This document outlines the syllabus for a Fall 2011 social media class at Georgia State University. It covers various topics related to social media strategy, including the history of online business and social media approaches, conducting digital audits, roles of users and marketers, ethics and transparency, listening platforms, search engine optimization, real-world tools, and recommended online resources. It assigns readings from books on social media and search engine optimization. It also outlines assignments for student teams to analyze a brand on social media, set up blogs and accounts, and discuss objectives, metrics, content strategy, and the history of Web 2.0.