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Twitter Business Model
The document provides an overview of Twitter's history, including key figures like Biz Stone, Noah Glass, Evan Williams, and Jack Dorsey, along with its IPO and character limit changes. It discusses the nature of tweets, their engagement types, and outlines Twitter's business model, which includes partnerships, cost structure, and revenue streams such as promoted tweets and analytics. Additionally, it highlights user demographics and the platform's focus on staying connected and targeted marketing.
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Twitter Business Model
- 2. Biz Stone NoahGlass 2013 Evan William CEO 2008 -2010 Jack Dorsey CEO 2015 - 21 March “Just setting up my twttr” 13th 8th IPO
- 3. 140 280 Character 7 Nov 2017 60,000 75%traffic from outside of Twitter.com 330 Mn2018
- 4. What are tweetsall about? Pointless Bladder 40% Conversational 38% Pass-along Value 9% Self Promotion 6% News 4% Spam 3%
- 5. Do tweets getattention?
- 6. Twitter’s Business Model $46Mn $46 Mn $46 Mn
- 7. Twitter Business Model KeyPartner Search Vendor Device Vendor Media Companies Mobile Operator ServersEmployees Cost Structure Value Proposition Stay Connected News/Events Targeted Marketing Twitter Apps Customers Segments Users Enterprises Developers RelationshipsKey Activities Platform Development Twitter.com Platform Key Resources Website, Desktop Apps, Mobile Apps, SMS Twitter API Channels Promoted Trends Promoted Accounts Licensing Data Streams Revenue Streams Analytics Promoted Tweets