The document discusses the importance of purpose in fundraising beyond monetary gains, emphasizing the need for effective one-on-one solicitation strategies. It identifies common obstacles to successful fundraising, such as fear and lack of experience, and highlights the significance of creating meaningful donor relationships. The author, M. Kent Stroman, offers expertise and consulting services to help organizations improve their fundraising approaches.

1. 1
When your campaign is about more than money.
© 2012 M. Kent Stroman www.StromanConsulting.com

2. 2
INTRODUCING:
Purpose in life: Equip, Inspire & Encourage
 Published Author
 Talented Speaker
 Dedicated Leader
 Frequent Award Recipient
 Trusted Consultant (11 years)
 Certified Public Accountant (CPA)
 Background in Higher Ed. (25 years)
 Certified Fund Raising Executive (CFRE)
M. Kent Stroman
America’s ASKING Coach
When your campaign is about more than money.
© 2012 M. Kent Stroman www.StromanConsulting.com

3. 3 The PASSION behind
ASKING
about A SKING
Too many people
Spending too much time
Chasing too small gifts
From too many donors
Making too little impact
On those who give . . .
and those who receive!
When your campaign is about more than money.
© 2012 M. Kent Stroman www.StromanConsulting.com

4. 4
Getting started …
What is your
BIGGEST OBSTACLE
to successful one-on-one
gift solicitation?
When your campaign is about more than money.
© 2012 M. Kent Stroman www.StromanConsulting.com

5. 5THE RESEARCH SAYS…
 Absence of a Plan
Obstacles
 Fear
 Lack of Experience
Top
 No Relationship
 Time Pressures
 What Amount
 Who to Ask
When your campaign is about more than money.
© 2012 M. Kent Stroman www.StromanConsulting.com

6. 6 DRAFT Proposal
To: Katie and Jason Rutherford
From: Healthy Hearts Education Center
Simple
Date: February 11, 20xx
Amount: $1,500,000 (over 3 years)
Purpose: No Boundaries campaign
Proposal Naming: Betsy Armstrong Activity Room
Fine Print: The donation will be fulfilled by stock
transfers during each of the next 3
years. Our facility naming policy
requires the board to give final
approval to this naming request.
8
Ch.
Approvals:
Page
56 ________________
Katie Rutherford
____
Date
________________
Jason Rutherford
When your campaign is about more than money.
© 2012 M. Kent Stroman www.StromanConsulting.com

7. 7
Big
Gifts
2
Ch.
Page
9
When your campaign is about more than money.
© 2012 M. Kent Stroman www.StromanConsulting.com

8. 8
Climbing
the
10 Step
Staircase
When your campaign is about more than money.
© 2012 M. Kent Stroman www.StromanConsulting.com

9. 9
“Faith is taking the first step even when
. you don't see the whole staircase.”
- Martin Luther King, Jr.
When your campaign is about more than money.
© 2012 M. Kent Stroman www.StromanConsulting.com

10. 10
TODAY’S
MOST IMPORTANT
POINT
When your campaign is about more than money.
www.StromanConsulting.com

11. 11
Wrap-up:
A Pledge
to Act
Page
250
When your campaign is about more than money.
© 2012 M. Kent Stroman www.StromanConsulting.com

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Available through:
AFPnet.org
Amazon.com
Barnes and Noble
CharityChannel Press
StromanConsulting.com
AskingAboutAsking.com
When your campaign is about more than money.
© 2012 M. Kent Stroman www.StromanConsulting.com

13. CONTACT INFO.
13
CharityChannel.com: Kent-Stroman
Kent@StromanConsulting.com
Facebook: Kent Stroman
LinkedIn: Kent Stroman
Twitter: KentStroman
Skype: kent.stroman
(877) STROMAN (918) 336-6626
M. Kent Stroman
America’s ASKING Coach
When your campaign is about more than money.
© 2012 M. Kent Stroman www.StromanConsulting.com

14. 14CONTACT US FOR:
Board Retreats
Strategic Planning
Capital Campaigns
Keynote Addresses
Governance Counsel
Conference Speaking
Workshops and Seminars
When your campaign is about more than money.
© 2012 M. Kent Stroman www.StromanConsulting.com

15. 15
When your campaign is
about more than money.
When your campaign is about more than money.
www.StromanConsulting.com

16. 16
Experience
Leadership
Innovation
Integrity
Results
When your campaign is about more than money.
www.StromanConsulting.com