The document discusses how an organization called COG provides integrated marketing solutions to help businesses grow. COG offers various products and programs across many industries. Their core competencies include web development, video production, printing, campaign management, and data analytics. COG takes a cross-channel approach to deliver relevant customer communications through static printing, variable printing, video, email, social media, and more. They provide analytics to measure the effectiveness of campaigns and ensure accountability.

1. inspiring change… through communication By: Tyson Higginbotham Director of Strategic Marketing

2. by Definition: TO CONNECT Implementation of an integral solution that works together to accomplish forward motion / momentum

3. EACH COG SOLUTION PLAYS A SMALL PART IN THE BIG JOB OF GROWING YOUR BUSINESS

4. PRODUCTS & PROGRAMS (COG)= SOLUTIONS Education Sports Marketing Healthcare Automotive Gaming Retail Manufacturing

5. Marketing Strategy Development Creative Design and Copywriting Data Asset Management One2one Marketing Consultation Targeted Variable Data / Variable Image Print Targeted Direct Mail Personalized URLs Targeted CRM Email Video Hosting /Messaging Social Messaging CORE COMPETENCIES

6. Web Development & Hosting Multi-media video production Web, Sheetfed & Digital Printing Wide Format Printing Campaign Management Data Analytics AND MORE!

7. IN-HOUSE DESIGN In house designer capabilities

8. STATIC COMPANY BRANDED PRINTING

9. WEB TO PRINT Add photos of static printing Like the metler letterhead and show the portal Their web to print ordering

10. LARGE FORMAT PRINTING

11. VARIABLE PRINTING

16. VARIABLE CATALOGUES

17. PERSONAL HEALTH REPORTS

18. ENGAGED VIDEO ADVERTISING 4 Key Aspects to Engage Your Audience SIGHT SOUND MOTION EMOTION

19. Full Video Capability in House and through local Production Partnerships Shoot on Location

20. INTERACTIVE VIDEO HOST Interactive tour guide and site concierge Resides on top of existing web pages Retains complete website functionality Ability to provide recommendations and relevant dynamic information Engages your website visitor in a meaningful way Increases the frequency of visits Increases the time spent on your site

21. INTERACTIVE VIDEO HOST

22. INTERACTIVE VIDEO HOST

23. INTERACTIVE VIDEO HOST

24. MAKE YOUR VIDEOS VIRAL

25. SOCIAL MEDIA IS ON THE RISE IS YOUR COMPANY ENGAGED?

26. SMART SHOPPER SYSTEM

27. COG CAMPAIGN MANAGEMENT In House Design Department Static Image Branded Printing Variable Data / Variable Imaging Printing POP / POS Large Format Smart Shopper System Relevant Consumer Email Campaign Personal URL landing pages Interactive Video Hosting Engaging Video Communications Full Data / Analytic Results

28. CROSS CHANNEL FLOW CHART

32. RELEVANT CUSTOMER COMMUNICATION

47. YOU CAN’T MANAGE WHAT YOU DON’T MEASURE WHO got the message HOW they got it WHEN they got it MEDIUM responded to RESPONSE time INFORMATION shared SATISFACTION expressed VIRAL marketing effects ACTIONS taken ROI

48. EMAIL DELIVERABILITY

49. DELIVERABILITY TOTALS

50. CAMPAIGN ANALYTICS

51. CAMPAIGN ANALYTICS

52. CAPTURED CONSUMER SURVEY DATA

53. BETA TESTING Marketing budgets are shrinking Maximizing EACH communication is now more important then ever!

54. WHAT TO EXPECT FROM COG Consultation Strategy Execution Accountability

55. COG MARKETING SOLUTIONS Each COG Solution is an Integral Part on your marketing wheel producing forward motion forward thinking and extraordinary results