The document outlines various social media platforms and their significance in marketing, highlighting key statistics such as 1.1 billion Facebook users and 93% of marketers utilizing social media for business. It provides actionable strategies for creating company pages on Facebook, LinkedIn, Twitter, Instagram, and Pinterest, along with success stories to illustrate effective practices. Additionally, it emphasizes the importance of scheduling posts and monitoring engagement metrics to optimize social media marketing efforts.

1. Options for
Social Media
Marketing

2. How many
of you use
Facebook?
Twitter?
Foursquare?
Pinterest?
LinkedIn?
Instagram?

3. Social Media in the World
1.1 billion
Monthly Average Facebook Users Worldwide
Source: newsroom.facebook.com
93%
of Marketers use social media for business
Source: BtoB Magazine, 2011
25%
of smartphone owners can’t
recall the last time their
phone wasn’t next to them
Source: FastCompany, Nov. 2013
400 million
Average number of tweets per day
Source: “Twitter Turns 7,” The Washington Post, May 2013
1 in 6
Facebook users are “mobile only”
Source: Shift Communications 2013
2
New users join LinkedIn every second
Source: FastCompany, Nov. 2013
80%
Prefer to connect with
brands via Facebook
Source: State of Inbound Marketing 2012

4. Social Media in Bangladesh
Facebook adds one new user in Bangladesh
every 20 seconds
One new mobile subscription
every 2 seconds
17% of mobile internet users access
social networking sites on their
phones
34%
Facebook growth from May - Oct
2012
Source: We Are Social’s Guide to Social, Digital and Mobile in Bangladesh, Dec 2011
3,282,600 Social Media Users
Facebook in BD

5. Social Media Marketing is EASY
It takes only a few minutes a day
and you already already using it!

6. Facebook
To Do:
- Create a company page
- Assign a social media
manager to update the page

7. Find Companies similar
to yours on Facebook
and figure out what they
are doing RIGHT

8. Facebook Success Story:
ELITE FORCE

9. How did they get over 220,000 likes?
Update creatives OFTEN
Put their logo on shareable,
popular material
Give constant updates on
things people WANT to know

10. LinkedIn
To Do:
- Create a company page
- Ask company employees
to link to it by saying they
work at that company

11. LinkedIn Success Story:
KASPERSKY LAB

12. How did they get so many active
followers?
List Products and Services
and allow users to give
recommendations
Interact with followers
promptly
Interact with followers
List multiple jobs and notify
followers when new jobs
come online

13. Twitter
To Do:
- Create a company page
- “Follow” companies that
are similar to you or that you
want to emulate

14. Twitter Success Story:
In April 2013, only 19 out of the 100
top twitter pages in BD were company
pages (including news aggregators)
In December 2013, the number was 43
Data Source: Twitaholic & Social Bakers

15. Translation:
Don’t Forget About Twitter
Reaching twitter users is easy if you sync your
Facebook & Twitter so that they post at the same time

16. But there are even MORE social media
sites you may not have heard of!
150 million - Instagram monthly average users
(Instagram Blog, Sep 2013)
31% of mobile social media users use Foursquare
(Social Consumers & Smartphones 2011)
Pinterest is the fastest growing social site ever
(SAP/Netbase)

17. Instagram
To Do:
- Download the app
- Take pictures of things
you want to share

18. What: a mobile photo sharing app
Camera
Phone
Social
Media
Has been called “The Next Facebook”

19. Making Instagram Work for You
Turn boring workplace photos into share-able
content

20. Pinterest
To Do:
- Find “boards” for content
you want to share
- “Pin” interesting images,
articles, infographics

21. Ever posted a note or
picture on the wall?
Pinterest is that online. But
you can share with the rest of
the world.

22. Using Pinterest for Marketing
- Create topic boards to help YOU manage
content you like
- Reshare popular “pins” from other
companies across social media channels
(Facebook, etc.)

23. Foursquare
To Do:
- Claim ownership of your
company location and fill out
your correct hours, phone
number, etc.

24. Foursquare is:
A gamified check-in app / website

25. Making your business “findable”
Don’t lose customers because they can’t
figure out where you are located or how to
contact you!

26. Social Media in Action:
1. Create a posting schedule
2. Decide if you want to use a post
scheduling site (Hootsuite, etc.)
3. Figure out how you will monitor results
(likes, comments, followers, etc.)

27. Tips for Scheduling Posts:
MONDAY = day for most internet traffic in
Bangladesh
WEDNESDAY = day for most active social
media in Bangladesh