Twitter is one of the most powerful tools for social media and communication. This presentation highlights how Twitter can be used effectively and presents case studies on how a few celebrities are using twitter.
This document compares different types of blog sites and provides information on their number of users, type of blog, and tools offered. It evaluates blogs such as Blogger.com, Tumblr.com, Wordpress.org, and Boingboing.net. Blogger.com is one of the first major blogging sites and enables many users to create blogs. Tumblr emphasizes ease of use through short form posting. Wordpress allows customization through themes and plugins. Boingboing is a collaborative blog that offers videos, photos and links to other sites.
After researching blogging and performing a case study on Tumblr, Mike Ham concluded that:
1) Blogging has shifted from traditional media to participation culture by allowing readers to interact through comments.
2) Blogging has grown massively since its beginnings in the early 2000s, though social networks have reduced recognition of blogs.
3) Blogging has made a cultural impact in areas like education, family, business, society, and religion by democratizing information.
Social Media and Brand Building - Cohen & WolfAli Parmelee
The document discusses the importance of social media for brand building. It outlines key reasons to use social media like building relationships, identifying trends, and engaging brand ambassadors. Popular social media platforms like Facebook, Twitter, blogs and others are examined in terms of their functionality and how they can be used for marketing. Golden rules for success with social media emphasize creating a strategy, engaging audiences authentically, and measuring results. The document encourages companies to view social media not as a fad but a fundamental shift in communication.
Digital Tools to Help Achieve Your Marketing Communication Goals. Presented to Syracuse, NY, area business professionals at the Syracuse University Sheraton.
Presentation given on April 18, 2012 for the Promotion & Tenure Brown Bag Lecture Series at the School of Library and Information Science at Indiana University Bloomington.
Twitter: Who Cares What You're Doing Right Now, Anyway?Scott Abel
Twitter. It's everywhere. Newscasters mention it. Political analysts point to its influence. Marketers use it to get messages out. Journalists and bloggers use it for research. Regular folks use it to keep up with their friends, family, and co-workers. And, people of all types use it for entertainment, research, and education. But, Twitter is more than all of these things combined. It's a revolution in content publishing and its changing forever -- or at least for now -- how we communicate what's important to us to those who want to know.
The document discusses three social media applications that could be used by a leisure center: YouTube, Hootsuite, and Wikispaces. YouTube allows users to upload videos for others to see and search, which could help a leisure center demonstrate its facilities and classes. Hootsuite integrates multiple social media feeds into one application, allowing a center to efficiently manage social media and track engagement. Wikispaces is a collaboration software that a center could use as a knowledge base for staff or to track internal projects.
This document compares different types of blog sites and provides information on their number of users, type of blog, and tools offered. It evaluates blogs such as Blogger.com, Tumblr.com, Wordpress.org, and Boingboing.net. Blogger.com is one of the first major blogging sites and enables many users to create blogs. Tumblr emphasizes ease of use through short form posting. Wordpress allows customization through themes and plugins. Boingboing is a collaborative blog that offers videos, photos and links to other sites.
After researching blogging and performing a case study on Tumblr, Mike Ham concluded that:
1) Blogging has shifted from traditional media to participation culture by allowing readers to interact through comments.
2) Blogging has grown massively since its beginnings in the early 2000s, though social networks have reduced recognition of blogs.
3) Blogging has made a cultural impact in areas like education, family, business, society, and religion by democratizing information.
Social Media and Brand Building - Cohen & WolfAli Parmelee
The document discusses the importance of social media for brand building. It outlines key reasons to use social media like building relationships, identifying trends, and engaging brand ambassadors. Popular social media platforms like Facebook, Twitter, blogs and others are examined in terms of their functionality and how they can be used for marketing. Golden rules for success with social media emphasize creating a strategy, engaging audiences authentically, and measuring results. The document encourages companies to view social media not as a fad but a fundamental shift in communication.
Digital Tools to Help Achieve Your Marketing Communication Goals. Presented to Syracuse, NY, area business professionals at the Syracuse University Sheraton.
Presentation given on April 18, 2012 for the Promotion & Tenure Brown Bag Lecture Series at the School of Library and Information Science at Indiana University Bloomington.
Twitter: Who Cares What You're Doing Right Now, Anyway?Scott Abel
Twitter. It's everywhere. Newscasters mention it. Political analysts point to its influence. Marketers use it to get messages out. Journalists and bloggers use it for research. Regular folks use it to keep up with their friends, family, and co-workers. And, people of all types use it for entertainment, research, and education. But, Twitter is more than all of these things combined. It's a revolution in content publishing and its changing forever -- or at least for now -- how we communicate what's important to us to those who want to know.
The document discusses three social media applications that could be used by a leisure center: YouTube, Hootsuite, and Wikispaces. YouTube allows users to upload videos for others to see and search, which could help a leisure center demonstrate its facilities and classes. Hootsuite integrates multiple social media feeds into one application, allowing a center to efficiently manage social media and track engagement. Wikispaces is a collaboration software that a center could use as a knowledge base for staff or to track internal projects.
The document discusses three social media applications that could be used by a leisure center: YouTube, Hootsuite, and Wikispaces. YouTube allows uploading of videos and building of an audience. Hootsuite helps manage multiple social media accounts through one application and provides analytics. Wikispaces is a collaboration software that allows file sharing and discussion between staff.
This Slideshow was created for classroom purposes only. It details What YouTube is and how to download videos for those who may not know how to use YouTube. It also discusses how to evaluate the success of YouTube with evaluation tools.
Social Media Tutorial from Internet Marketing Summit 1st Annual Owerly.comOwerly.com
This document provides information on setting up and managing social media accounts and platforms including Facebook, Twitter, YouTube, Instagram and more. It discusses how to set up profiles, customize with logos and banners, add contact information and links. It then outlines types of content to share on each platform, how to engage audiences, use hashtags and calls-to-action. It also provides tips on tools to schedule posts, analyze performance and monetize accounts through ads or affiliate promotions. The overall document serves as a guide to developing a social media strategy and presence across multiple networks.
The document discusses using social media for brand marketing, focusing on a case study of a sports tournament. It outlines objectives like being an information source and building the brand. Frameworks are presented for digital presence including content, social media channels, and operations like analytics and maintenance. Specific channels like Facebook, Twitter, YouTube and Flickr are discussed. Community engagement strategies include forums, groups and recognizing advocates. Monitoring buzz and moderating conversations is also covered.
You Tube - A New Tool For Teaching Information LiteracyDana Dukic
- YouTube has become a popular platform for libraries to provide instructional content and share information about their resources and services. Many academic and public libraries have created YouTube channels to host instructional videos on topics like database searching, citations, and using the library catalog.
- Librarians are leveraging YouTube to engage users and teach important information literacy skills. Videos can be used for library orientations, tutorials, and promoting collections and events. This allows libraries to reach users online and provide accessible learning content.
Internet Marketing Now: New Tools and TrendsSusby Digital
The document provides an overview of new internet marketing tools and trends in 2009. It discusses the shift from Web 1.0 to the more social and participatory Web 2.0, and the rise of social media platforms like blogs, social networks, photos and videos sharing sites, Twitter, and more. It emphasizes that internet marketing now is about listening, participating in conversations, building relationships and trust through social interactions online.
Social Media Overview and Strategy For NGOsGregory Heller
Social Media: Overview and Strategies for NGOs provides guidance on developing an effective social media strategy for non-profit organizations. It discusses key concepts like social networks versus social media, different social media platforms, developing objectives and identifying target audiences. It also outlines steps to develop a listening strategy using keywords, tools like Google Reader and Twitter search. The document emphasizes the importance of engagement, adding value, and providing metrics to measure success.
Social Media Overview and Strategy For NGOsGregory Heller
This slide deck accompanies a 60 minutes webinar by CivicActions' Social Media Strategist Gregory Heller that explains the top level concepts of social media, cover a wide variety of social media platforms (including microblogging sites like Twitter, Facebook pages and groups, blogging, photo and video sharing). We will cover examples of a variety of successful uses of social media. Learn more at http://civicactions.com/social-media
Social media is defined as media that allows for social interaction, using highly accessible publishing techniques to share content. It supports sharing information widely and allows people to go from passive consumers to active producers of content. Businesses also refer to this user-generated content. Social media is seen as driving the current "Attention Age" period in history by some. Common social media platforms that were discussed include Facebook, Twitter, LinkedIn, blogs, Flickr, and YouTube. The benefits listed for businesses creating social media profiles included promotion, brand awareness, engagement, feedback, and relationship building with customers.
Social media allows businesses to connect with customers through sharing and discussing information online. It transforms one-way communication into two-way dialogues. Businesses can use social media to network, meet potential customers, listen to feedback, and build relationships in a cost-effective manner. Popular forms of social media include microblogs, social networking sites, video/photo sharing, and blogs, which allow businesses to engage customers and spread their message through sharing content.
- Twitter is a microblogging and messaging service that allows users to post short updates called tweets, which are limited to 140 characters. It was founded in 2006 by Jack Dorsey, Evan Williams, and Biz Stone.
- Microblogging involves posting small pieces of content like text, photos, links or videos to keep people updated on what you're doing and stay aware of what others are doing. Twitter is one of the most popular microblogging platforms.
- People use Twitter for various reasons like keeping in touch with friends, sharing ideas, finding news, work purposes, and research. However, most people use it to keep in touch with friends or share thoughts.
This document provides an overview of social media tools that could be used for election administration. It discusses how the media landscape is changing with declines in newspapers and rise of tools like blogs, podcasts, RSS, social networking sites, wikis, YouTube and Twitter. The document outlines these tools and provides examples of how the Mayo Clinic has used social media. It suggests that election administrators could use blogs for voter education and updates, Twitter for mini-updates and feedback, and YouTube for training videos. The overall cost to implement these tools is estimated at $300.
Health education and social media part 1Jeanette Ross
part 1 presentation to UTHSCSA family Medicine grandrounds. special thanks to Chrsistian Sinclair MD for sharing several slides. if you want to see the webcast you can get CME too at later at http://bit.ly/nneGtg
The document provides an overview of social media and its rise and impact. It defines social media as online tools that allow people to have conversations and share user-generated content online. It then lists various social media platforms like Facebook, Twitter, YouTube, and discusses their growth and usage statistics. The document emphasizes that social media has fundamentally changed how people communicate and interact, with billions of users worldwide. It encourages readers to join platforms like Facebook and Twitter to engage with others and share their stories.
We were invited to present at Fresh Event 2010, the annual conference for the fresh produce industry of Australia and New Zealand.
We were asked to talk on social media, specifically the ways that fresh produce business could use it as a tool to compete with the best.
The audience spanned the full spectrum from 'Farm to Fork' with a corresponding range of social media experience. We structured the content accordingly.
This document discusses social networking tools and strategies for measuring return on investment from social media. It provides statistics on popular social networking sites and tools. It then discusses approaches for businesses and individuals to engage with social media and ride the hype of social networking through blogging, Twitter, forums, Facebook and other platforms. Metrics for measuring social media ROI qualitatively through surveys and feedback or quantitatively through new subscribers, customers and links are also presented.
Social Networking Sites and TerminologiesLaiba Yaseen
This document provides an overview of social networking sites and related terminology. It discusses popular social media platforms like Facebook, YouTube, and Twitter, detailing their founding dates and key usage statistics. Both advantages like low-cost advertising and keeping in touch with others, and disadvantages like addiction and privacy issues are reviewed. Finally, common social media terms are defined, such as viral, platform, algorithm, and microblogging.
This document provides an introduction to using Twitter for learning and development purposes. It begins with defining social media and social learning. It then explains what Twitter is, how to set up an account, and some common Twitter terms. The document discusses how social media and social learning are converging and the benefits of using Twitter for learning. It provides examples of how Twitter can be used in learning contexts and discusses the "back channel". It concludes by recommending some Twitter accounts to follow and assigning homework to create an account and tweet to enter a raffle.
Using Twitter for Personal & Professional DevelopmentJeffrey Keefer
This presentation was delivered to the Learning and Development Forum at Visiting Nurse Service of New York, and discusses how Twitter can be used as a Personal Learning Network (PLN)
Cosmic Ethical IT Presents - Social Media for Organisationscosmicuk
This workshop provides an introduction to social media, and how it can be used for your business or organisation.
This involves examining exactly what social media is and how other businesses are using it successfully. We then look at 5 of the larger areas of social media and how each can specifically benefit you.
The document discusses three social media applications that could be used by a leisure center: YouTube, Hootsuite, and Wikispaces. YouTube allows uploading of videos and building of an audience. Hootsuite helps manage multiple social media accounts through one application and provides analytics. Wikispaces is a collaboration software that allows file sharing and discussion between staff.
This Slideshow was created for classroom purposes only. It details What YouTube is and how to download videos for those who may not know how to use YouTube. It also discusses how to evaluate the success of YouTube with evaluation tools.
Social Media Tutorial from Internet Marketing Summit 1st Annual Owerly.comOwerly.com
This document provides information on setting up and managing social media accounts and platforms including Facebook, Twitter, YouTube, Instagram and more. It discusses how to set up profiles, customize with logos and banners, add contact information and links. It then outlines types of content to share on each platform, how to engage audiences, use hashtags and calls-to-action. It also provides tips on tools to schedule posts, analyze performance and monetize accounts through ads or affiliate promotions. The overall document serves as a guide to developing a social media strategy and presence across multiple networks.
The document discusses using social media for brand marketing, focusing on a case study of a sports tournament. It outlines objectives like being an information source and building the brand. Frameworks are presented for digital presence including content, social media channels, and operations like analytics and maintenance. Specific channels like Facebook, Twitter, YouTube and Flickr are discussed. Community engagement strategies include forums, groups and recognizing advocates. Monitoring buzz and moderating conversations is also covered.
You Tube - A New Tool For Teaching Information LiteracyDana Dukic
- YouTube has become a popular platform for libraries to provide instructional content and share information about their resources and services. Many academic and public libraries have created YouTube channels to host instructional videos on topics like database searching, citations, and using the library catalog.
- Librarians are leveraging YouTube to engage users and teach important information literacy skills. Videos can be used for library orientations, tutorials, and promoting collections and events. This allows libraries to reach users online and provide accessible learning content.
Internet Marketing Now: New Tools and TrendsSusby Digital
The document provides an overview of new internet marketing tools and trends in 2009. It discusses the shift from Web 1.0 to the more social and participatory Web 2.0, and the rise of social media platforms like blogs, social networks, photos and videos sharing sites, Twitter, and more. It emphasizes that internet marketing now is about listening, participating in conversations, building relationships and trust through social interactions online.
Social Media Overview and Strategy For NGOsGregory Heller
Social Media: Overview and Strategies for NGOs provides guidance on developing an effective social media strategy for non-profit organizations. It discusses key concepts like social networks versus social media, different social media platforms, developing objectives and identifying target audiences. It also outlines steps to develop a listening strategy using keywords, tools like Google Reader and Twitter search. The document emphasizes the importance of engagement, adding value, and providing metrics to measure success.
Social Media Overview and Strategy For NGOsGregory Heller
This slide deck accompanies a 60 minutes webinar by CivicActions' Social Media Strategist Gregory Heller that explains the top level concepts of social media, cover a wide variety of social media platforms (including microblogging sites like Twitter, Facebook pages and groups, blogging, photo and video sharing). We will cover examples of a variety of successful uses of social media. Learn more at http://civicactions.com/social-media
Social media is defined as media that allows for social interaction, using highly accessible publishing techniques to share content. It supports sharing information widely and allows people to go from passive consumers to active producers of content. Businesses also refer to this user-generated content. Social media is seen as driving the current "Attention Age" period in history by some. Common social media platforms that were discussed include Facebook, Twitter, LinkedIn, blogs, Flickr, and YouTube. The benefits listed for businesses creating social media profiles included promotion, brand awareness, engagement, feedback, and relationship building with customers.
Social media allows businesses to connect with customers through sharing and discussing information online. It transforms one-way communication into two-way dialogues. Businesses can use social media to network, meet potential customers, listen to feedback, and build relationships in a cost-effective manner. Popular forms of social media include microblogs, social networking sites, video/photo sharing, and blogs, which allow businesses to engage customers and spread their message through sharing content.
- Twitter is a microblogging and messaging service that allows users to post short updates called tweets, which are limited to 140 characters. It was founded in 2006 by Jack Dorsey, Evan Williams, and Biz Stone.
- Microblogging involves posting small pieces of content like text, photos, links or videos to keep people updated on what you're doing and stay aware of what others are doing. Twitter is one of the most popular microblogging platforms.
- People use Twitter for various reasons like keeping in touch with friends, sharing ideas, finding news, work purposes, and research. However, most people use it to keep in touch with friends or share thoughts.
This document provides an overview of social media tools that could be used for election administration. It discusses how the media landscape is changing with declines in newspapers and rise of tools like blogs, podcasts, RSS, social networking sites, wikis, YouTube and Twitter. The document outlines these tools and provides examples of how the Mayo Clinic has used social media. It suggests that election administrators could use blogs for voter education and updates, Twitter for mini-updates and feedback, and YouTube for training videos. The overall cost to implement these tools is estimated at $300.
Health education and social media part 1Jeanette Ross
part 1 presentation to UTHSCSA family Medicine grandrounds. special thanks to Chrsistian Sinclair MD for sharing several slides. if you want to see the webcast you can get CME too at later at http://bit.ly/nneGtg
The document provides an overview of social media and its rise and impact. It defines social media as online tools that allow people to have conversations and share user-generated content online. It then lists various social media platforms like Facebook, Twitter, YouTube, and discusses their growth and usage statistics. The document emphasizes that social media has fundamentally changed how people communicate and interact, with billions of users worldwide. It encourages readers to join platforms like Facebook and Twitter to engage with others and share their stories.
We were invited to present at Fresh Event 2010, the annual conference for the fresh produce industry of Australia and New Zealand.
We were asked to talk on social media, specifically the ways that fresh produce business could use it as a tool to compete with the best.
The audience spanned the full spectrum from 'Farm to Fork' with a corresponding range of social media experience. We structured the content accordingly.
This document discusses social networking tools and strategies for measuring return on investment from social media. It provides statistics on popular social networking sites and tools. It then discusses approaches for businesses and individuals to engage with social media and ride the hype of social networking through blogging, Twitter, forums, Facebook and other platforms. Metrics for measuring social media ROI qualitatively through surveys and feedback or quantitatively through new subscribers, customers and links are also presented.
Social Networking Sites and TerminologiesLaiba Yaseen
This document provides an overview of social networking sites and related terminology. It discusses popular social media platforms like Facebook, YouTube, and Twitter, detailing their founding dates and key usage statistics. Both advantages like low-cost advertising and keeping in touch with others, and disadvantages like addiction and privacy issues are reviewed. Finally, common social media terms are defined, such as viral, platform, algorithm, and microblogging.
This document provides an introduction to using Twitter for learning and development purposes. It begins with defining social media and social learning. It then explains what Twitter is, how to set up an account, and some common Twitter terms. The document discusses how social media and social learning are converging and the benefits of using Twitter for learning. It provides examples of how Twitter can be used in learning contexts and discusses the "back channel". It concludes by recommending some Twitter accounts to follow and assigning homework to create an account and tweet to enter a raffle.
Using Twitter for Personal & Professional DevelopmentJeffrey Keefer
This presentation was delivered to the Learning and Development Forum at Visiting Nurse Service of New York, and discusses how Twitter can be used as a Personal Learning Network (PLN)
Cosmic Ethical IT Presents - Social Media for Organisationscosmicuk
This workshop provides an introduction to social media, and how it can be used for your business or organisation.
This involves examining exactly what social media is and how other businesses are using it successfully. We then look at 5 of the larger areas of social media and how each can specifically benefit you.
An introduction to social media run for the Mudgee Tourism Region's local busineses. In it is defined what social media is, how to get started and how Facebook, Twitter, LinkedIn, YouTube, Blogging, Flickr and Foursquare could be used.
This document discusses using social media for tourism marketing. It covers major platforms like Facebook, Twitter, YouTube, blogging and Pinterest. It provides examples of how businesses can create pages/accounts and engage audiences on each channel. Case studies show how social media campaigns increased tourism in areas. The document also discusses monitoring analytics, integrating social across marketing and creating a content calendar to engage audiences.
Spooked by social media? Worried that there’s a trick to having your organization participate on social networking sites? Then, the Mississippi Beach chapter of the Public Relations Association of Mississippi has a treat for you.
PRAM-Mississippi Beach will hold an afternoon seminar Thursday, Oct. 29, in Biloxi to help you “De-Spookify Social Media.” Workshop leader Kellye Crane, APR, will discuss why marketing efforts should incorporate social media and how to apply this information into everyday business models. She will also share ideas on how to boost business with various social media tools.
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United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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1. Twitter
Power
Vivek Bhargava
CEO, Communicate2
SEMPO Webinar – March 31st 2010.
Hear from the Masters of Social Media
View the Expert Presentation by registering at
http://bit.ly/bb2IRQ
2. Introduction to Social Media
Social Media – Platform where Conversations are created
Social Media Sites don’t write articles or posts
They don’t Upload Movies or Images
Users do all of that on its behalf
What is Social Media
Content Created by its Audience
http://www.youtube.com/watch?v=NhPgUcjGQAw&feature=related
The video explains
how social media is
the next revolution
in advertising
3. Introduction to Social Media (Contd)
Social Media
A category of sites that is based on user participation and user-generated content
Facebook
More than 400 Million active users.
More than 3.5 million events created each month
More than 1400 people become fans of Pages every minute
Twitter
Launched in March 2006
By March 2008, 2800 messages sent a minute between more than 1 million users
Largest age demographic is 35-44 yr olds
4. Introduction to Social Media (Contd)
Different types of Social Networking Sites
Blogs
Membership Sites
Photo Sites
Microblogging
5.
6. What is Twitter
Send short updates to people
Anyone who visits your profile can see all your outgoing tweets.
Power of Twitter’s immediate feedback
2 way communication tool
Instant access to smart people 24X7
8. Reasons To Join Twitter
Follow Celebrities
Learn Ways to do Things
Tracking People
Source : 11 Reasons to Join Twitter by VivekBhargava : http://www.imediaconnection.com/content/25098.asp
9. Getting Started
Name/Username
The name represents you
Its about what you are doing or what
your company or website is doing
E-mail
Time Zone
One Line Bio
http://www.youtube.com/watch?v=4YGp4cWdndc
The video displays
the step-by-step
procedure to
create an account
in Twitter
The video shows
how you can
create an
attractive profile
on Twitter http://www.youtube.com/watch?v=ekFg2crjx-A
10. Getting Started (Contd)
Change Background Image and
color
Choosing the Right Colors –
Text : Color of words on the
sidebar to the right
Links : Should always be blue
Bio Sidebar : Should always be
a light color (E.g. Grey)
Sidebar Border : Should be a
prominent colour
11. Getting Started (Contd)
Open multiple accounts
Tweet about different subjects on multiple timelines
Send your first tweet – could be anything. “Joining Twitter” is good enough
Follow some people
12. Choosing Followers
Focus on Quality Vs Quantity
For mass following, follow 7000-8000 people
For Quality followers, make a targeted search
Use www.search.twitter.com
Narrow your search to key people (With Photo, Profile and regular Tweeting)
13. Choosing Followers (Contd)
Try keywords like “Guide”, “Guru”, “Expert”, etc
Follow them
Gain their friendship and respect
Tell them something they don’t already know
14. Choosing Followers (Contd)
6 Strategies to reach masses –
1. Look for people you already know
2. Tweet your blog
3. Pay your followers – Give away freebies
4. Respond to requests
5. Use more social media sites to promote Twitter
6. Add Twitter name in your signatures
15. Art of Tweeting
Don’t spam
Give credit to those who retweet
Follow people who follow you
The video
talks about
different types
of tweets
http://www.youtube.com/watch?v=MAkWrnzoBRw
1. Social Chit-Chat
2. Sharing of Information
3. Engage with People
The video talks
about how tweets
can be rephrased
so that readers
find them
http://www.youtube.com/watch?v=nauRgbYe4RQ
interesting
16. How to be Interesting on Twitter
Tweets with a link
Opinion Tweets – This is what I am thinking right now
Mission accomplished tweets – This is what I have just done
Vivek Bhargava Speaks
17. How to be Interesting on Twitter (Contd)
Entertainment Tweets – I’m making you laugh now
Question Tweets – can you help me do something now
Picture Tweets – Look at what I’ve been doing
18. Connect with Customers Through Twitter
Most Dedicated customers – Your Followers
Followers may want to contribute
Give followers a sneak peek before a major release
Viral Marketing
19. Discovering your Promoters, Fans
Use www.tweepbeep.com to keep
track of 3 keywords
Use www.search.twitter.com to see
whose been talking about you
Follow people who tweet about you
Bring them into your conversations
Ask them questions that require their
help
22. Problem
Need for faster and more personal ways to connect with soda drinkers, other
than toll free numbers
Using Twitter
The Team starts using Twitter in January 2009 to listen to and talk with
consumers. (The brand twitters as @Pepsi; the corporation twitters as
@PepsiCo.)
They are able to reach new audiences
Brand Managers respond to negative tweets quickly
Case study theme
23. Result
Asking questions works well
It generates a lot of Chatter
Tracks the number of followers
Rates tweet sentiments on a scale from positive to negative
24. Oprah Winfrey on Twitter
In March 2009, Twitter had more than 14
million unique visitors, compared to eight
million visitors in February 2009
Twitter gets an endorsement from Oprah
Largest influx of women of a certain age
group into the service in one day
http://www.youtube.com/watch?v=IU1NvKtySRE
The video is an
extract from
The Oprah
Winfrey Show -
Twitter episode
Oprah has more than 3 Million
Followers
25. Shahrukh Khan on Twitter
Reaching out to common man
Brand Shahrukh Khan touches every Desktop
People need to know what the star is doing
http://www.youtube.com/watch?v=Yuuut8TiL500
The video gives
statistics on the
number of followers
and the rate at
which they grew in
a couple of hours
35. Twitter Uses
Promote Blogs Online – Send feeds to Twitter
Post big ideas for your followers
Increase Sales
Tweet about special offers (Not more than once a week)
Make the offers really special
Keep the offers targeted
36. Twitter Terminology
Replies
Embedding “@twitterusername” in a tweet sends a “reply” to that person,
even if you aren’t following him
Vivek Bhargava - Replies
37. Twitter Terminology (Contd)
Direct Messages
Used for a private conversation.
Can be viewed only by the person you sent it to
Retweet
When you see an interesting tweet from someone you are following,
forward the tweet to your followers.
Vivek Bhargava - Retweets
39. Twitter Lists
Organize users into groups/lists
Users need not be followed in order to add them to a list
40. Checking Your List Stats
The first tab displays the lists that currently list you as a member
The second tab displays lists you may have created
41. The List Page
You can edit the list name as well as delete the list entirely
49. TweetBeep
Sends regular alerts whenever a keyword is used on Twitter
50. TwitterCounter
Statistics of followers, following, and daily tweets
Compare growth of multiple twitter accounts
51. TwitterAnalyzer
Statistics chart about you and your friends behavior on Twitter
See online followers
52. Tweetstats
Statistics including tweets per hour, per month and reply statistics
53. Vivek Bhargava
CEO, Communicate2
E-Mail : v@communicate2.com
Twitter : @vivekbhargava
SEMPO Webinar – March 31st 2010. Hear from the Masters of Social Media
View the Expert Presentation by registering at http://bit.ly/bb2IRQ