Become "socially savvy" to take your campaigns to the next level during this valuable webinar. Attendees will gain insight into social media marketing, learn how to grow and nurture an online community and review best practices for social campaigns. Having a social media marketing strategy is critical to every brand's success in the digital age.
You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?Ripple6, Inc.
Engaging with your customers through social networks is becoming a vital part in any company's brand marketing strategy. However, there are high demands of time and resources, plus difficulties measuring return on investment.
You’ll learn how to create a Social Hub to improve efficiencies in your social marketing and you will find out answers to the following questions:
How can you scale your social media strategy across the Internet?
How do you manage multiple social marketing efforts?
How do you put user generated content to work for you?
How do you build and leverage advocates?
Understand and Unleash the Power of Word of Mouth MarketingRipple6, Inc.
Augie Ray is a Senior Analyst from Forrester Research, an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
In this information-packed session, you will learn how to develop successful programs that draw in, engage, and leverage the power of social influencers to create brand advocates. Topics will include:
• Creating brand advocates
• Measuring peer influence
• Leveraging brand advocates across the digital landscape
• Driving results from a strong social strategy
You will also learn how the Ripple6 Social Hub can help you scale your social efforts and get the most out of your social strategy:
• Create a critical mass of users and conversations
• Distribute your messages, manage and engage with your audience wherever they are across the web, social networks, your brand site, mobile and more
• Easily extend into Facebook and Twitter from a single point of entry
• Turn your brand web site into a thriving conversational marketing vehicle
How and Why Small Community News Paper Publishers should leverage social media for their businesses and integrate it into their full compliment of media. Part 2 of 3 for the NNPA Social Media Academy.
How To Use Social Media to Boost Marketing EffectivenessLynne d Johnson
How To Use Social Media To Boost Marketing Effectiveness presented at ARF University Social Media Bootcamp: Social Media for Research and Marketing June 21, 2010
You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?Ripple6, Inc.
Engaging with your customers through social networks is becoming a vital part in any company's brand marketing strategy. However, there are high demands of time and resources, plus difficulties measuring return on investment.
You’ll learn how to create a Social Hub to improve efficiencies in your social marketing and you will find out answers to the following questions:
How can you scale your social media strategy across the Internet?
How do you manage multiple social marketing efforts?
How do you put user generated content to work for you?
How do you build and leverage advocates?
Understand and Unleash the Power of Word of Mouth MarketingRipple6, Inc.
Augie Ray is a Senior Analyst from Forrester Research, an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
In this information-packed session, you will learn how to develop successful programs that draw in, engage, and leverage the power of social influencers to create brand advocates. Topics will include:
• Creating brand advocates
• Measuring peer influence
• Leveraging brand advocates across the digital landscape
• Driving results from a strong social strategy
You will also learn how the Ripple6 Social Hub can help you scale your social efforts and get the most out of your social strategy:
• Create a critical mass of users and conversations
• Distribute your messages, manage and engage with your audience wherever they are across the web, social networks, your brand site, mobile and more
• Easily extend into Facebook and Twitter from a single point of entry
• Turn your brand web site into a thriving conversational marketing vehicle
How and Why Small Community News Paper Publishers should leverage social media for their businesses and integrate it into their full compliment of media. Part 2 of 3 for the NNPA Social Media Academy.
How To Use Social Media to Boost Marketing EffectivenessLynne d Johnson
How To Use Social Media To Boost Marketing Effectiveness presented at ARF University Social Media Bootcamp: Social Media for Research and Marketing June 21, 2010
I spoke to an undergraduate marketing class at SDSU about social media marketing. I was asked to speak about my background, social media marketing, how to set up a social media strategy, some use cases, and how to get a job in social media marketing.
Adding Social Media to Your Marketing Plan4Good.org
Around every corner you turn these days we hear about social media, bloggers, social networking. The list goes on and on. Using social media is just one tool for developing your organization’s fundraising and marketing strategies. Social media is an entry point and can be used as part of a larger plan to help you achieve your funding goals. Learn from existing success models about how organizations can raise tens of thousands and even millions of dollars through social media. Social media is here to stay. Taking some time to learn more about the multi-channel use of marketing your organization can have a long-term impact on the knowledge about and success of your mission.
In November I delivered this talk to business students at The University of Western Ontario. We discussed Social Media Strategy and the evolving forms of social media in marketing, advertising and public relations.
This is a presentation given Sept.15, 2010 for BrightTalk. The subject is a basic primer for viral marketing using social media to create brand 'buzz'. The presented is Michael Crosson, a recognized expert in social media, publisher of SocialMediopolis.com, and the founder of the largest social media marketing group on LinkedIn, with over 95,000 members.
The Impact of Social Media on Business CaylinBeLow
This PowerPoint explains the impact of social media on business. Topics discussed include: 4E Framework of marketing, the wheel of social media engagement, and different types of social media and mobile apps.
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
Knowing what social media data to track is critical to transforming data into content your community wants. In this session, we’ll focus on the important questions you need to ask, the metrics that tell you what you need to know; how to optimize your content to engage community; and how to build a social media community of content contributors and curators.
Your residents and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information.
Renters are talking about your communities, sharing options and making referrals via new media platforms such as Facebook, Twitter, YouTube and Foursquare.
Maintaining an on-going positive relationship with consumers is critical to any brands long term success. Today companies must be a part of the consumer dialogue. Learn how to build a customer engagement strategy.
Turning Your Audience Into Cashflow Ripple6 Webinar July 9 2009Ripple6, Inc.
In this webinar, we will discover alternative ways to monetize your audience. Reaching beyond traditional subscription- and ad-based monetization models, our community-enabled models provide new ways to generate revenue without cannibalizing current efforts.
I spoke to an undergraduate marketing class at SDSU about social media marketing. I was asked to speak about my background, social media marketing, how to set up a social media strategy, some use cases, and how to get a job in social media marketing.
Adding Social Media to Your Marketing Plan4Good.org
Around every corner you turn these days we hear about social media, bloggers, social networking. The list goes on and on. Using social media is just one tool for developing your organization’s fundraising and marketing strategies. Social media is an entry point and can be used as part of a larger plan to help you achieve your funding goals. Learn from existing success models about how organizations can raise tens of thousands and even millions of dollars through social media. Social media is here to stay. Taking some time to learn more about the multi-channel use of marketing your organization can have a long-term impact on the knowledge about and success of your mission.
In November I delivered this talk to business students at The University of Western Ontario. We discussed Social Media Strategy and the evolving forms of social media in marketing, advertising and public relations.
This is a presentation given Sept.15, 2010 for BrightTalk. The subject is a basic primer for viral marketing using social media to create brand 'buzz'. The presented is Michael Crosson, a recognized expert in social media, publisher of SocialMediopolis.com, and the founder of the largest social media marketing group on LinkedIn, with over 95,000 members.
The Impact of Social Media on Business CaylinBeLow
This PowerPoint explains the impact of social media on business. Topics discussed include: 4E Framework of marketing, the wheel of social media engagement, and different types of social media and mobile apps.
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
Knowing what social media data to track is critical to transforming data into content your community wants. In this session, we’ll focus on the important questions you need to ask, the metrics that tell you what you need to know; how to optimize your content to engage community; and how to build a social media community of content contributors and curators.
Your residents and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information.
Renters are talking about your communities, sharing options and making referrals via new media platforms such as Facebook, Twitter, YouTube and Foursquare.
Maintaining an on-going positive relationship with consumers is critical to any brands long term success. Today companies must be a part of the consumer dialogue. Learn how to build a customer engagement strategy.
Turning Your Audience Into Cashflow Ripple6 Webinar July 9 2009Ripple6, Inc.
In this webinar, we will discover alternative ways to monetize your audience. Reaching beyond traditional subscription- and ad-based monetization models, our community-enabled models provide new ways to generate revenue without cannibalizing current efforts.
Ripple6™ helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enhance social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand's look and feel for integration into an existing web site or to create an entirely new site. Ripple6 a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is based in New York and its list of clients and partners includes P&G, Meredith Corporation, and General Mills. For more information, go to www.Ripple6.com.
Ripple6™ helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enhance social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand's look and feel for integration into an existing web site or to create an entirely new site. Ripple6 a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is based in New York and its list of clients and partners includes P&G, Meredith Corporation, and General Mills. For more information, go to www.Ripple6.com.
Learn how to deploy a social network community to serve your audience and quickly generate real ROI and incremental revenue. Ripple6 OnDemand will deliver ROI by turning your audience into cashflow with our exclusive social marketing features. This webinar will explain how you can quickly deploy a social network and create new revenue. Ripple6 OnDemand delivers enterprise class, full featured, social network deployment in as little as 48 hours.
Webinar given by Ripple6 CEO San Kim for ARF (Advertising Research Foundation) on lessons learned about what consumers want form marketers in online social networks.
Monitoring The Social Media Conversation Vocus WebinarJenni Lloyd
Slides associated with the Vocus webinar: 'Monitoring the Social Media Conversation: From Twitter to Facebook' held on 21.7.09.
Listen again here:
http://is.gd/1GwgK
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
Now that social media is becoming a mainstream marketing and PR component we need move beyond experimenting and testing. It's time to figure out how to get social media right. Learn about using Facebook, Twitter and YouTube.
Social Media is not a Side Dish. This presentation for HTCE is specifically aimed at addressing the hurdles that established organisations face when incorporating social media into their marketing mix.
Intersect Social Meda, SEO & Content Marketing and you have this presentation on how to build a Social Media SEO Strategy. Given by @TopRank Marketing CEO Lee Odden.
Measurement is Not Counting: Social Media & Return on Investment, presented b...craigslist_fndn
You are actively using Facebook or Twitter or LinkedIn or a blog as part of your organization’s marketing or fundraising strategy. But do you know what your audience wants from you? Are you measuring how effective you are with these tools? Can you answer your boss’s or board’s questions about the value of spending time on social media? How do you know social media is a good investment and that you are getting strong results? Beth’s session addresses how to measure social media return on investment, including a strong framework and practical tips to measure and refine your social media tactics.
A presentation about social media given at Comms Week Cal State Fullerton CA to PR students. Information on social media and why PR students need to learn social media as part of their PR course.
Social Business Outreach Engagement Strategies For 2013Richard Sink
My clients value the transparency of my approach. For more than 9 years now I have been able to explore, examine and implement a variety of tactical social media engagements with measurable results.
Most businesses find they don't know which tools to use or how to effectively utilize them. It takes a unique blend of expertise and experience that will drive expected results.
Since 2004, my clients have looked to me to establish how new technologies and social media channels can solve business problems, improve business processes and achieve a competitive advantage that will positively impact the bottom-line results. This examines the value I bring to my clients.
Building Effective Social Media Strategies - Customer Experience event, Enige...3seven9
What do you do once you have your social strategy in place? How do you make it effective and how do you measure your progress and the customer experience you have delivered?
David Wood heads up New Business at Design and Marketing agency 3seven9. This presentation took place at a Customer Experience event, hosted by Enigen CRM on 24/04/13. It covers the all-important topic of how to create an effective social media strategy that gives you ROI, the problems that you may face along the way and how content marketing is becoming a game changer.
3seven9 are a design and marketing agency. We have been creating innovative web solutions and interactive marketing campaigns since 1995. We work across multi-sectors, in B2B and B2C markets and we're proud of what we do. Meeting your business needs is not good enough. We want to do so in a manner that pushes creative boundaries and explores new technology, getting underneath the needs of your customer to make your presence work not only for you, but also for them.
When you come to us with a challenge, we will work with you to uncover which combination of our services will integrate to meet your business needs and project expectations. Each project is afforded the same strategic approach, swift delivery but with highly flexible deliverables.
Specialties
Website design, Web applications, Integrated social strategy, SEO, PPC, Email marketing, Responsive sites, Social segmentation reports, Brand design, Content platforms, Integrated marketing, Multichannel marketing, Print collateral, Brand design, Content marketing
Active Learning Through Social Media: How to Leverage Consumer Conversations ...Ripple6, Inc.
In this Webinar, we will help you understand how social media can be a promising new option for market researchers and show you some of the tools now available to address common research needs like ideation and innovation, communications optimization, product testing, and consumer understanding. We’ll explore the value of social media for gathering insight; what types of research are well-suited to social media and how to get started!
Yesterday was a Microsite. Facebook is Today. What will Tomorrow Be?Ripple6, Inc.
For some time, microsites acted as a core component of many marketing campaigns. They provided fast, shorter-term focal points to introduce new lines or new promotions. But not so much anymore. The inability to scale individual microsites or connect them in your marketing efforts pushed them away from the forefront. Today's quickly evolving landscape offers many solutions for listening, engaging, and interacting with consumers, creating relationships in social networks. But how can you translate those efforts into a comprehensive strategy, with the right tools and technology to scale your efforts long term?
In this webinar, you'll learn how to quickly deploy a more engaging and scalable microsite model that can both connect and scale your social marketing. You'll get answers to the following questions:
• How can you scale your social media strategy across the Internet?
• How do you put user generated content to work for you?
• How do you find advocates and then unlock their value in more places than one?
Are You in Need of A Comprehensive Social Media Strategy?Ripple6, Inc.
Marketers must find ways to manage, improve, and scale their social media strategy beyond Facebook and Twitter. Engaging with customers through social networks is becoming a vital part in any companies’ brand marketing strategy, but there are high demands of time and resources, plus difficulties measuring return on investment. In this session, you’ll learn how to create a Social Hub, around which you can better control your efforts. We’ll discuss ways to improve efficiencies in your social marketing and provide answers to numerous questions, including how to scale your social media strategy across the Internet; manage multiple social marketing efforts; and put user generated content to work for you, by building and leveraging advocates.
7 C's of Social Marketing - iMedia Agency Summit Dec '09Ripple6, Inc.
As niche networks are quickly becoming the "go-to" for deep discussions around hobbies and common interests, how can your clients overcome the noise and genuinely connect with consumers, while still allowing their message to scale? Learn the seven C's of social marketing: campaigns, conversations, community, clicks, creativity, collaboration, and connections.
The Social Hub: A Comprehensive Social Media StrategyRipple6, Inc.
Engaging with your customers through social networks is becoming a vital part in any companies’ brand marketing strategy. However, there are high demands of time and resources, plus difficulties measuring return on investment. You’ll learn how to create a Social Hub to improve efficiencies in your social marketing and you will find out answers to the following questions:
• How can you scale your social media strategies across the Internet?
• How do you manage multiple social marketing efforts?
• How do you put user generated content to work for you?
• How do you build and leverage advocates?
Going Deep with Social: Methods to Listen andRipple6, Inc.
Go beyond the initial step of listening on the web to see how simple, yet comprehensive solutions can help you to gain insights from some of the most relevant conversations among your customers. You'll learn about nimble, cost-effective methods that can be quickly deployed and integrated with your overall research plans.
• How do you generate rich qualitative insight on the discussions that are most relevant to you?
• How can you paint more vivid, lifelike pictures of your audience by understanding how they are connected and the context of conversations
Combining the Power of Social Media with Online AdvertisingRipple6, Inc.
You will learn about solutions and technology that create meaningful and measurable connections in social networks and how to extend your brand positioning into social advertising. These solutions can help you create self-sustaining assets that scale and connect across the web. You’ll see how to invest in relationships with people who can return again and again – not just to engage with you, but with people who share passion for your brand.
How To Put Your Brand Into Social NetworksRipple6, Inc.
Learn how you can use social networks to engage your audience and build valuable relationships with them. Find out how you can use the tactics that top marketers are using to successfully engage consumers in social networks. Ripple6 shares some of the secrets we’ve learned from working with P&G, Unilever, Walgreen’s, General Mills and many others. Learn what you can do to quickly engage consumers and become a valuable and welcome member of the online social network.
Social Commerce: Turning Their Friends into Your Salesforce -- Going Beyond Recommendations into Social Commerce
Learn how to leverage social networking technology to go beyond recommendations and link your customers to each other. People trust recommendations from their friends more than any form of advertising. Leverage these relationships to turn your online store into a social community where your customers come to talk with their friends. Social commerce creates "sticky" sites that bring customers back for more. Learn how Ripple6 will integrate a community with your eStore.
Cloud Communities are an innovation that make it easy to reach your most relevant audience over and over again, creating conversations and developing relationships with them. Because the conversations happen in places where your audience spends time on the web, the dialogue is more authentic.
And by being at their place, you have an opportunity to tap into personal networks and word of mouth.
Contact www.Ripple6.com for more info
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
https://bit.ly/BabeSideDoll4u Babeside is a company that specializes in creating handcrafted reborn dolls. These dolls are designed to be incredibly lifelike, with realistic skin tones and hair, and they have become increasingly popular among collectors and those who use them for therapeutic purposes. At Babeside, we believe that our reborn dolls can provide comfort and healing to anyone who needs it.
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Our reborn dolls are more than just beautiful pieces of art - they can also help alleviate stress, anxiety, depression, and other mental health conditions. Studies have shown that holding or cuddling a soft object like a stuffed animal or a reborn doll can release oxytocin, which is often referred to as the "love hormone." This hormone helps us feel calm and relaxed, reducing feelings of stress and anxiety.
In addition to their physical benefits, reborn dolls can also offer emotional support. For many people, having something to care for and nurture can bring a sense of purpose and fulfillment. Reborn dolls can also serve as a reminder of happy memories or loved ones who have passed away.
1. Social Media Marketing Best Practices July 21, 2010 Kailei Richardson kailei@ripple6.com Cyndi Zaino cyndi@ripple6.com
2. Agenda Who We Are Social Media Marketing Community Best Practices Ripple6 Social Hub
3. About Ripple6 Founded 2006 A wholly-owned, independently operated subsidiary of Gannett Co., Inc. A division of PointRoll Provider of Social Media technologies and services. Notable Partners and Clients: Procter & Gamble, Kraft, Unilever and Target
5. What is Social Media Marketing? Overwhelming! Complicated Facebook and Twitter Advertising on Social Networks
6. What is Social Media Marketing A way to use social networks and tools for marketing purposes Enables companies to: Connect with customers/consumers Launch and execute campaigns
16. Staffing your team What if I don’t have enough staff? Is it OK to take volunteers? Some tips Recruit trustworthy, diverse and altruistic members Have easy avenues of communication and coordination Give incentives, recognition and legitimacy
17. Managing your team Individuality plus coordination Communication opportunities Tools and resources Routine check-points
19. Social Campaigns vs. Community What’s the difference? One supports the other Community is a long-term investment communication channel How should I evaluate my community? Differently than a campaign Health and performance are key Numerically Anecdotally
21. Engagement & Campaigns Contests, Challenges, Competitions Journaling or Real-world vs. virtual-world activities Badging, Gaming, and Points Systems Editorial Campaigns Community-building Scavenger Hunts
22. Tips & Tricks Monitor mix of branded versus non-branded messaging/activities Use combinations of activities Use trackable links Leverage your power users Try different activities – see what sticks!
23. Community Stages Seeding & Beta Preparing, adjusting, learning Launch Promotion, awareness Building & Growing Retention, engagement, identity Sustaining Member-driven, continue to support
35. Social Hub: LaunchPad Our experienced Social Media Engagement Services team will help you plan, seed and launch your community Total of a three month engagement Three components:
36. Wrap-Up Social Media Marketing – another component in your marketing mix Several trends in social media marketing: Embedded Communities Facebook/Twitter/YouTube Branded Communities Community Best Practices Ripple6 Social Hub
Welcome to our webinar on Social Media Marketing Best Practices. My name is Kailei Richardson, I am the Social Media Subject Matter Expert here at Ripple6 and I am joined by Cyndi Zaino from our Engagement Services team.
Today we’re going to give you a brief overview of who Ripple6 is, give you some trends in social media marketing, dig in deep into best practices in building communities around your brand, and end with our Ripple6 Social Hub that brings all of that together.
When asking brands what social media marketing is, these are some of the comments we hear:it’s overwhelming! it’s complicated! it’s Facebook and/or Twitter oh, you’re talking about advertising on social networks, aren’t you?
What is social media marketing really? It’s a way to use social networks and tools for marketing purposes. And just like any other marketing program it allows you to connect with your customers or consumers and launch and execute your marketing campaigns. So let’s talk about different types of social media marketing that are popular and/or are becoming increasingly popular in the social marketing space.Photo credits: http://www.creativeraven.com/joom15/images/stories/iStock_000007195500XSmall.jpghttp://www.momisteaching.com/wp-content/uploads/2009/08/social-media-marketing.jpg
We’ve all heard of the Old Spice campaign and just last week Old Spice launched a social media marketing campaign that incorporated not only their website, but also Facebook, Twitter and YouTube – the top three outlets many people think of when thinking about social media marketing.30,002,204 Youtube Views last weekhttp://www.readwriteweb.com/archives/how_old_spice_won_the_internet.phphttp://www.clickz.com/3641023-A total of 183 individual video responses have been posted to the Old Spice YouTube channel.-So far, the videos have attracted 35.7 million individual views, as of 9am, Monday July 19th.-The final video reply, addressed to "everyone," has amassed almost 2.5 million views and over 5,800 comments alone.-The Old Spice channel was the most viewed channel on YouTube last week, and is now the third most subscribed channel ever in the site's "sponsor" category.-Total upload views for the channel, a metric that includes the original TV ads, currently stand at over 92 million.
Embedded communities within online communities like this one called Healthy Kids and Family that’s sponsored by Nintendo Wii but it’s located on MomsLikeMe.com. Here, moms all over the country talk about how they stay fit and Nintendo executes some of their campaigns.
Another increasingly popular trend that we find very exciting is branded communities. With branded communities, brands bring their consumers to their turf, allowing them to not only build relationships and have conversations, but also gain tremendous insights about their most loyal consumers.In the next section we’ll tell how to effectively build your own community, highlighting key steps and best practices
So now I am going to pass it along to Cyndi Zaino, our community subject matter expert for today’s presentation, who is a project manager and Community Manager within our Engagement Services group here at Ripple6. Our Engagement Services group provides a range of services geared towards:- Helping our clients get the most out of their Ripple6 online communities- Delivering branded community experiences for our marketing clients
Think about: How you currently interact with your customers and “end-users”? What are your current best practices when communicating with them? What makes it a best practice?To understand how we got here, let’s go back to a time before social networks, email, the internet, mobile and computersHow did business communicate with their customers before these tools were available?TelephoneLettersTelegramsFace to face meetingsCommunication was slower and more time consuming. There was less two way communication between businesses and customers
Community Management within “Social Media” or via a digital medium isn’t much differentYou’ve always had the opportunity; however it has historically been very time consuming and required much effortNow with new “social” technologies, you can do this faster, simpler, more efficiently and on an individual basisWith all of the methods of communication today – conversations are more visible now than ever. Developing Community Management best practices is important to ensure consistent messaging, customer service and brand identity. In the past few decades technology has advanced, making communication faster and more efficient. Conversations are more visible.You can reach your customers by EmailMobileWebsitesSocial networking Depending on your business model some of all of these venues may be appropriate.
Seeding & Beta = planning, adding initial content, inviting trusted members, testing, adjusting, learningLaunch = promotion, awareness, “the real thing”, establish a name for your community to the outside worldBuilding & Growing = member retention, member engagement, power users start to appear, building an identity, clarifying the communities purpose, lots of lurkers and respondersSustaining = power users have a stronger presence and take on some leadership, members are creating content rather than just reading or replying, you can start to depend on your members to keep your community going, you need to monitor
Which roles should make up my team?Strategic, Administrative, Editorial
What if I don’t have enough people on staff?It’s OK to ask for volunteers from your communityGive them incentives, privileges, recognition, and supportMake sure you have easy avenues of communication and coordination that are checked frequentlyClearly identify them to the other members of the communityOnly promote members you can trustCreate a volunteer team that is diverse in terms of commitment, intensity, and management styleSelect members that want to help the community – not just themselvesYou could select the right members by preparing a few questions to interview them
How quickly will I see the fruits of my labor?You’re connecting with individuals via your community – building relationships and seeing their benefit does take timeSome are lucky and their communities go “viral” – be careful! Quality of communication with and attention to individuals should be proportionate to your community’s growth in popularity and membershipHow can I evaluate my efforts and the efforts of my team?NumericallyReturn visits, post and reply frequency, UGC, shares and invites, registrations, reduction in customer support requests via other channelsAnecdotallyMedia attention, individual member feedback
Seeding & Beta = planning, adding initial content, inviting trusted members, testing, adjusting, learningLaunch = promotion, awareness, “the real thing”, establish a name for your community to the outside worldBuilding & Growing = member retention, member engagement, power users start to appear, building an identity, clarifying the communities purpose, lots of lurkers and respondersSustaining = power users have a stronger presence and take on some leadership, members are creating content rather than just reading or replying, you can start to depend on your members to keep your community going, you need to monitor
Thanks, Cyndi. So now that we’ve talked about social marketing and particularly how to build a branded communities, I want to share with you one of the offerings that we have that can help you execute your comprehensive social media marketing strategies.
We have a product called the Social Hub which allows you build, connect and centrally manage your social media marketing plans, extending your messaging across Facebook, Twitter, your brand site, media placements, and more. The Social Hub is also a good platform for your community management team to use to manage campaigns and content. To put this graphic into context we talked about branded commmunities like PomWonderful’s which is something that sits in the center of the Hub. We also talked about Facebook, Twitter and YouTube which are right here. And finally, we talked about embedded communities which would fit here. Social Hub is a good platform for your community management team to use to manage campaigns, content, etc. Can have one campaign running through the whole hub and your members can experience wherever they are
So let’s talk about how we use the Social Hub here at Ripple6. Say we want to launch a campaign on our Social Hub, our branded community called the @Ripple6 community located at community.ripple6.com. Let’s say I wanted to do a giveaway of some sort where I ask a question and those who respond are eligible to win an iPad. I could post that on the @Ripple6 community and through our technology it can automatically be published to our Facebook Fan Page, Twitter, our embedded community, our online advertising, our home website, Ripple6.com, as well as on mobile devices. (click) All of these places are updated simultaneously and are all connected with one another.So essentially, with the Social Hub, you can one campaign running through the whole hub and your members can experience wherever they are.
Refer back to types of social media marketing Social Hub is a good platform for your community management team to use to manage campaigns, content, etc. Can have one campaign running through the whole hub and your members can experience wherever they are
Also with each fully deployed Hub comes LaunchPad which essentially is a 3 month engagement where our Engagement Services team will help you to successfully plan seed and launch your community. They do that through coaching sessions, consulting services and a full toolset including a step-by-step guide to help you launch your community as quickly and effectively as possible. This guide is an excellent resource – it’s packed with tips, tools, and templates for you to roll out your community effectively.
So just to wrap it all up we gave you an overview of social media marketing and how it’s another component in your marketing mix. We talked about several trends in social marketing including embedded communities, facebook, twitter and youtube, as well as branded communities. We also gave you some community best practices tips and tricks and ended with showing you how the social hub enables you to execute your social media marketing strategies, plans and campaigns. So with that, I’d like to open up the floor to any questions you may have.