I prepared this deck summarizing some basic startup marketing & PR tips for a 25-minute session with some early stage startups at Upwest Labs. My comments are not included so please feel free to contact me if you have any further questions or feedback.
The Rise of Social Media & the Fall of Old School PRNikki Little
This presentation includes five takeaways about the importance of social media in the PR industry and five takeaways about how the days of "old school PR" are gone.
Everyday people turn to the web looking for products and turn to blogs, comments, forums, reviews for feedback and want to find you there. Learn how your small business can implement a social media strategy and get started by listening to what your customers and potential customers are saying.
Presented at PodCamp Montréal, September 2010
If you're an artist or creative who makes and sells products, then you probably are aware that marketing is impossible without great content. Learn various tips with regards to the importance of content marketing and how to do it effectively in order to gain more leads and conversions.
In this presentation you will go over:
- What is Content?
- What is Content Marketing?
- Why You Need Content Marketing
- Where to Start
- Promoting Your Content
- Tools to Help Develop Content
- Things You Can Do Today!
Back to Basics: Social Media for Professional GrowthMonica Wright
Monica Wright, SEO & Social Media Manager at VONT | HMG Performance Web Marketing presents how basic social media marketing tactics can impact business. The presentation includes info on Twitter, Facebook, LinkedIn and more.
The Rise of Social Media & the Fall of Old School PRNikki Little
This presentation includes five takeaways about the importance of social media in the PR industry and five takeaways about how the days of "old school PR" are gone.
Everyday people turn to the web looking for products and turn to blogs, comments, forums, reviews for feedback and want to find you there. Learn how your small business can implement a social media strategy and get started by listening to what your customers and potential customers are saying.
Presented at PodCamp Montréal, September 2010
If you're an artist or creative who makes and sells products, then you probably are aware that marketing is impossible without great content. Learn various tips with regards to the importance of content marketing and how to do it effectively in order to gain more leads and conversions.
In this presentation you will go over:
- What is Content?
- What is Content Marketing?
- Why You Need Content Marketing
- Where to Start
- Promoting Your Content
- Tools to Help Develop Content
- Things You Can Do Today!
Back to Basics: Social Media for Professional GrowthMonica Wright
Monica Wright, SEO & Social Media Manager at VONT | HMG Performance Web Marketing presents how basic social media marketing tactics can impact business. The presentation includes info on Twitter, Facebook, LinkedIn and more.
Learn how to build a Facebook following and then convert that following into ...Andrea Stenberg
Are you getting customers from Facebook?”
Did you know:
* Canadians spend more time online than anybody else – average of 45.3 hrs/month
* And we love Facebook: half of Canadian Facebook users log in at least once a day.
* People using Facebook on mobile devices check their Facebook as much as 20 times per day.
*Every demographic is represented on Facebook
Can your business afford NOT to be on Facebook too?
However, reaching your customers on Facebook isn’t easy. If you already have a Facebook page you know that your “reach” has been decreasing. And even if you reach your Facebook fans, how do you convert that reach into sales? And how do you accomplish this without having your Facebook marketing take over your life? This slide show shows you how to get started.
Posterous: A Cool New Tool for Developing Your Personal BrandDeb Nystrom
Posterous in 2010, blogging NOTE that the POSTEROUS platform ceased operation on April 30, 2013. Posthaven has taken over. Cost is $5 / month (as of Aprl 30th...)
Your Social Media Profile: Training for FreelancersFormative
These social media training slides were presented at a Sound Women training day in London in November 2014. The Social media training session was aimed at Freelance producers, Freelance writers, Freelance presenters and other self-employed businesswomen. #soundwomen #freelance
The Social Media Publishing Model for PublishersJoe Pulizzi
Presentation given by Joe Pulizzi at the Minnesota Magazine and Publishing Association. Covers 5 steps to leveraging social media and process changes to expand your online footprint as a publisher. Also includes other new ideas where leveraging social media tools can create new revenue opportunities.
Do you want to harness the power of social media to grow your business. Don't know where to start? Watch this step by step tutorial and you will be on your way to social media superstardom!
Get some tips on using Facebook as a marketing tool including content ideas, ways to use imagery, frequency of posting, and suggestions for engaging your audience.
This presentation focuses on networking tips and strategies attorneys can use to build their business and enhance client relationships.
Key Topics include:
-How to identify and build your network
-Building your personal brand to improve relationships
-Online and offline tools for effective client development
-Effective strategies for maintaining relationships
How to lead on social media and to achieve thought leadership. Presented to the Carleton Political Science Society on November 30 2013. Brands Beyond Different Blog: http://michaelcacho.com
Demand Generation through Consistent Content MarketingJoe Pulizzi
Webinar slides from the Junta42/DemandGen Report presentation on developing a demand generation program through consistent content creation. Includes focus on developing content that is not about you or your products, how to find the "secret sauce" that positions you as a trusted solutions provider, and more.
Avid union and the agency : agency as tech startupSteven Yu
Like all marketers, we are always finding interesting ideas from which we draw inspirations from. In this presentation that I created, points to a series of observations I made in the creative market space. In fact I believe in this presentation so much I am currently following my own advice and headed in this direction of using crowdfunding, social marketing to drive design innovation in the products I create and bring to market.
Learn how to build a Facebook following and then convert that following into ...Andrea Stenberg
Are you getting customers from Facebook?”
Did you know:
* Canadians spend more time online than anybody else – average of 45.3 hrs/month
* And we love Facebook: half of Canadian Facebook users log in at least once a day.
* People using Facebook on mobile devices check their Facebook as much as 20 times per day.
*Every demographic is represented on Facebook
Can your business afford NOT to be on Facebook too?
However, reaching your customers on Facebook isn’t easy. If you already have a Facebook page you know that your “reach” has been decreasing. And even if you reach your Facebook fans, how do you convert that reach into sales? And how do you accomplish this without having your Facebook marketing take over your life? This slide show shows you how to get started.
Posterous: A Cool New Tool for Developing Your Personal BrandDeb Nystrom
Posterous in 2010, blogging NOTE that the POSTEROUS platform ceased operation on April 30, 2013. Posthaven has taken over. Cost is $5 / month (as of Aprl 30th...)
Your Social Media Profile: Training for FreelancersFormative
These social media training slides were presented at a Sound Women training day in London in November 2014. The Social media training session was aimed at Freelance producers, Freelance writers, Freelance presenters and other self-employed businesswomen. #soundwomen #freelance
The Social Media Publishing Model for PublishersJoe Pulizzi
Presentation given by Joe Pulizzi at the Minnesota Magazine and Publishing Association. Covers 5 steps to leveraging social media and process changes to expand your online footprint as a publisher. Also includes other new ideas where leveraging social media tools can create new revenue opportunities.
Do you want to harness the power of social media to grow your business. Don't know where to start? Watch this step by step tutorial and you will be on your way to social media superstardom!
Get some tips on using Facebook as a marketing tool including content ideas, ways to use imagery, frequency of posting, and suggestions for engaging your audience.
This presentation focuses on networking tips and strategies attorneys can use to build their business and enhance client relationships.
Key Topics include:
-How to identify and build your network
-Building your personal brand to improve relationships
-Online and offline tools for effective client development
-Effective strategies for maintaining relationships
How to lead on social media and to achieve thought leadership. Presented to the Carleton Political Science Society on November 30 2013. Brands Beyond Different Blog: http://michaelcacho.com
Demand Generation through Consistent Content MarketingJoe Pulizzi
Webinar slides from the Junta42/DemandGen Report presentation on developing a demand generation program through consistent content creation. Includes focus on developing content that is not about you or your products, how to find the "secret sauce" that positions you as a trusted solutions provider, and more.
Avid union and the agency : agency as tech startupSteven Yu
Like all marketers, we are always finding interesting ideas from which we draw inspirations from. In this presentation that I created, points to a series of observations I made in the creative market space. In fact I believe in this presentation so much I am currently following my own advice and headed in this direction of using crowdfunding, social marketing to drive design innovation in the products I create and bring to market.
Keynote presentation at the Runway Incubator in San Francisco about lessons learned from 12+ years and multiple startups here in Silicon Valley. Hosted by The German Silicon Valley Accelerator (GSVA) in collaboration with: the German American Chamber of Commerce (GACC), Germany Trade and Invest (GTAI), and the German American Business Association (GABA). Seventh edition of My Success. Our Visions. March 5th, 2014 - More info at http://bit.ly/1gNvv6V
I gave this presentation in June while in Salt Lake City, Utah. No, I'm not a paid shill for the government of Hong Kong, I just think this is a great place to live and work and I'm sharing the word. I've been here since June, 2013 opening a branch of MWI, a digital marketing agency (www.mwi.com) and contributing articles to Forbes and other publications (see http://www.donloper.com/press). This was a highly summarized version of what I could have said, so if you have any questions about doing business in Hong Kong email me at josh@mwi.com.
The Essential Startup Marketing Playbook by Steve MannSteve Mann
These are workshop slides which take you thru all the elements of startup marketing - building the foundation with branding, personas, positioning and segmentation, getting started with sales and marketing mapping and metrics and finally determining how to execute with inbound and outbound marketing and the startup marketing technology stack
Startup founders looking to make their first senior marketing hire often struggle to define what it is that a startup marketer does. Startup marketing is more that just blogging and content, it's bigger than growth hacking and it goes beyond PR. This presentation attempts to show the full spectrum of everything that a head of marketing at a startup does.
Many startups approach marketing in a very tactics-oriented way by selecting how they will market and then tuning that based on prospect responses. In this presentation I make a case for a more systematic approach that starts and ends with customer knowledge. This presentation was given at The International Startup Festival in Montreal on July 12, 2012
Helpful and professional Startup Plan presentation template which based on real successful samples. It will help you to describe your business idea to investor in the best way. You can get this template here:
PowerPoint: https://tinyurl.com/y9cbtgb8
Digital Strategy Template - For Startups Small Business & Ad AgenciesPiyush Agarwal
One of the biggest problems for any startup or small business is that there is no template for digital strategy available. In this document, I've tried to cover very practical approach on how to break down your digital strategy process into stages that cuts across identifying & segmenting your target audience, choosing the right digital marketing channels and creating the marketing metrics to track your performance.
Startup Marketing in a nutshell answers the fundamental question as to where a startup must start with their marketing. Every business is different and there is no silver bullet but we can learn from experience to answer why we need to do marketing and what that entails.
The why, what, how and when references Lean Startup Engines of Growth, Ash Maurya's Three Stages of a Startup and the Business Model Canvas before detailing the marketing tools, tactics and outlook required for Startup Marketing Success. Includes link to download One Page Marketing Plan.
How to design a modern Marketing and Communications department in an agile ma...Paul Cowan
Marketing departments still remain in an old, hierarchical structure with a massive reliance on agencies and vendors to do much of the brand positioning and communications work. This model is inefficient, outdated and removes the IP from the ownership of the company. This document reveal the 3 key issues that are forcing change on how marketing organizations structure and deploy, with a recommended structure and people required in the modern marketing world.
Leverage the power of social media to build brand awareness, attract site visitors, and turn customers into promoters. More details on this presentation: http://www.alexrascanu.com/social-media-marketing-startup/
Presentation delivered at an Emerging Entrepreneurs training session organized by the Learning Enrichment Foundation in Toronto, Canada.
This presentation highlights 5 stages and 5 tips per stage to help Business Owners, Marketing and Sales people to use Social Media effectively and progressively to meet the B2B Sales challenges of sales-ready leads, sufficient leads and extended sales cycles.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Small Business Roundtable: Social Media Beyond Basics - HANDOUTSarah Lee
Created a handout to provide a hands-on experience of creating a content strategy process as well as some recommended resources and my thoughts on the strengths of various social media platforms.
What this means for businesses is the time to embrace social media channels to reach customers and
prospects is now. And while social media marketing and communications is no small task to undertake,
there are six objectives every company should consider to have at the core of their social activity.
Its not just enough to create a Facebook page or Twitter profile and just expect your community will build of its own accord.
Like SEO, providing content is as much about placement and medium as it is about value.
This presentation offers a 6-point need-to-know criteria to creating a results-based Social Media strategy with your audience and brand values at the core.
From Sales Manager to Sales Leader: How to Build a High-Performance Coaching ...Frederik Hermann
Most B2B companies invest heavily in sales enablement as a path to higher sales performance but rarely invest in the sales management team. Under-enabled sales managers typically get stuck operating as “super reps” or spend too much time just managing the numbers.
How do you get sales managers to operate as strategic leaders who maximize the performance of every player on their team? How do you shift the identity of a sales manager from “super rep” to a sales coach? Through this webinar with Elay Cohen, CEO of Saleshood, and Tanner Mezel, VP of Sales & Marketing at DSG, you’ll learn how senior sales leaders and sales operations teams design, launch and sustain a sales leadership and coaching culture.
Key insights you will take away will include how to:
- Build a sales operating system that helps managers drive sales outcomes
- Give 1st line sales managers the tools to up-level their sales team
- Make a sales coaching identity stick
- Measuring ROSL (Return on Sales Leadership)
About DSG
Through training playbooks, experiential learning, and continuous enablement, DSG helps B2B companies implement their growth initiatives and accelerate revenue growth. Sales playbooks are the foundation for on-demand training, live virtual training, classroom training, and manager-led coaching. DSG provides an integrated sales enablement approach including consulting, content development, training delivery, graphic design, and video production.
About Saleshood
Saleshood is the leading all-in-one sales enablement platform used by hyper-growth companies to boost sales performance. Saleshood is proven to reduce time to ramp, lift quota attainment and accelerate sales velocity. Companies like Drift, Demandbase, Bombora, Domo, Omada Health, Sage, Seagate, RingCentral, Tanium, Tealium, Trinet, and Yext use Saleshood to realize fast revenue outcomes with 100% virtual training, coaching and selling - at scale.
Enabling Managers To Coach with Data [Webinar Slides]Frederik Hermann
Join us as we share how to enable front line managers to coach with performance and correlation data. The team at RingCentral rolled out a number of programs to improve the quality and effectiveness of coaching in a remote environment with prescriptive sales performance data. Our guests Sarah Fricke (Director Sales Enablement) and Caitlin Lambert (Enablement Analyst) from RingCentral are the ones spearheading these initiatives and will a share a hands-on playbook and templates to boost sales performance with data-driven enablement.
Here are some key takeaways you can expect from this conversation:
1. What it means to coach in a remote environment
2. How to align to sales leader goals
3. Equipping managers with the right metrics to coach to
4. A dashboard template with the metrics and KPIs that matter most
5. And how to bring this all together to implement with systems and processes
Watch the recording at https://saleshood.com/enabling-managers-to-coach-with-data/
--
Brought to you by Saleshood - https://saleshood.com
Saleshood is the leading all-in-one sales enablement platform used by hyper-growth companies to boost sales performance. Saleshood is proven to reduce time to ramp, lift quota attainment and accelerate sales velocity. Successful hyper-growth companies like Drift, Demandbase, Bombora, Domo, Omada Health, Sage, Seagate, RingCentral, Tanium, Tealium, Trinet, and Yext use Saleshood to realize fast revenue outcomes with 100% virtual training, coaching and selling – at scale.
FIDM SF | 8th Annual Innovative Materials Conference | Huami / Frederik HermannFrederik Hermann
Presentation by Frederik Hermann, Head of Marketing and Sales, Huami - Manufacturers of Amazfit and the Xiaomi Mi Band - at the 8th Annual Innovative Materials Conference at FIDM SF.
Keynote speech slides from the WT | Wearable Technologies Conference 2017 USA on July 25-26, 2017 at Fort Mason Center, San Francisco, by Frederik Hermann, Head of Marketing and Sales, Huami - Manufacturers of Amazfit and the Xiaomi Mi Band.
Slides from my talk at "WT | Wearable Technologies Conference 2017 EUROPE" in Munich, Germany on February 7th, 2017 at the ICM talking about the beginnings of Huami, the then #2 largest manufacturer of wearables worldwide (now #1). Huami is also the maker of the Xiaomi Mi Band and it's own consumer brand Amazfit with a line of wrist-worn wearables.
Building a sustainable business and product is hard work. Growing your user base is even harder. Markets and opportunities are changing on a daily basis; you have to stay focused and constantly improve your tactics in a rapidly-changing world in order to succeed.
The tactics that worked even a few short years ago are now obsolete. Iterative sprints leveraging mobile, social and location-based approaches and powered by data and insights, are required in order to thrive. Through rapid experimentation, you can find yourself in a healthy loop of building, testing, measuring, learning, refining and improving.
The Beginner’s Guide to Growth Hacking illustrates over two dozen insights that will help you grow your user base, keep them engaged and ultimately grow your revenues.
Presentation at the 1st AIC Innovation Day - The AIC Innovation Day will give Austrian start-ups, companies, and academics an opportunity to learn about the innovative and entrepreneurial spirit Silicon Valley. Speakers from start-ups, venture capitalists, analysts, academia, law offices etc. will highlight the culture and spirit of the valley through looking at diversity, innovation, creativity, risk, and other values that make the Silicon Valley to the most innovative location on the planet.
Diplomarbeit "Virales Marketing" am Lehrstuhl fuer Informationsdienste und elektronische Maerkte, Prof. Dr. Andreas Geyer-Schulz, Institut fuer Informationswirtschaft und -management, Fakultaet fuer Wirtschaftswissenschaften, Universitaet Karlsruhe (TH), Germany von Frederik Hermann
9. 1. Build relationships
2. Provide larger story/context
3. Provide comment
4. Create your own content
5. Be part of the community/conversation
6. Maintain momentum
11. 1. Identify journalists, bloggers, influencers
in media outlets that your potential
customers read/are exposed to
via search, getlittlebird.com, twitaholic.com, etc
2. Build your own list (a Google spreadsheet works fine)
3. Start the conversation (IN ADVANCE)
most journalists actually honor embargoes
4. Maintain the relationship (be a great contact)
12. Always put yourself into the
position of the receiving end
of your message.
Know who you are talking to, introduce yourself,
provide context, be polite, personalize your story
“
14. - Are you part of a trend?
- Can you provide insight or comment on
a larger industry story that you fit into?
- Are you disrupting an industry?
- Evolution of something big/important
- Great success, traction, numbers
15. 3. Provide comment
This falls into the category of “thought leadership” and being recognized
as somebody knowledgable and insightful in your industry
16. - Sign up on HARO and provide a comment
to a story relevant to your industry
- Write an interesting/helpful/insightful
guest post and reach out to media
- Professionally comment on articles about
your industry on other blogs/media
- Engage in conversations on social media
17. 4. Create your own content
Commonly referred to as “content marketing”, can be very powerful
but also requires significant resources to create great content
18. 1. Create interesting content on your blog
some of it you can cross-post to Google+, LinkedIn, Quora,
Medium, and share through your own social media channels
2. Presentations (post them to Slideshare)
3. Case studies
4. Videos
5. Whitepapers
6. Infographics
20. Maintain professional presences
and be part of the conversation:
- Through your blog, Twitter, Facebook,
Google+, LinkedIn, Quora, etc
- Have a maintained profile on LinkedIn,
AngelList, CrunchBase and later Wikipedia
- Always professional, don’t diss your
competition, never get angry
21. 6. Momentum
Plan a series of talking points, feature launches, and initiatives a few
months in advance to keep the conversation going.
24. - Good media kit page (different length descriptions, team...)
- Have a good one-pager (example http://swp.it/XMAahp)
- Have a more detailed presentation (on Slideshare)
- Have art assets to share (graphics, screenshots, photos)
- Have a video to integrate
- Share/follow links/buttons (eg. http://swp.it/175h655)