Social Media is becoming an accepted way for businesses to communicate with both existing and prospective customers. When combined with a good website and email marketing, these three tool sets can produce dynamic results. Yet, there is also much confusion about how to make the most of these tools. In “Websites Social Media and Email - Do they Really Work”, J.R. Atkins explains how Social Media such as LinkedIn, Facebook, Twitter, Blogging, Video and Google Plus can work in concert with your website and email marketing campaigns to generate results for your business. The audience is invited to discusses the “why” and the “how” to put these tools to use. Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.

1. Websites, Social Media
& Email Marketing Do they Really Work?
Download this presentation at:
www.SlideShare.com/jratkins

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Assumptions
Marketing Infrastructure Model & Assertions
HootSuite
Where to get content
Editorial Calendar
Email Marketing
List Building
Selling in the Digital Age
Resources

4. 1. Social Media Networks: “The Big5+1”
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LinkedIn Account & Company Page
Facebook Account & Company Page
Twitter Account
Blog
YouTube Channel
Google+
Note: You may use 1 or more of these or other Social
Networks that fit your business needs.

5. 2. HootSuite: Your Social Media command Center
 Allows for an “inflow” of all Social Media into 1
Place, for processing, monitoring and responding
 Provides a place to post to all or some at once
 Schedule Post in Advance, 2 to 4 weeks at a time
 Free up to 5 inputs
 $10 per month

6. 3. Email Marketing Package
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Mail Chimp
 Constant Contact
 Others?
4. Website
 Responsive
 Online Repository of Information
 Call to Action
 Conversion Forms

8. 1. Be Interesting
2. Content is King
3. Give to Get
 Looking Back & Looking Forward
 Concept applies to all communication

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Once you set up your digital marketing
infrastructure (content), someone can find
you, be referred to you, or you can introduce
them to your company.
The Prospect consumes the content and
chose to engage or not.
When they reach out, it’s time to
consummate the sale.
Aka ”Inbound Marketing”

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Once your Social Media is set up, this is the
#1 Challenge
Brain Storm, get help from staff & friends
Hire a contract writer
Comment on others’ Content
Subscribe to industry related sources

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Constant Contact – www.ConstantContact.com
Mail Chimp – www.mailchimp.com
Clients, Prospects, and Friends
Associations, Clubs, Groups
Networking, MeetUps, Events
Purchase - .15 to $2
Intro Calls

13. Digital Marketing Model with a Sales Wrapper
Selling & Marketing Together
CRM - Customer Relationship Management
Selling
Selling
Selling
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Selling

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Content
 Blogs
 Case Studies
 Articles in Journals
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Community Building
 Listen & Respond
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Campaigns
 Specific Activity, Time Line and Desired Results

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Campaign Examples
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Events
Special Offer
Content
Paid Post
Social Media Ad
Referral Program
Affiliate Program
Track, Access, Modify and Repeat

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Yes, when used in concert: Marketing & Selling
Strategically and on purpose
Targeted, curated list
Consistent use
Track Activity
CRM – Customer Relationship Management

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Socialnomics by Erik Qualman
Inbound Marketing Brain Halligan & Dharmesh Shah
Social Media 2.0 by J.R. Atkins
Mashable (Blog on Social Media Trends)
HubSpot (Content Marketing Specialist)

18. Websites, Social Media
& Email Marketing Do they Really Work?
What do I do?
1. Conference Talks and Workshops
2. Executive Training and Coaching
3. Services: Social Media, Mobile Apps, Sales & Marketing
Download this presentation at:
www.SlideShare.com/jratkins