Basics of Social Media / Social Marketing.
basics of building communities, brand advocates, brand ambassadors, when social meets mobile, location based services, contextual marketing, let's get started right now
Customer Engagement and Retention in a Social Media WorldJuliann Grant
This presentation was given at the 7th Annual Marketing & Sales Summit by Juliann Grant, Telesian Technology, Katherine Persac, ProSys, and Scott Sommer, Jacobs Engineering. The discussion centered on how much is changing from an end user perspective when it comes to social media and how they purchase products and services. The presentation included results from end-user survey that was conducted in 2012, and compared to previous year's end-user surveys to benchmark changes in behaviors in the automation industry relative to researching and buying products/services.
Are you busy or indispensible? Meaningful communications strategies in the di...Lars Voedisch
(Re-)Defining the role of PR: Integrating Communications with Your Business Strategy;
Determining the business value of social media PR and how to persuade management buy-in;
Creating impact: Are you busy or indispensible for your company?;
The future of PR: Current trends and challenges PR practitioners should be aware of
Customer Engagement and Retention in a Social Media WorldJuliann Grant
This presentation was given at the 7th Annual Marketing & Sales Summit by Juliann Grant, Telesian Technology, Katherine Persac, ProSys, and Scott Sommer, Jacobs Engineering. The discussion centered on how much is changing from an end user perspective when it comes to social media and how they purchase products and services. The presentation included results from end-user survey that was conducted in 2012, and compared to previous year's end-user surveys to benchmark changes in behaviors in the automation industry relative to researching and buying products/services.
Are you busy or indispensible? Meaningful communications strategies in the di...Lars Voedisch
(Re-)Defining the role of PR: Integrating Communications with Your Business Strategy;
Determining the business value of social media PR and how to persuade management buy-in;
Creating impact: Are you busy or indispensible for your company?;
The future of PR: Current trends and challenges PR practitioners should be aware of
Social Marketing, Listening and EngagementDavid Carr
Implementing Social Marketing for business and communication, a remix of some previous ideas and some new approaches by David J Carr, Digital Strategy Director, Chemistry Communications
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
"Marketing in the Oilfield" was presented at Gulf Publishing's 2010 energy marketing event. If you'd like a soft-copy please contact me via Twitter, LinkedIn for Facebook. Thank you!
Steve Latham
http://twitter.com/stevelatham
http://facebook.com/slatham
http://linkedin.com/in/stevelatham
Not sure exactly the year this was created - 2000 or 2001 - it was an internal Agency presentation explaining what we did in the interactive division.
Favorite bits are the stuff on interactive brand and digital customer.
B2B companies are looking beyond conventional marketing communications and using social media to engage directly with their audiences, build trust and gather customer insight. But many companies are struggling to do this in a meaningful way. They’re prioritising marketing rhetoric over content creation, community building, and problem solving. This means that businesses are missing the opportunity to turn prospects into customers and customers into advocates. In this workshop, Text100’s Global Digital and Social Media Lead Jeremy Woolf will present the case for B2B social media and methodology for driving results. The delegation will then be split into four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups, with each presenting their strategy back to the delegation.
Social Media March Book Club Featuring Get Bold by Sandy CarterSocial Media Club
Sandy Carter, Author of Get Bold: Using Social Media to Create a New Type of Social Business joined Social Media Book Club in March 2012 to offer a deeper dive into Get Bold and her 6-step AGENDA method. Sandy serves as VP of Social Business Evangelism at IBM.
Understanding how digital has changed brand measurement; Latest trends in measuring social media initiatives to gauge the effectiveness of digital branding programs; A KPI-based measurement methodology (with examples from companies);
Deep dive case study on how measurement analysis changed a telecommunications company's branding approach; Understanding big data and the future of measurement
Integration of Social Media and Mobile (DMA UK Event, 08.11.11)Beyond
"The key to great marketing is never to stop thinking like your audience... Understanding the role your brand plays in people’s lives and knowing how to make it more relevant is crucial... "
John Hegarty, BBH. This presentation shows how we can learn a thing or two from this man when it comes to mobile/social marketing.
Start-Up School 101: Lessons For Big BrandsLeigh Himel
Big brands have a lot of things that they can learn from start-ups that have marketing budgets of zero and focus on engagement and community. These are some of the most important lessons.
Presented for Montreal Girl Geeks, January 2013
http://montrealgirlgeeks.com
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Together we’ll discuss what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
2014 reality check: digital is no longer novel or experimental. It's everywhere! And it is slowly being integrated across different industries, and for different purposes. In this presentation I lay out trends in how brands are creating seamless digital experiences to enhance users' lives.
The last presentation that I created during my time at w.illi.am/.
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
Social Marketing, Listening and EngagementDavid Carr
Implementing Social Marketing for business and communication, a remix of some previous ideas and some new approaches by David J Carr, Digital Strategy Director, Chemistry Communications
Katheleen Ritz, founder of Ritz Marketing, gives us an overview of the social media technology and how we might deploy based on her own firm’s real world examples.
"Marketing in the Oilfield" was presented at Gulf Publishing's 2010 energy marketing event. If you'd like a soft-copy please contact me via Twitter, LinkedIn for Facebook. Thank you!
Steve Latham
http://twitter.com/stevelatham
http://facebook.com/slatham
http://linkedin.com/in/stevelatham
Not sure exactly the year this was created - 2000 or 2001 - it was an internal Agency presentation explaining what we did in the interactive division.
Favorite bits are the stuff on interactive brand and digital customer.
B2B companies are looking beyond conventional marketing communications and using social media to engage directly with their audiences, build trust and gather customer insight. But many companies are struggling to do this in a meaningful way. They’re prioritising marketing rhetoric over content creation, community building, and problem solving. This means that businesses are missing the opportunity to turn prospects into customers and customers into advocates. In this workshop, Text100’s Global Digital and Social Media Lead Jeremy Woolf will present the case for B2B social media and methodology for driving results. The delegation will then be split into four groups, each tasked with creatively responding to aB2B social media brief. Text100 experts will guide the groups, with each presenting their strategy back to the delegation.
Social Media March Book Club Featuring Get Bold by Sandy CarterSocial Media Club
Sandy Carter, Author of Get Bold: Using Social Media to Create a New Type of Social Business joined Social Media Book Club in March 2012 to offer a deeper dive into Get Bold and her 6-step AGENDA method. Sandy serves as VP of Social Business Evangelism at IBM.
Understanding how digital has changed brand measurement; Latest trends in measuring social media initiatives to gauge the effectiveness of digital branding programs; A KPI-based measurement methodology (with examples from companies);
Deep dive case study on how measurement analysis changed a telecommunications company's branding approach; Understanding big data and the future of measurement
Integration of Social Media and Mobile (DMA UK Event, 08.11.11)Beyond
"The key to great marketing is never to stop thinking like your audience... Understanding the role your brand plays in people’s lives and knowing how to make it more relevant is crucial... "
John Hegarty, BBH. This presentation shows how we can learn a thing or two from this man when it comes to mobile/social marketing.
Start-Up School 101: Lessons For Big BrandsLeigh Himel
Big brands have a lot of things that they can learn from start-ups that have marketing budgets of zero and focus on engagement and community. These are some of the most important lessons.
Presented for Montreal Girl Geeks, January 2013
http://montrealgirlgeeks.com
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Together we’ll discuss what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
2014 reality check: digital is no longer novel or experimental. It's everywhere! And it is slowly being integrated across different industries, and for different purposes. In this presentation I lay out trends in how brands are creating seamless digital experiences to enhance users' lives.
The last presentation that I created during my time at w.illi.am/.
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
Waking up in the Post Social Media EraNick Decrock
Social Media has put the marketing world upside down. It changed the way consumers think, act and buy. Now it's time to get social outside social media, because people expect us to. Be aware of the social consumer ...
Slideshare summary of my presentation at the Click Asia Summit 2012 in Mumbai, India.
This presentation was given at the 2010 IASA Annual Conference. It details the basics of personal branding, how the world of work is changing, the basics of social media and social networking and using these new tools for career development.
Create your electronic footprint - Presentation given during IBM Super Women Group Yearly meeting. (over 500 IBM women attendees) Raleigh, NC - June 2009
Social Intelligence a case for Bunnings HardwareiGo2 Pty Ltd
This overview shows why organisations like Bunnings (B2C) must Listen and build their own communities to engage and support customers.
Not to mention the kids planking in their stores.
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Mandy Poon, Digital Marketing Consultant @w.illi.am/ presents what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
Mobile is growing and companies should see if this is the right fit for their strategy. Let's find out.
Be sure to check out the other presentations we gave at our LBi Client Afternoon.
The future is mobile. But what is the impact of social media on mobile and how do they match? Find out in this presentation.
Be sure to check out the other presentations we gave at our LBi Client Afternoon.
While mobile is growing, businesses are looking for ways to monetize. Mobile advertising is one of them.
Be sure to check out the other presentations we gave at our LBi Client Afternoon.
Designing mobile applications requires usability. The most important usability tips & tricks can be found in this interactive presentation.
Be sure to check out the other presentations we gave at our LBi Client Afternoon.
The power of brand advocates.
Do you know other great Brand Advocacy Cases?
Let us know and we’ll add them to this presentation!
Be sure to check out the other presentations we gave at our LBi Client Afternoon.
Social media in practice - day to day examples of successful and painful conv...✔ Antony Slabinck
Social media in practice: Day to examples of succesful and painful conversations.
Be sure to check out the other presentations we gave at our LBi Client Afternoon.
Emotionomics: how to collect emotional intelligence to improve your performance✔ Antony Slabinck
Emotionomics, the future of marketing. Learn how to collect emotional intelligence to improve your performance.
Be sure to check out some of the other presentations we gave at our LBi Client Afternoon.
10 Rules Of Social Media Optimization
Rob van Alphen
LBi Belgium
Be sure to check out some other 'Optimization' presentations we gave at our Client Afternoon
Top 10 Tips For Actionable Analytics
LBi Belgium
John Wyllie - Head of Analytics
Be sure to check out some other 'Optimization' presentations we gave at our Client Afternoon.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
7. Consumer
2.0
Meet
the
new
“Homo
Feelgoodonicus”:
•
is
inefficient
&
unpredictable
•
is
mo,vated
by
what
makes
him/her
happy
•
ignores
most
of
the
marke,ng
messages
•
can
decide
&
buy
en,rely
based
on
emo,ons
•
likes
to
be
social
and
be
part
of
a
community
8. The
consumer
has
changed…
http://www.youtube.com/watch?v=heSudg-tfIk
9. Consumers
2.0
are
“interconnected”
The
average
“interconnected”
consumer
has
+150
followers
34. Time
to
get
started
1) Who
is
ac,vely
(7/week)
using
Foursquare?
2) Who
is
ac,vely
using
Twi[er?
3) Who
is
ac,vely
using
Facebook?
4) Who
is
ac,vely
using
other
Social
Media?
36. Social
Media
is…
Interconnected
People
having
Conversa&ons
using
all
available
Media
=>
a
shi_
in
how
people
discover,
read
and
share
News
&
Informa5on
37. Social media is just like real life!
But
with
larger
networks,
24/24,
archived
>
2
years
38. It no longer matters what YOU say!
Today,
your
brand
will
be
determined
by:
what
you
do
who
you
are
and
what
THEY
say!
39. Social Media Tools
RSS
Microblogs
Social networks
Blogs
Wiki ‘s
Social Bookmarking
Virtual Worlds
Podcast
Vodcast
Widgets
Mobile
Augmented Reality
…
40. RSS Podcast
Microblogs Vodcast
Social networks Widgets
Blogs Mobile
Wiki ‘s Augmented Reality
Social Bookmarking …
Virtual Worlds
I couldn’t care less!
42. Social Technographics (Forrester)
Consumers participate monthly in at least one of the indicated activites:
Creators
(24%)
Conversationalists Inactives
(17%)
(33%)
Critics Spectators
(70%)
(37%)
Collectors Joiners
(20%) (59%)
Introducing The New Social Technographics (Jan 15, 2010 - Forrester)
43. Threats
§ It’s probably just a Fad/Hype/Technology
§ Communities are created without my consent
§ We will not be in control anymore!
§ Company processes are not ready
§ Company/employee culture is not ready
§ Our CEO doesn’t use Facebook…
§ Campaigns without a strategy
§ Starting too late
§ All budget to campaign, not enough left for 1 year of “ongoing dialogue”
§ …
Social Media needs a new attitude from all stakeholders!
44. Opportunities
§ Market research – Authentic Customer Insights
§ Customer Support
§ Contextual marketing / Social CRM
§ Brand Advocates & Brand Ambassadors
§ Product Design
§ Natural SEO
§ Human Resources
§ Developing new business models
§ Sales
§ …
You can already start a dialogue for less than 0,2 FTE
(Social Media Managers, Conversation Managers, …)
46. Is
Social
Media
a
Fad
or
Hype?
q Are
“People”
a
Fad
or
Hype?
q Is
being
“Interconnected”
a
Fad
or
Hype?
q Are
their
“Conversa5ons”
a
Fad
or
Hype?
Or
is
it
the
biggest
change
since
the
Industrial
Revolu,on?
47. Case: Obama – Yes We can – Hope.Act.Change
http://www.youtube.com/watch?v=jjXyqcx-mYY&feature=related
49. Your
Checklist
for
a
succesfull
case
ü Fun
experience
ü Added
Value
You
should
offer:
ü Par1cipa1on
ü Collabora1on/Sharing
ü Dialogue/Tool
ü Authen1c
ü Relevant
You
should
be:
ü Posi1ve
ü Honest
ü Trustworthy
52. Yes you can …
solve problems of today
with the answers
of yesterday TODAY
53. First
of
all,
we
have
to
understand
the
basics
of:
1. Social
Communi,es
2. Brand
Advocates
3. When
Social
Meets
Mobile
4. Loca,on
Based
Services
5. Contextual
Marke,ng
56. How
do
communi1es
get
started?
1. You
need
a
fool
to
start
,
he
needs
the
guts
to
stand
alone
and
look
ridicolous
2. Must
be
easy
to
follow
3. First
follower
transforms
the
fool
into
a
leader
4. Leader
shows
how
to
follow
5. It’s
now
about
them
6. Second
follower
changes
two
nuts
into
a
crowd
7. New
followers
need
to
see
the
followers
as
they
want
to
emulate
them
8. A
movement
is
started!
9. It’s
no
longer
risky
to
join
the
movement
10. Those
who
didn’t
join
became
the
fools
58. Case:
Mentos
-‐
Enlarged
story
Checklist OFFER:
q Fun Experience
• MentosAdded Value
q invested $28.000,- (*)
q Collaboration
• More than 5 M people
q Participation
watched video in 1st month
q Dialogue/Tool
• Estimated value for this
‘campaign’: $ 10BE:
Checklist million
q Authentic
q Relevant
q Positive
(*) Annual marketing budget of
Mentos: $Honest
q 20 million,
q Trustworthy
http://www.youtube.com/watch?v=hKoB0MHVBvM
59. Case:
KMDA
-‐
Kai
Mook
Antwerp
Zoo
Checklist OFFER:
q Fun Experience
q Added Value
q Collaboration
q Participation
q Dialogue/Tool
Checklist BE:
q Authentic
Ø 8.500 name suggestions q Relevant
Ø 41.000 registrations for updates, q Positive
Ø 850.000 unique visitors on baby-elephant.be, q Honest
Ø massive local and international press attention,q Trustworthy
Ø 560.000 people watched the birth online,
Ø 1.2 million site visits in the birth weekend,
Ø 5.000 people signed the online birth register,
Ø 22.000 blog comments in the birth weekend.
Ø 300.000 visitors (200.000 paying visitors) more than in 2008.
61.
What’s
a
Brand
Advocate?
A
customer…
•
who
has
an
outspoken
posi,ve
percep,on
of
a
brand
•
who
will
talk
favorably
about
a
brand
to
their
friends
•
who
can
help
generate
brand
awareness
•
who
can
influence
purchase
inten,ons
They
have
always
been
there
…
BUT
never
had
much
chance
to
be
heard.
DIGITAL
is
their
tool
62. Customers
as
Brand
Advocates
Brand
Advocates:
They
like
to
convert
peers
Ofen
as
well
Innovators
(2%)
&
Early
Adopters
(13%)
They
express
their
love
for
your
brand
to
others
(but
are
not
trying
to
convert
others,
typically
Facebook
Fans)
63. Why
are
Brand
Avocates
so
interes,ng?
Promo,onal
offers
sent
by
Advocates
convert
5
,mes
more
(than
offers
sent
by
brands)
ACTION:
Iden5fy
and
mobilize
your
Advocates!
64. Case: Coca-Cola - Happiness Ambassadors
The campaign “Expedition 206” sent three 20-somethings (selected social
media influential's!) to 206 countries and territories where Coca-Cola is
sold in 2010, stocked with laptops, video cameras, smart phones and
plenty of other gadgetry, in order to document for the masses their
search for happiness.
http://www.expedition206.com
65. 53
percent
of
advocates
(vs
33
percent
for
consumers)
want
to
be
recognized
as
an
individual.
Deloi[e
study
72. Do
you
react
to
nega,ve
comments?*
*Source:
2008
WebKnow
Study,
Cologne
University
73. Case: Toyota - Boosted Conversations
They turned up the volume of their
response level and created a social
media war room that’s staffed with 6
to 8 responders during the crisis.
74. Toyota case: Some Facts
In the first 5 days, over a million people
viewed the Digg Dialogg video interview
with president, Jim Lentz:
“Some of our models, such as Prius, have
entrenched communities of enthusiasts
with whom we engage, as they’re
authentic brand advocates.”
“ROI is certainly important to us in the long run, however we don’t
plan to wait to define it before advancing initiatives we know are
important. Over time we will definitely evaluate our efforts in order
to determine how they are impacting key metrics. Those results will
become the new benchmarks for future initiatives, and ultimately the
foundation for measuring ROI.”
http://www.toyotaconversations.com/
http://ad-tech.blogs.imediaconnection.com/2010/03/30/370/
75. Ooops
...
We
forgot
to
talk
about
your
most
valuable
brand
influencers
…
as
many
companies
tend
to
forget.
Big
mistake,
sorry!
76. Your
employees!
The
most
overlooked
segment
of
poten,al
brand
building
are
your
employees!
They
are
out
there
in
the
world
interac,ng
with
people
every
day
(Ogilvy
&
Mather)
77. Customers
as
Brand
Advocates
Brand
Ambassadors:
Brand
Advocates:
Paid
employees
or
receive
kind
of
They
like
to
convert
peers
financial
award
to
promote
a
Ofen
as
well
Innovators
(2%)
&
Early
Adopters
(13%)
brand
They
express
their
love
for
your
brand
to
others
(but
are
not
trying
to
convert
others,
typically
Facebook
Fans)
78. Case
Best
Buy
-‐
Twelpforce
Checklist
OFFER:
q
Fun
Experience
q
Added
Value
q
Collabora1on
q
Par1cipa1on
q
Dialogue/Tool
Checklist
BE:
q
Authen1c
q
Relevant
q
Posi1ve
q
Honest
q
Trustworthy
82. What
is
makes
Mobile
so
special?
1. Mobile
is
personal
2. Mobile
is
always
carried
–
the
world
in
my
pocket
3. Mobile
is
always
on
4. Mobile
has
a
built
in
payment
mechanism
5. Mobile
is
there
at
the
point
of
crea5ve
impulse
(instant)
83. Mobile
app
for
Smirnoff
bit.ly/smirnoffapp
Checklist
OFFER:
q
Fun
Experience
q
Added
Value
q
Collabora1on
q
Par1cipa1on
q
Dialogue/Tool
Checklist
BE:
q
Authen1c
q
Relevant
q
Posi1ve
q
Honest
q
Trustworthy
84. What’s
the
sum
of
Social
+
Mobile
+
Loyalty?
Loyalty
€
Social Mobile
87. Case – Starbucks: Mayor discounts & Barista badge
Checklist
OFFER:
q
Fun
Experience
q
Added
Value
q
Collabora1on
q
Par1cipa1on
q
Dialogue/Tool
Checklist
BE:
q
Authen1c
q
Relevant
€ q
Posi1ve
Starbucks
q
Honest
Barista badge
q
Trustworthy
88. The boom today: Location Based Services
• People-‐
and
business-‐driven
• De-‐centralized
models
• Bopom-‐up
• Rich
experience
• Rela1onship,
engagement,
loyalty
• Social
• Incen1ve-‐based
(badges,
coupons,
...)
€
89. Case Thomas Cook – Location Based Service
• World Travel Conference
• 2000 attendees
Checklist
OFFER:
q
Fun
Experience
• How to interact withq
Added
Value
attendees?
• How to manage? q
Collabora1on
• Fast and efficient q
Par1cipa1on
q
Dialogue/Tool
Checklist
BE:
• Welcome messagesq
Authen1c
• Timed announcements elevant
q
R
• Departure messages
Posi1ve
€ q
q
Honest
• 4 interactive zones q
Trustworthy
• Targeted announcements
• Real Time Statistics => adaptations
94. Case 8/Meet the VOLKSWAGENS
First steps into Contextual Marketing
(Analyzing my personal Tweets)
95. First steps into Contextual Marketing
(Authorization to Analyze my Facebook profile)
96.
First steps into Contextual Marketing
(Analyzing my personal Facebook profile)
97. Checklist OFFER:
q Fun Experience
q Added Value
q Collaboration
q Participation
q Dialogue
Checklist BE:
q Authentic
q Relevant
q Positive
q Honest
q Trustworthy
Great! They found me an Economical & Tech-savvy car...
Contextual Marketing : Agreed! It’s still experimental …
But ... just imagine the possibilities!
101. 10
Social
Media
Guidelines
(Phase1:Basic)
1. Start with social media in a very early stage (Listen)
2. Locate your target groups
3. Locate the SM believers within your company (employees)
4. Locate the Brand Ambassadors (employees)
5. Locate Brand Advocates (Consumers)
6. Get support/buy-in from management
7. Check your organisation & processes (SM Guidelines)
8. Define your marketing objective + KPI’s (Awareness, Fidelisation, ...)
9. Set up more professional Monitoring of your MicroSegments
10. Allocate time, resources and budget
103. 10
Social
Media
Guidelines
(Phase2:Advanced)
Once you are ready to ENGAGE & EMPOWER
1. Analyse your listening & monitoring results
2. Build a strategy & roadmap based on the objective/microsegment
3. Build a presence on the main application of your targetgroup
4. Pick up user generated stories
5. Create Added Value content, applications or widgets
6. Boost these stories through communities & networks
7. Empower Brand Ambassadors (Employees)
8. Empower Brand Advocates (Consumers)
9. Consistent 360 degrees presence (Perfect Media Mix)
10. It’s not about you, it’s about them!
106. Henry
Ford:
If
I'd
asked
my
customers
what
they
wanted…
107. If
I'd
asked
my
customers
what
they
wanted…
they'd
said
a
faster
horse.
(Henry
Ford)
108. Tell
me
and
I
will
forget.
Show
me
and
I
might
remember.
Involve
me
and
I
will
understand.
Benjamin
Franklin
109. Some other presentations that might interest you :
1. The Power of Brand Advocates
http://www.slideshare.net/aslabinck/the-power-of-brand-advocates
2. Social Media in Practice
http://www.slideshare.net/aslabinck/social-media-in-practice-day-to-day-examples
3. Conversational Marketing: an Introduction
http://www.slideshare.net/aslabinck/conversational-marketing-an-introduction
4. Conversation manager: why you need one
http://www.slideshare.net/aslabinck/conversation-manager-why-you-need-one
www.twi[er.com/LBi_Belgium
www.lbigroup.be
110. It’s
up
to
you
to
judge
if
this
presenta&on
was
...