Social media is a great way to drive engagement and find new customers, but what if you're running a "boring" business? If your business doesn't have obvious social media appeal, taking advantage of these opportunities can be a big challenge. Join us as we interview David Vogelpohl, founder and CEO of Marketing Clique, to talk about how niche businesses can get the most out of their social media campaigns. You'll learn how to create an effective and engaging social media presence that can generate more revenue for your business!

1. Social Media for
Boring Businesses

2. As seen:
David Vogelpohl
@davidvmc

3. Social media pros?

4. Social media n00bs?

5. What is a boring
business?

6. A business that a
normal person
wouldn’t “like”

7. Lawyers

8. Enterprise Software

9. Medical

10. Financial Services

11. Retail

12. Dentists

13. Think long and hard
about Twitter

14. Build your personal network
Befriend and engage

15. Find your WOW

16. Invent some WOW

17. Prepare, prepare and prepare
Unpublish the page
before you start
Add map / local data

18. Professionally Designed Cover Photo
Format logo to fit your profile picture

19. How to Post
Post as the business
Like or share as yourself

20. Train your troops
Encourage employees to
like the page & engage
Pick co-admins
Show them how to post
Show them what to post
Gather email addresses
of clients!

21. Launch Tuesday to
Thursday after 9:30 AM
and before 11:00 AM

22. Use your friends
Invite your friends to like your
page. Don’t be shy!
Thank your friends for liking
your page
Continue to engage your
friends

23. Vary Your Content
Pictures with people!
Video
Links to Articles
Questions
Contests
“Vanity like building”
Links to your blog

24. Speak to your friends
Universally appealing
Relate what you do
to the real world
Show that you’re
helping people
Facebrag

25. Speak to your industry
Information & Articles
Inside jokes
Trends
Questions
Vanity Like Building (yes
again)
Blogging

26. Track your leads and sales
Google Analytics
Performance over time
UTM Link Builder
http://domain.com/?utm_source=Facebook&utm_medium=image
&utm_campaign=fall-promotion&utm_content=staff-photo
Build “Custom Reports” based on this data

27. Web Development &
Online Marketing
David Vogelpohl Mobile Apps &
Mobile Web
@davidvmc