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Everything You Ever Wanted to Know About Foundation, Corporate, and Government Grants, featuring Betsy Baker


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Last year, corporate and private family foundations alone gave more than $56 billion in grants to nonprofit organizations. Are you getting your share? This presentation evens the playing field for all nonprofits to learn how to access corporate, private foundation and government funding.

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Everything You Ever Wanted to Know About Foundation, Corporate, and Government Grants, featuring Betsy Baker

  1. 1. WELCOME!Everything You Ever Wanted to Know AboutFoundation, Corporate, and Government Grants,featuring Betsy Baker
  2. 2. Our Speaker Betsy Baker, MPA President of Author, Trainer, Coach, Speaker, Grant Writing Consultant Betsy is a regular presenter for the Foundation Center, the Grant Professionals Association, the Georgia Center for Nonprofits and United Way agencies and is a regular contributor to Opportunity Knocks!, CharityHowTo and CharityChannel. Masters in Public Administration, Auburn University 2
  3. 3. Agenda• Review of: ▫ Corporate Sponsorship ▫ Private Foundation ▫ Government Funding• Critical steps to writing a winning proposal• Resources to identifying grant funders• Q&A
  4. 4. Corporate Foundations• A corporate foundation is a charitable foundation which serves as a channel for distribution of a firm’s profit for nonprofit activities ▫ The company-sponsored foundation often maintains close ties with the donor company, but it is a separate, legal organization, sometimes with its own endowment, and is subject to the same rules and regulations as other private foundations• According to the Council on Foundations, there are more than 2,000 corporate foundations in the United States holding an estimated $11 billion in assets• It serves as an expression of corporate social responsibility. ▫ McDonald’s – Ronald McDonald houses ▫ Boeing – Math education ▫ Target – Local schools
  5. 5. Corporate Foundations – What are theylooking for?• An opportunity to further their specific mission• An opportunity to reach as many people as possible• An opportunity to impress “branding” on the community they serve• Get to know the company, their brands and their interest• The “sweet spot” – where society’s needs meet corporate objectives• Find information on the company’s website under “community” or “corporate citizenship”
  6. 6. Are you ready for Corporate Funding?• Do you have an established marketing effort in place? ▫ Examples include: e-mail, a website, events, newsletters, conferences, television, radio and print advertising• What do you know about your organizations demographics? ▫ Where they live? Whether they are young families, empty nesters, or teens?• Have you worked with corporate sponsors before? ▫ Do you have testimonials from a corporate executives about the value of your organization? Do you feature those in press kits or other marketing materials?
  7. 7. Foundation Grants• Also a nonprofit organization, a private foundation is usually created with a single primary donation from an individual or business whose funds and programs are managed by its own trustees (aka Board of Directors)• Usually generates income by investment of its initial donation, often disbursing the bulk of its investment income each year to charitable activities – not from private donations
  8. 8. Two Types of Private Foundations• Private operating – actually run the charitable activities or organizations they fund with their investment income ▫ Art museum – money is used for their own activities serving the public• Private non-operating – simply disburse funds to other charitable organizations ▫ Family foundations are an example
  9. 9. Government Grants• The U.S. government is not giving away free grant money!• “A form of gift that entails certain obligations on the part of the grantee and expectations on the part of the grantor.” Jay M. Shafritz, American Government and Politics• Obligations – Getting a government grant will get you loads of them and not fulfilling them will get you a load of legal troubles.• Can apply for city/county, state and federal
  10. 10. What’s Expected ofGovernment Grantees• Project expenditures must be strictly accounted for• Granted funds must be spent or they go back into the Treasury• Any project changes must be approved by the Program Officer (federal government employee)• The project should be completed with apparent success
  11. 11. How to Write a Winning Proposal• Meet funders objectives ▫ Different for private, corporate and government grants• Review their restrictions and ensure you meet them• Ensure your budget aligns with their guidelines• Tell a good story• Follow directions• Timeliness – ensure your proposal is submitted on time!
  12. 12. 10 Steps to Effective Proposal WritingStep One:• Effectively state your organization’s purpose and missionStep Two:• Show need for the work of your organization ▫ Demonstrating need is critical and is best illustrated through relevant statistics of the problem and specific examples ▫ Should show why the organization exists, how they’re meeting a need and the severity of the need
  13. 13. 10 Steps to Effective Proposal WritingStep Three:• Detail your organization’s expertise and experience in helping solve the stated problem in your community ▫ What gives you the edge over competing nonprofits? ▫ Describe in terms of benefits, not featuresStep Four:• Write clear and measurable grant objectives ▫ Describe what you want to specifically accomplish and how you will achieve those accomplishments
  14. 14. 10 Steps to Effective Proposal WritingStep Five:• Determine how your staff will fulfill a grant projectStep Six:• Write a detailed evaluation plan to measure your progressStep Seven:• Present your official request for funding for maximum impact
  15. 15. 10 Steps to Effective Proposal WritingStep Eight:• Build an efficient project budgetStep Nine:• Establish proof of community supportStep Ten:• Include requested documentation and an engaging cover letter
  16. 16. Identifying Grant Funders: What areyou searching for?• Eligibility• Foundation’s Purpose• Funding Restrictions• What the Foundation Funds• What the Foundation Does Not Fund
  17. 17. Free Grant Funding Resources• FREE Research – Foundation Websites• More FREE Research – Form 990’s (found on the website) – find who they’re funding• The Foundation Center also produces The RFP Bulletin – send grant opportunities right to your inbox!• Also register at for grant activity updates• FREE continued…Chronicle of Philanthropy, →Fund Raising Tab→ Guide to Grants→ Guide to Grants Database• Also FREE – The Grantsmanship Center, → Funding Sources Tab → View top givers by state• FREE – – funding by category
  18. 18. Fee-Based Grant Funding Resources• The Foundation Center’s Foundation Directory Online (FDO) – different subscription levels available• – offers member benefits including grant research opportunities• – BIG Online – Their Grant Development Services offers products and services useful to a grant writer
  19. 19. Finding Federal Grant Opportunities• – The Best Source! - sign up for daily announcements or search by agencies and programs
  20. 20. Questions? Want a rating system for your grant proposals? “Like” me on Facebook and receive a complimentary copy of my Grant S.A.T. – a 75-item rating system that scores your grant proposals before ever sending them out. (Be sure to email me at betsy <at> YouGrantAuthority <dot> com so I can send you the system.)
  21. 21. Contact Information• Connect with Betsy on her website, or via email at betsy<at>YourGrantAuthority<dot> com• Connect with Sage – Email nps <at> sage <dot> com – Download the presentation and handouts from – Read our blog, – Like us on Facebook, – Follow us on Twitter, – Join the discussion in our group on LinkedIn. – Watch and follow on YouTube, – Pin with us on 21