Women & the Dynamics of Digital Social Capital


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Created by Susan Mernit and Deanna Zandt for the Women Action & The Media 2009 Conference Pre-Intensive Workshop.

Part 1
What is social capital? Just like regular capital, it’s a commodity that’s traded daily, and it has a direct effect on your career and goals. With today’s tech tools turning everything on its head, women have more of an opportunity than ever to ramp up their influence; this section will discuss the ways men and women build and use social capital differently, and begin to explore technology’s role.

Part 2
Putting theory into practice: in this section, we’ll explore some of the common tools in play for working with your digital social capital: Facebook, Twitter, FriendFeed, LinkedIn, and more! This will be for beginners and advanced folk alike; more skilled attendees will be asked to share their experiences, while beginners will be taught how to get started.

Published in: Technology, News & Politics
  • Great work... beautifully presented ! ! Thank you for sharing. I allowed myself to add it to 'WOMEN in the WORLD ' Slideshare group . Feel free to join us. Thank you in advance for your participation and sharing your 'favorites'. .. With friendship from France. Bernard

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Women & the Dynamics of Digital Social Capital

  1. 1. Women & the Dynamics of Digital Social Capital Deanna Zandt & Susan Mernit WAM! March 2009
  2. 2. Moments in communication history
  3. 3. Wikipedia? 3/3/09
  4. 4. History needs you 3/3/09
  5. 5. Social capital 3/3/09
  6. 6. Social capital Credit: Tara Hunt, author of The Whuffie Factor, http://www.horsepigcow.com/ connections reputation influence access to ideas and talent “ potential” access to further resources the saved up accomplishments access to resources
  7. 7. Social capital Credit: Tara Hunt, author of The Whuffie Factor, http://www.horsepigcow.com/ Bridging Bonding
  8. 8. Girls vs Boys Credit: Tara Hunt, author of The Whuffie Factor, http://www.horsepigcow.com/ we, more often, use social to keep in touch with friends and family we are more concerned about personal security even in our business lives, we go under alternative identities
  9. 9. Girls vs Boys Credit: Tara Hunt, author of The Whuffie Factor, http://www.horsepigcow.com/ they, more often, use social media to entertain and gain an audience they are way more likely to be open with their profiles and info they are way more likely to mentor and support one another
  10. 10. Break! Talk to me.
  11. 11. Social capital through social media
  12. 12. So, how do you build your social capital through social media?
  13. 13. Let’s talk about: value to you plan measure execute
  14. 14. A challenge to get started: Can you name this service? Are you using it yet ?
  15. 15. What’s this one? Are you using it yet ?
  16. 16. How about this one? Are you using it yet ?
  17. 17. Annnnnd…? Are you using it yet ?
  18. 18. And this? Are you using it yet ?
  19. 19. Welcome to the social media ecosystem 44 million Americans 4 million people 2 billion photos ? you connected to everyone
  20. 20. Like this?
  21. 21. Or like this?
  22. 22. The game has changed Even beyond Google, everyone is inter-connected You need to play to compete. from centralized authorities … … to networks & crowds.
  23. 23. The game has changed referral, recommendation and reputation jobs, consulting gigs and more
  24. 24. The basic social media toolbox
  25. 25. You don’t need to use them all the time, but you do need to use them .
  26. 26. 1. Start with a strategy What do I want to accomplish? My goals: Establish presence and expertise Get a job, contracting, consulting
  27. 27. 2. Execute your plan <ul><li>Create a campaign </li></ul><ul><li>Schedule your posts </li></ul><ul><li>Create newsfeeds and alerts </li></ul><ul><li>Share breaking links on Twitter </li></ul><ul><li>Link to and comment on others </li></ul><ul><li>Monitor your own links </li></ul><ul><li>Stay focused, be responsive, nimble </li></ul><ul><li>Use your authentic voice, always </li></ul>
  28. 28. 3. It’s okay to do “bursty” work <ul><li>Daily: Blog or twitter </li></ul><ul><li>Daily: Facebook. Update your status, interact </li></ul><ul><li>Weekly: LinkedIn contacts </li></ul><ul><li>As needed: YouTube, Flickr, Seesmic, etc to intensify your connections, share materials </li></ul>
  29. 29. 4. Pay attention to SEO, headlines <ul><li>Crawling robots.txt </li></ul><ul><li>Precise descriptions in headlines </li></ul><ul><li>Revise your meta-data </li></ul><ul><li>Read up on SEO </li></ul><ul><li>Make it catchy </li></ul><ul><li>Make it literal </li></ul><ul><li>Keep testing & improving! </li></ul>
  30. 30. 5. Self-monitor and check the metrics <ul><li>Set up ego alerts </li></ul><ul><li>Install Google Analytics </li></ul><ul><li>Check your content </li></ul><ul><li>Be consistent </li></ul>ç
  31. 31. 6. Reach into the community, online & off <ul><li>“ We’re all in this together, people” </li></ul><ul><li>Co-working spaces, coffees dates, meet ups </li></ul><ul><li>One meeting / week with someone new </li></ul><ul><li>Keep your contacts active </li></ul>
  32. 32. 7. Be entrepreneurial! <ul><li>Start a new blog </li></ul><ul><li>Blog with a group </li></ul><ul><li>Be an active Twitterer or video blogger </li></ul><ul><li>Work your network </li></ul>
  33. 33. Remember, it’s about the outcomes It is all about the relationships—when you build your brand, you build them as well. <ul><li>Building your brand </li></ul><ul><li>Being known for something </li></ul><ul><li>Expanding your community </li></ul><ul><li>Staying connected </li></ul><ul><li>Purposeful networking </li></ul>
  34. 34. Let’s do it. 3/3/09
  35. 35. Recommended links <ul><li>Social Media in Plain English http://www.youtube.com/watch?v=MpIOClX1jPE </li></ul><ul><li>The SEO Rapper: Addicted to social media http://www.youtube.com/watch?v=vXCCGsBVzrc </li></ul><ul><li>Gary Vandercheck, IMAN conference (real estate) http://www.viddler.com/explore/KellyOlexa/videos/1 </li></ul><ul><li>Tom Peters, The Brand Called You http://www.fastcompany.com/magazine/10/brandyou.html </li></ul>
  36. 36. About the authors <ul><li>Susan Mernit is an entrepreneur, trainer, consultant and blogger with a passion for social media. A former VP at AOL and Netscape, Mernit was also a Senior Director at Yahoo! and the founding editor for NJ.com. </li></ul><ul><li>Blog & info on consulting/training: susanmernit.com </li></ul><ul><li>Twitter: twitter.com/susanmernit </li></ul><ul><li>Friendfeed: friendfeed.com/smernit </li></ul><ul><li>Email: smernit gmail </li></ul><ul><li>Deanna Zandt is a media technologist and consultant to key progressive media organizations including AlterNet and the Hightower Lowdown, and hosts TechGrrl Tips on GRITtv with Laura Flanders. </li></ul><ul><li>Blog & info on consulting/training: deannazandt.com </li></ul><ul><li>Twitter: twitter.com/randomdeanna </li></ul><ul><li>Email: blog at deannazandt.com </li></ul>