Your right relationship with social media
•Download as PPTX, PDF•
1 like•390 views
Slides from a webinar run in 2012 and 2013 helping business people work out their right relationship with social media
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Your right relationship with social media
Similar to Your right relationship with social media (20)
More from Jennie Vickers
More from Jennie Vickers (12)
Recently uploaded
Recently uploaded (20)
Your right relationship with social media
- 1. Creating Your Right Relationship With Social Media Webinar Presented by Jennie Vickers November 2012
- 2. The way the webinar will work Introductions Some Whys The Zeopard Social Media Relationship Model Your next Steps? Your Social Media Relationship
- 3. How to use social media sites How to measure ROI How to write Social media pieces Not going to cover: Social Media for Organisations
- 4. How webinar will work Part One Welcome Introductions
- 5. Microphones on mute I will talk with my guests ? Questions can be asked in the side panel The way the webinar will work
- 6. Preparing for the webinar ? Download & print the handout Use the handout Or Draw it up Pen & Paper to make notes Question Box
- 7. Jennie Vickers Digital Native in Spirit & Early Adopter Milloldial (Like a Millennial) Studying Social Media for 8 + Years Expertise & Interest in introducing Social Media conversation to Boards
- 8. Introducing my co-host GEOFF MCDONALD
- 9. Introducing my Strategy Expert DR NORMAN CHORN
- 10. why me, why you? Part Two Why this? Why now?
- 11. Why you should care about social media #1 Platform supporting Customer Experience CX Matters
- 12. Why you should care about customer experience 75%+ consumers posted about negative experience but 70% companies little understanding of conversations going on Costs 8x more to get a new customer than to keep an existing Commoditisation has stripped away existing sources of differentiation-CX is it
- 13. Why you should care about customer experience •Business-B to C •Business-B to B •Charities and NFPs •Government-Obama Executive Order Costs too much to give bad CX Starting the process rethink from Inside Out to Outside In
- 14. Why you should care about social media Mobile Explosion Increasing numbers do not watch tv or read papers-how do you communicate with them?
- 15. Social Media for individuals BE FOUND KEEP IN TOUCH CONNECT & RECONNEC T PERSONAL POSITIONIN G ? FIND ANSWERS
- 16. Social Media for customers BE FOUND CONNECT & RECONNEC T ? DELIVER ANSWERS BUILD COMMUNITY MONITOR COMPETITOR S
- 17. Over to Geoff to talk about building a community GEOFF MCDONALD
- 21. Social Media inside companies INCREASE EMOTIONAL CAPITAL ENGAGE STAFF CREATE COMMUNITY COMMUNICAT E BETTER ? FIND ANSWERS
- 22. Social Media for NFPs and Government POSITION FOR SURVIVAL ENGAGE STAKEHOLDER S COMPETE FOR MONEY COMMUNICAT E BETTER ? PROVIDE ANSWERS $
- 23. Introducing the model Part 3
- 24. The 3 dimensions of life
- 25. YOU you
- 26. YOU Personal Strategy Goals Future vision Aspirations Your life is unique
- 27. EMPLOYEE you
- 28. EMPLOYEE you $ Supporting the entity that provides your financial livelihood Supporting and enhancing your organization's social media strategy
- 29. COMMUNITY you
- 30. COMMUNITY you Charities Childrens’ Schools Church Sports Causes you are passionate about Hobbies & Activities
- 31. 3 Column Model Zeopard.com
- 33. Strategy first, Social Media strategy second Your strategy for YOUR life Supporting your organisation’s business strategy Supporting the strategies & goals of your communities
- 34. Strategy isn’t Rocket Science DR NORMAN CHORN www.centstrat.com Strategy is an ongoing process of understanding your environment and determining the best way to act
- 35. Strategy isn’t Rocket Science “Strategy is the process of connecting your business (your life/your community) with the needs of customers (stakeholders/members/service users/future employers) and the environment. It is the process of creating value for them.”
- 36. Strategy isn’t Rocket Science Key Principles: About aligning your organisation (you/community) with customer (stakeholder/potential employers etc) needs and market conditions Process not a plan Embrace principles of competition Driven by imagination and human spirit Creating a compelling story bringing threads together coherently About talking about what you want measured and managed
- 37. Strategy-How to get going 1. What is our/your purpose? 1. What is the idea? Value Proposition? 1. What is our/my culture and style? 1. What are my key goals and priorities? 1. What is the conversation we/you/they need to have?
- 38. Second Row – Your Role Participation Observation Elucidation
- 39. Role 1 – Participation Signing Up & Creating a Profile Contributing Pieces Comments Support Discussions Questions
- 40. Role 1 – Participation - Listening
- 41. Role 1 – Participation - Scanning
- 42. Role 2 – Observation-means Acquiring judgment from or based on observing Signing Up & Creating a Profile
- 43. Role 2 – Observation by - Listening
- 44. Role 2 – Observation by - Scanning
- 45. Role 3 – Elucidation-Meaning Removing obstacles with understanding Elucidation Involves Identifying myths & truths Getting to grips with expert users
- 46. Role 3 – Elucidation by - Listening
- 47. Role 3 – Elucidation by - Scanning
- 48. Third Row - Audience Who do you want to connect with? Who do you want to find you? Where are they? Who do you want to connect with? Who do you want to find you? Where are they? Who do you want to connect with? Who do you want to find you? Where are they? Zeopard.com
- 49. Most Popular Platforms – A brief introduction
- 57. Putting The Model To Work-Meet Sindy Sindy has a perfect marriage She has a 7yr old son & a guide dog in training She wants a good life/work balance She wants to be the leader of a Government Department
- 58. Putting The Model To Work – Sindy at work Department Of Life Looking For Next Step Goal & Strategy Social Media Strategy Lesser known department Ensure 25-55yr olds are in work until they are 75 Has worked there for 3 years. Is thinking about her next step. Helps 25-55yr olds in all elements. Uses social media to connect with target community.
- 59. Putting The Model To Work – Sindy outside work $ RNZFB Sindy is a school governor of her son’s school Sindy is a friend, supporter & fundraiser for RNZFB Plans to join the RNZFB board in 18 months time
- 60. YOU you for Sindy STRATEGY - Increase profile as an expert in leadership in government - Be headhunted for promotion ROLE - Participation Audiences -On LinkedIn -Possibly following Twitter -Could be encouraged to go to Wordpress Blog Zeopard.com
- 61. EMPLOYEE You for Sindy STRATEGY - Organization strategy is to help 25-55yr olds in all elements of their lives. - Organization’s strategy is to use social media to build relationships with the 25-55 community. ROLE - Observation Audiences - Hanging out on Facebook Zeopard.com
- 62. COMMUNITY You for Sindy STRATEGY - Fundraising and competing better for $ -School-Attract new pupils ROLE - Elucidation Audiences -RNZFB talks through Facebook -School communicates with parents through wordpress blog Zeopard.com
- 63. Next Steps Action Plan for Sindy - Participation Learn how to participate Just Do It!
- 64. Next Steps Action Plan for Sindy - Observation Observe how it is used well Tools For Social Media
- 65. Next Steps Action Plan for Sindy - Elucidation Get clued up on issues of concern around social media $ Observe how successful charities use social media for fundraising
- 66. Your turn to start completing the Model Part 4
- 67. Your Relationship With Social Media Take a few minutes to think about what your relationship model should look like
- 69. Net Steps Draw your own
- 70. Next Steps Part 5
- 71. Your Next Step Action Plan – Life dimensions Identify driving strategies Identify the right role for each dimension Pick your platforms Learn how to play your role Take some time to look at the three life dimensions
- 72. Leadership New Zealand Social Media Webinar Series Running a webinar series starting Dec 2012 30 minute webinars running twice on each topic Free but only open to LNZ members
- 73. Thanks & Goodbye
Editor's Notes
- All microphones will be on mute I will do all the talking with contributions from my expert guests Questions can be asked throughout the session and we will answer as many as we can in the time available Use the Question panel on the side
- Welcome Introductions Why this, why now, why me, why you?
- All microphones will be on mute I will do all the talking with contributions from my expert guests Questions can be asked throughout the session and we will answer as many as we can in the time available Use the Question panel on the side
- Download and print the handouts emailed through Use the handouts if you have them If no handout easy to draw up Pen and Paper to make notes How the question box works
- Digital Native and Early Adopter-had email account for 23+ years Milloldial= Think like a Millennial, Gen X, Gen Y and a Baby Boomer Been studying role of social media in professionals’ lives for 8+ years Particular expertise and interest in the need to introduce the right social media conversation into the Boardroom
- Geoff McDonald Bookrapper.com Dr Norman Chorn Centre for Strategic Development
- Geoff McDonald Bookrapper.com Dr Norman Chorn Centre for Strategic Development
- Welcome Introductions Why this, why now, why me, why you?
- Social media is becoming the No. 1 Platform for supporting the ** of superior CX. CX matters in 2012 to every organisation and individual.
- Social media is becoming the No. 1 Platform for supporting the ** of superior CX. CX matters in 2012 to every organisation and individual.
- Social media is becoming the No. 1 Platform for supporting the ** of superior CX. CX matters in 2012 to every organisation and individual.
- Social media is becoming the No. 1 Platform for supporting the ** of superior CX. CX matters in 2012 to every organisation and individual.
- Personal positioning as an expert – in personal capacity separate from your employer. Be found – by recruiters, companies and potential employers. To keep in touch To connect & reconnect To find answers from trusted sources.
- Personal positioning as an expert – in personal capacity separate from your employer. Be found – by recruiters, companies and potential employers. To keep in touch To connect & reconnect To find answers from trusted sources.
- Geoff McDonald Bookrapper.com Dr Norman Chorn Centre for Strategic Development
- Personal positioning as an expert – in personal capacity separate from your employer. Be found – by recruiters, companies and potential employers. To keep in touch To connect & reconnect To find answers from trusted sources.
- Personal positioning as an expert – in personal capacity separate from your employer. Be found – by recruiters, companies and potential employers. To keep in touch To connect & reconnect To find answers from trusted sources.
- Column one It really is all about you What is your personal strategy, your goals and your vision for your future and that of your family? Think about your aspirations in your: work
- Your role in supporting the entity that provides you with your financial livelihood Your role supporting and enhancing your organisation’s social media strategy
- Your role in your community: Charities Children’s Schools Causes you are passionate about Church Hobbies and activities sports
- Difficulties in reconciling how social media works in ways that seem to contradict our different roles and the different dimensions in our lives. So the solution is we have devised a model to help people make a clear distinction about the different roles they have in life and how social media needs to fit in with those roles at this given point in time.
- Unpacking the Model-The 3 columns
- Row 1 is strategy: Your Strategy for Your life Employee You-Your role in supporting your organisation’s business Strategy and Social Media Strategy Community You-Your role in each of your communities in supporting their strategies and goals
- Geoff McDonald Bookrapper.com Dr Norman Chorn Centre for Strategic Development
- Geoff McDonald Bookrapper.com Dr Norman Chorn Centre for Strategic Development
- Geoff McDonald Bookrapper.com Dr Norman Chorn Centre for Strategic Development
- Geoff McDonald Bookrapper.com Dr Norman Chorn Centre for Strategic Development
- There are three different roles, positions or approaches you can take Role depends on the strategy 3 different approaches: Participation Observation Elucidation
- Participation involves: Signing Up and creating a Profile Contributing Pieces Comments Moral or other support Starting discussions Asking questions Answering questions
- Participation involves: Listening Reading contributions Searching Listening to podcasts, watching videos Being aware of what is being said Only which is relevant to You
- Participation involves: Scanning Becoming aware of what is being said on and around your strategy Keeping up with new social media developments which could provide new platforms for participation Monitoring and Measuring Success Challenging validity and applicability of chosen platforms
- Observation means: Acquiring judgment from or based on observing. Observation involves: Signing Up and creating a Profile
- Participation involves: Listening Reading contributions Searching Listening to podcasts, watching videos Being aware of what is being said Only which is relevant to You
- Participation involves: Scanning Becoming aware of what is being said on and around your strategy Keeping up with new social media developments which could provide new platforms for participation Monitoring and Measuring Success Challenging validity and applicability of chosen platforms
- Elucidation means: getting to grips with a concept or idea and arriving at an interpretation that removes obstacles to understanding Elucidation involves: Identifying what are myths and what are the truths about the chosen platform Getting to grips with how the expert users use the relevant platforms
- Participation involves: Listening Reading contributions Searching Listening to podcasts, watching videos Being aware of what is being said Only which is relevant to You
- Participation involves: Scanning Becoming aware of what is being said on and around your strategy Keeping up with new social media developments which could provide new platforms for participation Monitoring and Measuring Success Challenging validity and applicability of chosen platforms
- Strategy determines platform Role determines how to engage on and with the platform You decide on the Platforms for You You Work decides on platforms for Employee You Community chooses platform for Community You (you might be the community decision
- Facebook Twitter Linkedin Youtube Slideshare
- Meet Sindy who is going to get social Sindy has a perfect marriage, meeting her husband when they were 16, just celebrated 25 years together Sindy has one 7 year old son at school and a Labrador guidedog puppy in training Sindy wants to keep a good work/life balance Sindy is ambitious and wants to make a difference as a leader of a Government Department
- Sindy works for the Department of Life Longevity, a new lesser know department established to ensure 25-55 year olds are in work, developing their careers and able to work until they are 75 at least Sindy has been with the Department of Life Longevity for 3 years and is thinking about looking for her next step up in the next 2 years The Department has a goal and strategy around helping 25-55 year olds in all elements of their lives The department has a social media strategy of using social media to connect with their target community and provide resources and help to them
- Sindy is a school governor of her son’s school Sindy is a friend, supporter and fundraiser for RNZFB Sindy plans to join the RNZFB Board in 18 months time when Mr Standard Poodle retires
- You You Sindy-Participation Learn how to Participate on Linkedin, Twitter and Wordpress Then Just Do It
- Community You Sindy-Elucidation Get clued up on issues of concern to boards and governance bodies around social media Observe how the most successful charities use social media for fundraising
- Difficulties in reconciling how social media works in ways that seem to contradict our different roles and the different dimensions in our lives. So the solution is we have devised a model to help people make a clear distinction about the different roles they have in life and how social media needs to fit in with those roles at this given point in time.
- Take some more time to look at your three life dimensions Consider and identify the driving strategy of each Identify the right role at this time for each of the life dimensions Pick your platforms or let them pick you Learn how to play your role to achieve the desired outcome
- Jennie Vickers and expert guests running a webinar series starting in December 2012 30 minute webinars running twice on each topic and available as a download Webinar series free but only open to LNZ Members - details to follow