SlideShare a Scribd company logo
January 26, 2016
Julie Kittredge
Business Services Advisor
Arlington Heights Memorial Library
Why Social Media for Business?
 Drive traffic to your website,
blog or ecommerce store.
 Create a conversations.
 Build relationships.
 Establish your expertise.
 Educate customers.
 Gain inspiration.
 Monitor your competitors.
 Great for referrals.
The “New” Marketing
 “78% of people say posts by companies they follow on social media impact
their purchases”
 Source Photo Source
Facebook Pages
 Over 1 billion users on Facebook.
 Your friends, colleagues, customers and business
competitors are already using Facebook.
 More than 13 million business pages on Facebook.
 Individuals have profiles, businesses have pages.
 Easy to update and share news, photos and videos.
 Comment and engage online conversations.
 Offer coupons or rewards.
Creating Your Brand
 Consistent across all platforms
 Same headshot or logo for all
profile pictures
 Consistent personality and
“voice”
 Consistent colors
 Develop your reputation, how
people feel about you, what they
think when they think of your
business
Inspiration: Content Ideas
 What does your company offer?
 Share links to your …
 Products
 Website
 Blog
 Other social media platforms
 Interesting articles
 Educate your customer
 Inspire your customer
 Be authentic!
Other platforms include …
Images. Images. Images
Photo posts on Facebook get 120% more
engagement
Source
 Photos ideas:
 Behind the scenes
 Anniversary, milestones
 Customers, staff
 Events
 Having fun
 Menu
 Quotes
 Local business, news
 Recipes
Easy text overlays
 Canva.com 
 PicMonkey
 Gimp
 Photoshop Elements
Frequency
 2-3 times per week
 Use the 1/3 rule
 Schedule your posts for
later
 Use a marketing
calendar to plan ahead
 Be intentional about
your posts
Frequency
Business
Industry
Personal
Engage Your Audience
 Follow or Like other
social media accounts.
 Make it easy for people
to connect with you.
 Create interesting,
educational, inspiring
content.
 Comment authentically
 Post at peak times.
 Resource
Engage Your Audience
 Start a conversation
 Ask a question at the
end of each post
 Take a poll
 Ask for opinions
 Ask for feedback
 Provide a timely
response
Paying for Posts
 Facebook algorithms
change often
 More difficult for users
to see your posts
organically
 Ads can target specific
audience
 Facebook ads

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Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
 

Using Facebook to Market Your Business

  • 1. January 26, 2016 Julie Kittredge Business Services Advisor Arlington Heights Memorial Library
  • 2. Why Social Media for Business?  Drive traffic to your website, blog or ecommerce store.  Create a conversations.  Build relationships.  Establish your expertise.  Educate customers.  Gain inspiration.  Monitor your competitors.  Great for referrals.
  • 3. The “New” Marketing  “78% of people say posts by companies they follow on social media impact their purchases”  Source Photo Source
  • 4. Facebook Pages  Over 1 billion users on Facebook.  Your friends, colleagues, customers and business competitors are already using Facebook.  More than 13 million business pages on Facebook.  Individuals have profiles, businesses have pages.  Easy to update and share news, photos and videos.  Comment and engage online conversations.  Offer coupons or rewards.
  • 5. Creating Your Brand  Consistent across all platforms  Same headshot or logo for all profile pictures  Consistent personality and “voice”  Consistent colors  Develop your reputation, how people feel about you, what they think when they think of your business
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  • 9. Inspiration: Content Ideas  What does your company offer?  Share links to your …  Products  Website  Blog  Other social media platforms  Interesting articles  Educate your customer  Inspire your customer  Be authentic!
  • 11. Images. Images. Images Photo posts on Facebook get 120% more engagement Source  Photos ideas:  Behind the scenes  Anniversary, milestones  Customers, staff  Events  Having fun  Menu  Quotes  Local business, news  Recipes
  • 12. Easy text overlays  Canva.com   PicMonkey  Gimp  Photoshop Elements
  • 13. Frequency  2-3 times per week  Use the 1/3 rule  Schedule your posts for later  Use a marketing calendar to plan ahead  Be intentional about your posts Frequency Business Industry Personal
  • 14. Engage Your Audience  Follow or Like other social media accounts.  Make it easy for people to connect with you.  Create interesting, educational, inspiring content.  Comment authentically  Post at peak times.  Resource
  • 15. Engage Your Audience  Start a conversation  Ask a question at the end of each post  Take a poll  Ask for opinions  Ask for feedback  Provide a timely response
  • 16. Paying for Posts  Facebook algorithms change often  More difficult for users to see your posts organically  Ads can target specific audience  Facebook ads