Note: In 2010 we changed our company name from Uptown Uncorked to Magnitude Media to better reflect the wide variety of clients we serve.

1. Educational Outreach Using
Social Media
UNH Cooperative Extension, December 2009
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2. OUR YOUTH
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3. LOGIC
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4. EMOTION
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5. FEAR
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6. In Reality, It’s Very Simple
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7. ©Leslie Poston, All Rights Reserved
All you really need to know about the online world,
you learned in kindergarten.

8. Big Picture Thinking
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9. REGULATION
N
TIME
IO
AT
UC
ED
SAFETY
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10. Administration
Education
TIME
Counseling
Tutoring
Monitoring
Where can social media fit?
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11. How does someone who ISN’T a computer geek
keep their children safe?
SAFETY
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12. N
IO
AT
UC
ED
If we find the TIME and figure out the SAFETY issues,
how do we use it to educate, and not distract?
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13. REGULATION
How do we know if we’re
following all of the rules?
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14. Integration
Bringing Social Media
Into the School
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15. t in g
c as
L ive
more...
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16. Reaching Beyond The Classroom
job simulation
homework remote tutoring
collaborative projects
research causes
extracurriculars
dispute resolution
multi-media creative content
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17. Administration Uses
budget busting
awareness
events
fundraising
organization of groups
scheduling
hiring
monitoring
collaborating
cross-location communication
listening
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18. Tools
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19. To Listen
Search.Twitter.Com
Google Alerts
Google Search
Aggregators
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20. To Engage FriendFeed
Google Reader
Disqus
Twitter
Facebook
Google Wave
Instant Message
Ning
Blogs
Websites
Mobile Apps
Foursquare
...more
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21. To Measure
Google Analytics
Comments
Retweets
Conversations
Questions Asked
Interest Level
“Likes”
Interaction
Wall Activity
Insights
Recommendations
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22. Above all, use the flexibility and cost efficiency
of social media and technology to:
innovate
save money
communicate
create
educate
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23. What Concerns Are Left For You?
(Q&A Session)
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24. Leslie Poston, Magnitude Media
@leslie or @magnitudemedia on Twitter
800•501•4049 phone | 928•438•5038 fax
leslie@magnitudemedia.net
Co-Author: Twitter for Dummies (Wiley, 2009+)
Contributor: Social Media ProBook (Eloqua)
Author: Grande Guide to Social Advertising (Eloqua)
Author: Social Media Metrics for Dummies (Wiley, 2012)
If you enjoyed my presentation, won’t you recommend me on LinkedIn?
http://linkedin.com/in/leslieposton
Connect with Magnitude Media’s pages also:
http://www.linkedin.com/company/magnitude-media
http://facebook.com/magnitudemedia
http://magnitudemedia.net
©Leslie Poston, All Rights Reserved