Social Networking Sites ..............

1. Social
Networking
Sites

2. INTRODUCTION
 Websites focused on building online communities of people having
shared interests.
 Social networks have common themes of information sharing, person-
to-person interaction and creation of shared & collaborative content.
 The industry has been successful in getting a large number of people
at one place, but not very successful in monetization.
 Two-thirds of the world’s Internet population visit a social network or
blogging site and the sector now accounts for almost 20% of all
internet time.

3. SOCIAL NETWORKING ALLOWS TO
 Facilitates open communication, leading to enhanced information
discovery and delivery.
 Allows employees to discuss ideas, post news, ask questions And share
links.
 Provides an opportunity to widen business contacts.
 Targets a wide audience, making it a useful and effective recruitment
tool.
 Improves business reputation and client base with minimal use of
advertising.
 Expands market research, implements marketing campaigns, delivers
communications and directs interested people to specific web sites.

4. TYPES OF SOCIAL MEDIA

5. ADVANTAGES OF SOCIAL
NETWORKING SITES
 Seeking a new job
 Finding romance
 Sharing political beliefs
 Accessing news in real time
 Time sharing

6. DISADVANTAGES OF SOCIAL
NETWORKING SITES
 Opens up the possibility for hackers to commit fraud and launch spam
and virus attacks.
 Increases the risk of people falling prey to online scams that seem
genuine, resulting in data or identity theft.
 May result in negative comments from employees about the company
or potential legal consequences if employees use these sites to view
objectionable, illicit or offensive material.
 Potentially results in lost productivity, especially if employees are busy
updating profiles, etc

7. SITES
 GOOGLE+
 FACEBOOK
 TWITTER
 YOU TUBE
 LINKEDIN
 INSTAGRAM

8. GOOGLE+
 It is a multilingual social networking.
 Google+ integrates social services such as Google Profiles.
 Google+ introduces new services identified as Circles, Hangouts and
Sparks.
 Google+ is available as a website and on mobile devices

9. FACEBOOK
 For casual interactions, sharing links, sharing photos
and videos. No character limit
 Current users: 13-50 (85% students and teenagers)
 Originally users: 18-24 (university students)
 The age restriction has become 13+ with parental
permission.

10. TWITTER
 For short casual interactions, sharing links,
sharing photos and videos. Character limit
140, great for specialized topics
 Current users: Mostly celebrities and fans
 Originally users: Ordinary people
 People now use twitter to follow celebrities
and see
 what is new with them rather than keep up
with friends.

11. YOU TUBE & LINKEDIN &
INSTAGRAM
 A video sharing site. Upload and share videos, people can comment
on them
 For professional interactions great for creating professional groups for
students
 Photos & veodies

12. DRIVE TRAFFIC
 A few easy ways to start promoting your page without spending money
 Add links and icons from your website to your social media pages
 Include your social media URLs in your e-mail signature
 Connect with other social media users on campus and ask them to
share your content
 Post frequently and respond to engaged customers