The document discusses the importance of social media metrics in branding and outlines strategies for improving user engagement on websites, such as reducing bounce rates and increasing page views. It emphasizes the necessity of measuring various metrics using tools like Google Analytics and benchmarking against similar sites. Additionally, it highlights the importance of tracking subscribers and reach in order to evaluate the effectiveness of content distribution.

1. Social Media Metrics

2. . . . our brand is the sum of many parts . . .

3. The Social Loop
Source: Wayne Smallman

4. Strategy

5. Create Buzz
Flickr: aussiegall/Louise Docker
Listen

6. METRICS MANTRA:
“You can’t manage what you can’t measure.”

7. Start with end goal in mind
To lower bounce rate.
To improve page views, time spent.
To establish a killer keywords list.
To have and to hold RSS.

8. Who’s coming to our site?

9. Tool: Google Analytics

10. Benchmarking against sites of similar size

11. Traffic Sources/Keywords

12. local.google.com

13. Other Free Analytics Tools.
Should we try them out?
www.crazyegg.com
www.enquisite.com

14. RSS Feed Measurement
Tools Who’s subscribing to us?

15. Tracking Subscribers and Reach
Reach is the total number of people who have taken action
- viewed or clicked - on the content in your feed.

16. Tracking Subscribers and Reach
Reach is the total number of people who have taken action
- viewed or clicked - on the content in your feed.

17. Using Excel, let’s measure trends over time

18. What Are Your Ideas (Yari)?