The document discusses Edge Rank, which is Facebook's algorithm that determines what content is most important for a user to see in their News Feed. It explains that Edge Rank considers affinity (the user's relationship with the creator of a post), weight (objects correlated with a post), and time decay (how recent a post is). The more a user interacts with a page through likes, comments, etc., the more likely new posts from that page will show up in their News Feed due to higher affinity. Maintaining engagement and posting fresh content helps a page's reach and Edge Rank.

1. Edge Rank
Madeline (Senkosky) Riley, Community Manager
www.edSocialMedia.com
@madelinesen // @edsocialmedia
Monday, September 17, 12 1

2. Monday, September 17, 12 2
Photo: http://www.flickr.com/photos/telmo32/4646881661/
4 different topics that have three arms to each topic

3. The Rules of Threes
Monday, September 17, 12 2
Photo: http://www.flickr.com/photos/telmo32/4646881661/
4 different topics that have three arms to each topic

4. 900
720
540
360
180
0
April 2009 May 2010 July 2010 January 2011 July 2011 Today
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
Monday, September 17, 12 3
200, 400, 500, 600, 750, TODAY: 955 million monthly active users at the end of June 2012.
Facebook saw over 300 million new accounts added in a little over a year.
Go where our constituents are.
483 million daily active users as of December, for year over year growth of 39% and 48% respectively. Mobile is
also now half the user base, with 425 million monthly actives.

5. 900
720
540
360
180 200
0
April 2009 May 2010 July 2010 January 2011 July 2011 Today
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
Monday, September 17, 12 3
200, 400, 500, 600, 750, TODAY: 955 million monthly active users at the end of June 2012.
Facebook saw over 300 million new accounts added in a little over a year.
Go where our constituents are.
483 million daily active users as of December, for year over year growth of 39% and 48% respectively. Mobile is
also now half the user base, with 425 million monthly actives.

6. 900
720
540
360 400
180 200
0
April 2009 May 2010 July 2010 January 2011 July 2011 Today
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
Monday, September 17, 12 3
200, 400, 500, 600, 750, TODAY: 955 million monthly active users at the end of June 2012.
Facebook saw over 300 million new accounts added in a little over a year.
Go where our constituents are.
483 million daily active users as of December, for year over year growth of 39% and 48% respectively. Mobile is
also now half the user base, with 425 million monthly actives.

7. 900
720
540
500
360 400
180 200
0
April 2009 May 2010 July 2010 January 2011 July 2011 Today
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
Monday, September 17, 12 3
200, 400, 500, 600, 750, TODAY: 955 million monthly active users at the end of June 2012.
Facebook saw over 300 million new accounts added in a little over a year.
Go where our constituents are.
483 million daily active users as of December, for year over year growth of 39% and 48% respectively. Mobile is
also now half the user base, with 425 million monthly actives.

8. 900
720
600
540
500
360 400
180 200
0
April 2009 May 2010 July 2010 January 2011 July 2011 Today
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
Monday, September 17, 12 3
200, 400, 500, 600, 750, TODAY: 955 million monthly active users at the end of June 2012.
Facebook saw over 300 million new accounts added in a little over a year.
Go where our constituents are.
483 million daily active users as of December, for year over year growth of 39% and 48% respectively. Mobile is
also now half the user base, with 425 million monthly actives.

9. 900
720 750
600
540
500
360 400
180 200
0
April 2009 May 2010 July 2010 January 2011 July 2011 Today
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
Monday, September 17, 12 3
200, 400, 500, 600, 750, TODAY: 955 million monthly active users at the end of June 2012.
Facebook saw over 300 million new accounts added in a little over a year.
Go where our constituents are.
483 million daily active users as of December, for year over year growth of 39% and 48% respectively. Mobile is
also now half the user base, with 425 million monthly actives.

10. 900
955
720 750
600
540
500
360 400
180 200
0
April 2009 May 2010 July 2010 January 2011 July 2011 Today
*million! Source: Facebook http://www.facebook.com/press/info.php?timeline
Monday, September 17, 12 3
200, 400, 500, 600, 750, TODAY: 955 million monthly active users at the end of June 2012.
Facebook saw over 300 million new accounts added in a little over a year.
Go where our constituents are.
483 million daily active users as of December, for year over year growth of 39% and 48% respectively. Mobile is
also now half the user base, with 425 million monthly actives.

11. How do
you
consume?
Monday, September 17, 12 4
Remember this is where the majority of cons3tuents will see your info…. Most will never navigate back to your page’s wall….

12. Monday, September 17, 12 5
Once a user has clicked the “Like” buCon, the majority of the Facebook consump3on is done through the News Feed.

13. Monday, September 17, 12 6
Once a user has clicked the “Like” buCon, the majority of the Facebook consump3on is done through the News Feed.

14. They will rarely come back here…
Monday, September 17, 12 7
Page – official presence for public figures, ar3sts, bands, businesses, places, entertainment, causes, brands, or products to share informa3on and
interact with fans on Facebook

15. Monday, September 17, 12 8
But, really, the dirty little secret—across all forms of social media (and you’ll hear Peter
Baron) say the same thing)—to keeping people plugged in and engaged is through content.

16. In the
News
Feed
Monday, September 17, 12 9
Remember this is where the majority of cons3tuents will see your info…. Most will never navigate back to your page’s wall….

17. Monday, September 17, 12 10
Social media participation is growing. Schools are actively pushing to build their networks.
There’s been this idea that just being in the space is enough, but is it really? How can you
stand out about the crowd?

18. Racing to
2000 fans!
Monday, September 17, 12 10
Social media participation is growing. Schools are actively pushing to build their networks.
There’s been this idea that just being in the space is enough, but is it really? How can you
stand out about the crowd?

19. 11
Monday, September 17, 12 11
Photo: http://www.flickr.com/photos/andyhay/239756376/

20. Monday, September 17, 12 12
Creating & sharing compelling content that speaks to these fundament needs. The object is to begin bringing
prospective families into this stream. Provide fans and families substance—not necessarily formality, but substance-
events, stories, narratives, happenings and achievement on campus. Show the ways students are growing and
learning- real and substantive. Engage your fans by sharing the school experience.

21. Create, curate & share
compelling content.
Monday, September 17, 12 12
Creating & sharing compelling content that speaks to these fundament needs. The object is to begin bringing
prospective families into this stream. Provide fans and families substance—not necessarily formality, but substance-
events, stories, narratives, happenings and achievement on campus. Show the ways students are growing and
learning- real and substantive. Engage your fans by sharing the school experience.

22. Monday, September 17, 12 13
Photo: http://www.flickr.com/photos/telmo32/4646881661/
4 different topics that have three arms to each topic

23. The Rules of Threes
Monday, September 17, 12 13
Photo: http://www.flickr.com/photos/telmo32/4646881661/
4 different topics that have three arms to each topic

24. 3 Edge Rank
Monday, September 17, 12 14
The first Rule of 3 is Facebook Edgerank:
“In short, this algorithm decides what is most important on Facebook for a specific user by taking into account which pages/profiles that user
frequents, the popularity of it, and most importantly, how recent the post is.” It also considers the “weight” of the post, meaning what objects are
correlated with the post.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/30305/How-Timeline-Radically-Changes-Your-Facebook-Marketing-
Strategy.aspx#ixzz1l37pDHfo

25. 3
Affinity
Edge Rank
Monday, September 17, 12 14
The first Rule of 3 is Facebook Edgerank:
“In short, this algorithm decides what is most important on Facebook for a specific user by taking into account which pages/profiles that user
frequents, the popularity of it, and most importantly, how recent the post is.” It also considers the “weight” of the post, meaning what objects are
correlated with the post.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/30305/How-Timeline-Radically-Changes-Your-Facebook-Marketing-
Strategy.aspx#ixzz1l37pDHfo

26. 3
Affinity
Weight
Edge Rank
Monday, September 17, 12 14
The first Rule of 3 is Facebook Edgerank:
“In short, this algorithm decides what is most important on Facebook for a specific user by taking into account which pages/profiles that user
frequents, the popularity of it, and most importantly, how recent the post is.” It also considers the “weight” of the post, meaning what objects are
correlated with the post.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/30305/How-Timeline-Radically-Changes-Your-Facebook-Marketing-
Strategy.aspx#ixzz1l37pDHfo

27. 3
Affinity
Weight
Time Decay
Edge Rank
Monday, September 17, 12 14
The first Rule of 3 is Facebook Edgerank:
“In short, this algorithm decides what is most important on Facebook for a specific user by taking into account which pages/profiles that user
frequents, the popularity of it, and most importantly, how recent the post is.” It also considers the “weight” of the post, meaning what objects are
correlated with the post.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/30305/How-Timeline-Radically-Changes-Your-Facebook-Marketing-
Strategy.aspx#ixzz1l37pDHfo

28. http://www.6smarketing.com/facebook-edgerank-algorithm/
Monday, September 17, 12 15
Affinity is dependent on a user's relationship with an object in the news feed. For example, if you don’t interact with a page very frequently or you
rarely click on links on an old high school classmate’s profile, their news updates will appear in your newsfeed less frequently than someone you
might interact with everyday, such as your sister or best friend.
This actually impacts the return of your page in the search, too.
Do you frequently interact with the person or page?
Have your friends been interacting with the person or page’s status?

29. Affinity
http://www.6smarketing.com/facebook-edgerank-algorithm/
Monday, September 17, 12 15
Affinity is dependent on a user's relationship with an object in the news feed. For example, if you don’t interact with a page very frequently or you
rarely click on links on an old high school classmate’s profile, their news updates will appear in your newsfeed less frequently than someone you
might interact with everyday, such as your sister or best friend.
This actually impacts the return of your page in the search, too.
Do you frequently interact with the person or page?
Have your friends been interacting with the person or page’s status?

30. Affinity
Affinity is the user’s relationship with the items creator.
http://www.6smarketing.com/facebook-edgerank-algorithm/
Monday, September 17, 12 15
Affinity is dependent on a user's relationship with an object in the news feed. For example, if you don’t interact with a page very frequently or you
rarely click on links on an old high school classmate’s profile, their news updates will appear in your newsfeed less frequently than someone you
might interact with everyday, such as your sister or best friend.
This actually impacts the return of your page in the search, too.
Do you frequently interact with the person or page?
Have your friends been interacting with the person or page’s status?

31. Affinity
Affinity is the user’s relationship with the items creator.
>>The more a person comments, likes, or interacts
with your posts, then the more likely your update
will show up in their News Feed.
http://www.6smarketing.com/facebook-edgerank-algorithm/
Monday, September 17, 12 15
Affinity is dependent on a user's relationship with an object in the news feed. For example, if you don’t interact with a page very frequently or you
rarely click on links on an old high school classmate’s profile, their news updates will appear in your newsfeed less frequently than someone you
might interact with everyday, such as your sister or best friend.
This actually impacts the return of your page in the search, too.
Do you frequently interact with the person or page?
Have your friends been interacting with the person or page’s status?

32. Affinity
Affinity is the user’s relationship with the items creator.
>>The more a person comments, likes, or interacts
with your posts, then the more likely your update
will show up in their News Feed.
>>The more a person’s friends comment, like or
interact with your posts, then the more likely your
update will show up in that person’s News
Feed.
http://www.6smarketing.com/facebook-edgerank-algorithm/
Monday, September 17, 12 15
Affinity is dependent on a user's relationship with an object in the news feed. For example, if you don’t interact with a page very frequently or you
rarely click on links on an old high school classmate’s profile, their news updates will appear in your newsfeed less frequently than someone you
might interact with everyday, such as your sister or best friend.
This actually impacts the return of your page in the search, too.
Do you frequently interact with the person or page?
Have your friends been interacting with the person or page’s status?

33. Monday, September 17, 12 16

34. So how do you increase
your affinity?
Monday, September 17, 12 16

35. Monday, September 17, 12 17
Use Facebook as Page to change the viewpoint of your posts.

36. Use Facebook as your page
Monday, September 17, 12 17
Use Facebook as Page to change the viewpoint of your posts.

37. Use Facebook as your page
Monday, September 17, 12 17
Use Facebook as Page to change the viewpoint of your posts.

38. Monday, September 17, 12 18
Use Facebook as Page to change the viewpoint of your posts.

39. Use Facebook as your page
Monday, September 17, 12 18
Use Facebook as Page to change the viewpoint of your posts.

40. Use Facebook as your page
Monday, September 17, 12 18
Use Facebook as Page to change the viewpoint of your posts.

41. Monday, September 17, 12 19
Use Facebook as Page to change the viewpoint of your posts.

42. Use Facebook as your page
Monday, September 17, 12 19
Use Facebook as Page to change the viewpoint of your posts.

43. Use Facebook as your page
Monday, September 17, 12 19
Use Facebook as Page to change the viewpoint of your posts.

44. Use Facebook as your page
Monday, September 17, 12 19
Use Facebook as Page to change the viewpoint of your posts.

45. Monday, September 17, 12 20
Use the @symbol to tag and link to other pages. Pages can’t tag other people. Pages can only
tag other pages. However, depending on your page’s settings, your fans can tag themselves
in the photo, which extends its reach. As your sharing these images, your creating a path for
new fans to follow. Showcases how your school operates.

46. Tag pages in your posts
Monday, September 17, 12 20
Use the @symbol to tag and link to other pages. Pages can’t tag other people. Pages can only
tag other pages. However, depending on your page’s settings, your fans can tag themselves
in the photo, which extends its reach. As your sharing these images, your creating a path for
new fans to follow. Showcases how your school operates.

47. Tag pages in your posts
Monday, September 17, 12 20
Use the @symbol to tag and link to other pages. Pages can’t tag other people. Pages can only
tag other pages. However, depending on your page’s settings, your fans can tag themselves
in the photo, which extends its reach. As your sharing these images, your creating a path for
new fans to follow. Showcases how your school operates.

48. Tag pages in your posts
Monday, September 17, 12 20
Use the @symbol to tag and link to other pages. Pages can’t tag other people. Pages can only
tag other pages. However, depending on your page’s settings, your fans can tag themselves
in the photo, which extends its reach. As your sharing these images, your creating a path for
new fans to follow. Showcases how your school operates.

49. Monday, September 17, 12 21
Create an album as you navigate as your page.

50. Create an album
Monday, September 17, 12 21
Create an album as you navigate as your page.

51. Create an album
Monday, September 17, 12 21
Create an album as you navigate as your page.

52. Monday, September 17, 12 22

53. Create an album
Monday, September 17, 12 22

54. Create an album
Monday, September 17, 12 22

55. Create an album
Monday, September 17, 12 22

56. Monday, September 17, 12 23
only photos posted by the admin display in top bar
option to hide photos
ability to unhide photos as well: Select the "Edit Page" button from the top-right of your Page, and then select the "Profile
Picture" tab. From there, you can select the "Unhide All" button that appears next to "Row of photos at top of profile."

57. Keep it simple: Ask for a response
Monday, September 17, 12 23
only photos posted by the admin display in top bar
option to hide photos
ability to unhide photos as well: Select the "Edit Page" button from the top-right of your Page, and then select the "Profile
Picture" tab. From there, you can select the "Unhide All" button that appears next to "Row of photos at top of profile."

58. Keep it simple: Ask for a response
Monday, September 17, 12 23
only photos posted by the admin display in top bar
option to hide photos
ability to unhide photos as well: Select the "Edit Page" button from the top-right of your Page, and then select the "Profile
Picture" tab. From there, you can select the "Unhide All" button that appears next to "Row of photos at top of profile."

59. Monday, September 17, 12 24
Great concept: How about: Fill in the blank: My favorite place on campus is... My favorite
teacher is... The best thing I learned at X is...

60. Ask for a one-word answer
Monday, September 17, 12 24
Great concept: How about: Fill in the blank: My favorite place on campus is... My favorite
teacher is... The best thing I learned at X is...

61. Monday, September 17, 12 25
Consider your choices here. Typically only three options show up before the “Read more” link.
Also, take a look at the answers and question. Without clicking through to the question page,
your fans can only quickly read parts of the text.

62. Use Facebook Questions
Monday, September 17, 12 25
Consider your choices here. Typically only three options show up before the “Read more” link.
Also, take a look at the answers and question. Without clicking through to the question page,
your fans can only quickly read parts of the text.

63. Use Facebook Questions
Monday, September 17, 12 25
Consider your choices here. Typically only three options show up before the “Read more” link.
Also, take a look at the answers and question. Without clicking through to the question page,
your fans can only quickly read parts of the text.

64. Use Facebook Questions
Monday, September 17, 12 25
Consider your choices here. Typically only three options show up before the “Read more” link.
Also, take a look at the answers and question. Without clicking through to the question page,
your fans can only quickly read parts of the text.

65. Monday, September 17, 12 26
Once a person comments on your status, you, as a page, can respond directly to that person
to notify them that you are talking about them.

66. Interact directly with fans
Monday, September 17, 12 26
Once a person comments on your status, you, as a page, can respond directly to that person
to notify them that you are talking about them.

67. Interact directly with fans
Monday, September 17, 12 26
Once a person comments on your status, you, as a page, can respond directly to that person
to notify them that you are talking about them.

68. Monday, September 17, 12 27
What will be shared, watched and “engaged” with more?

69. So what kind of content
has more weight?
Monday, September 17, 12 27
What will be shared, watched and “engaged” with more?

70. http://www.6smarketing.com/facebook-edgerank-algorithm/
Monday, September 17, 12 28
Weight is determined by the type of object, such as a photo/video/link/etc.
If a fan views a video (especially a video uploaded directly to Facebook, then the object will
receive a bigger weight than if the post is simply a link.

71. Weight
http://www.6smarketing.com/facebook-edgerank-algorithm/
Monday, September 17, 12 28
Weight is determined by the type of object, such as a photo/video/link/etc.
If a fan views a video (especially a video uploaded directly to Facebook, then the object will
receive a bigger weight than if the post is simply a link.

72. Weight
Weight combines what type of object and what type of
interactions it’s receiving.
http://www.6smarketing.com/facebook-edgerank-algorithm/
Monday, September 17, 12 28
Weight is determined by the type of object, such as a photo/video/link/etc.
If a fan views a video (especially a video uploaded directly to Facebook, then the object will
receive a bigger weight than if the post is simply a link.

73. Weight
Weight combines what type of object and what type of
interactions it’s receiving.
>>Videos, photos, and links are generally considered
to have the highest weight.
http://www.6smarketing.com/facebook-edgerank-algorithm/
Monday, September 17, 12 28
Weight is determined by the type of object, such as a photo/video/link/etc.
If a fan views a video (especially a video uploaded directly to Facebook, then the object will
receive a bigger weight than if the post is simply a link.

74. Weight
Weight combines what type of object and what type of
interactions it’s receiving.
>>Videos, photos, and links are generally considered
to have the highest weight.
>>General text updates (with no videos, photos or
links) carry the lowest weight.
http://www.6smarketing.com/facebook-edgerank-algorithm/
Monday, September 17, 12 28
Weight is determined by the type of object, such as a photo/video/link/etc.
If a fan views a video (especially a video uploaded directly to Facebook, then the object will
receive a bigger weight than if the post is simply a link.

75. 3
Monday, September 17, 12 29
The first Rule of 3 is Facebook EdgeRank:
“In short, this algorithm decides what is most important on Facebook for a specific user by taking into account which pages/profiles that user
frequents, the popularity of it, and most importantly, how recent the post is.” It also considers the “weight” of the post, meaning what objects are
correlated with the post.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/30305/How-Timeline-Radically-Changes-Your-Facebook-Marketing-
Strategy.aspx#ixzz1l37pDHfo

76. 3
Videos
Monday, September 17, 12 29
The first Rule of 3 is Facebook EdgeRank:
“In short, this algorithm decides what is most important on Facebook for a specific user by taking into account which pages/profiles that user
frequents, the popularity of it, and most importantly, how recent the post is.” It also considers the “weight” of the post, meaning what objects are
correlated with the post.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/30305/How-Timeline-Radically-Changes-Your-Facebook-Marketing-
Strategy.aspx#ixzz1l37pDHfo

77. 3
Videos
Photos
Monday, September 17, 12 29
The first Rule of 3 is Facebook EdgeRank:
“In short, this algorithm decides what is most important on Facebook for a specific user by taking into account which pages/profiles that user
frequents, the popularity of it, and most importantly, how recent the post is.” It also considers the “weight” of the post, meaning what objects are
correlated with the post.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/30305/How-Timeline-Radically-Changes-Your-Facebook-Marketing-
Strategy.aspx#ixzz1l37pDHfo

78. 3
Videos
Photos
Links
Monday, September 17, 12 29
The first Rule of 3 is Facebook EdgeRank:
“In short, this algorithm decides what is most important on Facebook for a specific user by taking into account which pages/profiles that user
frequents, the popularity of it, and most importantly, how recent the post is.” It also considers the “weight” of the post, meaning what objects are
correlated with the post.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/30305/How-Timeline-Radically-Changes-Your-Facebook-Marketing-
Strategy.aspx#ixzz1l37pDHfo

79. Monday, September 17, 12 30
The Fessenden School: added the location, maybe could’ve asked a question? Given a clear
CTA?

80. Upload to Facebook itself
Monday, September 17, 12 30
The Fessenden School: added the location, maybe could’ve asked a question? Given a clear
CTA?

81. Upload to Facebook itself
Monday, September 17, 12 30
The Fessenden School: added the location, maybe could’ve asked a question? Given a clear
CTA?

82. Monday, September 17, 12 31

83. Share the fun
Monday, September 17, 12 31

84. Share the fun
Monday, September 17, 12 31

85. Share the fun
Monday, September 17, 12 31

86. Share the fun
Monday, September 17, 12 31

87. Monday, September 17, 12 32

88. Subtle hits at the mission
Monday, September 17, 12 32

89. Subtle hits at the mission
Monday, September 17, 12 32

90. Subtle hits at the mission
Monday, September 17, 12 32

91. Subtle hits at the mission
Monday, September 17, 12 32

92. Monday, September 17, 12 33

93. Subtle hits at the mission
Monday, September 17, 12 33

94. Subtle hits at the mission
Monday, September 17, 12 33

95. Subtle hits at the mission
Monday, September 17, 12 33

96. Monday, September 17, 12 34

97. Mention the honorable
Monday, September 17, 12 34

98. Mention the honorable
Monday, September 17, 12 34

99. Mention the honorable
Monday, September 17, 12 34

100. 3
Monday, September 17, 12 35
Because really what you’re trying to do in all of this is generate something shareable; something notable; something “that matters.”
Comments carry a heavier weight than Likes, but Likes are stronger than re-shares.

101. 3
Comment
Monday, September 17, 12 35
Because really what you’re trying to do in all of this is generate something shareable; something notable; something “that matters.”
Comments carry a heavier weight than Likes, but Likes are stronger than re-shares.

102. 3
Comment
Like
Monday, September 17, 12 35
Because really what you’re trying to do in all of this is generate something shareable; something notable; something “that matters.”
Comments carry a heavier weight than Likes, but Likes are stronger than re-shares.

103. 3
Comment
Like
Share
Monday, September 17, 12 35
Because really what you’re trying to do in all of this is generate something shareable; something notable; something “that matters.”
Comments carry a heavier weight than Likes, but Likes are stronger than re-shares.

104. Monday, September 17, 12 36
Clear calls to action!

105. Ask for feedback
Monday, September 17, 12 36
Clear calls to action!

106. Monday, September 17, 12 37
Give them something shareable

107. Share a status
Monday, September 17, 12 37
Give them something shareable

108. Monday, September 17, 12 38
Publish=public
Customize=specify demographic
Customize your caption for the re-post

109. Share a status
Monday, September 17, 12 38
Publish=public
Customize=specify demographic
Customize your caption for the re-post

110. Modify the title Change the caption
Monday, September 17, 12 39
Modify the title by clicking on it
Change the caption by clicking on it.
NO EDIT buttons

111. Share a status
Modify the title Change the caption
Monday, September 17, 12 39
Modify the title by clicking on it
Change the caption by clicking on it.
NO EDIT buttons

112. Type of
Content
http://www.6smarketing.com/facebook-edgerank-algorithm/
Monday, September 17, 12 40
Type of Content: Is it a video, photo or link? Did you upload a video directly to Facebook? Did you share a photo album in Facebook’s Photos? Did
you re-share someone else’s link?
Type of interactions: Do you comment, like or re-share that person or page’s update? Comments tend to hold

113. Type of Type of
Content Interaction
http://www.6smarketing.com/facebook-edgerank-algorithm/
Monday, September 17, 12 40
Type of Content: Is it a video, photo or link? Did you upload a video directly to Facebook? Did you share a photo album in Facebook’s Photos? Did
you re-share someone else’s link?
Type of interactions: Do you comment, like or re-share that person or page’s update? Comments tend to hold

114. Type of Type of
Content Interaction
Relationship to
the object
http://www.6smarketing.com/facebook-edgerank-algorithm/
Monday, September 17, 12 40
Type of Content: Is it a video, photo or link? Did you upload a video directly to Facebook? Did you share a photo album in Facebook’s Photos? Did
you re-share someone else’s link?
Type of interactions: Do you comment, like or re-share that person or page’s update? Comments tend to hold

115. http://www.6smarketing.com/facebook-edgerank-algorithm/
Monday, September 17, 12 41
The last variable is Time Decay, as an object gets older, the lower the value.
>>Facebook is now concerned with the relevancy of status updates in relaHon to the amount of Hme that has passed: For example, if someone goes back and comments on an
old photo, the weight of that comment is less valuable than a photo that you just posted.
Facebook updates are more frequent and your message is also being pushed down in the news feed a lot quicker, which means you need to post more frequently.

116. Time Decay
http://www.6smarketing.com/facebook-edgerank-algorithm/
Monday, September 17, 12 41
The last variable is Time Decay, as an object gets older, the lower the value.
>>Facebook is now concerned with the relevancy of status updates in relaHon to the amount of Hme that has passed: For example, if someone goes back and comments on an
old photo, the weight of that comment is less valuable than a photo that you just posted.
Facebook updates are more frequent and your message is also being pushed down in the news feed a lot quicker, which means you need to post more frequently.

117. Time Decay
The last variable is Time Decay, which considers: as an
object gets older, the lower value the post carries.
http://www.6smarketing.com/facebook-edgerank-algorithm/
Monday, September 17, 12 41
The last variable is Time Decay, as an object gets older, the lower the value.
>>Facebook is now concerned with the relevancy of status updates in relaHon to the amount of Hme that has passed: For example, if someone goes back and comments on an
old photo, the weight of that comment is less valuable than a photo that you just posted.
Facebook updates are more frequent and your message is also being pushed down in the news feed a lot quicker, which means you need to post more frequently.

118. Time Decay
The last variable is Time Decay, which considers: as an
object gets older, the lower value the post carries.
>>Facebook is concerned with the relevancy of status
updates in relation to the amount of time that has
passed.
http://www.6smarketing.com/facebook-edgerank-algorithm/
Monday, September 17, 12 41
The last variable is Time Decay, as an object gets older, the lower the value.
>>Facebook is now concerned with the relevancy of status updates in relaHon to the amount of Hme that has passed: For example, if someone goes back and comments on an
old photo, the weight of that comment is less valuable than a photo that you just posted.
Facebook updates are more frequent and your message is also being pushed down in the news feed a lot quicker, which means you need to post more frequently.

119. Time Decay
The last variable is Time Decay, which considers: as an
object gets older, the lower value the post carries.
>>Facebook is concerned with the relevancy of status
updates in relation to the amount of time that has
passed.
>>Fresh & frequent content are heavy players in whether
your message is being seen.
http://www.6smarketing.com/facebook-edgerank-algorithm/
Monday, September 17, 12 41
The last variable is Time Decay, as an object gets older, the lower the value.
>>Facebook is now concerned with the relevancy of status updates in relaHon to the amount of Hme that has passed: For example, if someone goes back and comments on an
old photo, the weight of that comment is less valuable than a photo that you just posted.
Facebook updates are more frequent and your message is also being pushed down in the news feed a lot quicker, which means you need to post more frequently.

120. Posting frequency
3
http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/
Monday, September 17, 12 42
Source: hLp://blog.hubspot.com/blog/tabid/6307/bid/24507/Shelf-­‐Life-­‐of-­‐Social-­‐Media-­‐Links-­‐Only-­‐3-­‐Hours-­‐Data.aspx#ixzz1hx0QmpE5
By calculaHng what bitly is calling the link's 'half life' (the Hme it takes a link to receive half the clicks it will ever receive a^er it’s reached its peak), bitly evaluated the persistence of 1,000 popular bitly links,
and found some strikingly similar results.
The mean half life of a link on Facebook is 3.2 hours.
The mean half life of a link on TwiLer is 2.8 hours.

121. Posting frequency
3
Times per day
http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/
Monday, September 17, 12 42
Source: hLp://blog.hubspot.com/blog/tabid/6307/bid/24507/Shelf-­‐Life-­‐of-­‐Social-­‐Media-­‐Links-­‐Only-­‐3-­‐Hours-­‐Data.aspx#ixzz1hx0QmpE5
By calculaHng what bitly is calling the link's 'half life' (the Hme it takes a link to receive half the clicks it will ever receive a^er it’s reached its peak), bitly evaluated the persistence of 1,000 popular bitly links,
and found some strikingly similar results.
The mean half life of a link on Facebook is 3.2 hours.
The mean half life of a link on TwiLer is 2.8 hours.

122. Posting frequency
3
Times per day
Hours of “half-life”
http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/
Monday, September 17, 12 42
Source: hLp://blog.hubspot.com/blog/tabid/6307/bid/24507/Shelf-­‐Life-­‐of-­‐Social-­‐Media-­‐Links-­‐Only-­‐3-­‐Hours-­‐Data.aspx#ixzz1hx0QmpE5
By calculaHng what bitly is calling the link's 'half life' (the Hme it takes a link to receive half the clicks it will ever receive a^er it’s reached its peak), bitly evaluated the persistence of 1,000 popular bitly links,
and found some strikingly similar results.
The mean half life of a link on Facebook is 3.2 hours.
The mean half life of a link on TwiLer is 2.8 hours.

123. Posting frequency
3
Times per day
Hours of “half-life”
Different times of day
http://blog.involver.com/2011/10/25/facebook-edgerank-and-graphrank-explained/
Monday, September 17, 12 42
Source: hLp://blog.hubspot.com/blog/tabid/6307/bid/24507/Shelf-­‐Life-­‐of-­‐Social-­‐Media-­‐Links-­‐Only-­‐3-­‐Hours-­‐Data.aspx#ixzz1hx0QmpE5
By calculaHng what bitly is calling the link's 'half life' (the Hme it takes a link to receive half the clicks it will ever receive a^er it’s reached its peak), bitly evaluated the persistence of 1,000 popular bitly links,
and found some strikingly similar results.
The mean half life of a link on Facebook is 3.2 hours.
The mean half life of a link on TwiLer is 2.8 hours.

124. Monday, September 17, 12 43
For the love of HubSpot. Bit.ly

125. Best time to post
Monday, September 17, 12 43
For the love of HubSpot. Bit.ly

126. Monday, September 17, 12 44
What will be shared, watched and “engaged” with more?

127. By calculating what bit.ly is calling the link's
'half life' (the time it takes a link to receive
half the clicks it will ever receive after it’s
reached its peak),
bit.ly evaluated the persistence of 1,000 popular bit.ly links,
and found some strikingly similar results.
The mean half life of a link
on Facebook is 3.2 hours.
Monday, September 17, 12 44
What will be shared, watched and “engaged” with more?

128. http://www.convergeconsulting.org/wp-content/uploads/2011/11/How-Facebooks-Changes-
Affect-You-higher-education-marketing.pdf
Monday, September 17, 12 45

129. Schedule out posts to make the
best use of time
http://www.convergeconsulting.org/wp-content/uploads/2011/11/How-Facebooks-Changes-
Affect-You-higher-education-marketing.pdf
Monday, September 17, 12 45

130. Schedule out posts to make the
best use of time
http://www.convergeconsulting.org/wp-content/uploads/2011/11/How-Facebooks-Changes-
Affect-You-higher-education-marketing.pdf
Monday, September 17, 12 45

131. Schedule out posts to make the
best use of time
http://www.convergeconsulting.org/wp-content/uploads/2011/11/How-Facebooks-Changes-
Affect-You-higher-education-marketing.pdf
Monday, September 17, 12 45

132. Monday, September 17, 12 46
Third party applications are finding it more difficult to play nicely with Facebook. Less
optimized, lower edgerank scores

133. Avoid 3rd-party applications
Monday, September 17, 12 46
Third party applications are finding it more difficult to play nicely with Facebook. Less
optimized, lower edgerank scores

134. Avoid 3rd-party applications
Monday, September 17, 12 46
Third party applications are finding it more difficult to play nicely with Facebook. Less
optimized, lower edgerank scores

135. Monday, September 17, 12 47

136. 3rd-party applications
Monday, September 17, 12 47

137. 3rd-party applications
Monday, September 17, 12 47

138. Monday, September 17, 12 48

139. Scheduling Posts
Monday, September 17, 12 48

140. Scheduling Posts
Monday, September 17, 12 48

141. Scheduling Posts
Monday, September 17, 12 48

142. Scheduling Posts
Monday, September 17, 12 48

143. Monday, September 17, 12 49

144. Tools of the trade
Monday, September 17, 12 49

145. Tools of the trade
Monday, September 17, 12 49

146. Tools of the trade
Monday, September 17, 12 49

147. Tools of the trade
Monday, September 17, 12 49

148. Monday, September 17, 12 50
Can we take few notes from HigherEd?
Sources: Inigral & Mashable
http://mashable.com/2012/09/10/10-schools-that-tweet-and-like-more-than-you/

149. So what can the admissions office do?
Monday, September 17, 12 50
Can we take few notes from HigherEd?
Sources: Inigral & Mashable
http://mashable.com/2012/09/10/10-schools-that-tweet-and-like-more-than-you/

150. So what can the admissions office do?
Monday, September 17, 12 50
Can we take few notes from HigherEd?
Sources: Inigral & Mashable
http://mashable.com/2012/09/10/10-schools-that-tweet-and-like-more-than-you/

151. So what can the admissions office do?
Monday, September 17, 12 50
Can we take few notes from HigherEd?
Sources: Inigral & Mashable
http://mashable.com/2012/09/10/10-schools-that-tweet-and-like-more-than-you/

152. So what can the admissions office do?
Monday, September 17, 12 50
Can we take few notes from HigherEd?
Sources: Inigral & Mashable
http://mashable.com/2012/09/10/10-schools-that-tweet-and-like-more-than-you/

153. So what can the admissions office do?
Monday, September 17, 12 50
Can we take few notes from HigherEd?
Sources: Inigral & Mashable
http://mashable.com/2012/09/10/10-schools-that-tweet-and-like-more-than-you/

154. Monday, September 17, 12 51
5) From Rick Newberry’s blog, where he talks about Word of Mouth Marketing in Schools,
among many other great topics, including social media.
Be remarkable source: HubSpot.

155. Summary?
Monday, September 17, 12 51
5) From Rick Newberry’s blog, where he talks about Word of Mouth Marketing in Schools,
among many other great topics, including social media.
Be remarkable source: HubSpot.

156. Summary?
Show your schools story
Monday, September 17, 12 51
5) From Rick Newberry’s blog, where he talks about Word of Mouth Marketing in Schools,
among many other great topics, including social media.
Be remarkable source: HubSpot.

157. Summary?
Show your schools story
Monday, September 17, 12 51
5) From Rick Newberry’s blog, where he talks about Word of Mouth Marketing in Schools,
among many other great topics, including social media.
Be remarkable source: HubSpot.

158. Summary?
Show your schools story
Monday, September 17, 12 51
5) From Rick Newberry’s blog, where he talks about Word of Mouth Marketing in Schools,
among many other great topics, including social media.
Be remarkable source: HubSpot.

159. Edge Rank
Madeline (Senkosky) Riley, Community Manager
www.edSocialMedia.com
@madelinesen // @edsocialmedia
Monday, September 17, 12 52