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Understanding seo
This document provides an overview of search engine optimization (SEO) fundamentals. It discusses how search engines work by crawling the web, indexing content, and providing search results. It also outlines the 7 key factors for effective SEO, including on-page elements like title tags, URLs, and headings, as well as off-page elements like quality content, endorsements, design, and measurement. The document emphasizes that SEO is an ongoing process that requires constant optimization and measurement of results.
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Understanding seo
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- 2. Changing Landscape SEOis Constantly Changing
- 3. Is SEO worthit?
- 4. How do usersspend their time
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- 15. Search Engine Results Layout Adwords (pay per click ads) Organic Local/Organic Organic Maps
- 16. 7 Key Factorsfor Effective SEO 7 Key Factors for Effective SEO
- 17. On-Page SEO Factors @KevinGetch On-Page SEO Factors Title Tag URL Structure Headings (H1/H2) Alt Tag Body Text
- 18. <head> <title>Sentinel |A Downtown Portland Hotel</title> No Meta <meta name="description" content="Sentinel is Keywords. a Portland luxury hotel is situated in two of Portlandâs most historic buildings and houses Jakeâs Grill and Jackknife Bar."> What? </head> Title Tag & Meta DescriptionTitle Tag Google displays around 50- 60 characters Meta Description Optimal length for search engines is roughly 150-155 characters
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- 20. URL Structure http://www.argos.co.uk/static/Browse/ID72 /33007352/c_1/1%7Ccategory_root%7CS ports+and+leisure%7C33006346/c_2/2%7 Ccat_33006346%7CSports+and+leisure+ product+care%7C33007352.htm http://www.argos.co.uk/sports-leisure
- 21. Meta Robots Tag <meta name="robots" content="index, follow">
- 22. Quality Content Quality Content
- 23. Endorsements (links, citations,press, reviews, mentions, etc. ) Endorsements (links, citations, press, reviews, mentions, etc. )
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- 25. Design & UserExperience Design & User Experience
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- 28. Optimiz ed forSocial Sharing Optimized for Social Sharing
- 29. WP Social SEOBooster Plugin
- 30. Measure (Google Analytics) Measure
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- 33. Why? Because Everythingis Awesome Everything is Awesome!
Editor's Notes
- #17Â Thereâs actually over 200 factors, but this is SEO 101 and I really wanted to use that picture : ) Technical SEO (On-Page SEO Factors, Crawlability & Site Structure) Quality Content Endorsements (links, citations, press, reviews, mentions, etc. ) Design & User Experience Mobile (2 mins) Social (1 min) Measure (Analytics)