Naked Online: How Naked Pizza and other small businesses use social networkin...Scott Brown
Examples and best practices of small businesses successfully using social networking to market their businesses and connect with customers. Presented at Parker Public Library, Parker, Colorado, May 2010.
Create impact with a powerhouse social strategyJD Lasica
How do you get traction with your social media efforts? Your organization needs to begin with a strategy and a set of business goals.
JD Lasica is giving this presentation at Blackbaud's BBCon conference in Washington, DC, on Oct. 4, 2011.
Naked Online: How Naked Pizza and other small businesses use social networkin...Scott Brown
Examples and best practices of small businesses successfully using social networking to market their businesses and connect with customers. Presented at Parker Public Library, Parker, Colorado, May 2010.
Create impact with a powerhouse social strategyJD Lasica
How do you get traction with your social media efforts? Your organization needs to begin with a strategy and a set of business goals.
JD Lasica is giving this presentation at Blackbaud's BBCon conference in Washington, DC, on Oct. 4, 2011.
The Social Media Spine: Building the backbone to your online presenceStacy Lukasavitz Steele
Slides for the presentation I gave to Leadership Genesee on social media - very bare-bones approach to building an online presence, doesn't go too deep.
מדיה חברתית, מגמות וסיפורים מהשטח - הרצאת פתיחה בכנס מיקרוסופט, אוקטובר 2011Ministry of Education
הרצאה בסגנון של דואט שיתופי.
רונן עפר מאפריל ייעוץ עסקי הציג את המגמות ואת הבסיס התאורטי, בעולם המדיה החברתית.
סיגלית סובל סביון ממערך האינטרנט במינהל תקשוב ומערכות מידע, השלימה בדוגמאות ותובנות מהעשייה במשרד החינוך.
Social Change: Social Media's role in BusinessMichael Murray
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NMS team members Alex Redmond (Mid-Atlantic Business Development) and Leslie Bradshaw (Communications Manager) shared social media best practices and specific ideas for the agriculture industry during two presentations to the DC Ag Communicators in May and June 2009.
Intro to Social Media for Lisa Pearl and The Girl with the Curl slideshareSarah Allen Consulting
An introductory workshop to social media for brilliant designer and artist, Beth aka The Girl with the Curl and boutique Sydney photographer Lisa aka Lisa Pearl Photography.
Make Your Website Work for You, March 27, 2009abcboston
With the potential of technology to reach a much larger audience quickly and inexpensively, more and more organizations are using an online presence to reach donors, members, customers, volunteers and supporters.
Provides a "101" tutorial on social media technologies and the way they are used to advance corporate social responsibility or cause marketing. Particular emphasis on frameworks to enhance a company's effectiveness at identifying the right tools and using them effectively.
Jan 26 2011 gta rewards breakfast web 2 0 and hrCathy McKnight
Building an HR Social Media Strategy focuses on harnessing social media tools--social networks, blogs and wikis--for use in recruiting, employee engagement, training and corporate culture building. During this breakfast session we will review and discuss what social media tools are out there and how they can be used in recruiting, employee engagement, training and corporate culture building, as well as examine case studies and examples of internal social media success stories.
COURSEWARE: Social Media and PR Crisis CommunicationLaurel Papworth
A practical workbook to introduce you to a range of Social Media Tools to help manage crisis communications in Public Relations. With extensive case studies and exercises the tools covered include blogs, Twitter, Facebook, widgets, virtual worlds, social bookmarking and tagging.
A comprehensive overview of social media including what it is, how to decide if it's the right communication option for your offering, stats and facts, the good - bad - ugly, platform dichotomy, outreach activities and how to keep safe.
The Social Media Spine: Building the backbone to your online presenceStacy Lukasavitz Steele
Slides for the presentation I gave to Leadership Genesee on social media - very bare-bones approach to building an online presence, doesn't go too deep.
מדיה חברתית, מגמות וסיפורים מהשטח - הרצאת פתיחה בכנס מיקרוסופט, אוקטובר 2011Ministry of Education
הרצאה בסגנון של דואט שיתופי.
רונן עפר מאפריל ייעוץ עסקי הציג את המגמות ואת הבסיס התאורטי, בעולם המדיה החברתית.
סיגלית סובל סביון ממערך האינטרנט במינהל תקשוב ומערכות מידע, השלימה בדוגמאות ותובנות מהעשייה במשרד החינוך.
Social Change: Social Media's role in BusinessMichael Murray
This is a presentation on using change management best practices to encourage social media adoption within organizations. It begins with a "Social Media 101" section, then explains Enterprise 2.0 as the 'other' social media. The presentation then presents change management as a vehicle for encouraging social media adoption. Finally a case study and basic social media strategies provide readers with some tangible suggestions for how to get started.
NMS team members Alex Redmond (Mid-Atlantic Business Development) and Leslie Bradshaw (Communications Manager) shared social media best practices and specific ideas for the agriculture industry during two presentations to the DC Ag Communicators in May and June 2009.
Intro to Social Media for Lisa Pearl and The Girl with the Curl slideshareSarah Allen Consulting
An introductory workshop to social media for brilliant designer and artist, Beth aka The Girl with the Curl and boutique Sydney photographer Lisa aka Lisa Pearl Photography.
Make Your Website Work for You, March 27, 2009abcboston
With the potential of technology to reach a much larger audience quickly and inexpensively, more and more organizations are using an online presence to reach donors, members, customers, volunteers and supporters.
Provides a "101" tutorial on social media technologies and the way they are used to advance corporate social responsibility or cause marketing. Particular emphasis on frameworks to enhance a company's effectiveness at identifying the right tools and using them effectively.
Jan 26 2011 gta rewards breakfast web 2 0 and hrCathy McKnight
Building an HR Social Media Strategy focuses on harnessing social media tools--social networks, blogs and wikis--for use in recruiting, employee engagement, training and corporate culture building. During this breakfast session we will review and discuss what social media tools are out there and how they can be used in recruiting, employee engagement, training and corporate culture building, as well as examine case studies and examples of internal social media success stories.
COURSEWARE: Social Media and PR Crisis CommunicationLaurel Papworth
A practical workbook to introduce you to a range of Social Media Tools to help manage crisis communications in Public Relations. With extensive case studies and exercises the tools covered include blogs, Twitter, Facebook, widgets, virtual worlds, social bookmarking and tagging.
A comprehensive overview of social media including what it is, how to decide if it's the right communication option for your offering, stats and facts, the good - bad - ugly, platform dichotomy, outreach activities and how to keep safe.
This is some information pertaining to my product performance there is more information about this product that is not in this slide please keep your eye out for other slides on this product
ADECUACIÓN DE COMPETENCIAS COMO APOYO AL DESARROLLO PROFESIONALinDenova
Guía de buenas prácticas para la adecuación de competencias como apoyo al desarrollo profesional, desarrollo profesional, asuste de habilidades, y buenas prácticas de algunos países de la UE
APOYO AL DESARROLLO PROFESIONAL
Presentación
Los ecosistemas en los que trabajamos están evolucionando hacia entornos cada vez más colaborativos y diná-
micos. La horizontalidad en la comunicación y el empoderamiento de las personas, son la fórmula ganadora
que dará sentido y éxito a cada proyecto.
Liderar desde la acción es la clave, pero requiere entrenamiento. Y nada mejor que hacerlo en equipo, transformándolo
en uno de alto rendimiento.
En este taller, viviremos una experiencia única y divertida, con el aprendizaje experiencial como protagonista.
Con impactos lúdico-formativos trabajaremos ideas fuerza en dirección de equipos a lo largo de una mañana
altamente participativa. Nuestra hoja de ruta será el modelo DAC (Dirección, Alineación y Compromiso) mientras
realizamos una pintura figurativa de forma colaborativa, distribuidos por equipos. Todo ello, en un entorno
muy propicio en el que combinaremos trabajo dentro y fuera del aula.
Tomorrow's technology today - The Misys Software Vision and Strategy (FusionB...Misys
Here we explain how our software family vision can respond to the challenges seen today in the industry. FusionBanking Essence is our newest solution for retail banking, and we also explore this offering in more detail.
Bacotec Novahome - Résidence dans l'HéraultBacotec
Idéalement située à SAINT BRES, ZAC de Cantaussel NOVA HOME c'est 15 villas BBC du T3 au T4 avec garage et jardin, sur des parcelles de 135 m² à 289 m² de terrain dans l’agglomération de Montpellier.
Nova Home, résidence réalisée par Bacotec dans l'Hérault
Plus d'info : http://www.bacotec.com/index.php/component/realestatemanager/642/view_house
This is a presentation given in Atlanta to a group of Chief Marketing Officers and Vice Presidents of Marketing that provided an overview of today's public relations landscape and the role that digital communications plays in it today. As we've seen, the social and digital media landscape has changed the way that organizations communicate, engage and gather their information. Take a look and provide your thoughts or even share some of your best practices!
The Good, the Bad and the Ugly of Social Media and e-CommunicationsDana Vanden Heuvel
Dana VanDen Heuvel is a widely recognized expert who
speakes regularly on blogging, podcasting, RSS, Internet
communities, interactive marketing trends, and best
practices. This morning’s keynote will address the good,
bad and ugly of today’s electronic communications. Plan
to leave this session armed with the knowledge of how
to effectively use electronic communications to create
meaningful relationships in your community.
Social Media is a powerful way for organizations of every size and industry to interact with their customers, critics, fans, and partners. The introduction of Social Media has enabled users to post comments, thoughts and opinions about services and products. With the increased frequency of participation in these sites, users are quickly becoming co-contributors to your brand — making it difficult to control your own messaging. This complimentary webinar is great for marketers looking to quickly get up-to-speed on the elements of Social Media, and more importantly, how to leverage those elements to increase ROI and take control of brand positioning.
"Conversion vs. Conversation" - Measure Social Media ROI (2010)BusinessOnline
This deck was presented at a BMA luncheon where we discuss approaches for tracking social media marketing efforts and return on investment. This is a great deck for anyone who wants to learn about how to begin thinking about social media marketing attribution.
Social Media Steroids: Spread Your Content, Grow Your BusinessJoe Pulizzi
Presentation from Joe Pulizzi (Junta42) given at the 2009 eComXpo Virtual Summit. Contents include why content is key to a social media strategy, social media basics, useful social media tools (Twitter, Facebook, Slideshare and more) and social media distribution options.
Similar to Social Media Monitoring & Reporting (20)
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How Swiss schools are using social media, what kind of accounts they have, how many followers, and highlights of the best use of social media in Switzerland.
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Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
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Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
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Social Media Monitoring & Reporting
1. Swissnex / Swiss Academia 2012, Second Annual Meeting
Social Media
Monitorin and
Reporting!
2. MIKE !
SCHWEDE!
Sabbaticalist, Entrepreneur, Social Media Strategist,
Communication Consultant, Speaker.
1998-2011 Goldbach Interactive:
@mikeschwede http://mike.schwede.ch mike@schwede.ch
5. Consumer trust in...!
Reccomendation from people I know 92%
Cosumer opinions posted online 70%
Editorial content such as newspaper articles 58%
Branded Websites 58%
Email I signed up for 50%
Ads on TV 47%
Brand sponsorships 47%
Ads in magazines 47%
Billboards and other outdoor advertising 47%
Ads in newspaper 46%
Ads on radio 42%
TV program product placements 40%
Ads served in search engine results 40%
Online video ads 36%
Ads on social networks 36%
Online banner ads 33%
Display ads on mobile devices 33%
Text ads on mobile phones 29%
Quelle: Nielsen Global Trust in Advertising Survey / worldwide / Q3 2011
Mike Schwede, some rights reserved (Creative Commons 3.0 BY SA) " 5"
6. The real conversion process!
Theory Real world
Advertising"
Website"
Booking a trip: 12x Google, 21 Travel Sites, 29 Days"
Customers" à Social Reach
Generate as much as (positive and relevant)
buzz about your brand."
Mike Schwede, some rights reserved (Creative Commons 3.0 BY SA) " 6"
7. Trust!
Social Media
Monitoring Tools"
Earned
Media Social Media
Management Tools / "
Web Analytics"
Owned
WOM, Buzz, Forums,!
Third party Blogs etc.! Media
Paid
Website, own Blog,!
Twitter, Facebook!
Media
Web Analytics / Ad Advertising…!
Management"
Forrester, 2009"
Controlle!
Mike Schwede, some rights reserved (Creative Commons 3.0 BY SA) " 7"
9. How does it work?!
Social Web (Blogs, Searching for articles & Structure them by brands Generate nice looking graphs for the
Twitter, Foren, News,...) posts with keywords and topics management
Work on the posts structured
Action
Mike Schwede, some rights reserved (Creative Commons 3.0 BY SA) " 9"
10. Challenge: Volume!
Example Sysomos MAP
• 61.1 Billion Documents saved!
• 110 Mio. Blogs with 1.25 Mio. new articles per day!
• 12-15 Mio. Forum posts per day!
• Twitter: up to 25‘000 Tweets per second!
Mike Schwede, some rights reserved (Creative Commons 3.0 BY SA) " 10"
11. What to track?!
Sub Brands,
Brand Name Products,
(most important) Product
Groups, Labels
People
(Management, Important
Board) Suppliers
(most important)
Topics, Issues
Competitors
& Campaigns
Mike Schwede, some rights reserved (Creative Commons 3.0 BY SA) " 11"
12. Setup example Migros!
Migros
Brands Labels Product Brands Competitors Topics Issues
Migros:
Migros OR "Ein M Negative topics:
Sustainability OR Migros AND
besser" OR "M Aus der Region M-Budget Coop ecology OR …
poisoning
Cumulus"
LeShop… Bio Suisse … Aldi Service Palm oil
M-Electronic… … … Product Range …
… …
Mike Schwede, some rights reserved (Creative Commons 3.0 BY SA) " 12"
13. Application Example!
Fundamental Analysis for a (social media)
stragegy"
Reports, Adhoc
Social Media Measurement"
Marketing Reports mit with quantitative and
qualitative insights"
Crisis Monitoring and Reputation Management"
Customer Care / CRM"
Tool, permanent
Market Research for optimizing Sales, Products, Social Media Engagement"
Communication,…"
Sales and Lead Generation
Mike Schwede, some rights reserved (Creative Commons 3.0 BY SA) " 13"
15. Overview! Report: Ebookers, worldwide, 30 Nov 2011 to 27 Feb 2012, mike.schwede, Source: Sysomos
Reach: Competitor Share of Voice: 5% ì Engagement
• Favorability: 90%
5000
• Sentiment: -4% î
4000 • Topics: Flight 32% ì
News
3000 • Traffic Drivers: Twitter ì
Forums
2000 Cases & Issues
Blogs • Cases: 188 ì
1000
Twitter • Closed Cases: 164 ì
0
• Negative Cases: 30% î
Q4 Q3 Q2 Q1
• Main Topic: Website Usability
Locations
Commentary of the Community Mgmt.
• Top Location: Germany ì
1. We‘re gaining influence (Share of Voice
• Top Language: English ì
and at Twitter Influencer)
2. Sentiment dropped, more Cases 10%
concerning our accounting (!!!)
14%
3. People like our deals and promotions
4. Brand is strongly connected to Orbitz
5. Personal ressources are limited. No 76%
readyness for a Shitstorm English German French
Mike Schwede, some rights reserved (Creative Commons 3.0 BY SA) " 15"
16. Reach & Influence!
Popularity Source SoV: Blogs raising
3" 2" 16% 14%
4" 1"
5"
35% 35%
Blogs News
Twitter Forums
Main Peak Driver was Traditional News! Competitor SoV: 5% î
1. Hugely Popular Orbitz 50 Faves Facebook Game Is Ready for
5%
Take-Off" 5%
2. Orbitz Worldwide and United Continental Holdings Extend
Relationship" 23%
3. Travelers Extending Valentine's Day for a Romantic Getaway
this President's Day Weekend, According to New Orbitz Insider 67%
Index"
4. Orbitz Worldwide Supports Obama Administration Initiative to
Increase International Tourism to the U.S."
5. Orbitz Worldwide, Inc. to Participate at the Citi 22nd Annual Expedia Orbitz
Global Entertainment, Media & Telecommunications
Conference" Ebookers Opodo
Mike Schwede, some rights reserved (Creative Commons 3.0 BY SA) " 16"
18. Cases & Issues! (Invented)
Actual Watchlist: 8 Key Facts
• Cases: 188 ì
• Closed Cases: 164 ì
• Negative Cases: 30% î
Main Topics: Website Usability
Website
6% 15% 15% Delays
Accounting
21%
Pricing
Ideas
11% 32%
Hotels
Mike Schwede, some rights reserved (Creative Commons 3.0 BY SA) " 18"
19. Locations!
Languages Countries
10%
14%
76%
English German French
Mike Schwede, some rights reserved (Creative Commons 3.0 BY SA) " 19"
20. Twitter in Detail! (Example, some for Blogs etc.)
Reach: 1.7 million impressions
2" Tweet Count: 1,481 (estimated)
3" 1"
Peaks
1. Séjours en promotion
2. Séjours en promotion
3. 100.000 Euro Facebook-
Gewinnspiel
Influencer Locations
Topics
Mike Schwede, some rights reserved (Creative Commons 3.0 BY SA) " 20"
21. Core Metrics in Monitoring!
Metrics Description
Posts (also Popularity)" Number of posts/articles"
Impressions (also Viral Reach)" Number of Impressions"
Share of Voice (SoV)" Share of posts of a brand in comparison to the
competitors"
Topic SoV" Share of different topics related to a brand"
Source SoV" Share of different platforms / sources related to a brand"
Word Cloud / Buzz Graph" Visualization of important keywords"
Opinion Leader (also Super Authors / Users with high reach and influence related to a
User or Influencer)" brand or topic"
Sentiment" (Automated, mostly inaccurate) assessment if a post is
positive, neutral or negative"
Traffic" Website Visits due to Social Media Platforms (Twitter,
Facebook, Pinterest etc.)"
Demographics" Info about country, language, age, gender, profession etc. "
Mike Schwede, some rights reserved (Creative Commons 3.0 BY SA) " 21"
26. Main tool evaluation criterias!
> Data and Filtering
- Source coverage, especially in core markets (e.g. Asia)"
- Language Filtering"
- Country Filtering (based on social profiles!)"
> Usability: Simple and self-explanatory
> Workflows for efficient collaboration
> Features based on goals and social media
processes
> Model: In-Sourcing vs. Out-Sourcing
Mike Schwede, some rights reserved (Creative Commons 3.0 BY SA) " 26"
35. Overall context of reporting!
Business Goals"
Social Media Strategy & Objectives
& Platforms"
Social Media Metrics"
Social Media Reporting"
Sources & Tools"
Mike Schwede, Creative Commons 3.0 BY SA " 35"
36. Develop Reporting evolutionary!
> The responsible person creates a
Marketing report
Report
> Gradual aggregation
> Evolution: Start with the
Facebook concrete and important
Editorial Report (Facebook Report), add detail
Report
(Content Report), and later
include Management Summaries
Community
Mangement Twitter Report
Report
Summary
ROI Dashboard
Dashboard
Blog Report
Earned Media
Report
Detail Reports Platform Reports Management Reports
Mike Schwede, Creative Commons 3.0 BY SA " 36"
37. Social Media Scorecard!
Marketing & Communication" Support & Innovation"
• Reach • Support
• Engagement • Satisfaction
• Influence • Innovation
• Position
• Protection
Social Media
Strategy "
Sales" Organisation"
• Visitors • Empowerment
• Leads • Leadership
• Sales
Mike Schwede, Creative Commons 3.0 BY SA " 37"
39. Organisation!
> Processes Embedded in your social media
organization!
> Involve stakeholder early!
Corporate
Marketing Customer Care HR
Communication
Product Market
Sales CxO
Management Research
Mike Schwede, some rights reserved (Creative Commons 3.0 BY SA) " 39"
40. Costs and efforts!
Personal Investments are core
à Enough ressources available?
à Can you define a usefule application of social
media monitoring?"
Tools decrease manual efforts, but do not replace
them.!
Minimum of 10% FTE needed!
Setup 10-30 T CHF (depending on languages,
countries, topics/brands)!
Monthly Fees around 1 – 3 TCHF for pro tools,
50-200 CHF for simple tools!
Mike Schwede, some rights reserved (Creative Commons 3.0 BY SA) " 40"
43. Fotocredits: tim geers
MIKE !
SCHWEDE!
Sabbaticalist, Entrepreneur, Social Media Strategist,
Communication Consultant, Speaker.
@mikeschwede M +41 78 600 888 2 W http://mike.schwede.ch