This document discusses the importance of social media strategy and outlines benefits of various social media platforms. It notes that social media allows sharing information with a broad audience and that consumers make buying decisions based on social media content from trusted sources. Key benefits outlined include establishing thought leadership, increasing website traffic, branding, customer engagement, gaining new customers and leads, and monitoring brand reputation. The document recommends using blogging to focus thoughts and justify company actions, and using tools like Hootsuite to manage multiple social media profiles from one place.

1. "Why a social media strategy is so important in this decade!" Claire Wozencroft V8Media 01432 268175 | www.v8media.co.uk | claire@v8media.co.uk

3. What is social media? Social media is a way to transmit and share information with a broad audience. Everyone has the opportunity to create and distribute. Social networking … ? On the other hand, social networking is an act of engagement.

4. Join the conversation

6. Social media matters As a result of social media (and the direct or indirect influence of social media marketers) consumers are more likely to make buying decisions based on what they read and see in platforms we call "social" - but only if presented by someone they have come to trust. - Seth Godin

9. Focus your thoughts It is becoming apparent that blogging is beneficial to your company (even if no one other than your cat reads it). One of the biggest benefits to blogging is the process of thinking of what to say. It forces you to focus your thoughts for the company - whether it’s explaining complicated ideas in three simple paragraphs, justifying why you did something, what you hope for, what you stand for etc. Blogging shows an willingness to engage, even if you're just joining a tiny part of the conversation.

11. How your blog and website can work as a team Blog Website

12. Get creative and be inspiring

13. Benefits of Facebook Branding Customer Engagement Drive Web traffic Reputation Management Acquisition of new customers Generation of Business Leads Customer retention Virtual marketing Brand Awareness Customer feedback Business Humanisation Targeted Advertising Option

14. Get instant feedback about your products and/or services Benefits of Twitter Increase brand awareness Keep up with the latest industry trends Promote your blog content, videos, presentations, etc. Drive website traffic Gather real-time competitive intelligence Monitor your brand reputation Support your recruiting efforts Boost your website SEO

15. Finding new clients A great networking tool A promotion tool Links to your website or a blog Recommendations Ideal for SEO Advertising Recruitment Keeping in touch. Answers to questions Keep an eye on the competition Benefits of LinkedIn

17. 014321 268175 | [email_address] | www.v8media.co.uk