SlideShare a Scribd company logo
social media workshop
      March 8th, 2012
"Why we trust people is
the same; it's only the
ways we come to be
trusted that have been
changing, and that's
because communication
has been changing."
The Opportunity

While Wild Water Kingdom –
Canada’s largest water park –
had an existing Facebook and
Twitter profile, we saw the
opportunity to grow its
audience, to improve
engagement with these
communities and to build
better awareness of the park’s
features to their existing and
new audience base.
The Solution

We had 3 short summer
months to quickly revamp
the Wild Water Kingdom
Twitter profile, develop a
handful of custom pages
on the Wild Water
Kingdom Facebook Page,
develop and execute daily
content programming and
identify and connect with
key influencers.
The Results

                                     Despite the short
New Facebook Page Likes: 1, 409      program timeframe and
Facebook Page Post Views: 611, 196   minimal integration of
Facebook Page Post Feedback 1, 306   other ongoing media and
                                     marketing programs, our
                                     ongoing social media
                                     marketing and
                                     community management
                                     resulted in a larger
                                     community size, an
                                     engaged community, an
                                     increase in online
                                     mentions and positive
                                     brand sentiment.
Palomino - WebPal

● Identified, sourced and effectively build relationships with relevant
  influencers in WebPal’s product sector.
● Developed engaging and relevant content and encouraged
  conversation amongst influencers.
● Created both static and interactive relevant messaging and content
  on an ongoing basis.
● Developed and published long form content on WebPal’s online
  property positioning them as an industry leader and reliable resource
  for information.

● Results include the following:
  ○ Social Channels are responsible for 20% of the referral traffic to
     webpal.net
  ○ Blog responsible for 37% of total views on webpal.net
Mining for Talent with Social Media




http://marscommons.marsdd.com/social-media-and-business/barrick-gold
Global War for Talent

"LinkedIn let's us build a network in a short period of time in a
very targeted way versus searching through hundreds of
resumes." - Tania Craig

Develop relationships with highly skilled people

Gold LinkedIn Career Page
LinkedIn Recruitment Ads
LinkedIn Job Slots
LinkedIn Recuiter

10% of the new hires in Toronto office have been from
LinkedIn.
New Facebook Timeline for Brands:
social media and business-to-business
social media and business-to-business
social media and business-to-business
social media and business-to-business
social media and business-to-business

More Related Content

What's hot

Non-for-Profit Marketing
Non-for-Profit MarketingNon-for-Profit Marketing
Non-for-Profit Marketing
Dave Woodson
 
Social Media Audit - how to map your social graph
Social Media Audit - how to map your social graph Social Media Audit - how to map your social graph
Social Media Audit - how to map your social graph
Sally Falkow
 
Creating an Effective Social Media Strategy for your Nonprofit
Creating an Effective Social Media Strategy for your NonprofitCreating an Effective Social Media Strategy for your Nonprofit
Creating an Effective Social Media Strategy for your Nonprofit
DonorPath
 
Fashion & social media Audit / Fashion 2.0 conference Verona
Fashion & social media Audit / Fashion 2.0 conference VeronaFashion & social media Audit / Fashion 2.0 conference Verona
Fashion & social media Audit / Fashion 2.0 conference Verona
90:10 Group - Italy
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
Việt Long Plaza
 
Social Media Brand Audit Report for Ralph Lauren by VOZIQ
Social Media Brand Audit Report for Ralph Lauren by VOZIQSocial Media Brand Audit Report for Ralph Lauren by VOZIQ
Social Media Brand Audit Report for Ralph Lauren by VOZIQ
VOZIQ
 
Social Media Management Process PowerPoint Presentation Slides
Social Media Management Process PowerPoint Presentation SlidesSocial Media Management Process PowerPoint Presentation Slides
Social Media Management Process PowerPoint Presentation Slides
SlideTeam
 
7 Habits of Highly Successful Social Marketers
7 Habits of Highly Successful Social Marketers7 Habits of Highly Successful Social Marketers
7 Habits of Highly Successful Social Marketers
Hearsay Systems
 
Renegade - Social Media Audit
Renegade - Social Media Audit Renegade - Social Media Audit
Renegade - Social Media Audit
Renegade, LLC
 
The Sophisticated Marketer's Guide to LinkedIn: The Webinar
The Sophisticated Marketer's Guide to LinkedIn: The WebinarThe Sophisticated Marketer's Guide to LinkedIn: The Webinar
The Sophisticated Marketer's Guide to LinkedIn: The Webinar
LinkedIn
 
Social Media for Nonprofit
Social Media for NonprofitSocial Media for Nonprofit
Social Media for Nonprofit
Michelle Morton
 
The 4 C’s of a Social Media Audit
The 4 C’s of a Social Media AuditThe 4 C’s of a Social Media Audit
The 4 C’s of a Social Media Audit
Andrew Jenkins
 
Social Media Toolkit for Entrepreneurs
Social Media Toolkit for EntrepreneursSocial Media Toolkit for Entrepreneurs
Social Media Toolkit for Entrepreneurs
MarketingatBahrain
 
“You’re Linkedin-Now What? Using Social Networking Sites like Linkedin and F...
“You’re Linkedin-Now What?  Using Social Networking Sites like Linkedin and F...“You’re Linkedin-Now What?  Using Social Networking Sites like Linkedin and F...
“You’re Linkedin-Now What? Using Social Networking Sites like Linkedin and F...
Wayne Kessler
 
Maximizing the Value of Your News from Twitter to Google by Sandra Fathi
Maximizing the Value of Your News from Twitter to Google by Sandra FathiMaximizing the Value of Your News from Twitter to Google by Sandra Fathi
Maximizing the Value of Your News from Twitter to Google by Sandra Fathi
Sandra Fathi
 
Social Recruiting Strategy
Social Recruiting StrategySocial Recruiting Strategy
Social Recruiting Strategy
SynergisIT
 
How Can Social Media Benefit Your Business
How Can Social Media Benefit Your BusinessHow Can Social Media Benefit Your Business
How Can Social Media Benefit Your Business
Carol Skyring
 
Social Recruiting Strategy
Social Recruiting StrategySocial Recruiting Strategy
Social Recruiting Strategy
SynergisIT
 
Social Influence on SEO
Social Influence on SEOSocial Influence on SEO
Social Influence on SEO
DemandWave
 
Reputation Management and Social Media
Reputation Management and Social MediaReputation Management and Social Media
Reputation Management and Social Media
Paul Marsden
 

What's hot (20)

Non-for-Profit Marketing
Non-for-Profit MarketingNon-for-Profit Marketing
Non-for-Profit Marketing
 
Social Media Audit - how to map your social graph
Social Media Audit - how to map your social graph Social Media Audit - how to map your social graph
Social Media Audit - how to map your social graph
 
Creating an Effective Social Media Strategy for your Nonprofit
Creating an Effective Social Media Strategy for your NonprofitCreating an Effective Social Media Strategy for your Nonprofit
Creating an Effective Social Media Strategy for your Nonprofit
 
Fashion & social media Audit / Fashion 2.0 conference Verona
Fashion & social media Audit / Fashion 2.0 conference VeronaFashion & social media Audit / Fashion 2.0 conference Verona
Fashion & social media Audit / Fashion 2.0 conference Verona
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Social Media Brand Audit Report for Ralph Lauren by VOZIQ
Social Media Brand Audit Report for Ralph Lauren by VOZIQSocial Media Brand Audit Report for Ralph Lauren by VOZIQ
Social Media Brand Audit Report for Ralph Lauren by VOZIQ
 
Social Media Management Process PowerPoint Presentation Slides
Social Media Management Process PowerPoint Presentation SlidesSocial Media Management Process PowerPoint Presentation Slides
Social Media Management Process PowerPoint Presentation Slides
 
7 Habits of Highly Successful Social Marketers
7 Habits of Highly Successful Social Marketers7 Habits of Highly Successful Social Marketers
7 Habits of Highly Successful Social Marketers
 
Renegade - Social Media Audit
Renegade - Social Media Audit Renegade - Social Media Audit
Renegade - Social Media Audit
 
The Sophisticated Marketer's Guide to LinkedIn: The Webinar
The Sophisticated Marketer's Guide to LinkedIn: The WebinarThe Sophisticated Marketer's Guide to LinkedIn: The Webinar
The Sophisticated Marketer's Guide to LinkedIn: The Webinar
 
Social Media for Nonprofit
Social Media for NonprofitSocial Media for Nonprofit
Social Media for Nonprofit
 
The 4 C’s of a Social Media Audit
The 4 C’s of a Social Media AuditThe 4 C’s of a Social Media Audit
The 4 C’s of a Social Media Audit
 
Social Media Toolkit for Entrepreneurs
Social Media Toolkit for EntrepreneursSocial Media Toolkit for Entrepreneurs
Social Media Toolkit for Entrepreneurs
 
“You’re Linkedin-Now What? Using Social Networking Sites like Linkedin and F...
“You’re Linkedin-Now What?  Using Social Networking Sites like Linkedin and F...“You’re Linkedin-Now What?  Using Social Networking Sites like Linkedin and F...
“You’re Linkedin-Now What? Using Social Networking Sites like Linkedin and F...
 
Maximizing the Value of Your News from Twitter to Google by Sandra Fathi
Maximizing the Value of Your News from Twitter to Google by Sandra FathiMaximizing the Value of Your News from Twitter to Google by Sandra Fathi
Maximizing the Value of Your News from Twitter to Google by Sandra Fathi
 
Social Recruiting Strategy
Social Recruiting StrategySocial Recruiting Strategy
Social Recruiting Strategy
 
How Can Social Media Benefit Your Business
How Can Social Media Benefit Your BusinessHow Can Social Media Benefit Your Business
How Can Social Media Benefit Your Business
 
Social Recruiting Strategy
Social Recruiting StrategySocial Recruiting Strategy
Social Recruiting Strategy
 
Social Influence on SEO
Social Influence on SEOSocial Influence on SEO
Social Influence on SEO
 
Reputation Management and Social Media
Reputation Management and Social MediaReputation Management and Social Media
Reputation Management and Social Media
 

Similar to social media and business-to-business

Social Is The Next Search 2010
Social Is The Next Search 2010Social Is The Next Search 2010
Social Is The Next Search 2010
Plínio Okamoto
 
Social Is The Next Search2010
Social Is The Next Search2010Social Is The Next Search2010
Social Is The Next Search2010
Carla Dias
 
Health Fit Sherpa June 3pdf
Health Fit Sherpa June 3pdfHealth Fit Sherpa June 3pdf
Health Fit Sherpa June 3pdf
billpryor
 
Engaging Your Communities
Engaging Your CommunitiesEngaging Your Communities
Engaging Your Communities
Russell Pierpoint
 
The Art of Facebook Recruiting and Social Media
The Art of Facebook Recruiting and Social MediaThe Art of Facebook Recruiting and Social Media
The Art of Facebook Recruiting and Social Media
ryanstgermaine
 
New social media guide
New social media guideNew social media guide
New social media guide
Dawn McGruer FRSA
 
Cision Engaging Social Networks Wp
Cision Engaging Social Networks WpCision Engaging Social Networks Wp
Cision Engaging Social Networks Wp
Ralph Paglia
 
Jobcast Client Case Studies Phoenix Group
Jobcast Client Case Studies Phoenix GroupJobcast Client Case Studies Phoenix Group
Jobcast Client Case Studies Phoenix Group
Reg Hamilton
 
Introducing The Community Director - The Community Manager has Evolved #CMGR
Introducing The Community Director - The Community Manager has Evolved #CMGRIntroducing The Community Director - The Community Manager has Evolved #CMGR
Introducing The Community Director - The Community Manager has Evolved #CMGR
Ogilvy Consulting
 
Lindsay Nelson's Portfolio
Lindsay Nelson's PortfolioLindsay Nelson's Portfolio
Lindsay Nelson's Portfolio
Lindsay Nelson
 
Social Networking
Social NetworkingSocial Networking
Social Networking
kelsto811
 
futurethink: Future of Social Networks
futurethink: Future of Social Networksfuturethink: Future of Social Networks
futurethink: Future of Social Networks
futurethink
 
About TwinEngine
About TwinEngineAbout TwinEngine
About TwinEngine
WHY
 
Regeneration development group social media presentation
Regeneration development group social media presentationRegeneration development group social media presentation
Regeneration development group social media presentation
TamCanPlan
 
Css Digital Marketing Training
Css Digital Marketing TrainingCss Digital Marketing Training
Css Digital Marketing Training
ax321092
 
TV magazine community
TV magazine communityTV magazine community
TV magazine community
Latte Media
 
Users Guide To Talent Recruitment Through Social Media
Users Guide To Talent Recruitment Through Social MediaUsers Guide To Talent Recruitment Through Social Media
Users Guide To Talent Recruitment Through Social Media
andrewrizi
 
Social Media Marketing 2014
Social Media Marketing 2014Social Media Marketing 2014
Social Media Marketing 2014
Sushant Shukla
 
Kii Ga Do Waak Digital Media Strategy
Kii Ga Do Waak Digital Media Strategy Kii Ga Do Waak Digital Media Strategy
Kii Ga Do Waak Digital Media Strategy
StellaManilouakkouch
 
Social Media Marketing Project pdf.
Social Media Marketing Project pdf.Social Media Marketing Project pdf.
Social Media Marketing Project pdf.
RishiRoy36
 

Similar to social media and business-to-business (20)

Social Is The Next Search 2010
Social Is The Next Search 2010Social Is The Next Search 2010
Social Is The Next Search 2010
 
Social Is The Next Search2010
Social Is The Next Search2010Social Is The Next Search2010
Social Is The Next Search2010
 
Health Fit Sherpa June 3pdf
Health Fit Sherpa June 3pdfHealth Fit Sherpa June 3pdf
Health Fit Sherpa June 3pdf
 
Engaging Your Communities
Engaging Your CommunitiesEngaging Your Communities
Engaging Your Communities
 
The Art of Facebook Recruiting and Social Media
The Art of Facebook Recruiting and Social MediaThe Art of Facebook Recruiting and Social Media
The Art of Facebook Recruiting and Social Media
 
New social media guide
New social media guideNew social media guide
New social media guide
 
Cision Engaging Social Networks Wp
Cision Engaging Social Networks WpCision Engaging Social Networks Wp
Cision Engaging Social Networks Wp
 
Jobcast Client Case Studies Phoenix Group
Jobcast Client Case Studies Phoenix GroupJobcast Client Case Studies Phoenix Group
Jobcast Client Case Studies Phoenix Group
 
Introducing The Community Director - The Community Manager has Evolved #CMGR
Introducing The Community Director - The Community Manager has Evolved #CMGRIntroducing The Community Director - The Community Manager has Evolved #CMGR
Introducing The Community Director - The Community Manager has Evolved #CMGR
 
Lindsay Nelson's Portfolio
Lindsay Nelson's PortfolioLindsay Nelson's Portfolio
Lindsay Nelson's Portfolio
 
Social Networking
Social NetworkingSocial Networking
Social Networking
 
futurethink: Future of Social Networks
futurethink: Future of Social Networksfuturethink: Future of Social Networks
futurethink: Future of Social Networks
 
About TwinEngine
About TwinEngineAbout TwinEngine
About TwinEngine
 
Regeneration development group social media presentation
Regeneration development group social media presentationRegeneration development group social media presentation
Regeneration development group social media presentation
 
Css Digital Marketing Training
Css Digital Marketing TrainingCss Digital Marketing Training
Css Digital Marketing Training
 
TV magazine community
TV magazine communityTV magazine community
TV magazine community
 
Users Guide To Talent Recruitment Through Social Media
Users Guide To Talent Recruitment Through Social MediaUsers Guide To Talent Recruitment Through Social Media
Users Guide To Talent Recruitment Through Social Media
 
Social Media Marketing 2014
Social Media Marketing 2014Social Media Marketing 2014
Social Media Marketing 2014
 
Kii Ga Do Waak Digital Media Strategy
Kii Ga Do Waak Digital Media Strategy Kii Ga Do Waak Digital Media Strategy
Kii Ga Do Waak Digital Media Strategy
 
Social Media Marketing Project pdf.
Social Media Marketing Project pdf.Social Media Marketing Project pdf.
Social Media Marketing Project pdf.
 

More from Karim Kanji

Neil Young 1972-2012
Neil Young   1972-2012Neil Young   1972-2012
Neil Young 1972-2012
Karim Kanji
 
Health and Digital Communications: 2012
Health and Digital Communications: 2012Health and Digital Communications: 2012
Health and Digital Communications: 2012
Karim Kanji
 
Health and Digital Communications: The 2012 Report
Health and Digital Communications: The 2012 ReportHealth and Digital Communications: The 2012 Report
Health and Digital Communications: The 2012 Report
Karim Kanji
 
Multipllicity: Retail Currents: A Report on Retail and Digital Communications
Multipllicity: Retail Currents: A Report on Retail and Digital CommunicationsMultipllicity: Retail Currents: A Report on Retail and Digital Communications
Multipllicity: Retail Currents: A Report on Retail and Digital Communications
Karim Kanji
 
Social Media for B2B and Banking - Case Study
Social Media for B2B and Banking - Case StudySocial Media for B2B and Banking - Case Study
Social Media for B2B and Banking - Case Study
Karim Kanji
 
Ladygaga
LadygagaLadygaga
Ladygaga
Karim Kanji
 
Who Is Karim Kanji V2
Who Is Karim Kanji V2Who Is Karim Kanji V2
Who Is Karim Kanji V2
Karim Kanji
 
Who Is Karim Kanji
Who Is Karim KanjiWho Is Karim Kanji
Who Is Karim Kanji
Karim Kanji
 

More from Karim Kanji (8)

Neil Young 1972-2012
Neil Young   1972-2012Neil Young   1972-2012
Neil Young 1972-2012
 
Health and Digital Communications: 2012
Health and Digital Communications: 2012Health and Digital Communications: 2012
Health and Digital Communications: 2012
 
Health and Digital Communications: The 2012 Report
Health and Digital Communications: The 2012 ReportHealth and Digital Communications: The 2012 Report
Health and Digital Communications: The 2012 Report
 
Multipllicity: Retail Currents: A Report on Retail and Digital Communications
Multipllicity: Retail Currents: A Report on Retail and Digital CommunicationsMultipllicity: Retail Currents: A Report on Retail and Digital Communications
Multipllicity: Retail Currents: A Report on Retail and Digital Communications
 
Social Media for B2B and Banking - Case Study
Social Media for B2B and Banking - Case StudySocial Media for B2B and Banking - Case Study
Social Media for B2B and Banking - Case Study
 
Ladygaga
LadygagaLadygaga
Ladygaga
 
Who Is Karim Kanji V2
Who Is Karim Kanji V2Who Is Karim Kanji V2
Who Is Karim Kanji V2
 
Who Is Karim Kanji
Who Is Karim KanjiWho Is Karim Kanji
Who Is Karim Kanji
 

Recently uploaded

AppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSFAppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSF
Ajin Abraham
 
Fueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte WebinarFueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte Webinar
Zilliz
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Safe Software
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
akankshawande
 
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
Jason Packer
 
Taking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdfTaking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdf
ssuserfac0301
 
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
saastr
 
5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
DanBrown980551
 
Apps Break Data
Apps Break DataApps Break Data
Apps Break Data
Ivo Velitchkov
 
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Pitangent Analytics & Technology Solutions Pvt. Ltd
 
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Hiroshi SHIBATA
 
Y-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PPY-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PP
c5vrf27qcz
 
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Tosin Akinosho
 
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfHow to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
Chart Kalyan
 
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsConnector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
DianaGray10
 
Leveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and StandardsLeveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and Standards
Neo4j
 
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyFreshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
ScyllaDB
 
The Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptxThe Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptx
operationspcvita
 

Recently uploaded (20)

AppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSFAppSec PNW: Android and iOS Application Security with MobSF
AppSec PNW: Android and iOS Application Security with MobSF
 
Fueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte WebinarFueling AI with Great Data with Airbyte Webinar
Fueling AI with Great Data with Airbyte Webinar
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
 
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development ProvidersYour One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
 
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
 
Taking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdfTaking AI to the Next Level in Manufacturing.pdf
Taking AI to the Next Level in Manufacturing.pdf
 
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...
 
5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides5th LF Energy Power Grid Model Meet-up Slides
5th LF Energy Power Grid Model Meet-up Slides
 
Apps Break Data
Apps Break DataApps Break Data
Apps Break Data
 
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...
 
Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving | Nameplate Manufacturing Process - 2024
Northern Engraving | Nameplate Manufacturing Process - 2024
 
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS  at Code Europe 2024Introduction of Cybersecurity with OSS  at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
 
Artificial Intelligence and Electronic Warfare
Artificial Intelligence and Electronic WarfareArtificial Intelligence and Electronic Warfare
Artificial Intelligence and Electronic Warfare
 
Y-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PPY-Combinator seed pitch deck template PP
Y-Combinator seed pitch deck template PP
 
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
 
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfHow to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
 
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsConnector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectors
 
Leveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and StandardsLeveraging the Graph for Clinical Trials and Standards
Leveraging the Graph for Clinical Trials and Standards
 
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyFreshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-Efficiency
 
The Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptxThe Microsoft 365 Migration Tutorial For Beginner.pptx
The Microsoft 365 Migration Tutorial For Beginner.pptx
 

social media and business-to-business

  • 1. social media workshop March 8th, 2012
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. "Why we trust people is the same; it's only the ways we come to be trusted that have been changing, and that's because communication has been changing."
  • 13.
  • 14. The Opportunity While Wild Water Kingdom – Canada’s largest water park – had an existing Facebook and Twitter profile, we saw the opportunity to grow its audience, to improve engagement with these communities and to build better awareness of the park’s features to their existing and new audience base.
  • 15. The Solution We had 3 short summer months to quickly revamp the Wild Water Kingdom Twitter profile, develop a handful of custom pages on the Wild Water Kingdom Facebook Page, develop and execute daily content programming and identify and connect with key influencers.
  • 16. The Results Despite the short New Facebook Page Likes: 1, 409 program timeframe and Facebook Page Post Views: 611, 196 minimal integration of Facebook Page Post Feedback 1, 306 other ongoing media and marketing programs, our ongoing social media marketing and community management resulted in a larger community size, an engaged community, an increase in online mentions and positive brand sentiment.
  • 17.
  • 18. Palomino - WebPal ● Identified, sourced and effectively build relationships with relevant influencers in WebPal’s product sector. ● Developed engaging and relevant content and encouraged conversation amongst influencers. ● Created both static and interactive relevant messaging and content on an ongoing basis. ● Developed and published long form content on WebPal’s online property positioning them as an industry leader and reliable resource for information. ● Results include the following: ○ Social Channels are responsible for 20% of the referral traffic to webpal.net ○ Blog responsible for 37% of total views on webpal.net
  • 19.
  • 20.
  • 21. Mining for Talent with Social Media http://marscommons.marsdd.com/social-media-and-business/barrick-gold
  • 22. Global War for Talent "LinkedIn let's us build a network in a short period of time in a very targeted way versus searching through hundreds of resumes." - Tania Craig Develop relationships with highly skilled people Gold LinkedIn Career Page LinkedIn Recruitment Ads LinkedIn Job Slots LinkedIn Recuiter 10% of the new hires in Toronto office have been from LinkedIn.
  • 23.
  • 24. New Facebook Timeline for Brands: