As of September 2012, Facebook has over one billion
active users, more than half of whom use Facebook on
a mobile device.

3.  Facebook was founded by Mark Zuckerberg with his
college roommates and fellow Harvard
University students Eduardo Saverin, Andrew
McCollum, Dustin Moskovitz and Chris Hughes.
 The website's membership was initially limited by the
founders to Harvard students, but was expanded to
other colleges in the Boston area.
 It gradually added support for students at various other
universities before opening to high school students, and
eventually to anyone aged 13 and over.
 According to a May 2011 Consumer Reports survey,
there are 7.5 million children under 13 with accounts
and 5 million under 10, violating the site's terms of
service.

4.  In May 2005, Accel partners invested
$12.7 million in Facebook, and Jim
Breyer added $1 million of his own money
to the pot.
 A January 2009 Compete.com study
ranked Facebook as the most used social
networking service by worldwide monthly
active users.
 According to Social Media Today, in April
2010 an estimated 41.6% (129.5 million)
of the U.S.
Mark Zuckerberg co-created Facebook
in his Harvard dorm room.

5. Composition of Members

7. HISTORY
 Mark Zuckerberg wrote Facemash, the predecessor to Facebook,
on October 28, 2003, while attending Harvard.
 According to The Harvard Crimson, the site was comparable to Hot
or Not, and "used photos compiled from the online facebooks of
nine houses, placing two next to each other at a time and asking
users to choose the 'hotter' person”.
 To accomplish this, Zuckerberg hacked into the protected areas of
Harvard's computer network and copied the houses' private
dormitory ID images.
 Facemash attracted 450 visitors and 22,000 photo-views in its first
four hours online.
 The site was quickly forwarded to several campus, but was shut
down a few days later by the Harvard administration.
 Zuckerberg faced expulsion and was charged by the administration
with breach of security, violating copyrights, and violating individual
privacy.
 Ultimately, the charges were dropped.

8.  Six days after the site launched, three Harvard
seniors, accused Zuckerberg of intentionally
misleading them into believing he would help them
build a social network called HarvardConnection.com,
while he was instead using their ideas to build a
competing product.
 The three complained to the Harvard Crimson, and
the newspaper began an investigation.
 The three later filed a lawsuit against Zuckerberg,
subsequently settling. The agreed settlement was for
1.2m shares which were worth $300m at Facebook's
IPO.

9.  Membership was initially restricted to students
of Harvard College, and within the first month, more
than half the undergraduate population at Harvard was
registered on the service.
 Eduardo Saverin (business aspects), Dustin Moskovitz
(programmer), Andrew McCollum (graphic artist), and
Chris Hughes soon joined Zuckerberg to help promote
the website.
 In March 2004, Facebook expanded to
Stanford, Columbia, and Yale. It soon opened to the
other Ivy League schools, Boston University, New York
University, MIT, and gradually most universities in
Canada and the United States.

10.  Facebook launched a high-school version in September
2005, which Zuckerberg called the next logical step. At
that time, high-school networks required an invitation to
join.
 Facebook later expanded membership eligibility to
employees of several companies, including Apple
Inc. and Microsoft.
 Facebook was then opened on September 26, 2006, to
everyone of age 13 and older with a valid email
address.
 Late in 2007, Facebook had 100,000 business pages,
allowing companies to attract potential customers and
tell about themselves. These started as group pages,
but a new concept called company pages was planned.

11. RECEPTION
 According to comScore, Facebook is the leading social
networking site based on monthly unique visitors, having
overtaken main competitor MySpace in April 2008.
 ComScore reports that Facebook attracted 130 million
unique visitors in May 2010, an increase of 8.6 million
people.
 In 2010, Sophos's "Security Threat Report 2010" polled
over 500 firms, 60% of which responded that they believed
that Facebook was the social network that posed the
biggest threat to security, well ahead of MySpace, Twitter,
and LinkedIn.
 In 2010, Facebook won the Crunchie "Best Overall Startup
Or Product" for the third year in a row.

12. The rise of Facebook

13. HOW DOES FACEBOOK
MAKES MONEY
 FB has over 750 million active users and generates $2
billion in yearly revenue. They make the majority of their
money through advertising. This is how FB makes money.
 FB has ads that appear on the right border of the screen.
They gather information about you from your likes and
your activity on the site. This information is used to make
tailor-made advertisements for you when you visit the site.
 It generates enough traffic where it becomes a great
platform for ads, and allows companies to have a
successful advertising campaign. Even though the
majority of people ignore ads, the ads being there still
brings brand awareness and gets products known.

14. How Does Facebook Make
Money aside from ads?
 The site does not make all of its money from ads.
 As of 2012, FB made 82% of their money in ads and
18% through other methods. They make a large
portion of their money through online games. Most of
these games are provided by Zynga.
 Games like Farmville, Empires & allies, and Mafia
Wars, have millions of users. People pay real money
for in-game items and money in the games.
 Whenever Zynga makes money like this, FB earns a
percentage of the profits. A lot of visitors are drawn
to the Zynga site and this is another source of
money.

15. OTHER METHODS
 There is another feature of the site that deals
with virtual gifts. This is another answer to how
does facebook make money.
 These adds are virtual gifts that users can
send to each other such as gift baskets,
stuffed animals, and more.
 Most of the gifts are free, but there are some
that cost real money. In addition to this, there
are cash cards offered which can be used on
games, gifts, and other virtual possessions.
 The cash cards come in $10, $25, and $50
cards.

16. Revenue & Income

17. USERS IN COUNTRIES
 In January 2013, the countries with the most Facebook
users were:
 United States with 168.8 million members
 Brazil with 64.6 million members
 India with 62.6 million members
 Indonesia with 51.4 million members
 Mexico with 40.2 million members
 All of the above total 309 million members or about
38.6 percent of Facebook's 1 billion worldwide
members.

18. Growth of facebook

20. CRITICISM
 Facebook has met with controversies. It has been blocked
intermittently in several countries including the People's
Republic of China, Iran, Uzbekistan,
Pakistan, Syria (unblocked in Syria), and Bangladesh on
different bases.
 For example, it was banned in many countries of the world
on the basis of allowed content judged as anti-Islamic and
containing religious discrimination.
 It has also been banned at many workplaces to prevent
employees from using it during work hours.
 The privacy of Facebook users has also been an issue,
and the safety of user accounts has been compromised
several times.

21.  In November 2011, several Facebook users reported
that their accounts were hacked and their profile
pictures were replaced with pornographic images.
 For more than a week, users' news feeds were
spammed with pornographic, violent and sexual
contents. It has been reported that more than 200,000
accounts in Bangalore, India were hacked.
 Facebook has denied the claims, citing that "safety of
the users was on the top of their priority list".

22.  In July 2011, German authorities began to discuss the
prohibition of events organized on Facebook. The
decision is based on several cases of overcrowding by
people not originally invited.
 In one instance, 1,600 "guests" attended the 16th
birthday party for a Hamburg girl who accidentally
posted the invitation for the event as public. After
reports of overcrowding, more than a hundred police
were deployed for crowd control.
 A policeman was injured and eleven participants were
arrested for assault, property damage and resistance to
authorities. In another unexpectedly overcrowded
event, 41 young people were arrested and at least 16
injured.

23. DISCONTENTMENT
 There is a rising number of Facebook users who are
discontent with Facebook and finally decide to quit
Facebook.
 The number one reason
 For users to quit Facebook was privacy concerns
(48%),
 Being followed by a general dissatisfaction with
Facebook (14%),
 Negative aspects regarding Facebook friends (13%)
and
 The feeling of getting addicted to Facebook (6%).
 Facebook quitters were found
to be more concerned about
privacy, more addicted to the
Internet and more conscientious.

24. MOST COMMON
FACEBOOK CRIMES
 SCAMS
 Criminals have been utilizing the scam for centuries. In
the Facebook world, scams are particularly effective at
drawing people in by simply enticing an individual to
click on a link that would interest almost anyone, such
as an innocent-looking notification that you’ve won a
free prize like a gift card. Then, in order to claim the
prize, scammers require you to submit some
information, such as a credit card number or Social
Security number.

25.  Cyberbullying
 Cyberbullying is a common occurrence
among teenagers on Facebook and one that
can result in serious criminal charges if it goes
far enough. Cyberbullying on Facebook has
contributed to the deaths of several teens who
either committed suicide or were killed by a
peer.

26.  Robbery
 It doesn’t take much for a thief to find out
where you live, go to school, work, or hang
out if you make that information readily
available on Facebook. If you use
Facebook’s check-in or Google Maps
feature, then you could be in a heap of
trouble if a robber is paying attention.

27.  Identity Theft
 With the large amount of personal information
swarming around Facebook these days, it has
become fairly easy for criminals to steal users’
identities. Hackers often break into users’ e-mails and
make fake Facebook accounts. From there they can
access personal and bank information and cause
havoc to your sense of security.

28.  Harassment
 Harassment happens all the time on Facebook. From
sexual harassment to assault threats, there has been
a significant increase in the number of harassment
cases happening on Facebook. It’s not uncommon for
sex offenders and sexual predators to prey on
unsuspecting victims on Facebook and even pose as
a teen or college student.

29. CRIMES
 Rape, Murder
 Nona Belomesoff was eighteen when she met Christopher
Dannewig on Facebook. The twenty-year old claimed to be an
animal rescue worker, and moreover, said his employers were
hiring. After Belomesoff, a dedicated animal lover, expressed
interest in a job, he told her that the first part of her training
included an overnight camping trip. With him. In a secluded area.
 Though most of us would have alarm
bells going off by this point, Belomesoff
decided to go along with it. Tragically, but
unsurprisingly, her body was found in a
creek a few days later.

30. CRIMES
 The fifteen-year-old native Irish girl had recently moved to
South Hadley, Massachusetts with her family. She began
school in September of 2009, and at first, all seemed good:
she was in a relationship with a senior on the football team,
was making friends, and doing well in her classes.
 An evil group of teenage backstabbers used Facebook to
bully Phoebe, sending her threatening messages and
scrawling epithets like “Irish Slut”
on her wall. The relentless harassment
continued outside of cyber-space as well, with
numerous incidents happening on and off
school grounds. School officials, of course, did
nothing.

31.  Phoebe Prince committed suicide at home on January
14, 2010.
 Nine teens were arrested in connection to her death,
on charges including statutory rape, civil rights
violations, criminal harassment, stalking, and assault,
and are awaiting trial. Other students have been
expelled, Phoebe’s family has left the area, and the
Massachusetts state legislature has passed a number
of laws regarding bullying.

33. ADVANTAGES
 ->Allows user search for new and old friends.
 ->Accessible to chosen universities having a high
level of security.
 ->Makes it less awkward when communicating
with strangers.
 ->Love attraction - can be used as a dating service
system.
 ->Makes it easier to join groups having similar
likes and dislikes.
 ->Allows the people to publicize their business.
Since in the world nothing is 100% efficient, it has
some drawbacks too.

34. DISADVANTAGES
 ->Overcrowding.
 ->Weakening long distance relationship.
 ->Unsupported by physical adjacency.
 ->Contributes wide-range procrastination.
 ->Rampant addiction.
 ->Stalking is possible.
 ->Acquaintances be labeled as friends.
 ->May lead to disputes between couples due
to over possessiveness.

35.  Despite the above mentioned advantages and
disadvantages of an online networking service, it
still is gaining demand and popularity among the
young crowd.
 People are loving to be there.
 There are about 10,000 students (professionals
and young professionals not yet included) who
are joining into Facebook every day.
 This is regardless of the age, race and country.
 Some are now trying to criticize the status of
professionalism of this site whether it's just
another fad like other online networking services
are.