edSocialMedia PK-8 bootcamp presentation_Stites

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Bill Stites, edSocialMedia Blogger-in-Chief and Director of Technology at MKA, presents strategies on how to make social media work in your PK-8 school. He covers basic rules, tools and common sense guidelines to help lower and middle schools inform, connect and teach in ways not otherwise possible. Learn how you can leverage the work of your students to engage with your constituents from inquiry, to current students and parents, to alumni and the community at large.

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  • Set some background and reasons to be concerned about this...\n
  • Before you build something you need to know what the plan is, why your doing it, who your doing it for, \n
  • Your school’s mission (statement) should guide you. What type of school are you? What will you message(s) be in support of?\n
  • Who are you talking to? In the earlier years this can be very different... as student grow (Admissions/Alumni).\n
  • Don’t be afraid to as you constituency what they want and where they want it. Survey to start and as a baseline so that you can compare to what you goals are.\n
  • It’s always good to have something to turn to to help answer questions...\n
  • What are the rules for “friending” students, parents, alumni? How can it be used in the classroom? What public information is being made available? How to protect yourself.\n
  • Do you allow the use of social tools? What are you blocking? \n
  • Issues of harassment, bullying, etc.\n
  • COPPA - Verifiable Parental Consent & Parental Notification\n
  • When content is king, creating the that content can be a major concern. Where do you turn?\n
  • You look to your constituency... this is “social” media... it’s about interactions and community.\n
  • Original student work... speaks to mission and goals... empathy/friendship\n
  • Distill down experiences...\n
  • Giving student a voice beyond the page... it’s the student’s voice and their story(ies) that people want to hear most\n
  • Twitter (Moodle) alternative\n
  • Kid friendly blogging w/security\n
  • Quick discussion around the benefits of each of these tools AND mention of some of the other (Instagram, FourSquare, etc.) & why/why not.\n
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  • K-8\n
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  • Not K-8\n
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  • Blogging platforms...\n
  • Source: HubSpot Whitepaper “An Intro to Business Blogging”\n
  • Derby -http://threeweeksinghana.blogspot.com/2012/08/two-concerts-and-game-of-cards.html\n
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  • Figure out whether you going to have one or multiple Facebook pages/groups, Twitter accounts or YouTube channels\n
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  • Cross promotion in print, bolster print articles with digital content... \n
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  • Slow and steady...\n
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  • Make time... Social media lunch (Rachel Graveline - HubSpot)... Something in 20... \n
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  • edSocialMedia PK-8 bootcamp presentation_Stites

    1. 1. Making Social MediaWork in a K-8 School
    2. 2. Thank you to our sponsors:
    3. 3. Thank you to our host:
    4. 4. Why?
    5. 5. Why?
    6. 6. Getting started...
    7. 7. School’s Mission
    8. 8. Audience
    9. 9. Ask...
    10. 10. Policies & Guidelines
    11. 11. Social Media Policy
    12. 12. Acceptable Use Policy
    13. 13. Student & Faculty Handbooks
    14. 14. Content is KING
    15. 15. Administration Admissions Advancement Communications* Parents Teachers Students* Doesn’t have to rest solely within Communications
    16. 16. Tools for the classroom
    17. 17. Where to do it?
    18. 18. Go to your audience?
    19. 19. Bring your audience to you...
    20. 20. Organizations that blog 16 to 20 times per month getmore than 2x more traffic than those that blog fewer than 4x per month
    21. 21. How to manage?
    22. 22. “We switched round and round til half-past dawn There was fifty-seven channels and nothin on Fifty-seven channels and nothin” Bruce Springsteen - 57 Channels
    23. 23. Frequency
    24. 24. http://www.openforum.com/idea-hub/topics/the-world/article/how-to-drive-traffic-with-repeat-tweets-guy-kawasaki
    25. 25. Make it easy for people to connect...
    26. 26. Don’t forget print...
    27. 27. Reaching your goal(s)...
    28. 28. http://upload.wikimedia.org/wikipedia/commons/6/64/Tortoise_and_hare_rackham.jpg
    29. 29. COLLABORATION is working together to achieve a goal. It is a recursive process where two or more people or organizations work together to realize shared goals... http://en.wikipedia.org/wiki/Collaboration
    30. 30. http://www.nathanrouse.org/wp-content/uploads/2011/12/goals1.jpg

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