Hyperlocal Social Media


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Hyperlocal Social Media

  1. 1. facebook Page tips and the ABC’s of social media Donnie Laur - Social Media hyperlocal 1
  2. 2. • SIU Campus Administrator and influencer of SIU Youtube EDU and SIUC on iTunes U. • Largest College or Department level facebook Page, although one of the smallest colleges. It helps that folks in communications and media are familiar with social media. • The push behind developing a social media working group for SIUC. Stalled a bit, but will pick up steam soon! Wanna help? • I run several of my own fb pages, help out others, and try to build communities. Focusing on local first. • I have attended several conferences and conventions that focused on social media. Only learned from the best. 2
  3. 3. What I do • Technology Steward - Someone who can facilitate community and network development. They have enough experience with the workings of a community to understand its technology needs, and enough technology to take leadership in addressing needs. • Civic Media - Civic media is any form of communication that strengthens the social bonds within a community or creates a strong sense of civic engagement among its residents. • HyperLocal - Wiki. Noun: Emergent ecology of data (including textual content), aggregators, publication mechanism and user interactions and behaviors which centre on a resident of a location and the business of being a resident; Adjective: Refers to someone that is the best at connecting people, locally. 3
  4. 4. Created 618 Football in 2007 4
  5. 5. Managing or helping with 20 Pages - 16,107 fans. All SI and 618 Area 5
  6. 6. Social Media is best used for? • Connecting and interacting with people that you would not normally reach. Build social relationships and allow people to decide how much they would like to connect or interact with you. • Rather than building a new way to connect, use the technology and hot website of the time. Bind yourself to connecting and ideas, so that when the technology shifts, so will the people that you connected with. 6
  7. 7. Social Media Conversation Prism 7
  8. 8. Why should I care about facebook? • More than 400 million users. 50% of users log on to fb in any given day. • More than 35 million update status each day. • More than 3 billion photos uploaded each month. • More than 5 billion pieces of content/month. links, news, posts, notes, etc. • 3.5 million events created each month. • More than 1.5 million local businesses have active fb Pages. • More than 100 million active users accessing fb through mobile devices. • Those that use their phone, are more than twice as active than non- mobile users. Source: http://www.facebook.com/press/info.php?statistics 8
  9. 9. .. and • Keeping people up to date. Fans get bytes of news a little bit at a time. • Media Assets Toolbox. Your photos, videos, news, all in one place or every place. Don’t host them yourself, use social media. The bonus is that the people are already there and the search engines are pulling from social media. • A good way to showcase creativity. 9
  10. 10. What do I do? • It is similar to a cocktail party, but without constraints of time and space. • Meet people and start conversation. Listen and answer questions. • Ask questions, trust other’s advice. • It is the conversation, not the technology! 10
  11. 11. Encourage Conversation Mix it Up! • Mix it Up! It doesn’t have to be all news, all the time. • Don’t be a megaphone for yourself. • Ask open questions that solicit a positive response, a comment. • Highlight achievements, results in a “Like”. • Share media. Use multimedia. • Be a good friend or neighbor. Share comments that others have made. 11
  12. 12. Be Unselfish • The best social media practices are unselfish in nature. • Unselfishness leads to credibility. • The more SPAM-ish you are, the less people will be willing to trust you. • Don’t be afraid to mention or talk about trending topics or give others pats on the back. 12
  13. 13. The 4 C’s of Community find a niche that is underserved, then serve the community better than anyone else • Content - Quality attracts people • Context - Serving the right experience at the right time. • Connectivity - About micro- interactions. Connect each other. • Continuity - Communities need to be flexible to evolve over time. 13
  14. 14. Let’s make a facebook Page! 14
  15. 15. Make a Page for your Business or Community Keep the name short. Two or three words will keep the Page looking like a personal account and reduce clutter. Head to facebook.com/pages/create.php 15
  16. 16. Build a fanbase • Suggest to personal fans first. They will fan and create a small base. This is your inner circle of friends. They will grow your page. • As they Fan your page, it will appear on their home and others will join as well. • Is there a local community or Tourism Page? If they allow public postings of businesses, post a link to your Page. • If you have a website, add a badge or a fanbox to let people know of your social media presence. • Build quickly to 100 fans, without marketing if possible. At 100 fans, set a Username for your Page. facebook.com/username/ When you get your username, use that URL in marketing and advertisements. 16
  17. 17. Add another admin If you created a business account to manage your Page, add your personal account as the administrator. If you have an employee, or in case of the community, someone who wants to help, let them. If anything would mess up your account, like a password issue, you would be locked out of your Page. No one would ever know that you are the administrator. 17
  18. 18. facebook Business “Page” breakdown • Wall. Turn off filter for more interaction. This should be your first page edit. • Notes. Import via RSS or blog. • Page Favorites. • Events. • Photos and Videos • Insights • Fans that work like friends. 18
  19. 19. facebook Page - Wall To increase interaction remove the Wall Fan Filter or all interaction is hidden and the Page loses conversation. 19
  20. 20. facebook Page - Notes If you have a blog, RSS feed, or podcasts, you can use the Notes application to automatically import stories. 20
  21. 21. Page Favorites Use a personal account with “admin” access. it might not appear if you are using a business account Find a local page that you want featured on your business Page. This will add to your Page’s Favorites Shorter names look better 21
  22. 22. facebook Ads facebook ads are an effective way of increasing a targeted audience. can target location, demographics, education, and interests. Pay per Impressions (CPM) or Per Click (CPC) facebook.com/advertising 22
  23. 23. bring facebook to your website facebook Connect Seemless, one-click authentication, distribution back into facebook streams. What? Rather than having an unique username and another password to remember on your website, just use the facebook username/password in a single button click. Import photos from facebook, and more. Live Feed, Comments, Single Sign On, Share, Suggest Friends 23
  24. 24. bring your site into facebook • Applications, add more, build your own! fb default applications are important to strengthen your social media presence, because users are familiar with them. Such as Wall, Events, Discussion boards, Links, Notes, Photos, and Video. You can develop your own fb application or add others. Yes, their is an app for that! wanna build your own app? developer.facebook.com 24
  25. 25. Important ABC’s of social media 25
  26. 26. A Available and Active businesses are moving from hard to reach to available anywhere Follow us on Twitter, Visit us on facebook 26
  27. 27. B Badge or Box Edit your Page, build a badge or fan box Page Badge Fan Box 27
  28. 28. C Connect how do you connect? Lose the marketing or corporate speak and get personal 28
  29. 29. D Demonization Most businesses fear going into social media ... others will make us look bad or complain “The closer you get to someone, something, some brand, some organization ... the harder it is to demonize it, objectify it or hate it. So, if you want to not be hated, open up. Let people in. Engage. Interact.” - Seth Godin 29
  30. 30. E Engage • Opinions, everyone has one • Join the conversation businesses have always been hard to reach, to engage with, social media makes it possible. • Go where the crowds are • Share with others • Use your workers, odds are they already know how to use social media... maybe better than you 30
  31. 31. F basically HTML for facebook. There is static FBML FBML and you can use FBML in applications feed source for frequently updated content a friend is a two-way connection with a personal account on fb while a fan is friend or fan a one-way connection that is following a fb business or community “Page”. 31
  32. 32. G a social trend in which people use technologies to get the things that they need from each other, rather than from traditional institutions like corporations this is the book to read! 32
  33. 33. H Hyperlocal focus on community, focus local, and your followers will grow 33
  34. 34. I Interaction • The goal is more interaction • ROI is no longer return on investment and is now Return on Interaction • Insights measure Interaction • Re-tweet, like, comment, post, share, suggest 34
  35. 35. J K Join Keyword Getting people to social media has join. To build your great keyword community, you need results in google. people to jump the barrier and join. Use keywords carefully 35
  36. 36. L Listen What are people saying about your brand? Lurker Lurkers are people who are interested in your posts, will read them, but not comment. Breakdown is 1% contributer, 10% commenter, and 89% Lurker, 100% of people reap the reward. Want to increase your brand awareness, get the Lurkers to jump in and interact! 36
  37. 37. M Mashup • combination of one or more social element • Homes for sale on somewhere like craiglist, plotted on a google map • Mashable - the Social Media Guide at mashable.com is one of the best social media resources available 37
  38. 38. N O Notes Overlap One of the most effective, but least often used fb application. Used on Profiles and Pages. Notes can import automatically via RSS feeds. You can add photos, and tag users. employees post about business on personal account, do you have a social media policy? 38
  39. 39. P Participate and Contribute 39
  40. 40. Q R Quantity Response Too many posts When asked a question, try to or interactions reply, and in a timely manner. will lead others to think that you are SPAMming them. 40
  41. 41. S Strategy Determine your social media strategy. Content strategy is one of the most important strategies in your social media campaign. The content must be relevant/useful to your audience and adaptable across several social media networks. 41
  42. 42. T Trust your goal by connecting and being honest and interacting is to build consumer trust 42
  43. 43. U Username Your username is important. Pick something that is easy to remember, reflects your business and that is easy to spell. Keep one variation, this makes searching work better. 43
  44. 44. V W Viral are your followers telling others about you? Word of Mouth Viral is the new Word of Mouth 44
  45. 45. Cheers! 45