Pinterest for Small Business
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Pinterest for Small Business - Presentation delivered at Small Business Center at Guilford Technical Community College in Greensboro, NC by Mitch Miles of The 26.2 Group - - February 2014.
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Pinterest for Small Business
- 2. THANK YOU for a Great Class
- 3. Mitch Miles The 26.2 Group Social Media Training
- 4. REMEMBER to take Social Media (Pinterest) 1 mile (Pin) at a time
- 10. Pinterest Terminology • Pin (pinned or pinning): Simply means to post or publish an image. • Repin To repost or republish an image someone else has already pinned. • Repinning an image means you want to republish the image on your own Pinterest account, under your chosen board.
- 11. Pinterest Terminology • Like Different to repinning as the image will not be republished on your Pinterest account, instead it will be archived under your Likes list and belong to none of your boards. • Boards A virtual pin board where you can archive and organize your pinned images according to their category.
- 12. Pinterest Terminology • Comment By leaving a comment, the pinned image will neither be repinned onto your Pinterest account or be archived under your Likes list. • Follow Pinterest does not have a vetted friending system, instead you can follow any user you like.
- 19. They're just kids … LinkedIn (2003) – 10 Yrs Old Facebook (2004) - 10 Yrs Old YouTube (2005) – 8 Yrs Old Twitter (2006) – 7 Yrs Old SlideShare (2006) – 7 Yrs Old Pinterest (2010) – 3 Yrs Old
- 24. EXAMPLE: PINNERS
- 25. EXAMPLE: PIN
- 27. Best Practices for Pinterest 1. Infographics 2. Checklists 3. Text with Images 4. Videos 5. Tutorials 6. 7. Food Rules Rich Pins
- 29. 1. Infographics ••ProvideValue Provide Value ••BuildaaRelationship Build Relationship ••EstablishCredibility Establish Credibility Create Your Own Create Your Own Infographics Infographics www.infogr.am www.infogr.am
- 30. 2. Checklists
- 32. 4. Text With Images 1. Add Text 2. Add Fonts 3. Captions 4. Add Colors
- 35. GREAT RESOURCE Free Picture Editor. No Registration Required 1. Add Text 2. Add Fonts 3. Add Colors www.picmonkey.com
- 37. 6. Tutorials How To …
- 38. 42 % Tutorial Pins have a 42% Higher Click Through Rate (CTR)
- 39. 7. Food Rules
- 40. 8. Rich Pins: Where to Buy, Pricing, Availability, Ingredients Movies Recipes Products * Just announced – May 20 2013
- 42. Thank You! For Additional Social Media Coaching, please visit Mitch Miles and the 26.2 Group at the following Pinterest.com/mitchmiles - Pinterest @mitchmiles - Twitter www.mitchmiles262.com - Web LinkedIn.com/in/mitchmiles – LinkedIn gothe262@gmail.com - email
- 43. Marketing Strategies & Fun with Pinterest
- 44. 1. Integrate into your website
- 45. 2. Integrate into your Facebook page
- 48. 3. Add a Pinterest Tab to Facebook Page Step #1 -- http://Iframehost.com/util/installtab/305927716147259 Step #2 Step #3
- 51. Time for “Fun with Pinterest” Original Pin vs. Nice Try
- 52. Original Pin
- 55. Nice Try
- 56. Original Pin Step 1 Step 2 Step 3
- 58. Original Pin
- 60. Original Pin
- 62. Original Pin
- 64. Original Pin
- 66. Thank You! For Additional Social Media Coaching, please visit Mitch Miles and the 26.2 Group at the following Pinterest.com/mitchmiles - Pinterest @mitchmiles - Twitter www.mitchmiles262.com - Web LinkedIn.com/in/mitchmiles – LinkedIn gothe262@gmail.com - email
Editor's Notes
- I am always asked – what is The 26.2 Group – why 26.2? So let me get that right out of the way … there are 26.2 Miles in a Marathon, My last name is Miles, so I teach - No matter what you do … whether it’s just life, parenting, marriage, sales & marketing, training, and especially now social media … take it one mile at a time, one social media channel at a time – don’t focus on the past, don’t get to anxious about the future – be in the moment. Marathon runners, will think occasionally about the finish line, however, the majority of the race they are focused on the next mile marker, the next stride, the next turn – they are in the moment … so that’s what I am going to ask of you during our time together … lets take one mile at a time, almost one slide at a time … Mitch Miles is President of The 26.2 Group, a social training and strategy organization based in the Piedmont Triad Region of North Carolina. He assists businesses with strategy, coaching and implementation of social media solutions in order to grow their business, stay connected to their clients, as well as engage strategic partners and vendors. Mitch currently teaches social media marketing at GTCC, and this summer is conducting several social media summer camps at The Proximity Hotel.
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