Global Entrepreneurship Week - "Social Media Overview"
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You've heard about Social Media and how it is changing the face of businesses and their marketing strategies. Come learn about the significance of social media, which sites are best for which types of businesses and the best practices for your business.
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Global Entrepreneurship Week - "Social Media Overview"
- 1. ABC’s & 123’s of GTCC Small Business Center - Greensboro, NC November 19th 2013
- 3. Mitch Miles The 26.2 Group Social Media Training
- 21. aha moment (a moment of sudden realization, inspiration, insight, recognition, or comprehension) Added August 2013
- 24. Today’s Roadmap Mile #1: Social Media is … Mile #2 Personal Branding Mile #3: Google Rules Mile #4: Mobile Everything & Cloud Computing Miles #5, #6, & #7: LinkedIn, Twitter, SlideShare Miles #8, #9 & #10: YouTube, Pinterest, Facebook Home Sweet Home
- 25. Social Media in 2013 Social Media in 2013 15 26 37 48 1 2 3 4 00 01 00 0 59 Hours Minutes Seconds
- 28. 168 million emails are sent
- 38. REMEMBER to take Social Media 1 mile at a time
- 39. JUST JUMP IN
- 42. You can be more successful in 2 Months by becoming really interested in the success of others than you can in 2 Years trying to get other people interested in your success! - Dale Carnegie
- 44. “You donut get a 2nd chance to make a 1st imprezzion”
- 45. 2nd Impressions
- 46. 1st Impression is online
- 47. JUMP IN
- 49. Your business is NOT what You say… It is what SAY!
- 50. Over 700 million people use Google every day? 8+ Billion Page Views Per Day 300+ Million Searches Per Hour
- 51. You Need A Google Account www.google.com
- 58. Kinesthetic (5%) Visual (65%) • • • Pictures Graphs, Charts Diagrams Auditory (35%) • • • Sound Verbalization Talking out loud • • • Doing Touching Direct Involvement
- 80. Sexting ("the sending of sexually explicit messages or images by cell phone"). Added August 2013
- 82. Cloud Computing ("the practice of storing regularly used computer data on multiple servers that can be accessed through the Internet") – Added August 2013
- 84. Stay Organized
- 87. From Brian Solis
- 88. HEADACHE YET?
- 89. "ALL I REALLY NEED TO KNOW I LEARNED IN KINDERGARTEN" by Robert Fulghum. • • • • • • • Share everything. Play fair Don't hit people Say you're sorry when you hurt somebody. Wash your hands before you eat. Flush. Take a nap every afternoon. When you go out in the world, watch out for traffic, hold hands and stick together. • Clean up your own mess.
- 91. They're just kids … LinkedIn (2003) – 9 Yrs Old Facebook (2004) - 8 Yrs Old YouTube (2005) – 7 Yrs Old Twitter (2006) – 6 Yrs Old SlideShare (2006) – 6 Yrs Old Pinterest (2010) – 2.5 Yrs Old
- 96. Today’s Roadmap Mile #1: Social Media is … Mile #3: Google Rules Mile #4: Mobile Everything & Cloud Computing Mile #5: LinkedIn & Personal Branding Miles #6, & #7: Twitter, SlideShare Miles #8, #9 & #10: YouTube, Pinterest, Facebook Home Sweet Home
- 98. Key Facts Median age of LinkedIn is 44 Business, Professional & Career Focused Over 135 Million Members in 200 Countries 61 % LinkedIn’s users are aged 35 or older. 80% are college educated
- 100. WHY
- 101. IS
- 102. LinkedIn is the world’s largest professional network with over 170 million members and growing rapidly. Provides Connections = Re-connect Powers Your Career = Re-position Produces Answers = Re-search
- 104. #1 Social Networking Site for Business Professionals.
- 105. WHY?
- 106. 200+ Million Members in 200+ Countries
- 107. CURRENTLY AVAILABLE IN 18 LANGUAGES
- 108. 2 NEW MEMBERS JOIN LINKEDIN EVERY SECOND.
- 109. LINKEDIN IS THE 26 MOST VISITED WEBSITE IN THE WORLD. TH
- 110. Over 2 MILLION COMPANY PROFILES ON LINKEDIN.
- 111. DOES WORK
- 112. – 1st Degree – personal, immediate network. – 2nd Degree – connected to at least one member of your 1st degree to introduce you. – 3rd Degree – connected to at least one member of your 2nd degree connection.
- 113. What is Personal Brand?
- 114. The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.
- 116. What is Personal Brand? • What are you known for? • What do people seek you out for? • What keywords come to mind when others think about you?
- 119. ur Yo ? a t’s Wh and l Br ona er s P
- 120. “People buy from, do business with, HIRE People they …” Like trust Connect/Bond With
- 121. Keep in mind the following when making your first impression online …
- 122. Keep your sleeves on … No full body shots … Show your entire face …
- 124. No Avatars No Sunglasses Always Smile!
- 126. Please NO
- 127. 100% Profile 1. 2. 3. 4. 5. 6. Professional Profile Photo Profile Summary with Specialties Obtain at least 3 Recommendations Education History Current Employment Position 2 Past Employment Positions
- 128. I help X do Y so that Z.
- 129. I help X do Y so that Z. I help individuals and small businesses to connect with others through digital media so that they can find their passion, grow their business and reach their goals.
- 130. Who are YOU?
- 132. JUMP IN An information network – used to share and discover new information
- 133. Key Facts 200+ Million Registered Users 100mn tweets are written every day 75% of traffic comes from outside of Twitter Apps, Links, Mentions, Facebook, etc. 55% of Twitter usage is via mobile phone
- 135. Cisco Fatty
- 138. JUMP IN AND
- 139. SlideShare is the World’s Largest Community for Sharing Slideshow Presentations AND JUMP IN Documents PDFs Videos Webinars
- 140. Key Facts Over 45 million monthly users Over 90 million monthly pageviews Can upload PowerPoint, OpenOffice and PDF presentations 70% of Users Have a College Degree
- 143. Key Facts 3rd Largest Search Engine. Google is #1 Facebook is #2 Owned by Google 2+ Billion Views a Day Average person spends 15 minutes per day on YouTube. 70% of the activity on YouTube comes from outside US
- 144. My offer to you and your business 9.3+ Million Views for only $400
- 150. Instagram Stats •Video On Instagram: 5M Uploads In First 24 Hours •There are 8500 likes per second on Instagram •83% of Instagram posts include hashtags (#)
- 151. Instagram Within Visual Social Media 100M 48M 80M 210M
- 152. 101 Tips For Using Instagram For Business http://www.caseygollan.com.au/blog/instagram-for-business/
- 157. Pinterest Terminology • Pin (pinned or pinning): Simply means to post or publish an image. • Repin To repost or republish an image someone else has already pinned. • Repinning an image means you want to republish the image on your own Pinterest account, under your chosen board.
- 158. Pinterest Terminology • Like Different to repinning as the image will not be republished on your Pinterest account, instead it will be archived under your Likes list and belong to none of your boards. • Boards A virtual pin board where you can archive and organize your pinned images according to their category.
- 160. Pinterest Terminology • Comment By leaving a comment, the pinned image will neither be repinned onto your Pinterest account or be archived under your Likes list. • Follow Pinterest does not have a vetted friending system, instead you can follow any user you like.
- 164. by the #’s
- 165. They're just kids … LinkedIn (2003) – 10 Yrs Old Facebook (2004) - 9 Yrs Old YouTube (2005) – 7 Yrs Old Twitter (2006) – 7 Yrs Old SlideShare (2006) – 6 Yrs Old Pinterest (2010) – 3 Yrs Old
- 170. Best Practices for Pinterest 1. 2. 3. 4. 5. Infographics Checklists Text with Images Videos Tutorials * Just announced – May 20 2013
- 171. Infographics
- 172. 2. Checklists
- 173. CLICK HERE to Download and Print
- 177. Percent
- 180. Important Facebook Features You Should Know About …
- 181. They're just kids … LinkedIn (2003) – 8 Yrs Old Facebook (2004) - 8 Yrs Old YouTube (2005) – 6 Yrs Old Twitter (2006) – 5 Yrs Old SlideShare (2006) – 5 Yrs Old
- 182. JUMP IN
- 183. “Cool Wand” JUMP IN
- 187. Facebook Help Center = A Great Resource
- 190. Facebook Safety Center JUMP IN
- 191. Key Facts Over 1 billion facebook posts everyday. Over 80% Check facebook Once a Day. Median age of facebook is 38 (48 in USA) 61% of Facebook users are age 35 or older. Members over the age of 55 grew 513%
- 192. JUMP IN What is the number of languages available on facebook?
- 193. JUMP IN
- 194. JUMP IN What % of facebook users are outside of the United States?
- 195. JUMP IN
- 196. JUMP IN
- 197. JUMP IN
- 198. JUMP IN
- 199. Profile vs. Page JUMP IN Businesses are only allowed to create pages NOT profiles. A business which opens a profile page is in direct violation of Facebook’s ‘Terms of Use’.
- 200. Profile vs. Page JUMP IN Facebook Pages cannot add people as friends. They can ‘only’ like other Facebook Pages. When companies like each other on Facebook, they can help promote each other’s content.
- 201. Profile vs. Page JUMP IN There is a 5000 friend limit on each profile. You can have an unlimited number of fans on your Facebook Page.
- 202. Profile vs. Page JUMP IN Profiles can interact in Facebook Groups! We love and use groups! Facebook Pages can not interact in groups, however, they can create events, just like a profile can.
- 203. JUMP IN
- 204. JUMP IN
- 205. JUMP IN
- 206. Fan Page Vanity URL JUMP IN You can get a Vanity URL right now for your Fan Page if you have at least 25 fans on your Fan Page. All the same reasons for getting a username for your personal profile apply to a vanity URL for your Facebook Fan Page.
- 207. Facebook and Twitter JUMP IN Link Facebook to Twitter: every post becomes a tweet. DO NOT link Twitter to Facebook! To link Facebook to your Twitter account. Your posts become tweets http://facebook.com/twitter
- 208. Remember: Relationships Matter Social Media is only one mile in your marketing marathon.
- 210. Questions
- 211. JUST JUMP IN
- 212. Don’t Forget: You’re business is like a needle in a haystack …
- 215. Thank You! For Additional Social Media Coaching, please visit Mitch Miles and the 26.2 Group at the following @mitchmiles - Twitter www.mitchmiles262.com - Web LinkedIn.com/in/mitchmiles – LinkedIn gothe262@gmail.com - email
Editor's Notes
- I am always asked – what is The 26.2 Group – why 26.2? So let me get that right out of the way … there are 26.2 Miles in a Marathon, My last name is Miles, so I teach - No matter what you do … whether it’s just life, parenting, marriage, sales & marketing, training, and especially now social media … take it one mile at a time, one social media channel at a time – don’t focus on the past, don’t get to anxious about the future – be in the moment. Marathon runners, will think occasionally about the finish line, however, the majority of the race they are focused on the next mile marker, the next stride, the next turn – they are in the moment … so that’s what I am going to ask of you during our time together … lets take one mile at a time, almost one slide at a time … Mitch Miles is President of The 26.2 Group, a social training and strategy organization based in the Piedmont Triad Region of North Carolina. He assists businesses with strategy, coaching and implementation of social media solutions in order to grow their business, stay connected to their clients, as well as engage strategic partners and vendors. Mitch currently teaches social media marketing at GTCC, and this summer is conducting several social media summer camps at The Proximity Hotel.
- am always asked – what is The 26.2 Group – why 26.2? So let me get that right out of the way … there are 26.2 Miles in a Marathon, My last name is Miles, so I teach - No matter what you do … whether it’s just life, parenting, marriage, sales & marketing, training, and especially now social media … take it one mile at a time, one social media channel at a time – don’t focus on the past, don’t get to anxious about the future – be in the moment. Marathon runners, will think occasionally about the finish line, however, the majority of the race they are focused on the next mile marker, the next stride, the next turn – they are in the moment … so that’s what I am going to ask of you during our time together … lets take one mile at a time, almost one slide at a time … Mitch Miles is President of The 26.2 Group, a social training and strategy organization based in the Piedmont Triad Region of North Carolina. He assists businesses with strategy, coaching and implementation of social media solutions in order to grow their business, stay connected to their clients, as well as engage strategic partners and vendors. Mitch currently teaches social media marketing at GTCC, and this summer is conducting several social media summer camps at The Proximity Hotel.
- Do You Have a Headache yet?
- 3 Primary Learning Modalities
- Podcasts Webinars Tele-seminars iTunes U iPad
- Podcasts Webinars Tele-seminars iTunes U iPad
- Tablets Smartphones 33% of all Facebook users update on the platform using a mobile device–but just 4% of those use an iPhone and 5% use an Android phone. iPad Wiki’s twitter Living Social Groupon Foursquare Gowalla
- Do You Have a Headache yet?
- ADDED TO THE FORBES LIST CRITERIA THIS YEAR (2011) SOCIAL RANK
- 50% of members are from outside the US 1 new user added every second
- 50% of members are from outside the US http://learn.linkedin.com/groups/ - user guides – check them out
- As of August 2 2012 – 175 million
- 50% of members are from outside the US http://learn.linkedin.com/groups/ - user guides – check them out
- This will take visitors to your website or specific page you direct them to.
- Local Business or Place Company, Organization or Institution Brand or Product Artist, Band or Public Figure Entertainment Cause or Community
- Do You Have a Headache yet?