During a recent presentation to Dallas Social Media Club, Chuck Hemann outlined the ten trends in digital analytics today. This comes from his work with clients as part of W2O Group, as well as extensive research that was done to write his new book, Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World.
Social Media Insights: 2018 Social Media Trends and Analytics Implications | ...PaloServices
In this presentation, Marina Grapsa, Client Service Director at PaloServices, focused on analyzing four (4) trends in social media that drive social media insights. Particularly:
1. Brands are turning into broadcasting technology and videos in replace of writing and publications.
2. The rise in the impact of influencers and micro-influencers as a result of the public's lack of public confidence in media, social media and institutions.
3. The influence and development of Artificial Intelligence, which helps automate and facilitate understanding and customer service.
4. The momentum for Social Data, where brands seem to show more emphasis on social media insights and try to get a piece of the channels themselves.
Finally, Mrs. Grapsa referred to the kinds of analysis that can be made in social media, but she also provided some useful tips for a successful Social Media Insights analysis and export, practices that are used and evolved continuously by PaloPro.
Learn more about PaloPro, the most user-friendly Social Media Monitoring Tool, at https://palopro.io
How Digital Marketers Engage on Twitter | Social Insights Report July 2013Leadtail
Digital marketers are leaders and innovators when it comes to adopting and deploying social media and other forms of emerging media – they are the trendsetters.
With that in mind, we developed this report: “How Digital Marketers Engage on Twitter”, by using Leadtail’s Social Media Insights technology to analyze data from Twitter. We also leveraged NetBase’s Social Intelligence Platform to gain insights into some of the consumer brands that digital marketers engage with often.
The goal of this special report is to help you answer questions such as:
* How do digital marketers describe themselves on the Social Web?
* Which social networks are digital marketers active on?
* What topics are they talking about?
* Which media sources are these marketing professionals consuming and sharing?
* Who are the most influential people, brands, and publications with digital marketers?
This is an overview of research conduced to help businesses understand the impact content has on the experience of the consumer, and the importance of content in increasing life time customer value.
Social Media Insights: 2018 Social Media Trends and Analytics Implications | ...PaloServices
In this presentation, Marina Grapsa, Client Service Director at PaloServices, focused on analyzing four (4) trends in social media that drive social media insights. Particularly:
1. Brands are turning into broadcasting technology and videos in replace of writing and publications.
2. The rise in the impact of influencers and micro-influencers as a result of the public's lack of public confidence in media, social media and institutions.
3. The influence and development of Artificial Intelligence, which helps automate and facilitate understanding and customer service.
4. The momentum for Social Data, where brands seem to show more emphasis on social media insights and try to get a piece of the channels themselves.
Finally, Mrs. Grapsa referred to the kinds of analysis that can be made in social media, but she also provided some useful tips for a successful Social Media Insights analysis and export, practices that are used and evolved continuously by PaloPro.
Learn more about PaloPro, the most user-friendly Social Media Monitoring Tool, at https://palopro.io
How Digital Marketers Engage on Twitter | Social Insights Report July 2013Leadtail
Digital marketers are leaders and innovators when it comes to adopting and deploying social media and other forms of emerging media – they are the trendsetters.
With that in mind, we developed this report: “How Digital Marketers Engage on Twitter”, by using Leadtail’s Social Media Insights technology to analyze data from Twitter. We also leveraged NetBase’s Social Intelligence Platform to gain insights into some of the consumer brands that digital marketers engage with often.
The goal of this special report is to help you answer questions such as:
* How do digital marketers describe themselves on the Social Web?
* Which social networks are digital marketers active on?
* What topics are they talking about?
* Which media sources are these marketing professionals consuming and sharing?
* Who are the most influential people, brands, and publications with digital marketers?
This is an overview of research conduced to help businesses understand the impact content has on the experience of the consumer, and the importance of content in increasing life time customer value.
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
The Evolving Role of Social Media Technology in Delivering Improved Resultsrazorsocial
The social media technology industry has changed significantly over the last year and further significant developments will take place this year and in the years to come. In this presentation, Ian Cleary from RazorSocial.com explains how the landscape is changing and how this will affect your business.
You will also discover the tools that are leading the way and how they can be leveraged by your organisation for improved results from social media.
Background images on the slldes are courtesy of Shutterstock
A look at both near and far term futures for demand generation. Covering new consumer trends, the power of contextual experiences, chabots, and much more.
How Digital Marketers Engage on Social MediaLeadtail
Digital marketers come in many flavors – from digital media to social media to loyalty marketing. The one thing they have in common? They are leaders and innovators in embracing social media to engage in conversations, share what interests them, and to do their jobs. These influential marketers also shape the daily perceptions of millions of consumers and businesses regarding what an online experience really means.
With that in mind, we developed this report: “How Digital Marketers Engage on Twitter”, using Leadtail’s Social Media Insights technology to analyze data from Twitter. This report is a follow up to our 2013 benchmark report about digital marketers.
The goal of this special report is to help you answer questions such as:
How do digital marketers describe themselves on the Social Web?
What topics are they talking about?
Which content sources are these media savvy marketers consuming and sharing?
Who are the most influential publications and people with digital marketers?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing digital marketing professionals, and getting them to take the actions you care about most.
The Future of marketing isn't the same for everyone. In this presentation, we'll dig into two different futures. The near term future as demonstrated by what current high performers are doing, and the distant future and what you need to prepare for.
We are entering a world of limitless: noise, marketing channels, and business competition. The systems we have used for over 100 years were built for a world of limited access to information and will not work in the limitless future. We need new systems, which take into account the changed relationships we must have with consumers. Only by shifting our foundations to new systems can we create an effective, scaleable, and sustainable marketing future.
Companies are not created equal when it comes to social media maturity. In its latest research, Altimeter Group’s Charlene Li and Brian Solis uncovered a distinct gap between organizations that execute social media strategies and those that are truly a “social business.” On one side, there are businesses (specifically departments) that are actively investing in social media without being tied to business goals. On the other side are organizations that are deeply integrating social media and social methodologies throughout the company to drive real business impact.
As companies mature in social, Altimeter Group found a natural progression through six distinct stages: Planning, Presence, Engagement, Formalized, Strategic, and Converged. In “The Evolution of Social Business,” readers will find common guiding success factors for organizations achieving success in each social business maturity stage, as well as prescriptive recommendations and checklists to grow to the next level of maturity.
How Are HR Executives Using Twitter? | Social Insights Report Q1 2013Leadtail
Imagine if you could listen to the daily conversations of human resources executives? How would you use what you heard to better reach, engage, and influence these business decision makers to take the actions you care most about?
For example, would it provide you insights into where to advertise, what content to create, who to build relationships with, and how best to develop and implement your social media strategy? Sure it would.
We created the Social Insights Report: HR Executives on Twitter to provide you with social media insights to help you make more informed decisions for reaching, engaging, and influencing HR decision makers.
Inside this free guide, you'll discover:
* Which social networks should you invest your time and effort in?
* Is mobile something that you should prioritize?
* Which media publications should you advertise with?
* What topics should you create content around?
* Who should you get to speak at your events?
Download the guide and share your feedback with us on Twitter - we're @Leadtail.
This is an overview of the tools and techniques it will require to succeed in the infinite environment. Join Mathew Sweezey, author of "Marketing Automation for Dummies" as he walks you though the basic foundations of marketing automation.
Content marketing needs a better way than ROI, and attribution. Learn why velocity should be your greatest business metric, and why reach still is something you need to track.
In this presentation, we take a look at some of the best (and free) tools to help you stay ahead of your competitors and make social media management easy.
This presentation was delivered by Michal Nemcok and Matej Kukucka of Marketing Player in September of 2016 in Prague.
Special thanks to Denisa Zidekova for helping organize the event.
A good article about Social Media Management tool Hootsuite: https://www.marketingplayer.com/social-media/social-media-management-pick-month-hootsuite/
For more, visit www.marketingplayer.com.
The production and management of large volumes of content is fast becoming an expected part of a marketers role. This paper highlights the importance of having the right foundations in place, like a digital asset management solution, to ensure your content marketing succeeds.
A guide to understanding Social Media Monitoring in everyday language. Highlighting Why it is important; what should be done with the data; and how to find a tool.
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
The Evolving Role of Social Media Technology in Delivering Improved Resultsrazorsocial
The social media technology industry has changed significantly over the last year and further significant developments will take place this year and in the years to come. In this presentation, Ian Cleary from RazorSocial.com explains how the landscape is changing and how this will affect your business.
You will also discover the tools that are leading the way and how they can be leveraged by your organisation for improved results from social media.
Background images on the slldes are courtesy of Shutterstock
A look at both near and far term futures for demand generation. Covering new consumer trends, the power of contextual experiences, chabots, and much more.
How Digital Marketers Engage on Social MediaLeadtail
Digital marketers come in many flavors – from digital media to social media to loyalty marketing. The one thing they have in common? They are leaders and innovators in embracing social media to engage in conversations, share what interests them, and to do their jobs. These influential marketers also shape the daily perceptions of millions of consumers and businesses regarding what an online experience really means.
With that in mind, we developed this report: “How Digital Marketers Engage on Twitter”, using Leadtail’s Social Media Insights technology to analyze data from Twitter. This report is a follow up to our 2013 benchmark report about digital marketers.
The goal of this special report is to help you answer questions such as:
How do digital marketers describe themselves on the Social Web?
What topics are they talking about?
Which content sources are these media savvy marketers consuming and sharing?
Who are the most influential publications and people with digital marketers?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing digital marketing professionals, and getting them to take the actions you care about most.
The Future of marketing isn't the same for everyone. In this presentation, we'll dig into two different futures. The near term future as demonstrated by what current high performers are doing, and the distant future and what you need to prepare for.
We are entering a world of limitless: noise, marketing channels, and business competition. The systems we have used for over 100 years were built for a world of limited access to information and will not work in the limitless future. We need new systems, which take into account the changed relationships we must have with consumers. Only by shifting our foundations to new systems can we create an effective, scaleable, and sustainable marketing future.
Companies are not created equal when it comes to social media maturity. In its latest research, Altimeter Group’s Charlene Li and Brian Solis uncovered a distinct gap between organizations that execute social media strategies and those that are truly a “social business.” On one side, there are businesses (specifically departments) that are actively investing in social media without being tied to business goals. On the other side are organizations that are deeply integrating social media and social methodologies throughout the company to drive real business impact.
As companies mature in social, Altimeter Group found a natural progression through six distinct stages: Planning, Presence, Engagement, Formalized, Strategic, and Converged. In “The Evolution of Social Business,” readers will find common guiding success factors for organizations achieving success in each social business maturity stage, as well as prescriptive recommendations and checklists to grow to the next level of maturity.
How Are HR Executives Using Twitter? | Social Insights Report Q1 2013Leadtail
Imagine if you could listen to the daily conversations of human resources executives? How would you use what you heard to better reach, engage, and influence these business decision makers to take the actions you care most about?
For example, would it provide you insights into where to advertise, what content to create, who to build relationships with, and how best to develop and implement your social media strategy? Sure it would.
We created the Social Insights Report: HR Executives on Twitter to provide you with social media insights to help you make more informed decisions for reaching, engaging, and influencing HR decision makers.
Inside this free guide, you'll discover:
* Which social networks should you invest your time and effort in?
* Is mobile something that you should prioritize?
* Which media publications should you advertise with?
* What topics should you create content around?
* Who should you get to speak at your events?
Download the guide and share your feedback with us on Twitter - we're @Leadtail.
This is an overview of the tools and techniques it will require to succeed in the infinite environment. Join Mathew Sweezey, author of "Marketing Automation for Dummies" as he walks you though the basic foundations of marketing automation.
Content marketing needs a better way than ROI, and attribution. Learn why velocity should be your greatest business metric, and why reach still is something you need to track.
In this presentation, we take a look at some of the best (and free) tools to help you stay ahead of your competitors and make social media management easy.
This presentation was delivered by Michal Nemcok and Matej Kukucka of Marketing Player in September of 2016 in Prague.
Special thanks to Denisa Zidekova for helping organize the event.
A good article about Social Media Management tool Hootsuite: https://www.marketingplayer.com/social-media/social-media-management-pick-month-hootsuite/
For more, visit www.marketingplayer.com.
The production and management of large volumes of content is fast becoming an expected part of a marketers role. This paper highlights the importance of having the right foundations in place, like a digital asset management solution, to ensure your content marketing succeeds.
A guide to understanding Social Media Monitoring in everyday language. Highlighting Why it is important; what should be done with the data; and how to find a tool.
Marketing Challenges & Trends. What are the most common challenges facing marketing professionals today, the trends that are fueling these challenges, and recommended approaches to build successful brands.
Analysis to Engagement: Demystifying the Digital Communications LandscapeGina Luttrell, PhD
Powerpoint from the Syracuse University and W2O webinar. Join the W2O Group and the S.I. Newhouse School of Public Communications for a free webinar as we discuss today’s trends and insights surrounding social media in the digital age.
The pressure is on for social media managers to juggle multiple social media strategies and platforms simultaneously, advance tactics, and measure performance. So, how do you know if your initiatives are driving business goals? Join W2O principal Gary Grates and Dr. Gina Luttrell from the executive education program at the Newhouse School to learn the best methods to measure your organizations social media strategy.
This is a synopsis of a Digital Insight talk that I delivered in February 2017 to an invited audience in Crawley and Chelmsford. It was intended to focus these small businesses as to what Digital is about and why their business should consider the opportunities available to them in embracing the digital change.
How to gain knowledge not just data | dmexcoDigimind
Take action!
Communicate with various departments to see how they can profit from your analysis
Develop and regularly assess your content and engagement strategies based on the buzz you are observing
Keep your colleagues and decision makers in the loop – data becomes meaningful knowledge when people interact with it
Social media has been around for a long time by internet standards, but marketers are still coming to grips with how to effectively tell their story on social.
This deck captures the latest social media changes and best practices across the networks most important to NewsCred: Facebook, Twitter, and LinkedIn.
Questions or comments? Find us on Twitter @newscred.
Updated slides show 2012 research on social media network usage as a marketing tool among North American small to medium-sized business and industrial companies.
The world of social marketing is changing quickly. This is meant as an update to our 2012 predictions, with a bit of content around PR agencies and how they can use social.
Common Sense for the C-Suite: Relevance is the New ReputationW2O Group
In today’s social/digital reality, Relevance has become the new reputation. This means that an organization must connect consistently and authentically on multiple levels with its key audiences — in areas that are both meaningful to the business- its core purpose and strategic direction - as well as areas that are meaningful to its audiences. What makes this different is the speed at which relevance forms and dissipates and the agility necessary to harness it for sustained growth and success.
In an age where information is ubiquitous and people move from one subject to another in a blink of eye, if your brand, product, service or company isn’t on their radar you don’t exist.
It’s all about connection.
In this issue of Common Sense for the C-Suite, we explore how organizations can drive growth and remain relevant in a crowded, distracted landscape.
Understanding Physician/ Patient Conversations OnlineW2O Group
MDigitalLife's Managing Director & Founder, Greg Matthews led a webinar discussing the evolution of online interactions between patients and Healthcare Providers (HCPs) and what healthcare companies need to know to stay ahead of the curve.
Innovations in Healthcare - US Chamber of CommerceW2O Group
W2O Group's president and author of Storytizing, Bob Pearson spoke at the US Chamber of Commerce's #healthforward event. He shared key insights on innovations in healthcare.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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1. Building Your Digital Analytics Capability: How to
Develop a Competitive Advantage For Your Business
Dallas Social Media Club
May 30, 2013
#DigitalAnalyticsBook
Contents are proprietary and confidential.
5. How We Consume Media Has Changed…
Yomiuri Shimbun
is the top
newspaper
14million
2.4
Internet users
online
A large PC
manufacturer
may have
250
in use at any one
time
The # of devices in
use vs. the online
population of the
world is easily
today and growing
3:1million systems
billion
readers
#DigitalAnalyticsBook // @chuckhemann on Twitter
6. Interpreting Behavior
AWARENESS
Getting someone’s attention is the
beginning of every relationship.
Sometimes a whisper is more
impactful than a shout. Yet, volume
won’t matter if your story isn’t
compelling.
ACTION
You’ve hit pay dirt.
Customers are now
engaging directly with
your brand gaining
first hand experience
but now they are
behind the wheel.
AMBASSADOR
We’ve reached the defining moment,
customers share their experience,
carrying the brand forward to people
we could never reach. Now we must
forge a partnership with our most
loyal customers who are our best
advocates… make that evangelists.
ASSESSMENT (PRE)
You’ve got their ear. This is where
decisions are made, so what you say
– and how you say it – needs to
resonate and penetrate the
customer’s consciousness. If
successful they take action.
ASSESSMENT (POST)
Hope you made a good first
impression. Now they get to evaluate
their experience and relationship with
your brand. Did it deliver on the
promise? Did it disappoint? Either
way, you have to be there to answer.
#DigitalAnalyticsBook // @chuckhemann on Twitter
7. Our Brand’s Story Must be Told in Different Ways to
Succeed
The majority of content we consume is not via a media
outlet. It is through our friends and networksMedia refers to all
content
Blogs, Twitter, Facebook wall, mainstream media, video
News flow has 5 drivers
If “media” is redefined, how could media plans stay the
same?
Media plans are
becoming obsolete
Our information needs change as our journey evolves
leading to different content, places and devices
Multiple Channel
Content Consumption
65% of people believe they are visual learnersVisual Trumps Copy
Content is now part of the rhythm of life. 1,9,90Content must be Fluid
#DigitalAnalyticsBook // @chuckhemann on Twitter
8. The Opportunity is Unveiling Itself
Newsflow
• Blogs and twitter drive 2/3 of flow
• Five drivers of newsflow
• Mainstream media news cycles driven
by average of 5 people
• Online content cycles driven by <50
people
Human Behavior
• We are only snowflakes to our parents
• We all follow patterns
• Influencers (top 50) typically source
from no more than 4-5 people
• Who are the top sources?
Media Consumption
Patterns
• I read what I want, where I want
• Social channels are becoming the
new “third place”
The Social Footprint
• easy to see where content is shared
and with whom
• Preferred words are clear
• Content needs are clear
Four Drivers of
Change
#DigitalAnalyticsBook // @chuckhemann on Twitter
9. What the C-Suite Realizes Today…
Contents are proprietary and confidential.
Reputation
Customers
shape reputations
with or
without company
help
Budget
50% of marketing
budget is digital
today for leading
companies, 70%
in a few years
Issues
You can identify
problems
days/weeks
before the world
is fully aware
Employees
Recruitment and
retention happens
365 days/year
and includes
involvement in
brand activities
Customers
Customer
support is integral
to brand
reputation –
irrespective of
channel
Innovation
The best ideas
are from crowds
of smart people
inside or outside
your company
Money Words
Which words
drive
sales/behavior
and how am I
leveraging them
across my brand?
Search
If search is
becoming a
decision engine,
what decisions
am I helping with?
#DigitalAnalyticsBook // @chuckhemann on Twitter
10. How is Research Changing to Meet the New
Communications Landscape?
10 Trends in Digital Analytics
Contents are proprietary and confidential.
11. People and brands send more than 340m tweets per day
People on Facebook share more than 684,000 bits of content per
day
People upload 72 hours of new video to YouTube every minute
Google receives over 2 million search queries a minute
Marketers are Currently Swimming in Data
#DigitalAnalyticsBook // @chuckhemann on Twitter
12. Social Channels = New Frontier for Research
• Open, unfiltered channels
• Real-time market-driven conversations
• Engaged customer and partner communities
• Early warning system for competitive intelligence
• Hard to make a move without some digital footprint
• Lots of noise to filter, but plenty of valuable signal
#DigitalAnalyticsBook // @chuckhemann on Twitter
13. #1 – (Tool) Buyer Beware
Social Media Listening
Social Media Engagement
Influencer Analysis
Audience Analysis
Content Analysis
Search Analytics
15. #2 – Two Clear Listening Models Emerging
Listening for program
planning and listening for
content development
16. • What are people saying about
your brand
• Where people are talking
about your brand
• When people are talking about
your brand
• Who is talking about your
brand
• Why people are talking about
your brand
Taking a Step Back to Set Proper Goals
#DigitalAnalyticsBook // @chuckhemann on Twitter
17. Listening to Develop Content in Real-Time
#DigitalAnalyticsBook // @chuckhemann on Twitter
Photo credit to: http://darmano.typepad.com/.a/6a00d8341bfa9853ef017ee8b7b819970d-pi
18.
19. #3 – HR, Sales, Product Development, Customer
Service Join the Digital Data Party
Digital data’s value extends
well beyond its applications
for public relations and
marketing
#DigitalAnalyticsBook // @chuckhemann on Twitter
20. • Concept of building a dashboard
to listen for conversations
outside of PR/marketing
applications is easy
• Discover the data
• Analyze the data
• Segment
• Develop insights
• Execute based on those
insights
• In practice, much more difficult
to execute at large companies
• Requires central source for
listening with organization
Making Social Data Work Outside of PR/Marketing
#DigitalAnalyticsBook // @chuckhemann on Twitter
21. Social Customer Service is an Emerging Approach
#DigitalAnalyticsBook // @chuckhemann on Twitter
• Shift in importance away from
traditional customer service
channels toward social media,
smartphones and internet sites
• 79% of respondents in the survey
cited the immediacy of interactive
channels in their preference
• 46% cited those interactive
channels as the most efficient
communication method
• Listening to conversations for
customer service requires
dedicated team, technologies,
measurement techniques and
processes
22. Samsung and Delta are Two Strong Case Studies
#DigitalAnalyticsBook // @chuckhemann on Twitter
23. #4 – We Drop “Social” from Social CRM
CRM platforms evolve to
incorporate social data more
easily therefore eliminating
the need to keep using social
in front of CRM
#DigitalAnalyticsBook // @chuckhemann on Twitter
24. The Good News is Current Systems are
Evolving…Slowly
#DigitalAnalyticsBook // @chuckhemann on Twitter
25. #5 – Companies Begin to Hire Internal Resources
Digital analytics professionals
are becoming more prevalent
as organizations realize the
power of this data.
#DigitalAnalyticsBook // @chuckhemann on Twitter
26. Four Components of an Internal Capability
#DigitalAnalyticsBook // @chuckhemann on Twitter
27. #6 – Command Centers are Valuable… Kind of
Command centers are
valuable internal tools that
rally the organization around
the idea of social
media/listening to customers
#DigitalAnalyticsBook // @chuckhemann on Twitter
30. #7 – Measurement Finally Becomes Integrated
Communications has been
working to break down silos
for years. It’s time to do the
same in measurement
#DigitalAnalyticsBook // @chuckhemann on Twitter
31. Timely Intelligence
Timely Decisions
Daily:
Media flow, news synopses, topline opinions
Weekly:
KPI tracking, red flags, tactical decisions,
editorial planning, traffic/sales impact
Monthly:
KPI trends and insights, strategy evaluation,
program optimization, problem resolution
Hourly:
Competitive alerts and crisis management
Quarterly:
KPI executive reviews, strategy shifts,
problem escalation, cross-discipline impact
Annually:
Business and comms planning, long-range
strategy, KPI assessment and goal setting
#DigitalAnalyticsBook // @chuckhemann on Twitter
33. The New ERA Measurement Approach
What we are Measuring Example Metrics
Engagement
Are consumers taking action to indicate they are on board
and sharing with their personal networks?
• Likes
• Comments
• Inbound Links
• Retweets
• Shares
• Database registrations
Reach
How many consumers did we reach, multiplied by how
many times did we reach them, during the last 30 days?
• FB post impressions
• Tweets x Followers
• Paid digital impressions
• Video views
• Blog post UVMs
• Website visits
• Share of Attention
Audience
What is the size of our Audience that we are building to
communicate with in the future?
• Fans
• Followers
• Subscribers
Cost
Avoidance
How is our social engagement allowing us to reach
people without buying paid media inventory?
• Media value of social
impressions and views
Learnings
What did we learn that can be applied to future
effectiveness?
• Social Poll results
• Qualitative feedback
#DigitalAnalyticsBook // @chuckhemann on Twitter
34. #8 – Analytics goes hyper-local
As marketing programs are
built to reach people in
specific geographies,
analytics tools will need to be
built to keep up
#DigitalAnalyticsBook // @chuckhemann on Twitter
35. Track conversation by zip code, town, store
#DigitalAnalyticsBook // @chuckhemann on Twitter
36. #9 – Forensic Analytics Becomes a Critical
Capability Within Companies
Digital and social media
present untold opportunities
to learn about our customers.
The trick is moving beyond
counting to actually
understand behavior
#DigitalAnalyticsBook // @chuckhemann on Twitter
37. #10 – Influencer Analysis is not Synonymous with
Klout
The current suite of influencer
solutions do not fully capture
how influential a person is
online
#DigitalAnalyticsBook // @chuckhemann on Twitter
38. The Current Influencer Tools are not the Devil,
but Don’t Accurately Gauge Influence Either
#DigitalAnalyticsBook // @chuckhemann on Twitter
39. <50 People Drive Share of Conversation Online
• Have complete clarity
into who influences your world, and
how to reach them with your content.
Thousands of
key phrases.
Millions of
webpages.
100+ Metrics.
Hundreds of
Outlets.
50 Top
Influencers.
#DigitalAnalyticsBook // @chuckhemann on Twitter