This document summarizes Central Ohio COG Inc.'s core competencies in marketing services including strategy development, creative design, data management, consultation, print, direct mail, personalized URLs, email, video, and social media. It discusses how the digital revolution has shifted marketing from one-way broadcast media to dynamic two-way conversations across various digital forums. It emphasizes that successful marketing now involves starting and engaging in ongoing relevant conversations with customers through integrated channels like print, email, personalized URLs, and social media to turn customers into brand advocates.
Tips on How to Integrate Print with other ChannelsinterlinkONE
John Foley, Jr., CEO of interlinkONE and Grow Socially, delivered this presentation at a CEO Peer Group on June 9th 2012.
During "Tips on How to Integrate Print with Other Channels", attendees received a variety of practical information on how they can effectively incorporate print in their marketing efforts.
John covers items such as:
- Integrating Print with mobile
- Integrating Print with social media
- Integrating Print with email
- Integrating Print with websites and landing pages
John provides strategies, tips, case studies, best practices, and more.
Among the tactics discussed are QR Codes, mobile websites, personalized URLs, variable data printing, and near field communication (NFC).
Engagement Acceleration - Working with the consumer shift to new and emerging...Carter Jensen
Engagement Fragmentation
The state of media today is fragmented. Consumers are bombarded with more marketing messages than ever, while attention spans, multitasking and other human traits are quickly adapting in parallel.
Many brands and marketers today prove laggards, continuing to invest in low-impact platforms that yield minimal results, especially in this saturated market.
This keynote experience highlights the current state of engagement fragmentation we see today on all channels, digital and physical, and empowers audiences with strategies to cut through this clutter and add personalized value in each interaction to ensure relevance in this rapidly changing landscape.
The Proof Points —
• The average attention span of consumers today is just eight seconds, less than the standard goldfish.
• Today, in the U.S., consumers are exposed to over 5,000 ads per day, a number that continues to increase each year, exponentially.
• 95% of digital ad spending continues to funnel through two main companies; Facebook and Google, often leaving other, more effective, opportunities laid to the wayside.
• Due to the rise in digital, brands now have an opportunity to reach audiences at any part of the day, creating brand conversations that truly never have to end.
• With the power of this always-on reach, a strategic balance must be put into place as consumers are becoming nimble, tuning out the ever-growing, unwanted chatter through evolving technologies such as ad-blockers.
Tips on How to Integrate Print with other ChannelsinterlinkONE
John Foley, Jr., CEO of interlinkONE and Grow Socially, delivered this presentation at a CEO Peer Group on June 9th 2012.
During "Tips on How to Integrate Print with Other Channels", attendees received a variety of practical information on how they can effectively incorporate print in their marketing efforts.
John covers items such as:
- Integrating Print with mobile
- Integrating Print with social media
- Integrating Print with email
- Integrating Print with websites and landing pages
John provides strategies, tips, case studies, best practices, and more.
Among the tactics discussed are QR Codes, mobile websites, personalized URLs, variable data printing, and near field communication (NFC).
Engagement Acceleration - Working with the consumer shift to new and emerging...Carter Jensen
Engagement Fragmentation
The state of media today is fragmented. Consumers are bombarded with more marketing messages than ever, while attention spans, multitasking and other human traits are quickly adapting in parallel.
Many brands and marketers today prove laggards, continuing to invest in low-impact platforms that yield minimal results, especially in this saturated market.
This keynote experience highlights the current state of engagement fragmentation we see today on all channels, digital and physical, and empowers audiences with strategies to cut through this clutter and add personalized value in each interaction to ensure relevance in this rapidly changing landscape.
The Proof Points —
• The average attention span of consumers today is just eight seconds, less than the standard goldfish.
• Today, in the U.S., consumers are exposed to over 5,000 ads per day, a number that continues to increase each year, exponentially.
• 95% of digital ad spending continues to funnel through two main companies; Facebook and Google, often leaving other, more effective, opportunities laid to the wayside.
• Due to the rise in digital, brands now have an opportunity to reach audiences at any part of the day, creating brand conversations that truly never have to end.
• With the power of this always-on reach, a strategic balance must be put into place as consumers are becoming nimble, tuning out the ever-growing, unwanted chatter through evolving technologies such as ad-blockers.
Jens Böcker – Smart media: the new way to the consumerbpost
Klanten interpreteren boodschappen op een andere manier. Enerzijds wordt het dus alsmaar belangrijker om het gedrag van klanten te doorgronden. Anderzijds moeten bedrijven rekening houden met zeer uiteenlopende media-effecten en budgetten. Bijgevolg i
Technology is changing the context, therefore tradition practice is not only in a flux, communication as we know it, in the traditional sense, is on its way out.
It was not Omar Al Mukhtar who introduced
the Arab Spring to Egypt but a
Google executive, Wael Ghonim, whose
campaign on Facebook and the famous
#Jan25 tweet that undermined Hosni
Mubarak’s political regime in Egypt. Similarly,
it was not a management consultant
who shaped customer service benchmarks
at United Airlines but a YouTube
video released by Dave Carol and his
band, earning more than 150,000 views
for his song about how United Airlines
broke his guitar during a transit from
Chicago to Omaha.
It was not Omar Al Mukhtar who introduced
the Arab Spring to Egypt but a
Google executive, Wael Ghonim, whose
campaign on Facebook and the famous
#Jan25 tweet that undermined Hosni
Mubarak’s political regime in Egypt. Similarly,
it was not a management consultant
who shaped customer service benchmarks
at United Airlines but a YouTube
video released by Dave Carol and his
band, earning more than 150,000 views
for his song about how United Airlines
broke his guitar du
For advertisers and affiliate managers: a workshop that will provide all with a better understanding of how to buy and measure the performance of their email campaigns.
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
Pr when the public does most of the relating by john bellJohn Bell
The truth is that our definition of “media” has exploded. Our idea of “influencers” has expanded. And effective communications has as much to do with building relationships through conversations and word of mouth as it does with marketing campaigns and message delivery. How do we create effective ommunications programs when peer-to-peer recommendations are the new form of “earned media”?
originally published 2008
This is the intro to new media that I gave to the Reno-Sparks Chamber of Commerce. This is an introduction to the concept of new media, some of the tools available and how some groups are using them already.
A look at client-agency relationships. Mark Linder
A look at how the business partnership between client and agency has been more shaped by the media and business model, than advertising proposition. Keynote at National eMedia Conference, Helsinki, 2007 Mark Linder, WPP
Jens Böcker – Smart media: the new way to the consumerbpost
Klanten interpreteren boodschappen op een andere manier. Enerzijds wordt het dus alsmaar belangrijker om het gedrag van klanten te doorgronden. Anderzijds moeten bedrijven rekening houden met zeer uiteenlopende media-effecten en budgetten. Bijgevolg i
Technology is changing the context, therefore tradition practice is not only in a flux, communication as we know it, in the traditional sense, is on its way out.
It was not Omar Al Mukhtar who introduced
the Arab Spring to Egypt but a
Google executive, Wael Ghonim, whose
campaign on Facebook and the famous
#Jan25 tweet that undermined Hosni
Mubarak’s political regime in Egypt. Similarly,
it was not a management consultant
who shaped customer service benchmarks
at United Airlines but a YouTube
video released by Dave Carol and his
band, earning more than 150,000 views
for his song about how United Airlines
broke his guitar during a transit from
Chicago to Omaha.
It was not Omar Al Mukhtar who introduced
the Arab Spring to Egypt but a
Google executive, Wael Ghonim, whose
campaign on Facebook and the famous
#Jan25 tweet that undermined Hosni
Mubarak’s political regime in Egypt. Similarly,
it was not a management consultant
who shaped customer service benchmarks
at United Airlines but a YouTube
video released by Dave Carol and his
band, earning more than 150,000 views
for his song about how United Airlines
broke his guitar du
For advertisers and affiliate managers: a workshop that will provide all with a better understanding of how to buy and measure the performance of their email campaigns.
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
Pr when the public does most of the relating by john bellJohn Bell
The truth is that our definition of “media” has exploded. Our idea of “influencers” has expanded. And effective communications has as much to do with building relationships through conversations and word of mouth as it does with marketing campaigns and message delivery. How do we create effective ommunications programs when peer-to-peer recommendations are the new form of “earned media”?
originally published 2008
This is the intro to new media that I gave to the Reno-Sparks Chamber of Commerce. This is an introduction to the concept of new media, some of the tools available and how some groups are using them already.
A look at client-agency relationships. Mark Linder
A look at how the business partnership between client and agency has been more shaped by the media and business model, than advertising proposition. Keynote at National eMedia Conference, Helsinki, 2007 Mark Linder, WPP
11. The
Customer Relationship
Management System (CRM) is
the “conversation” driver
Communication based on Emotional Interests
12. The mix of media channels has
shifted from a one-way broadcast
model to a set of dynamic two
way media forums
Source: Booz Allen Hamilton
HD Marketing 2010: Sharpening the Conversation
13. WHAT IS OUT?
Broadcast
Media
Television
Radio
Newspapers
Billboards
Print
14. WHAT IS IN?
Direct Relevant
Media
VDP (Variable Data Print)
SMS (Short Message Service)
VDE (Variable Data Email)
PURL (Personal Uniform Resource Locator)
CRM (Customer Relationship Management)
15. THE DIGITAL REVOLUTION
IS HERE! PRINT
Digital VDP is breathing new life into
Printed Mail
98% of US Citizens receive Postal Mail
DIRECT MAIL
IS THE WORKHORSE FOR LEAD GENERATION
Study from: Pew Internet and American Life Project 2009
16. PRINT REVOLUTION
Creating a conversation involves
engagement with relevant printed material
The strongest form of lead generation
campaigns is Direct Mail
Use VDP Direct Mail to start a
“conversation”
Make your mail work 4x to 5x harder
Print less and get more
17.
18.
19.
20.
21.
22. THE DIGITAL REVOLUTION
IS HERE! EMAIL
90% of US internet users have gone
online and sent or read email
57% do this as part of a typical day
1.4 billion email users in 2009,
expected to rise to 1.9 billion by 2013
247 billion emails were sent each day
in 2009
Study from: Pew Internet and American Life Project 2009
23. EMAIL REVOLUTION
Email is a very effective tool to further the
brand “conversation” BUT…
Challenges exist in capturing email data
Lists are easily available but often very
costly and out-dated!
24. EMAIL REVOLUTION
Make your email speak!
Make it relevant!
Make it engaging!
83% of consumers want more control of
what email content they receive
Use email to further your “conversation”
25.
26.
27.
28. THE DIGITAL REVOLUTION
IS HERE! PERSONAL URL
The funnel to which all digital tracking
is possible
Know how consumers are engaging
with your brand
Learn what Marketing Channel is the
most effective
29. PERSONAL URL
Know how consumers are engaging
with your brand
Creating a personal space for each
end user to engage with your brand
allows 2 things:
A personal experience
Capture of data to grow a relevant
“conversation”
30. PERSONAL URL
The PURL allows the brand to conduct
a two-way “conversation”
Capture date to feed the CRM
31.
32. SOCIAL MEDIA GROWTH
By creating a 2-way conversation that
allows the brand to speak to its
consumers, they soon become “brand
advocates” and the social forward is
born
33. MEDIA IS THE “NEW CREATIVE”
Message distribution is now even more important
than creative execution