The document provides an introduction to social media. It discusses why organizations use social media, including that it allows them to reach large audiences and build their reputation. It also outlines some best practices for social media use and potential issues like mistakes or hacks that could damage an organization's reputation. The document advocates for creating engaging content tailored to audiences and sharing positive stories and examples from other non-profits to demonstrate effective social media strategies.
Saving More Lives: Social Media Breakthrough StrategiesBarkWorld Expo
Speakers: Kymberlie Adams & Alex Horowitz
This session is designed to help organizations and bloggers take their social media strategy, tactics, and implementation to the next level. Led by ASPCA’s social media experts, this workshop features insightful campaign strategies, engagement tactics on a limited budget, best practice guidelines and breakout group discussions. Attendees should have a basic understanding of social media channels.
Engaging Your People to Grow the Business not by Preventing Bad but by Extending Good (Strengths). Our work as leaders: managing compliance or building a positive (strengths) culture
Social Media Integrated Campaign Case Study SlamBeth Kanter
A panel at the Stanford Innovation Review hosted "Social Media on Purpose Conference"
Storify: https://storify.com/kanter/social-media-on-purpose/preview
Free tools for sourcing and generating great content | Small charities commun...CharityComms
Peter Jacobs, head of digital engagement, Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Saving More Lives: Social Media Breakthrough StrategiesBarkWorld Expo
Speakers: Kymberlie Adams & Alex Horowitz
This session is designed to help organizations and bloggers take their social media strategy, tactics, and implementation to the next level. Led by ASPCA’s social media experts, this workshop features insightful campaign strategies, engagement tactics on a limited budget, best practice guidelines and breakout group discussions. Attendees should have a basic understanding of social media channels.
Engaging Your People to Grow the Business not by Preventing Bad but by Extending Good (Strengths). Our work as leaders: managing compliance or building a positive (strengths) culture
Social Media Integrated Campaign Case Study SlamBeth Kanter
A panel at the Stanford Innovation Review hosted "Social Media on Purpose Conference"
Storify: https://storify.com/kanter/social-media-on-purpose/preview
Free tools for sourcing and generating great content | Small charities commun...CharityComms
Peter Jacobs, head of digital engagement, Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Presentation for Power on your career by listening to industry experts at Microsoft Sri Lanka - YouthSpark Live 2016.
Via: https://www.facebook.com/MicrosoftSL/photos/gm.1794889820798558/1498147356865636/
Social on a shoestring | Small charities communications conference | 12 July ...CharityComms
Sushi Juggapah, digital content editor, CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Volunteers & Social Media: Boost Communication and Build Community501 Commons
Presented at the 2012 Volunteer Administrator Network conference, this presentation covers ways volunteer coordinators and managers can boost their communication efforts and help build community through the use of social media.
Turvill + isner stop being anti-social - finalIan Turvill
Presentation delivered by Ian Turvill, Chief Marketing Officer of Freeborn & Peters LLP and Terry Isner, President, Marketing and Business Development, Jaffe to members of the LMA Texas Chapter.
Social Media Superpower Tapping Creativity to Mobilize Your CommunityAvi Kaplan
Presentation from the 2014 Nonprofit Technology Conference
#14ntcsuper
How organizations are leveraging their creative superpowers, measuring results, and learning from experience to win - from day-to-day engagement to major campaigns for fundraising and advocacy. How do you succeed in this changing ecosystem? What does your community expect? What separates the heroes from the zeroes? It comes down to creativity and managing your community channels.
Attendees will walk away with: 1) insight into how fostering and encouraging creativity can grow your community; 2) creative strategies for using different communications channels to inspire action; 3) strategies for measuring results on multiple channels and optimizing from what works; 4) examples of what early adopter nonprofits are doing and achieving.
Presenters:
Avi Kaplan - Director of Online Strategy, Rad Campaign
Hilary Doe - Director of Business Development, NationBuilder
Michael Wilson - CEO, Small World Labs
Well cover Twitter for beginners using real-world case studies drawn from the nonprofit and commercial sectors Demonstrating how Twitter can be used to build community, increase engagement, fundraise and much more.
Making the most of the media | Small charities communications conference | 12...CharityComms
Sophie Lilley, editor and Rachel Veevers, lead publisher, Bottle PR
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
A presentation given at Magazines West in Vancouver on June 17, 2011: How the National Post, Best Health, Today's Parent, Flare and BlogTO are using social media right.
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, And Deliver An Effective ROI, Presented by Laisie Tu of HJC, Susan Halligan of the New York Public Library and Misty Meeks of WSPA Canada
Presentation for Power on your career by listening to industry experts at Microsoft Sri Lanka - YouthSpark Live 2016.
Via: https://www.facebook.com/MicrosoftSL/photos/gm.1794889820798558/1498147356865636/
Social on a shoestring | Small charities communications conference | 12 July ...CharityComms
Sushi Juggapah, digital content editor, CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Volunteers & Social Media: Boost Communication and Build Community501 Commons
Presented at the 2012 Volunteer Administrator Network conference, this presentation covers ways volunteer coordinators and managers can boost their communication efforts and help build community through the use of social media.
Turvill + isner stop being anti-social - finalIan Turvill
Presentation delivered by Ian Turvill, Chief Marketing Officer of Freeborn & Peters LLP and Terry Isner, President, Marketing and Business Development, Jaffe to members of the LMA Texas Chapter.
Social Media Superpower Tapping Creativity to Mobilize Your CommunityAvi Kaplan
Presentation from the 2014 Nonprofit Technology Conference
#14ntcsuper
How organizations are leveraging their creative superpowers, measuring results, and learning from experience to win - from day-to-day engagement to major campaigns for fundraising and advocacy. How do you succeed in this changing ecosystem? What does your community expect? What separates the heroes from the zeroes? It comes down to creativity and managing your community channels.
Attendees will walk away with: 1) insight into how fostering and encouraging creativity can grow your community; 2) creative strategies for using different communications channels to inspire action; 3) strategies for measuring results on multiple channels and optimizing from what works; 4) examples of what early adopter nonprofits are doing and achieving.
Presenters:
Avi Kaplan - Director of Online Strategy, Rad Campaign
Hilary Doe - Director of Business Development, NationBuilder
Michael Wilson - CEO, Small World Labs
Well cover Twitter for beginners using real-world case studies drawn from the nonprofit and commercial sectors Demonstrating how Twitter can be used to build community, increase engagement, fundraise and much more.
Making the most of the media | Small charities communications conference | 12...CharityComms
Sophie Lilley, editor and Rachel Veevers, lead publisher, Bottle PR
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
A presentation given at Magazines West in Vancouver on June 17, 2011: How the National Post, Best Health, Today's Parent, Flare and BlogTO are using social media right.
The Secrets Of Mastering Social Media To Build Brand, Find New Supporters, And Deliver An Effective ROI, Presented by Laisie Tu of HJC, Susan Halligan of the New York Public Library and Misty Meeks of WSPA Canada
Social media offers the greatest opportunity for marketers in our generation. However, it also requires the greatest paradigm shift. The Social Media 201 presentation goes beyond setting up accounts on social networks and it lays a framework for first, becoming a company worth talking about and second, developing a successful social media effort.
In this presentation I make the case for social media and layout a simple "practical, tactical social media" workflow for adding social media to your daily routine...
WPNG: Using Social Media in Your CompanyKelly Rigotti
Slideset from the presentation I did for the Women's Professional Networking Group, a networking association for English speaking professional women in Lyon, France, on 18 October, 2011.
The Benefits of Social Media - VAL - Future Focus 15Paul Webster
Slides delivered as part of the 'Benefits of Social Media' workshop at Voluntary Action LeicesterShire Future Focus 15 conference on 7th September 2015
The Benefits of Social Media - VAL - Future Focus 15Paul Webster
Slides delivered as part of the 'Benefits of Social Media' workshop at Voluntary Action LeicesterShire Future Focus 15 conference on 7th September 2015
YouthLink Scotland - Intro to Social MediaAdam Lang
A presentation prepared in 2011 to intoroduce staff members to the (then) current social media landscape in Scotland and the opportunities it represented for the sector. A bit too wordy, but still has some useful info.
Green America presents The Open Brand: Beyond Green WashingEarthsite
Sustainability Marketing in a World of Radical Transparency.
Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management.
At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.
In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.
If Facebook were a country, it would be the most populous nation on earth ahead of China, with 1.39 billion people logging in each month. It has a suite of free and powerful tools enabling charities to reach new audiences and communicate their impact. But how can charities make the best of Facebook to connect with supporters and increase engagement with their cause?
In this webinar with digital marketing expert, Dawn Newton we will cover:
1 - Setting goals to increase engagement
2 - How to find out what interests your audience
3 - How to create varied content
4 - Becoming more playful and visual
5 - Clearly inviting interaction and crafting questions
6 - Listen and responding when you get interactions and encourage further discussion
7 – Review, refine and constantly improve
Lasa does lots more charity tech help and advice - find out more at:
Twitter: @lasaict
Web: www.lasa.org.uk/lasaict
This webinar is supported by the City of London Corporation's charity, City Bridge Trust.
Enterprise Social Network Playbook - The SurveyLouise McGregor
I'm working on a short book explaining how to roll out an Enterprise Social Network - as part of that I want to ask others who are working in the same area about their experience
Asia Expat Guides has numerous testimonials on their site, they're all fake. I created this slideshare to document the evidence of the fake testimonials and the real source of the photo.
I have tweeted Asia Expat Guides - with some success. Only to have them replaced by new ones.
If, as claimed on the site, Asia Expat Guides have "1000 satisfied clients across globe" why are there no real testimonials?
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
1. Louise McGregor | Fantail Consultancy
Introduction to Social Media
(Based on training developed for an NGO)
2. The big ideas
2Social Media Training | Fantail Consultancy
Why do
social media?
What is
social media?
What are some
best practices?
How can I build
great content?
What could
possibly
go wrong?
3. What is social media?
A way to communicate
Facebook
A place to read the news
Full of bad jokes
How young people talk to each other
Scary; lots of crazy people out there
Too full of companies selling
✔
✔
✔
✔
✔
✔
✔
3Social Media Training | Fantail Consultancy
4. What is social media?
4Social Media Training | Fantail Consultancy
5. How do we use Social Media?
5
• Publish news
• Social care/web care
• Marketing
• Advertising/Selling
• Brand Awareness
• Reputation
management
• Proving legitimacy
• Contact friends and
family
• Watch video
• Share photos
• Conversation
• Share expertise
• Organise events
• Complain (to
organisations)
Real People Organisations
Social Media Training | Fantail Consultancy
6. What changes with social media?
I have to tell
you something!
Can we chat?
Flickr | GarryKnight Flickr | Mikecogh
6Social Media Training | Fantail Consultancy
7. Why do social media?
• It’s big
How big?
7Social Media Training | Fantail Consultancy
8. .
31
%
web page views
via mobile phones
( 39% over a year)
We Are Social
Tumblr = fastest
growing social
network in 2015
We Are Social
Global average
time spent on
social media
2.4 hours
We Are Social
Internet
users on
social media
70%
We Are Social
Population of Facebook
+ =
We Are Social
2 years
watching youtube
non-stop = content
uploaded in 1 hour
Realseo.com 2014Jeff Bullas
€ 7.3 billion
Spent on ads on
social networks
FB messenger
+ Wechat
+ Whatsapp
> Facebook
We Are Social
8Social Media Training | Fantail Consultancy
9. Why do social media?
• It’s big, you can reach a lot of people
• Closer to audience/ stakeholders
– Direct communication = faster
• Opportunity to build reputation
– Share stories that build brand
– Communicate in any crisis
• Trust builder when done well
9Social Media Training | Fantail Consultancy
10. §What could go wrong – and what to do about it
Flickr|JasonWatkins
10
11. What could go wrong?
Real event creates issue
Customers/Clients affected
Complaints on Social Media
Picked up by News Media
11
• Social media amplifies
a real life issue
• Monitor your channels
and relevant hashtags
• Respond with agreed
messages that are
helpful and empathetic
Social Media Training | Fantail Consultancy
12. What could go wrong?
• Mistake made in social media, for example;
– Wrong account used
– Account hacked
– Forgot people were watching
– Hashtag fail
12Social Media Training | Fantail Consultancy
13. Wrong Account
KitchenAidUSA tweeted
a derogatory tweet
about President Obama
• Some tools for twitter
let you post to
multiple accounts
• Convenient but risky!
13Social Media Training | Fantail Consultancy
14. Account Hacked
UK Labour Party
announced new
"policy" via twitter
• But link installed
virus
• Account had been
“hacked”
14Social Media Training | Fantail Consultancy
15. Forgot People Were Watching
Post on facebook
“venting” about new
job before she started
• New boss saw it and
revoked job offer.
15Social Media Training | Fantail Consultancy
16. Trending hashtag
Hashtag Fail
Did not think
• Close to financial crisis
• Angry reaction “when will you all
go to jail?”
• Cancelled; “Bad Idea. Back to the
drawing board”
• This hashtag was part of a
twitter campaign raising
awareness of
domestic violence
• Deleted and apologised
• Tweeted apology to EVERY angry
tweet
LESSON: Context matters LESSON: Research your hashtag
16Social Media Training | Fantail Consultancy
17. Repair – two step process
• Apologise
• Mean it
17Social Media Training | Fantail Consultancy
18. Red Cross’ Apology
“We realized our honest mistake (the Tweeter was not
drunk) and deleted the above Tweet. We all know that
it’s impossible to really delete a tweet like this, so we
acknowledged our mistake:
In the meantime we found so many of you to be
sympathetic and understanding. While we’re a 130
year old humanitarian organization, we’re also made of
up human beings. Thanks for not only getting that but
for turning our faux pas into something good."
18Social Media Training | Fantail Consultancy
19. 19
Flickr | Nick Piggott
Building Great Content
Social Media Training | Fantail Consultancy
20. Content Creation
Content
you have
What your
audience wants
SHARE
THIS!!!
20
• Begin by thinking about
your audience
• Very hard to change
their “wants”
• Adjut content to suit
audience
• Change format increase
your shareable content
- shorter
- image
- infographics
- video
Social Media Training | Fantail Consultancy
21. Content Layers
Evergreen
21
Evergreen or “drumbeat” content, is regular posts that tell your organisation’s
story. Use “international day of”, regular reports, and relevant themes to create
a calendar that can stimulate content creation across the organisation.
Social Media Training | Fantail Consultancy
22. Content Layers
22
Evergreen
Events
Events content is additional content based around the organisation’s events,
campaigns or milestones. Large companies scale this up to “Real Time Marketing”,
but even small organisations can build out content around events.
Social Media Training | Fantail Consultancy
24. Content Layers
Evergreen
Events
Spontaneous
24
One of the highest engaged posts for
May, a spontaneous piece of content
triggered by hearing about Star Wars
Day on the radio that morning.
Social Media Training | Fantail Consultancy
25. NGO Best practices
• NGO examples
• Greenpeace
• IDEO
• MSF
• Let Toys be Toys
25
Flickr | David Luders
Social Media Training | Fantail Consultancy
26. Best Practices; Greenpeace
26
• Best practice = Highly engaged
support base
– Aim to shape campaigns
– Can stimulute 100,000s of messages
to companies and organisations (eg
their KitKat campaign against Nestle)
• Often combined with real life
activities
• See social media as a way to share
some more positive stories
Social Media Training | Fantail Consultancy
27. Best Practices; IDEO
• Best Practice = virtual collaboration with highly skilled
experts
• Their aim is to “design an end to poverty”
• Principles of user-centred design
Launched July 2015; the A1 lamp, a high
quality solar light for less than US$5
“It’s like a chicken. You pay for it once and
you get an egg every day”, said one
consumer in India.
27Social Media Training | Fantail Consultancy
28. Best Practices; Let Toys be Toys
• Best practice = Great use of
evergreen content
• High frequency
– Several tweets per day
– Longer FB every 2-3 days
• Very visual
• Very responsive
28Social Media Training | Fantail Consultancy
29. Best Practices; MSF
• Best Practice = Share
human stories from
doctors and patients
• Campaign and fundraise
effectively via social
29Social Media Training | Fantail Consultancy