Raise Funds Faster Than Apple Sells iPads

1,263 views

Published on

Nonprofits can learn a lot from Apple. Here are a few lessons in innovation that you can apply to your nonprofit’s fundraising efforts. Inspired by the phenomenal success of Apple's iPad. Check it out here.

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,263
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
27
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Raise Funds Faster Than Apple Sells iPads

  1. 1. Raise Funds Faster thanApple Sells iPads Bridget L. Brandt Sage Nonprofit Solutions
  2. 2. 6.3M customers 2
  3. 3. 32,000 nonprofits 3
  4. 4. Manufacturing End-to-End business solutions Business intelligence CRMAccounting Solutions YOU! for my industry access mobile Making nonprofit life easier E-marketingERP Billing Nonprofit Distribution
  5. 5. 7 Ideas to Innovate"Theres an old Wayne Gretzky quote that I love," SteveJobs said in 2007. "‘I skate to where the puck is going to be,not where it has been. And weve always tried to do that atApple. Since the very, very beginning. And we always will."
  6. 6. 1. Be cool• It’s exclusive• Appealing − Visually − Youth• Easy to use
  7. 7. 2. Be Fun Think fun − Online − Events − Even in your office
  8. 8. 3. Be Social-Encourage your staff to besocial and get your name outthere. http://sagewords.net/2012/04/12/sage- nonprofit-insights-social-media-infographic/
  9. 9. 4. Be Shareable
  10. 10. 5. Tell a Good Storyhttp://vimeo.com/charitywater/thestoryofcharitywater
  11. 11. 6.Be Addictive
  12. 12. 7. Invest in Marketing $730 billion in total annual U.S. marketing expenditures $7.6 estimate of annual nonprofit sector In 2005 Save the Children (one of the larger charity advertisers) spent about $6.4 million on advertising. The Walt Disney Company — or Entertain the Children spent about $2.4 billion — 359 times more — about the equivalent of the difference in height between the Sears Tower and a 4 year-old child. Its a testament to the dearth of advertising in the sector that the I.R.S. Form 990 doesnt even have a specific line item for reporting it. *Data from 2009
  13. 13. Mind Map
  14. 14. Q&A
  15. 15. Contact me:• My blogs: • http://customerexperience101.blogspot.com • http://donorexperience101.wordpress.com• Twitter: bridgetlbrandt• Email: bridget.brandt@sage.com

×