1. www.edsocialmedia.com
Sponsored by:
TM
Webinar: Timely tips
on how to optimize
your social media
content
with Peter Baron,
@peterdbaron
Tuesday, January 31, 2012

2. Tuesday, January 31, 2012

3. Have you reserved your channel?
http://www.youtube.com/user/MySchool
Tuesday, January 31, 2012

4. Tuesday, January 31, 2012

5. 48 hours of video are uploaded every minute,
resulting in nearly 8 years of content uploaded
every day
Tuesday, January 31, 2012

6. Over 3 billion videos are viewed a day
Tuesday, January 31, 2012

7. 800M unique users visit YouTube each month
Tuesday, January 31, 2012

8. Prime opportunity for schools to be seen!
(the competition’s pretty light...)
Tuesday, January 31, 2012

9. Pro Tip:
Take 5
minutes to
optimize
your video’s
Tuesday, January 31, 2012

10. Pro Tip:
Take 5
minutes to
optimize
your video’s
Tuesday, January 31, 2012

11. Pro Tip:
Take 5
minutes to
optimize
your video’s
Tuesday, January 31, 2012

12. Pro Tip:
Take 5
minutes to
optimize
your video’s
Tuesday, January 31, 2012

13. Pro Tip:
Take 5
minutes to
optimize
your video’s
Tuesday, January 31, 2012

14. Pro Tip:
Take 5
minutes to
optimize
your video’s
Tuesday, January 31, 2012

15. Pro Tip:
Take 5
minutes to
optimize
your video’s
Tuesday, January 31, 2012

16. Pro Tip:
Take 5
minutes to
optimize
your video’s
Tuesday, January 31, 2012

17. Pro Tip:
Take 5
minutes to
optimize
your video’s
Tuesday, January 31, 2012

18. Pro Tip:
Take 5
minutes to
optimize
your video’s
Tuesday, January 31, 2012

19. Pro Tip:
Take 5
minutes to
optimize
your video’s
Tuesday, January 31, 2012

20. Pro Tip:
Take 5
minutes to
optimize
your video’s
Tuesday, January 31, 2012

21. Pro Tip:
Take 5
minutes to
optimize
your video’s
Tuesday, January 31, 2012

22. https://ads.youtube.com/keyword_tool
Tuesday, January 31, 2012

23. Pro Tip:
Don’t forget
to link back
to your site!
Tuesday, January 31, 2012

24. Pro Tip:
Don’t forget
to link back
to your site!
Tuesday, January 31, 2012

25. Pro Tip:
Linking
from your
site helps as
well!
Tuesday, January 31, 2012

26. Pro Tip:
Linking
from your
site helps as
well!
Tuesday, January 31, 2012

27. Tuesday, January 31, 2012

28. Tuesday, January 31, 2012

29. Tuesday, January 31, 2012

30. Tuesday, January 31, 2012

31. Pro Tip:
Annotations
rock!
Tuesday, January 31, 2012

32. Schools on Youtube
The Webb School (TN) Ridley College The Webb Schools (CA)
Tuesday, January 31, 2012

33. Tuesday, January 31, 2012

34. Tuesday, January 31, 2012

35. Mine your database for (alums, parents, etc.) for followers
Tuesday, January 31, 2012

36. Mine your database for (alums, parents, etc.) for followers
Engage your followers
Tuesday, January 31, 2012

37. Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Tuesday, January 31, 2012

38. Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider streaming your tweets through your site
Tuesday, January 31, 2012

39. Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider streaming your tweets through your site
An active twitter account sends search signals to google & bing
Tuesday, January 31, 2012

40. Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider streaming your tweets through your site
An active twitter account sends search signals to google & bing
Avoid auto tweet your Facebook updates & vice versa
Tuesday, January 31, 2012

41. Mine your database for (alums, parents, etc.) for followers
Engage your followers
Use #hashtags to brand your tweets and join conversations
Consider streaming your tweets through your site
An active twitter account sends search signals to google & bing
Avoid auto tweet your Facebook updates & vice versa
Take the time to author unique status updates on each
platform
Tuesday, January 31, 2012

42. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Search
Landscap
e
Tuesday, January 31, 2012

43. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Tuesday, January 31, 2012

44. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Tuesday, January 31, 2012

45. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Tuesday, January 31, 2012

46. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Only if
you’re
logged into
google+.
Tuesday, January 31, 2012

47. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Tuesday, January 31, 2012

48. Tuesday, January 31, 2012

49. Tuesday, January 31, 2012

50. Circles badge: https://developers.google.com/+/plugins/
badge/config
Tuesday, January 31, 2012

51. Tuesday, January 31, 2012

52. Tuesday, January 31, 2012

53. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Tuesday, January 31, 2012

54. Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/
Tuesday, January 31, 2012

55. Tuesday, January 31, 2012

56. Tuesday, January 31, 2012

57. Tuesday, January 31, 2012

58. +1 badge: http://www.google.com/webmasters/+1/
button/
Tuesday, January 31, 2012

59. So why do
I Care?
Tuesday, January 31, 2012

60. Tuesday, January 31, 2012

61. http://www.seomoz.org/blog/why-every-marketer-now-needs-a-
google-strategy
Tuesday, January 31, 2012

62. Tuesday, January 31, 2012

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67. Anchor text
Anchor text
Anchor text
Tuesday, January 31, 2012

68. Tuesday, January 31, 2012

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71. Tuesday, January 31, 2012

72. AdmissionsQuest - Private School
https://plus.google.com/u/0/b/115794935162165459925/115794935162165459925/posts
Tuesday, January 31, 2012

73. AdmissionsQuest - Private School
https://plus.google.com/u/0/b/115794935162165459925/115794935162165459925/posts
?Tuesday, January 31, 2012

74. Concord Academy
Stoneleigh-Burnham
School
Eaglebrook School The Loomis Chaffee School
Schools on Google+
Tuesday, January 31, 2012

75. www.edsocialmedia.com
The edSocialMedia Summit:
the social media event for
schools, higher ed &
non-profits on April 4 in SF!
Sponsored by:
TM
Webinar: How to Successfully
Manage a Student & Faculty
Blog on Tuesday, Feb. 14
Tuesday, January 31, 2012