The document discusses 5 trends that marketers should not ignore: (1) the power of the millennial generation, (2) the convergence of paid, owned, and earned media, (3) the importance of real-time marketing, (4) the rise of visual marketing, and (5) the dangers and opportunities of online influence. It emphasizes engaging millennials, integrating different types of media, responding quickly to trends, using visual content, and building brand advocacy through influencers.
Social media for World Chambers Congress June 2011Ekaterina Walter
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Presentation on Social Media for the 7th World Chambers Congress in Mexico, June 2011. Covers: why social media, social media and small business, examples o
This is the version of my talk, Be a Great Product Leader, given at Zynga on Feb 22, 2016. It includes six lessons on product leadership from my time at eBay & LinkedIn.
"Unicorns" really do have habits we can all evaluate and adopt if they fit our business to accelerate growth. Joanna will cover how to organize, operate and coordinate for growth.
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
Case Study: Mastering digital disruption in retailScopernia
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Retail companies have quite some challenges with the way the world is (rapidly) changing due to digitization. That’s why Belgian retailer Torfs & Duval Union Consulting have worked together to set up a strategy to master the digital transformation of Torfs.
In the following case study, we discuss the current market situation and disruptive trends in retail based on our seven Drivers of Transformation.
It’s fundamental to understand what is going on at the moment in the retail industry, where it is going and identify critical threats when constructing a digital strategy towards the future.
Need help with your transformation?
Do contact us: through a series of workshops, we help you to understand digital disruption and offer you a model to shape your own future.
I've been in social media marketing and communications since the beginning, and more recently in social recruiting. I've trained over 2500 people on social media execution and strategy. And I'd like to tell you my story.
Social media for World Chambers Congress June 2011Ekaterina Walter
Â
Presentation on Social Media for the 7th World Chambers Congress in Mexico, June 2011. Covers: why social media, social media and small business, examples o
This is the version of my talk, Be a Great Product Leader, given at Zynga on Feb 22, 2016. It includes six lessons on product leadership from my time at eBay & LinkedIn.
"Unicorns" really do have habits we can all evaluate and adopt if they fit our business to accelerate growth. Joanna will cover how to organize, operate and coordinate for growth.
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
Case Study: Mastering digital disruption in retailScopernia
Â
Retail companies have quite some challenges with the way the world is (rapidly) changing due to digitization. That’s why Belgian retailer Torfs & Duval Union Consulting have worked together to set up a strategy to master the digital transformation of Torfs.
In the following case study, we discuss the current market situation and disruptive trends in retail based on our seven Drivers of Transformation.
It’s fundamental to understand what is going on at the moment in the retail industry, where it is going and identify critical threats when constructing a digital strategy towards the future.
Need help with your transformation?
Do contact us: through a series of workshops, we help you to understand digital disruption and offer you a model to shape your own future.
I've been in social media marketing and communications since the beginning, and more recently in social recruiting. I've trained over 2500 people on social media execution and strategy. And I'd like to tell you my story.
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016Kyle Lacy
Â
Another adjustment to my Marketing is Dead deck which covers how to evolve in the digital environment. The only thing that matters or should matter to digital marketing is the experience the consumer is having with your brand.
Before you start creating content, you need to build your strategy. We collected such valuable insights from over 40 major brands and thought leaders that we are rereleasing this ebook to help make your content marketing successful.
Of the tens of millions of businesses that engage in web marketing, only a select few find scale and success. What are the companies that become remarkable and ubiquitous in their field doing differently with marketing vs. those whose efforts keep them languishing in obscurity? This presentation explores the barriers to scale and the elements that have helped a few great marketers break free.
Chances are your content sucks. Don't fret. In this SlideShare presentation, we will share 10 ways to help your content go viral like BuzzFeed plus real-life examples to get you started. http://www.happymarketer.com/
Get the book http://socialmediaforeventsebook.com - An infographic about using Twitter for event marketing, sales, event PR, customer service, research.
Twitter is a powerful tool for #eventprofs. This infographic will give you top tips in regards to:
- What events is it best for?
- What is the Twitter etiquette for event planners?
Part of building your professional brand for effective social selling with LinkedIn is knowing how to leverage your network.
Even if you're not in sales, these tips for using LinkedIn will help you build your personal brand and professional brand.
Rand Fishkin's presentation on the Fermi Paradox and how great filters relate to marketing activities. Presented at Conductor C3, Seattle Interactive Conference, and others.
Creating Content for Millennials: Why It Matters + Strategies for SuccssNewsCred
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Millennials are the most sought-after — and difficult to understand — demographic for marketers today. With purchasing power expected to hit $1.4 trillion by 2020, it’s imperative that brands connect and engage with this audience through content marketing.
Next-level collaboration: The future of content and design | Confab 2015Rebekah Baggs
Â
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past two years, Rebekah has studied how successful teams collaborate and has helped transform the way her team works and produces together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
In this talk, we discussed:
- What it takes to make effective collaboration possible
- How content strategists play a key role in creating the cross-discipline teams of tomorrow
- Practical techniques you can use to bridge silos, increase productivity, and deliver better project outcomes for everyone
Social Media for Nonprofits: What the CSuite Should KnowBryann Alexandros
Â
Nonprofit leaders of the round table: before engaging on social media, plan smarter and strategically first. Myths and blasphemies, as well as sacred realizations before considering social media in your campaigns.
Utilizing Enterprise Social Platforms to Increase Engagement and ProductivityBarbara Fowler
Â
Should you use Yammer, Jive, Bloomfire in your company? This presentation shares current information on what companies should consider in deciding on a social platform
In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business.
Key topics covered: Brand identity, traction, PR and social media.
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016Kyle Lacy
Â
Another adjustment to my Marketing is Dead deck which covers how to evolve in the digital environment. The only thing that matters or should matter to digital marketing is the experience the consumer is having with your brand.
Before you start creating content, you need to build your strategy. We collected such valuable insights from over 40 major brands and thought leaders that we are rereleasing this ebook to help make your content marketing successful.
Of the tens of millions of businesses that engage in web marketing, only a select few find scale and success. What are the companies that become remarkable and ubiquitous in their field doing differently with marketing vs. those whose efforts keep them languishing in obscurity? This presentation explores the barriers to scale and the elements that have helped a few great marketers break free.
Chances are your content sucks. Don't fret. In this SlideShare presentation, we will share 10 ways to help your content go viral like BuzzFeed plus real-life examples to get you started. http://www.happymarketer.com/
Get the book http://socialmediaforeventsebook.com - An infographic about using Twitter for event marketing, sales, event PR, customer service, research.
Twitter is a powerful tool for #eventprofs. This infographic will give you top tips in regards to:
- What events is it best for?
- What is the Twitter etiquette for event planners?
Part of building your professional brand for effective social selling with LinkedIn is knowing how to leverage your network.
Even if you're not in sales, these tips for using LinkedIn will help you build your personal brand and professional brand.
Rand Fishkin's presentation on the Fermi Paradox and how great filters relate to marketing activities. Presented at Conductor C3, Seattle Interactive Conference, and others.
Creating Content for Millennials: Why It Matters + Strategies for SuccssNewsCred
Â
Millennials are the most sought-after — and difficult to understand — demographic for marketers today. With purchasing power expected to hit $1.4 trillion by 2020, it’s imperative that brands connect and engage with this audience through content marketing.
Next-level collaboration: The future of content and design | Confab 2015Rebekah Baggs
Â
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past two years, Rebekah has studied how successful teams collaborate and has helped transform the way her team works and produces together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
In this talk, we discussed:
- What it takes to make effective collaboration possible
- How content strategists play a key role in creating the cross-discipline teams of tomorrow
- Practical techniques you can use to bridge silos, increase productivity, and deliver better project outcomes for everyone
Social Media for Nonprofits: What the CSuite Should KnowBryann Alexandros
Â
Nonprofit leaders of the round table: before engaging on social media, plan smarter and strategically first. Myths and blasphemies, as well as sacred realizations before considering social media in your campaigns.
Utilizing Enterprise Social Platforms to Increase Engagement and ProductivityBarbara Fowler
Â
Should you use Yammer, Jive, Bloomfire in your company? This presentation shares current information on what companies should consider in deciding on a social platform
Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...Jay Palter Social Advisory
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Social media networks are rapidly changing the communications landscape for many businesses, including financial services. There is an explosion of new ways to connect and new places to do so online. Consumers are leading the way, armed with a dizzying array of new devices and tools - and businesses risk being left behind.
In this webinar, we will introduce Financial Advisors to the human and technological aspects of social media networks and how consumers are using them to find, research and engage with professional service providers. Emphasis will be placed on understanding the key elements of effective social media strategy and not on any specific tactics.
Jay Palter is a social media consultant with a career spanning two decades in financial services, software development and marketing. He writes a regular column for Advisor.ca on social media strategies.
Social Media monthly book club hosted authors of Wikibrands, Sean Moffitt and Mike Dover for a webinar on Thursday, March 31st to discuss insights from their newly published title and participated in Q&A from the audience.
Research shows that companies with 'social CEOs' enjoy higher levels of trust, and people are more likely to buy their products. Learn how easy it is to become a social CEO and how to empower and engage your employees to use social to help build your firm's brand and become brand ambassadors.
Engaging millenials for financial servicesJason Dea
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Webinar sponsored by Empathica discussing how the financial services industry can leverage great experiences to better engage with the Millennial generation
Find a great Infographic summary of some of the research here http://forewardsapp.com/blog/influence-millenials-drive-customer-referrals/
Presentation given by Sean Moffitt as afternoon keynote at My Charity Connects June 7th - based on learnings from Wikibrands (McGraw-hIll) and Agent Wildfgire's Buzz Report
Going Native The Digital Immigrant PhenomenonJessica Lowry
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Rob Lawson, Founder & CEO of iQuantum, and Jessica Lowry discussed “The Business of Social Media” for a recent Australian Marketing Institute seminar. This is the slides from the presentation - and include notes and videos.
Twitter, Facebook, YouTube, Myspace, LinkedIn – you may be on some or all of these social networks, or at least heard of them. iQuantum focuses solely on online marketing strategy. From finding ways of “hitting” your target audience to using social media strategies to gain valuable insights into your customers.
Social media has changed. A lot.
So how should brands now approach it? Here we introduce our new POV on social media, called Deep Social, and discuss what it means for brands. We cover:
- The (new) consumer mindset
- What is Deep Social? And how do I get there?
- Why Ogilvy?
- Where are you now? A diagnostic
Deep social - Social 3.0 - James GaubertJames Gaubert
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Awesome deck on the future of social - social 3.0
Gone are the days of vanity measurement, brand clutter and tired content - this is social 3.0 - the future, deep social!
Social Media Update: What's Hot and What's Not - October 2013 Julia Campbell
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Here are the slides from my presentation and seminar at the Enterprise Center at Salem State University, titled Social Media Update: What's Hot and What's Not.
Similar to 5 Trends Marketers Should Not Ignore (20)
12 Most Profound Quotes from Facebooks CEO Mark ZuckerbergEkaterina Walter
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12 quotes by Facebook's CEO Mark Zuckerberg from the book "Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg” by Ekaterina Walter (http://bit.ly/think-like-zuck)
Growing Your Fan Base and Engaging Effectively on FacebookEkaterina Walter
Â
Facebook is THE destination for consumers around the world and businesses have taken notice. What are you doing to reach out to your customers and optimize their interactions with your brand?
In this MarkeitngProfs webinar you will learn:
* Creative customer engagement strategies and tactics using Facebook marketing
* The importance of effective engagement news feed optimization
* Actionable tips to boost your engagement and grow your fans organically
* How to use Facebook to increase your brand visibility
This presentation provides real-life example and tips on how to respond to attacks on your Facebook page and manage Facebook (or other communities) effectively.
Social Media Presentaion for Intel Channel Alliance SummitEkaterina Walter
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A presentation given at Intel Channel Alliance Summit in spring 2011. Presentation discusses why social media, social media data, social media strategies and case studies.
This document summarizes the tips to help you become a better listener from the book "Listen Up" by Baker and Watson. I hope you will find this summary helpful. And always remember: when everything else fails, listen!
Marketing the Web 2.0-way is not just about capturing eyes and ears; it is about capturing and sustaining the hearts and minds of your most passionate customers. Most companies build Facebook fan pages and think they’re done; they leave them to gather dust and attract irrelevant comments from online attention seekers. But brands that use social networks like Facebook well, have an opportunity to leverage the relationships with the truly passionate fans who take the time and energy to visit the brand fan page and invite a brand back into their own social network. This presentation discusses lessons learned in the real world, including how to encourage deep interactions with your fans and innovative ways of incorporating Facebook into your integrated marketing strategy. It will show the variety of practical tactics and actionable tips that can help improve your Facebook marketing efforts.
Twitter 101: What is Twitter? Why Twitter? Key Twitter terms to know. Getting started with Twitter.
Twitter 201: Twitter management and monitoring tools. Twitter limitations. Twitter dos and don'ts and other Twitter tips and guidelines. Twitter Resources.
3. 50% of world population is under 30
“Digital Natives” are:
• Sophisticated
• Educated
• Connected
• Global
@Ekaterina
4. Estimated collective buying power of millennials
alone in US is $200 billion annually.
Not only millennials serving as leading
indicators on media consumption, advocacy
and social media usage habits among other
generations, but also they are indirectly
influencing buying decisions to the tune of
an estimated $500 billion each year.
@Ekaterina
5. 3 Truths About Millennials and Brands
b
Consumers prefer brands they grew up with
Millennials are the chief technology
officers in most households
Marketers do not know how
to market to millennials
@Ekaterina
6. The good news: millennials do engage with
brands on social networks (source: Barkley)
@Ekaterina
7. Peer Influence. Cause Marketing.
Participation Economy.
• Peer influence is twice as important as
advertising: 62% of decisions is influenced
by social circle and family.
(source: 2011 Mobile Youth Report)
• Responsible brands that create safe
environment on the planet and for people are
respected. Cause marketing works.
• Market with them, not to them. Youth believes
that both product and marketing actions should be
co-created, that the crowd will always outsmart the
individual. GenY wants to actively participate and
be included as partners in the brands they love.
@Ekaterina
8. Self-Expression. Experiences.
Emotional Stimuli.
• Allow youth to express themselves and elevate
their own brand, they will be more likely to like
your. Offer personalization.
• Facilitate life and deliver tailored experiences:
they crave adventure and novelty; always looking
for great stories and memories.
• They are stimulation junkies: emotional stimuli
creates word of mouth and drives advocacy. Evoke
happiness, adrenaline-provoking thrills, positive
surprise, offer challenges. Gamification works.
@Ekaterina
9. Instant Gratification.
Entrepreneurial. Global. Social.
• They are looking for instant gratification. They are
more impulsive shoppers than the former
generations (55%); indulgence and luxury shopping is
a way to relax for them (45%). (source: Barkley)
• They are an entrepreneurial generation. Help them
succeed.
• They are international: in the global village
local trends don’t exist.
• They are highly social. Facilitate togetherness
(online and offline) by bringing youngsters with shared
passions together.
@Ekaterina
10. Content Creation. Status. Mobile.
• 60% are content creators (source: Barkley). Take
advantage of that.
• Image and status matter: 40% would pay extra
for products that is consistent w/the image they
want to convey (source: Barkley).
Use me-marketing strategies.
• Mobile device is an indispensable body part.
Have a mobile strategy.
@Ekaterina
12. Convergence of paid and social media
shows significant brand and sales impact.
Convergence of mindsets
+
Convergence of departments
+
Convergence of tools and analytics
=
Holistic brand story and
comparable, improved results
@Ekaterina
13.
14.
15.
16.
17. Earned media alone is not enough; brands must
leverage paid and owned to drive scale.
@Ekaterina
Source: Altimeter Group
19. To be effective marketers have to
foster the environment of urgency
• Brand strategies
• Content marketing
• Message and media optimization
• Alignment with trending topics
• Engaging audiences at online/offline events
• Customer service
• Product development
@Ekaterina
40. The rise of visual social media
Generated more referral traffic for businesses
than Google+, YouTube, and LinkedIn combined
>90M monthly active users; 40M photos daily
>300M photos uploaded daily
>37M copies sold worldwide; >20M users created
3B drawings within first 7 weeks of launch
@Ekaterina
41. Recalibrate your content strategy to
include visuals
• A 2012 study by ROI Research found that 44% of
respondents are more likely to engage with
brands if they post pictures than any other
media.
• Research by M Booth and Simply Measured found
that on Facebook’s top 10 brand pages photos
and video drive the most engagement, while
videos are shared 12 times more than links and
text posts combined, and photos are liked two
times more than text updates.
@Ekaterina
42. 2X engagement with visuals on Facebook.
90% higher engagement with timely visuals.
@Ekaterina
48. Who are your advocates?
Die Hard Intel Fan - Damien Bayless
@Ekaterina
49. Focus on Engaging Your 10%
Scientists at Rensselaer Polytechnic Institute found
that it only takes
10%
of a population holding an unshakable belief in
order to convince the majority to adopt the same
belief.
In fact, they found that this will always be the case.
@Ekaterina
54. Bonus…#6…
Social Engagement:
From Dorm Rooms to Boardrooms
@Ekaterina
55. Executives’ social engagement improves
brand image, deepens brand loyalty, &
increases purchase intent
2012 study by BRANDfog:
• 80.6% believe that social media is an important
communication channel for CEOs to engage
with customers and investors
• 68.7% believe that C-suite social media
engagement enhances the perception that a
brand is honest and trustworthy
• 83.9% believe that CEO social media engagement
is an effective tool to increase brand loyalty
@Ekaterina
56. 94% of employees believe a social CEO will enhance their brand
(IBM 2012 Global CEO Study)
2/3 of the organizations achieving the Companies that embrace social
highest returns reported that the C-suite experience 4X greater business
has active advocates of social engagement. impact.
@Ekaterina Source: Pulse Point Economics of Socially Engaged Enterprise
57. Richard Branson,
Virgin Group Founder
“…like all other areas of business, CEOs have the opportunity to set the bar.
By ignoring social networks, they are potentially missing an opportunity.”
@Ekaterina
58. Oliver Bussman,
SAP CIO
“The greatest value of
social media is gaining
access to thought leaders
in the industry. Frankly,
you would otherwise pay
a lot of money for that
information.”
“Social media gives the CIO a public voice on topics like
innovation, business transformation and IT delivery. When
we communicate value, IT stops being a black box.”
@Ekaterina
60. Conclusion
1. Engage Gen Y and Gen Z, allow them to shape
your brand.
2. Integrate POEM for a bigger impact.
3. Cultivate the mindset of agility.
4. In shaping your content strategy, don’t forget
visuals.
5. Don’t create campaigns, build movements
6. Work with your executives on helping them find
their digital voice.
@Ekaterina